Strawberries & Cream

What Strawberries & Cream does

Strawberries & Cream is a privately held luxury children's apparel and gifting brand operating under the legal entity The Big Raspberry Co. Ltd and founded in 2016. The company designs, produces and sells premium baby and children's clothing — including girls' dresses, baby girl and baby boy collections, coats, knitwear, shoes, accessories, socks and tights, and a special-occasion line — alongside curated third-party brands such as Maileg, Jellycat, Djeco, Brora, Papouelli and Collégien. All own-brand products are designed in London by creative director Ingrid Lewis and manufactured in the United Kingdom, with a vintage-inspired, heirloom-quality aesthetic and fabrics including cotton, silk, velvet, tulle and cashmere; the assortment also extends into children's homeware, toys, books and greeting cards.

The business runs an omnichannel direct-to-consumer model combining a Shopify-powered e-commerce storefront (with multi-currency checkout and global shipping to at least 10 countries including the UK, USA, France, Germany, Italy, Spain, Australia, Canada, Japan and the UAE) and a flagship physical showroom at 16-17 St Christopher's Place in London's Marylebone district. Pricing spans entry-level accessories from $6 to statement dresses priced up to $1,238 (e.g., the Butterfly Dress in Gold Lace), with core dresses typically $200-$500 and a free-shipping threshold around £250. Customer engagement is supported through a website, email newsletter, WhatsApp-based styling assistance (via SeedGrow) and a broad payments stack including Klarna buy-now-pay-later, Apple Pay, Google Pay, Shop Pay, PayPal and major card networks.

The company targets affluent parents (typically mothers aged 28-45) seeking timeless, gift-worthy children's wear for everyday elegance and milestone occasions such as christenings, flower-girl duties, communions, birthdays and Christmas. It is a small, founder-led operation with approximately 8 employees, no disclosed venture or private-equity backing, no wholesale distribution, and no mobile app or public API; growth to date has been driven by geographic expansion of e-commerce, broadening of the product catalog, and curated partner and co-branded collaborations rather than by external capital or technology differentiation.

Name

Strawberries & Cream

Legal name

The Big Raspberry Co. Ltd

Website

https://strawberriesandcream.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Strawberries & Cream is a privately held luxury British children's apparel and gifting brand, designing and UK-manufacturing heirloom-quality baby and children's clothing, footwear and accessories under creative director Ingrid Lewis, sold direct-to-consumer online globally and through a flagship store in London's Marylebone.

Ownership category

akta.pro rank

Product category

Luxury Children's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)

akta.pro secondary industries

Kids’ & Baby Apparel Retail (CRAAABAD), Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Luxury children's clothing
• Baby apparel
• Designer childrenswear
• Special occasion wear
• Heirloom knitwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: One-time retail sales of luxury children's clothing and accessories through e-commerce and physical retail. No subscription or recurring revenue model. Revenue generated from individual garment purchases across categories including dresses, knitwear, shoes, toys, and homeware.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Strawberries & Cream designs, manufactures, and retails luxury baby and children's clothing and accessories under its own brand, with all garments designed in London and made in the UK. The core product range includes girls' dresses (signature silhouettes such as Butterfly, Piano, Bubble, Popcorn, and Queen), baby girl and baby boy collections, coats, knitwear, shoes, accessories, socks and tights, special-occasion wear, and homeware, complemented by curated third-party brands such as Maileg toys and Jellycat plush.

Product overview

Strawberries & Cream is a luxury baby and children's clothing brand offering a comprehensive portfolio of products designed in London and made in the UK. The core offering consists of their own-brand children's clothing spanning girls dresses (Butterfly Dress, Piano Dress, Bubble Dress, Popcorn Dress, Queen/Ginger Queen Dresses, Special Occasion lace dresses), baby girl/boy collections, coats (Anne Coat), knitwear (cashmere cardigans and jumpers), shoes (Mary Jane, Ballerina styles), accessories, socks & tights, homeware, and toys. The brand also curates third-party collections including Maileg (Danish toys - mice, rabbits, teddies), Jellycat (British soft toys), Djeco (French children's accessories), and a books selection. All products emphasize heirloom-quality craftsmanship with exquisite fabrics including cotton, silk, velvet, tulle, and cashmere. Ingrid Lewis is the signature designer behind the brand's distinctive vintage-inspired aesthetic.

Differentiator

Problem solved

Functional benefit

Products and services

• Strawberries & Cream Girls Dresses

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MailegcoreTechnology or IntegrationDanish toy manufacturer specializing in whimsical mice, rabbits, and accessories. Products sold through Strawberries & Cream as curated brand alongside children's clothing. Maileg's vintage-inspired aesthetic aligns with Strawberries & Cream's brand positioning. Extensive Maileg collection available including mice, bunnies, teddies, dollhouses, and clothing accessories.
• JellycatcoreTechnology or IntegrationBritish luxury soft toy brand known for premium stuffed animals and plush toys. Curated collection sold through Strawberries & Cream as complementary product category. Brand shared ethos of quality and gift-giving positioning.
• CollégienminorChannel Partner/ Reseller/ DistributorFrench sock and tights manufacturer producing luxury hosiery. Exclusive co-branded Collégien X Strawberries & Cream collection including ankle socks with lace, merino tights, and knee socks. Multiple colorways and seasonal patterns.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Children Salon: UK-based global multi-brand luxury children's wear retailer carrying designer and premium brands. Comparable in global e-commerce reach, premium AOV, and curated multi-brand assortment model, though broader and marketplace-style.
• Trotters London: Long-standing UK luxury children's clothing and shoe retailer with both e-commerce and physical stores. Directly comparable to Strawberries & Cream in customer base (affluent UK parents), product mix (dresses, shoes, occasion wear), and London flagship presence.
• Marie-Chantal: Luxury children's wear brand founded by a Greek royal, offering heirloom-quality dresses and special occasion wear. Directly comparable in premium price points, heritage/royal positioning, and timeless feminine aesthetic aimed at affluent parents.
• Carriage Boutique: US luxury children's wear boutique curating premium brands. Comparable on curated assortment of luxury children's labels, occasion-driven merchandising, and DTC e-commerce model targeting affluent parents.
• Rachel Riley: British heritage children's wear brand known for vintage-inspired dresses, smocked styles, and British-made craftsmanship. Closely comparable on luxury positioning, design-led aesthetic, and target market of affluent parents seeking heirloom-quality pieces.
• Amy & Ivy: US-based luxury children's clothing brand specializing in boutique special occasion dresses. Comparable on premium price points, occasion-driven assortment, and direct-to-consumer model, though primarily US-focused vs. Strawberries & Cream's UK base.

Emerging players

• Kissy Kissy: Brand known for premium baby clothing made from Peruvian Pima cotton. Comparable on heirloom-quality positioning and baby-focused range, but more accessible price points and broader mass-premium distribution.

Broad incumbents

• Bonpoint: Established French luxury children's fashion house with global boutiques. Comparable in luxury positioning, hand-crafted French/European production, and special-occasion dress category, but operates at significantly larger scale and broader international footprint.
• Monnalisa: Italian luxury children's fashion brand with global wholesale and retail distribution. Comparable on occasion wear, premium fabrics, and design-led aesthetic, but operates at larger scale with broader distribution including department stores.
• Jacadi: French heritage children's clothing brand with stores across Europe and beyond. Comparable in classical, occasion-driven aesthetic, premium fabrics, and parent-target customer, though larger and more mass-distributed than Strawberries & Cream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strawberries-and-cream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberries & Cream