Comfort Hotel Vesterbro

What Comfort Hotel Vesterbro does

Comfort Hotel Vesterbro is a single budget hotel property located in central Copenhagen, Denmark, founded in 1999. It is operated under the Comfort Hotel brand, one of five hotel brands (Comfort, Quality, Clarion, Home Hotel, Stopover) owned by Strawberry Hotels AS (formerly Nordic Choice Hotels), a Norwegian-incorporated hotel group headquartered in Oslo. The parent rebranded from Nordic Choice Hotels to Strawberry in 2023 and operates more than 250 hotels across six Nordic and Baltic countries; Strawberry is part of the Choice Hotels International franchise system while maintaining operational independence. The Comfort brand is positioned as a budget-conscious urban hotel offering modern, value-oriented accommodations, with some locations offering XXL rooms for up to 8 guests.

The property participates in Strawberry's shared technology infrastructure, including the Strawberry mobile app (iOS and Android) for booking, digital check-in/out, and Bluetooth-based Mobile Keys powered by ASSA ABLOY's Seos platform, and the Spenn loyalty program — a four-tier points-based membership (Blue, Silver, Gold, Platinum) that lets members earn and redeem points across hotel stays and partner services. Distribution combines the strawberry.dk direct channel (with a best-price guarantee and member-exclusive benefits), OTAs, corporate accounts (firmaaftale), the dedicated bookameeting.se conference platform, and on-site reception. Revenue streams encompass room bookings (dynamic pricing plus Superdeal, corporate, and group/event rates), food and beverage, conference and meeting services (Strawberry-wide: 100,000 conferences and meetings arranged annually), spa, gift cards, and experience packages bundling hotels with attractions such as Tivoli and museums. 239 of Strawberry's hotels carry the Nordic Swan Ecolabel certification.

The customer base spans families with children (free stays for under-9s, 50% breakfast discount for ages 3–9, family rooms, and play areas), business travelers (corporate rates, flexible cancellation, conference facilities), solo travelers, and meeting/event planners. Pricing philosophy emphasizes direct booking with a price guarantee, member-exclusive discounts, and multi-year corporate and group contracts. The property itself has 11–50 employees per firmographic data, with no independently disclosed revenue.

Name

Comfort Hotel Vesterbro

Legal name

Strawberry Hotels AS

Website

https://strawberry.dk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Comfort Hotel Vesterbro is a budget urban hotel in central Copenhagen operated by Strawberry Hotels AS, the Norwegian parent of 250+ Nordic hotels. It serves leisure, family, and business travelers via the Strawberry app, Spenn loyalty, and conference services.

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

akta.pro secondary industry

Budget Limited-Service Hotels (THAGABAB)

Keywords

• Budget hotel accommodations
• Urban hotel rooms
• Hotel loyalty program
• Meeting event venues
• Mobile check-in services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight accommodation. Rooms available at various price points with flexible booking options including free cancellation until 16:00 on arrival day. Special rates like Superdeals available through membership.
2. Conference and Meeting Services: Revenue from hosting conferences, meetings, and events. Strawberry arranges 100,000 customized conferences and meetings annually across their Nordic properties.
3. Food and Beverage: Restaurant and bar services including breakfast, lunch, dinner, and room service. Some properties include meals in room rates (e.g., Home Hotel brand includes breakfast, fika, and dinner).
4. Spa and Wellness Services: Spa treatments and wellness experiences at select properties.
5. Spenn Points Redemptions: Members can use accumulated Spenn points to pay fully or partially for hotel bookings and partner services.
6. Gift Cards: Digital gift cards available for purchase, allowing recipients to use across the Strawberry hotel universe.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Comfort Hotel Vesterbro is a budget-friendly urban hotel in central Copenhagen providing overnight accommodation under Strawberry's Comfort Hotel brand. The hotel offers modern rooms, on-site food and beverage, and access to group conference/event facilities, supported by the Strawberry mobile app with digital check-in and Mobile Keys. Guests benefit from the multi-tier Spenn loyalty program and direct-booking price guarantees available across the broader Strawberry portfolio of 250+ Nordic hotels.

Product overview

Strawberry operates a portfolio of hotel brands across the Nordic region (Norway, Sweden, Denmark, Finland) with over 250 properties in 6 countries, including Comfort Hotel™ (budget), Quality Hotel™ (family-focused mid-scale), Clarion Hotel® (upscale with full service), Home Hotel (all-inclusive with meals included), and Stopover (airport properties). The portfolio also includes independent/freestanding hotels. Core products include the Spenn loyalty program (with 4 tiers: Blue, Silver, Gold, Platinum), the Strawberry mobile app enabling digital check-in/out and Mobile Keys, and integrated conference/meeting services. Additional offerings span restaurants, spa facilities, experience packages, and gift cards. Strawberry is part of Choice Hotels International.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Hotel™: Budget-conscious urban hotel brand offering value accommodations in city center locations
• Quality Hotel™
• Clarion Hotel®
• Home Hotel
• Stopover
• Spenn

Products and services

• Comfort Hotel Vesterbro Budget-friendly urban hotel in central Copenhagen's Vesterbro district offering modern rooms with essential amenities, on-site restaurant and bar, and flexible booking options for leisure and business travelers under the Comfort Hotel brand.
• Conference & Meeting Services Meeting rooms, conference venues, and event coordination available across Strawberry hotels, bookable through the dedicated bookameeting.se platform for groups ranging from small meetings to larger conferences in Copenhagen.
• Restaurant & Bar Services On-site dining at Comfort Hotel Vesterbro covering breakfast, lunch, dinner, and room service, along with bar offerings for hotel guests and walk-in customers.
• Spa Services Spa treatments and wellness experiences available at select Strawberry properties including Clarion locations and Yasuragi, accessible to Comfort Hotel guests for relaxation, treatments, pools, and saunas.
• Spenn Loyalty Program Free points-based loyalty membership for guests across all Strawberry hotels, including Comfort Hotel Vesterbro. Members earn Spenn on qualifying purchases at a base rate of 3 Spenn per 10 kr / 1 EUR, with tier boosters, and redeem Spenn fully or partially for hotel bookings and partner services across four tiers (Blue, Silver, Gold, Platinum).
• Gift Cards Digital and physical Strawberry gift cards available for purchase, redeemable across the Strawberry hotel universe for stays, dining, and spa treatments including at Comfort Hotel Vesterbro.
• Experience Packages Bundled travel packages combining hotel stays at Comfort Hotel Vesterbro with Nordic attractions such as Tivoli, museums, outdoor activities, family experiences, and cultural/music events.

Quantifiable outcome

• 239 hotels certified with Nordic Swan Ecolabel
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• ASSA ABLOY (Seos Platform)coreTechnology or Integration · 1 January 2018ASSA ABLOY provides the Seos enterprise-grade mobile access platform powering Strawberry's Mobile Keys feature. This technology enables guests to use their smartphones to unlock hotel room doors and activate elevators. The partnership set a world record in January 2018 when over 2,000 guests used mobile keys at Strawberry hotels in Stockholm.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scandic Hotels: Scandic is the largest full-service hotel operator in the Nordics with ~280 hotels across multiple countries. It directly competes with Strawberry's Comfort, Quality and Clarion brands for both leisure and corporate travelers, and is the closest comparable in scale, brand portfolio breadth, and Nordic corporate-booking footprint.
• Thon Hotels: Thon Hotels is one of Norway's largest hotel chains with broad Nordic presence across budget, midscale and conference segments. It competes head-to-head with Comfort Hotel in the urban value tier and shares a similar corporate and conference orientation with Strawberry.
• First Hotels: First Hotels is a Nordic hotel collection of independent-style properties operating across Denmark, Sweden and Norway. It competes with Strawberry's mid-scale and value brands in regional Nordic cities and shares the corporate-booking model targeting Nordic business travelers.
• Elite Hotels of Sweden: Elite Hotels is a Swedish chain of business and conference hotels with strong presence in major Nordic cities. It overlaps with Strawberry's Comfort and Quality brands on city-center business travel and competes for the same Scandinavian corporate accounts.
• Nordic Hotels & Resorts: Nordic Hotels & Resorts operates branded and independent hotels across the Nordic region including budget and conference-oriented properties. It directly competes with Strawberry's Comfort and Clarion brands for both leisure stays and meeting/event business in the Nordics.

Broad incumbents

• Marriott International: Marriott operates a broad Nordic portfolio across luxury (Ritz-Carlton, St. Regis), premium (Marriott, Renaissance), and select-service (Courtyard, Moxy) tiers. Moxy Hotels in particular competes with Comfort Hotel in the urban lifestyle-budget segment across major Nordic cities.
• Best Western Hotels & Resorts: Best Western is a global franchise system with meaningful Nordic presence across midscale and budget tiers. It competes with Comfort Hotel in the value urban segment and shares the franchise-based operating model Strawberry uses under Choice Hotels International.
• Radisson Hotel Group: Radisson operates a broad portfolio (Radisson Blu, Radisson RED, Park Inn by Radisson) across the Nordics, including budget-tier Park Inn properties that directly overlap with Comfort Hotel's positioning, alongside premium and lifestyle brands that compete with Clarion.

Others

• Choice Hotels International: Choice Hotels International is the parent franchise system under which Strawberry operates. It is not a direct competitor in the Nordics but defines the operating model, technology backbone, and franchise economics that govern Comfort Hotel Vesterbro and the rest of the Strawberry portfolio.

Regional players

• Danske Hoteller: Danske Hoteller is a Danish-domestic chain of independently styled hotels across Denmark. It competes with Strawberry's Comfort and Quality brands for Danish domestic leisure and business travel, particularly outside the major cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/comfort-hotel-vesterbro
• Instagraminstagram.com/strawberry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Hotel Vesterbro