Strawberry Park Resort

What Strawberry Park Resort does

Strawberry Park Resort Sdn. Bhd. operates a single integrated resort property on a 7-acre hill between Tanah Rata and Brinchang in Cameron Highlands, Pahang, Malaysia. The company describes itself as the market leader and the highest resort in Cameron Highlands, with 7 blocks of walk-up rooms offering five accommodation tiers (Studio Room, Tioga Deluxe Suite, Fresno Family Suite, Shasta Family Suite, and Penthouse) at rack rates of RM 600-2,300 per night. The property also features four food and beverage outlets (Brasserie'85, Tudor Grill & Lounge, Garden Terrace, The Deck, plus a Chinese restaurant), the Wild Orchidaceae Spa, an indoor pool, gym, tennis/pickleball courts, an EV charging station, self-service laundry, and a renovated ballroom for weddings and meetings. Around the accommodation core, the company packages nature-based tours (Mossy Forest, BOH Tea Centre, sunrise, and full-day discovery tours) through its Strawberry Park Tours & Travel sub-brand and a third-party operator partnership with Nepenthes Travel and Tours.

The business sells predominantly direct-to-consumer through its own website, the book-directonline.com booking engine, and three Malaysian sales offices (resort location, Kuala Lumpur, Johor Bahru), supplemented by tour-operator resellers. Customer segments are leisure travellers (primary), business/corporate retreat clients, and wedding/celebration guests, with Singapore listed as an additional source market. Revenue streams span accommodation, F&B, weddings and events, tours, spa, and recreation, all anchored to the single Cameron Highlands property. The company is privately held with no institutional investors, no funding rounds, and no parent company disclosed; headcount is 24 employees and no revenue figures are publicly available.

Operationally, the resort runs a non-refundable, full-prepayment booking policy with 10% service charge, 8% SST, RM 10 per-night tourism tax for international guests, and a RM 3 sustainability fee. Marketing is concentrated on Facebook, Instagram, and seasonal package promotions, and there is no proprietary technology platform, mobile app, or AI/ML capability disclosed.

Name

Strawberry Park Resort

Legal name

Strawberry Park Resort Sdn. Bhd.

Website

https://strawberryparkresorts.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Strawberry Park Resort is a privately held Malaysian resort operator running a single 7-acre integrated property in Cameron Highlands, offering mid- to high-tier accommodation, F&B, spa, tours, weddings, and meetings primarily to domestic leisure travellers, corporate retreat groups, and Singapore inbound guests.

Ownership category

akta.pro rank

Product category

Highland Resort and Hospitality Services

NAICS

Traveler Accommodation (7211), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Resort Convention Hotels (THAGALAC), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Hill resort accommodation
• Wedding event venue
• Nature tour packages
• Spa wellness services
• Highland getaway packages

Headquarters

HQ city

Tanah Rata

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Primary revenue from room bookings across five room types ranging from Studio Rooms to Penthouse suites, with daily rack rates from RM 600 to RM 2300 per night.
2. Food & Beverage: Revenue from multiple dining outlets including Brasserie'85, Tudor Grill & Lounge, Garden Terrace, The Deck, and Strawberry Court Chinese Restaurant. F&B credit packages offered with room bookings.
3. Wedding Packages: Wedding celebration packages including venue rental, catering, decorations, and accommodation. Packages offered at RM 1,288 to RM 1,788 per table with minimum 90 persons.
4. Tours & Travel: Nature tours and travel experiences offered through Strawberry Park Tours & Travel, including Mossy Forest tours, full day discovery tours, and sightseeing experiences.
5. Spa & Wellness: Wild Orchidaceae Spa offering Balinese massage and wellness treatments. Operating hours 11am to 10pm daily.
6. Meetings & Events: Corporate meeting facilities with projectors, charts, white boards, and experienced meeting organizers for seminars and events.
7. Recreation Facilities: Revenue from recreational activities including tennis courts, pickleball, table tennis, and gym facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Strawberry Park Resort operates a 7-acre hilltop resort in Cameron Highlands, Malaysia, providing accommodation across six room categories, four dining outlets, a Balinese-style spa, recreational facilities, nature-based tours, wedding celebration packages, and corporate meeting/event spaces. Revenue is generated primarily from nightly room bookings (RM 600 to RM 2,300), food and beverage, spa, tours, and event packages, with bookings made through the resort website, a book-directonline.com integration, and three physical sales offices in Malaysia.

Product overview

Strawberry Park Resort is a single-property resort operating as a unified hospitality offering with multiple integrated services. The resort provides accommodation across six room categories (Studio Room, Tioga Deluxe Suite, Fresno Family Suite, Fresno Family Suite with Themed Corner, Shasta Family Suite, and Penthouse), complemented by dining outlets (Brasserie'85, Tudor Grill & Lounge, Garden Terrace, The Deck), Wild Orchidaceae Spa wellness services, recreational facilities (swimming pool, gym, tennis/pickleball courts), and organized tours (Mossy Forest tours, Full Day tours, Sightseeing tours). The resort also offers event services including wedding packages and meeting/event spaces. All offerings are managed through a centralized booking system and operate within the same property location in Cameron Highlands.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Orchidaceae Spa: Balinese holistic health and wellness spa located within the resort, offering massage treatments, aromatherapy, and hot stone massage services.
• Strawberry Park Tours & Travel

Products and services

• Studio Room 44.6 m² lead-in room with private balcony overlooking the garden, polished wood flooring, teak furniture, and modern bathroom with black granite flooring. Accommodates 2 guests with single, double, or twin bed options. Rack rate RM 600 per night with breakfast.
• Tioga Deluxe Suite 55.2 m² deluxe room with private balcony overlooking the valley, 3-seater sofa, large coffee table, and open concept wardrobe. Rack rate RM 800 per night with breakfast.
• Fresno Family Suite 74.6 m² family suite with two bedrooms, living area, relaxation day bed, and shared bathroom with black granite flooring. Balcony overlooks mountain range, colonial bungalows, King's palace, or Brinchang town. Accommodates 4 guests. Rack rate RM 900 per night with breakfast.
• Fresno Family Suite with Themed Corner 74.6 m² family suite with themed corner options including Under the Sea, Dragon Fantasia, Treasure Island, or Wild Safari. Same layout as Fresno Family Suite with additional themed decoration.
• Shasta Family Suite 84 m² family suite with two big bedrooms, two single rooms, and large living room. Master bedroom has king bed with ensuite; second bedroom has queen bed and single beds. Accommodates up to 6 persons. Rack rate RM 1,100 per night with breakfast.
• Penthouse 117 m² luxurious penthouse with two large balconies overlooking golf course and mountain range. Two bedrooms with marble-finished ensuites, his and hers basin, rain shower, and jacuzzi. Living room with fireplace, microwave, and toaster. Accommodates 4 guests. Rack rate RM 2,300 per night with breakfast.
• Wild Orchidaceae Spa Balinese holistic health and wellness spa offering massage techniques including acupressure, skin rolling, flicking, firm and gentle stroking, percussion, and aromatherapy with essential oils. Open 11:00 am to 10:00 pm daily.
• Dining Outlets Multiple dining venues including Brasserie'85 for buffet breakfast, Tudor Grill & Lounge for candle light dinners, Garden Terrace for afternoon tea, and The Deck for romantic evening tea experiences.
• Full Day Tour Full day tour including Mossy Forest walk, BOH Tea Factory tour, Butterfly Farm, O&R Garden orchid house, and Sam Poh Buddhist Temple. Features interpretive nature guide walks revealing exotic flora like pitcher plants, orchids, and medicinal plants.
• Full Day Sightseeing Tour Full day tour featuring Boh Tea Centre, Butterfly and Reptile Farm, Honey Bee Farm, Fruits and Vegetables Market, Strawberry Farm, Sheep Sanctuary, and Flora Park.
• Hit The Trails Adventure Tour Full day adventure tour with 4-wheel drive to Mossy Forest, interpretive forest walk, BOH Tea Factory tour, strawberry farm visit, and dense mountain forest exploration with nature guide.
• Sunrise + Mossy Forest Tour
• Mossy Forest Half Day Tour Half day tour to Mossy Forest including Boh Tea Plantation visit and strawberry farm self-picking experience. Organized by Nepenthes Travels and Tours.
• Wedding Packages Wedding celebration packages including Rose Package (RM 1,488 nett per table), Lavender Package (RM 1,788 nett per table), Lily Package, and Merdeka/Malaysia Day Package. Features newly renovated ballroom, decorations, and bridal room stays. Minimum 90 persons.
• Romantic Getaway Packages Romantic packages including 2-3 day stays with flower bouquets, towel art arrangements, cakes, cookies, wine/sparking juice, massage treatments, and candlelight dinners at Tudor Grill & Lounge. Three tiers ranging from RM 480 to RM 1,580 nett per couple.
• Relaxation Getaway Package 3-day/2-night package including accommodation, daily buffet breakfast, evening hi-tea, Western set dinner, 1-hour body massage, and complimentary nature walks. Studio RM 1,098, Tioga RM 1,198.
• Honeymoon Package 2-night Tioga Deluxe Suite stay with welcome drink, daily breakfast, set lunch, afternoon tea, candlelight dinner, steamboat dinner, flower decoration, house wine, strawberry platter, body massage, countryside tour, and evening turn down service.
• Meeting & Event Spaces Meeting facilities including projectors, charts, white boards, and experienced meeting organizers. Suitable for seminars and events with newly renovated ballroom.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Nepenthces Travel and ToursminorChannel Partner/ Reseller/ DistributorThird-party tour operator partner that conducts tours for resort guests including the Mossy Forest Half Day Tour. Contact: +6017 581 0253 / 012 5811 909.
• The Graph HotelminorStrategic or Co-development PartnerPartner hotel in Kuala Lumpur featured in the Highland Calm and City Charm Getaway package, offering combined stays at both Strawberry Park Resort and The Graph Hotel. Contact: +603 9140 0099.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avillion Cameron Highlands: Boutique highland resort offering rooms, dining, and event facilities in Cameron Highlands. Comparable mid-scale resort product targeting domestic leisure and small corporate groups in the same market.
• Century Pines Resort Cameron Highlands: Long-established full-service resort in Cameron Highlands with rooms, F&B, spa, and event facilities. Direct competitor for leisure and corporate guests in the same Tanah Rata/Brinchang corridor.
• The Lakehouse Cameron Highlands: Boutique heritage-style highland hotel near Tanah Rata offering rooms, F&B, and curated nature experiences. Comparable in scale and target market to Strawberry Park, with a similarly experiential positioning.
• Nova Highlands Resort & Residence: Modern Brinchang-area resort with apartment-style rooms, F&B and event space. Comparable resort-area accommodation and event offering in the same destination, competing for family and group bookings.
• Cameron Highlands Resort: Historic colonial-style highland resort in Tanah Rata, Cameron Highlands, operating under a luxury brand. Directly comparable full-service resort product, same destination, overlapping leisure and corporate customer base, and similar room-and-F&B-led revenue model.
• Heritage Hotel Cameron Highlands: Brinchang-area full-service highland hotel with multiple F&B outlets, meeting facilities, and recreation. Same destination, similar room-and-meal package model targeting Malaysian leisure and corporate travelers.
• Copthorne Hotel Cameron Highlands: Mid-to-upper tier full-service hotel in Cameron Highlands operated by Millennium Hotels. Comparable resort-area full-service hotel offering accommodation, F&B and events in the same destination.

Broad incumbents

• Thistle Port Dickson Resort: Established Malaysian full-service resort under a regional hotel brand offering rooms, F&B, meetings and weddings. Useful broader-incumbent benchmark for wedding package pricing, midweek corporate demand, and resort operating model in Malaysia.
• Equatorial Cameron Highlands (legacy): Branded full-service highland hotel in Cameron Highlands, part of a regional Malaysian hotel group. Comparable mid-upper tier resort product and an established peer for pricing and package benchmarking in the same destination.
• Genting Highlands Resort (Resorts World Genting): Large integrated highland resort complex in Malaysia offering hotels, gaming, theme parks, F&B, and entertainment. Competes for Malaysian highland-tourism demand on a much larger scale; useful benchmark for F&B, events, and leisure pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/strawberryparkresort
• Instagraminstagram.com/strawberryparkresort
• LinkedInlinkedin.com/company/strawberry-park-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strawberry Park Resort