Quality Hotel Waterfront Göteborg

What Quality Hotel Waterfront Göteborg does

Quality Hotel Waterfront Göteborg is a single hotel property operating under the Strawberry hotel group (formerly Nordic Choice Hotels), a privately held Nordic hospitality group headquartered in Oslo, Norway. Strawberry operates more than 250 hotels across 6 countries (Sweden, Norway, Finland, Denmark, Faroe Islands, Lithuania) under a multi-brand portfolio that includes Quality Hotel, Clarion Hotel, Comfort Hotel, Home Hotel, and Stopover. The group is affiliated with Choice Hotels International through a franchise relationship and operates Strawberry Services AS (website and loyalty) and Nordic Choice Commercial Services AS (Swedish commercial services) as corporate entities.

The property participates in Strawberry's unified technology and commercial platform. Core technology includes a cloud-based booking system integrated with Choice Hotels International infrastructure, a proprietary mobile application for iOS and Android supporting digital check-in/out, Mobile Keys (developed with ASSA ABLOY using the Seos platform for secure keyless room access), and the Spenn loyalty points system. Proprietary features also include a Climate Impact Report for events. Distribution combines the strawberryhotels.com website, mobile app, third-party OTAs, travel agents, and Choice Hotels International's global network, with corporate contract sales and bookameeting.se serving the meetings segment.

The business model generates revenue from hotel room bookings (direct, OTA, corporate), food and beverage, conference and event facilities (100,000 events annually across the group), spa and wellness services, gift cards, and the freemium Spenn loyalty program. Pricing is unit-based with a Best Internet Rate Guarantee for direct bookings, family-friendly policies (children under 9 stay free, 50% breakfast discount for ages 3-9), member discounts (5-15%), and seasonal packages (up to 20% off 2+ night stays). Customer segments include individual leisure travelers, business and corporate travelers, families with children, and meeting and event planners.

Name

Quality Hotel Waterfront Göteborg

Legal name

Strawberry Hotels AS

Website

https://strawberryhotels.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Hotel Waterfront Göteborg is a Nordic hotel property operated under Strawberry (formerly Nordic Choice Hotels), a private multi-brand Nordic hotel group with 250+ hotels across 6 countries. It serves leisure travelers, families, corporate clients, and event planners via a unified booking, loyalty, and mobile platform integrated with Choice Hotels International.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Conference services
• Spa and wellness
• Loyalty programs
• Family-friendly hospitality

Headquarters

HQ city

Göteborg, Vastra Gotaland County

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue from room reservations across multiple hotel tiers (Comfort, Quality, Clarion, Home). Booking channels include direct website, app, and third-party travel agents.
2. Food & Beverage: On-site restaurants, bars, and room service at hotel properties. Includes breakfast services, dinner packages, and spa dining.
3. Conference & Events: Meeting rooms, conference facilities, and event spaces. Catering and venue rental for corporate and private events.
4. Spa & Wellness Services: Relaxation areas, pools, saunas, and spa treatments at select properties.
5. Loyalty Program Membership: Free membership program generating revenue through repeat bookings and member spending. Spenn points can be used for hotels and partner redemption.
6. Gift Cards: Digital gift cards for hotel stays, dining, and spa services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Quality Hotel Waterfront Göteborg is a family-friendly hotel property operating under Strawberry's Quality Hotel™ brand, offering overnight accommodations, on-site dining, conference and meeting facilities, spa amenities, and family-oriented features such as playrooms and the Lollo & Bernie mascot. Guests access the property through Strawberry's unified booking platform (strawberryhotels.com) and mobile app, with membership benefits via the Spenn loyalty program and supplementary services including restaurants, bars, gift cards, and curated experience packages.

Product overview

Quality Hotel Waterfront Göteborg operates as part of Strawberry (formerly Nordic Choice Hotels), a Nordic hotel group with more than 250 hotels across 6 countries. The offering is a multi-brand portfolio including Quality Hotel™, Comfort Hotel™, Clarion Hotel®, Home Hotel, and Stopover, unified by a common loyalty program (Spenn), mobile app, and booking platform. Key products include the Strawberry mobile app enabling digital check-in, mobile keys, and booking management; the Spenn loyalty program for point accumulation and redemption; gift cards; conference and meeting services hosting 100,000+ events annually; spa and wellness facilities; and restaurant/dining options. The portfolio also includes experience packages, family-friendly amenities featuring Lollo & Bernie mascots, and sustainability initiatives including Nordic Swan Ecolabel certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Quality Hotel™ Brand Accommodation Family-friendly mid-tier hotel brand under Strawberry offering comfortable accommodations, dedicated playrooms, Social Lounges with games and shuffleboard, family rooms, water park facilities at select properties, and the Lollo & Bernie mascot experience at selected locations; customers include families, leisure travelers, business travelers, and corporate clients booking through strawberryhotels.com.
• Conference & Meeting Services
• Restaurants & Bars On-site restaurant and bar offerings including breakfast services, dinner packages, sky bars, and traditional Nordic and international dining at hotel properties; serves in-house guests and external diners across the Strawberry portfolio.
• Spa & Wellness Spa treatments, saunas, pools, and relaxation areas at select hotel properties, serving leisure travelers, couples, and corporate wellness guests seeking relaxation, pampering, and day spa experiences.
• Spenn Loyalty Program Free membership loyalty program where members earn Spenn points on stays (with double qualifying nights during promotions), redeemable for hotel stays, room upgrades, and partner offers; provides member rates of 5-15% off rooms, Superdeals, and access to exclusive events such as the Strawberry Members' Suite and Community Table dinners; for Strawberry guests across the Nordics.
• Strawberry Gift Cards Digital and physical gift cards purchased by individuals or corporate buyers, redeemable by recipients across the Strawberry universe for overnight stays, dining, and spa services.
• Experience Packages Curated travel packages combining hotel accommodation with third-party experiences across three themes: culture & music (concerts and festivals), family (amusement parks and museums), and sport & adventure; for leisure guests seeking differentiated Nordic stays.
• Strawberry Mobile App Mobile application for iOS and Android enabling guests to book hotels, check in/out digitally, use Mobile Keys to unlock rooms and lifts, pay for stays, track Spenn points and bookings, chat with the front desk, and access member benefits; serves Strawberry guests across the Nordics.
• Dogcation - Firework-Free Pet Stays Specialized pet-friendly hotel stay program aimed at dog owners, providing firework-free New Year's Eve accommodations at select airport hotels; for travelers with dogs seeking pet-inclusive holiday experiences.
• Clarion Hotel® Brand (Sister Brand) Premium full-service hotel brand within the Strawberry portfolio located in Nordic top cities, featuring rooftop pools, conference venues up to 1,500 attendees, and full restaurant and bar offerings; for premium leisure travelers and large-scale corporate events.
• Comfort Hotel™ Brand (Sister Brand) Affordable hotel brand under Strawberry providing central urban stays with selected services, including XXL rooms that accommodate up to 8 people for families, with a focus on urban design and environmental responsibility; for budget-conscious travelers and families needing larger rooms.
• Stopover Brand (Sister Brand) Hotel concept within the Strawberry portfolio positioned as a pit stop for travelers, featuring restaurant Viaggio with pizza and pasta and dedicated playrooms for children; for travelers seeking convenience on transit routes.

Quantifiable outcome

• 239 of 250+ hotels are Nordic Swan Ecolabel certified
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ASSA ABLOYcoreTechnology or Integration · 1 January 2018Mobile Keys solution developed by ASSA ABLOY using Seos platform for secure digital room keys. Partnership enables keyless hotel room entry via smartphone app at Strawberry properties. World record of 2,000+ Mobile Key unlocks achieved at Stockholm hotels.
• Choice Hotels InternationalcoreStrategic or Co-development PartnerStrawberry is part of Choice Hotels International (CHI). Uses CHI's booking system with personal data processed in USA. Partnership provides global distribution reach and shared technology infrastructure.
• Nordic Swan EcolabelcoreStrategic or Co-development Partner239 Strawberry hotels certified with Nordic Swan Ecolabel. Partnership demonstrates environmental commitment and provides competitive differentiation in sustainability-conscious markets.
• TripAdvisorminorGTM or Marketing PartnerThird-party review platform displaying traveler reviews on hotel pages. Provides social proof and influences booking decisions through verified guest reviews.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Booking.com: Largest OTA in Europe and a key distribution channel and competitor to Strawberry's direct-booking strategy, influencing pricing and customer acquisition costs.
• Expedia Group: Global OTA group (Expedia, Hotels.com, Vrbo) acting as both distribution partner and indirect competitor to direct-booking strategies across Nordic hotels.

Broad incumbents

• Hilton Worldwide: Global hotel major with Nordic presence across Hilton, DoubleTree, and Hampton brands. Competes in urban Gothenburg and corporate-travel segments.
• Marriott International: Global hospitality incumbent with multiple brands (Marriott, Courtyard, Moxy) in Nordic cities including Gothenburg, competing for both leisure and corporate travel demand.
• Airbnb: Alternative accommodation platform competing for leisure travelers in Gothenburg and other Nordic cities, particularly for family and longer-stay demand that Quality Hotel targets.
• Radisson Hotel Group: Global hotel group with strong Nordic presence (Radisson Blu, Radisson RED, Park Inn). Competes across multiple price tiers including premium urban hotels in Gothenburg.
• Best Western Hotels & Resorts: Global hotel franchise network with significant Nordic footprint, competing in mid-tier urban and family-friendly segments similar to Quality Hotel.

Regional players

• Elite Hotels of Sweden: Swedish hotel chain with multiple properties across Sweden including Gothenburg. Comparable as a regional competitor focused on the Swedish market.

Direct peers

• Scandic Hotels: Largest Nordic hotel operator with ~280 hotels across the region. Direct competitor to Strawberry/Quality Hotel in family-friendly and mid-tier urban segments across the Nordics, including Gothenburg.
• Thon Hotels: Major Norwegian-owned Nordic hotel chain operating across Norway, Sweden, and the broader Nordics. Direct competitor in mid-tier and business-travel hotel segments with similar B2B conference focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/hotelwaterfront
• Instagraminstagram.com/strawberry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Hotel Waterfront Göteborg