Clarion Hotel® Sundsvall

What Clarion Hotel® Sundsvall does

Clarion Hotel® Sundsvall is a single hotel property located in Sundsvall, Västernorrland, Sweden, operating within the Strawberry hotel group (Strawberry Hotels AS, headquartered in Oslo, Norway), which is the largest Nordic hotel chain with more than 250 hotels across six countries. Strawberry was formerly known as Nordic Choice Hotels and operates a portfolio of registered sub-brands — Clarion Hotel® (premium), Quality Hotel™ (comfort-focused), Comfort Hotel™ (value/modern), Home Hotel (boutique with meals included), and Stopover (airport transit) — each targeting distinct traveler personas. Clarion Hotel® Sundsvall itself is not separately disclosed as a legal entity in the source material; it sits within the parent group's Swedish operating entity, Nordic Choice Commercial Services AB.

The group's underlying technology stack centers on a unified booking platform shared with Choice Hotels International (the ultimate parent), a mobile application (iOS/Android) supporting booking, digital check-in/out, and loyalty account management, and Mobile Keys functionality built on ASSA ABLOY's Seos platform that enables contactless room and elevator access. The Spenn loyalty program operates across four tiers (Blue free, Silver at 5 qualifying nights, Gold at 30 nights, Platinum at 60 nights), with tiered point earning multipliers (3-6 Spenn per 10 kr/€1), restaurant coupons, late checkout benefits, and room guarantee windows. A WeCare sustainability program has achieved Nordic Swan Ecolabel certification for 239 properties.

The business model is multi-stream: room bookings form the core, supplemented by F&B (restaurants and bars), spa and wellness services, conference and meeting services (100,000 customized events annually across the Nordic region), gift cards (one-time purchases), and licensing/royalty income from the co-branded Strawberry Mastercard with Nordea. Distribution runs primarily through direct channels (strawberry.se website and mobile app) with a Best Internet Rate Guarantee, supported by customer service, social media (Facebook, Instagram, LinkedIn, YouTube), content marketing, and partnerships (TripAdvisor reviews, Mastercard). Customer segments include business travelers, leisure/family travelers, corporate/meeting planners, and loyalty members, served via a horizontal segmentation approach.

Name

Clarion Hotel® Sundsvall

Legal name

Strawberry Hotels AS

Website

https://strawberry.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarion Hotel® Sundsvall is a hotel property in Sundsvall, Sweden, operating within Strawberry, the largest Nordic hotel chain with 250+ hotels across six countries, offering accommodations, conferences, dining, spa, and a tiered Spenn loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Conference meeting services
• Spa wellness services
• Restaurant bar services
• Hospitality loyalty program

Headquarters

HQ city

Sundsvall, Västernorrland

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from hotel room bookings across multiple brands including Clarion Hotel, Quality Hotel, Comfort Hotel, and Home Hotel. Operates 250+ hotels across 6 Nordic countries.
2. Spenn Loyalty Program: Points-based loyalty program where members earn Spenn on qualifying purchases. Spenn can be redeemed for hotel stays and other benefits.
3. Conference and Meeting Services: Organizes 100,000 customized conferences and meetings annually across the Nordic region.
4. Restaurant and Bar Services: On-site restaurants and bars at hotels offering food and beverage services.
5. Spa and Wellness Services: Spa facilities and wellness services at select hotel properties.
6. Gift Cards: Digital gift cards available for purchase.
7. Strawberry Mastercard: Co-branded credit card partnership generating revenue through card usage and partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Clarion Hotel® Sundsvall is a premium hotel property within the Strawberry hotel chain, offering hotel accommodations, on-site restaurants and bars, spa and wellness services, and conference/meeting facilities. It operates as part of Strawberry's portfolio of 250+ hotels across 6 Nordic countries, with direct booking through strawberry.se and a mobile app featuring contactless mobile room key access.

Product overview

Clarion Hotel® Sundsvall is a hotel property operated under the Strawberry hotel chain (Strawberry Hotels AS). The Strawberry platform offers a unified hospitality ecosystem that includes hotel accommodations across multiple brands (Clarion Hotel®, Quality Hotel™, Comfort Hotel™, Home Hotel, Stopover), restaurants and bars, spa facilities, conference and meeting services, and a loyalty program called Spenn. The company's digital offerings include a mobile app for booking, check-in/check-out, mobile room keys, and payment processing, along with a website booking platform. Clarion Hotel® Sundsvall is not separately identified in the source data; it is referenced only as one property within the broader Clarion Hotel® brand portfolio under Strawberry's management.

Differentiator

Problem solved

Functional benefit

Brands

• Clarion Hotel®: Premium hotel brand offering hotel experiences with style, art and personality.
• Quality Hotel™
• Comfort Hotel™
• Home Hotel
• Stopover
• Spenn
• Strawberry Mastercard
• WeCare

Products and services

• Hotel Accommodations (Clarion Hotel®) Premium hotel room accommodations with style, art, and personality, available at Clarion Hotel® Sundsvall and other Clarion properties across the Nordic region. Bookable via strawberry.se and the mobile app with Best Internet Rate Guarantee for direct bookings.
• Conference and Meeting Services Customized conferences, meetings, and corporate events hosted at hotel properties across the Nordic region. Includes meeting rooms, catering, and accommodation bundles for event attendees.
• Restaurant and Bar Services On-site restaurants and bars offering food and beverage services at hotel properties, with member-exclusive restaurant coupons available through the Spenn loyalty program.
• Spa and Wellness Services Spa facilities and wellness services available at select hotel properties. Gold members receive 2-for-1 spa access as part of loyalty benefits.
• Spenn Loyalty Program Points-based loyalty program where members earn Spenn on qualifying purchases, redeemable for hotel stays and other benefits. Four tiers: Blue (free), Silver (5 qualifying nights), Gold (30 nights), Platinum (60 nights), with increasing benefits including restaurant coupons, late checkout, room guarantees, and complimentary upgrades.
• Mobile App (Strawberry App) Mobile application for iOS and Android enabling hotel booking, mobile room keys (contactless room access), digital check-in/check-out, and loyalty program access. Mobile Keys functionality launched in 2018 using ASSA ABLOY's Seos platform.
• Mobile Keys (Mobile Room Keys) Mobile phone-based room access technology allowing guests to activate elevators, open hotel room doors, check in, check out, and more using the smartphone app. Developed with ASSA ABLOY's Seos platform.
• Gift Cards Digital gift cards available for purchase, redeemable for hotel stays, dining experiences, or spa treatments across Strawberry properties.

Quantifiable outcome

• 239 hotels hold Swan ecolabel certification

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Strawberry Mastercard (Nordea)coreGTM or Marketing PartnerCo-branded credit card partnership providing financial incentives for cardholders including bonus Spenn earning on purchases. Managed by Nordea as the financial partner.
• ASSA ABLOY (Seos platform)coreTechnology or IntegrationTechnology partnership using ASSA ABLOY's Seos platform for Mobile Keys functionality, enabling secure mobile room access across hotel properties.
• Choice Hotels International (CHI)coreTechnology or IntegrationStrawberry uses the same booking system as Choice Hotels International, enabling shared technology infrastructure. Personal booking information is processed in the USA with CHI as data processor under EU standard contracts.
• Spenn Group AScoreTechnology or IntegrationAccount administrator for Spenn loyalty points program, responsible for account, currency management, transaction overview, and balance for each individual member.
• TripAdvisorminorGTM or Marketing PartnerGuest review and rating platform integration displayed on hotel pages for social proof and customer decision support.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scandic Hotels: The largest direct Nordic competitor, Scandic operates a comparable multi-brand full-service and limited-service portfolio across the Nordics with similar loyalty and conference capabilities, serving overlapping business and leisure travelers in the same primary geographies as Strawberry.
• Thon Hotels: A major Norwegian family-owned hotel group with strong presence across Norway and broader Scandinavia, operating full-service and conference hotels in direct competition with Strawberry's Clarion and Quality brands in Nordic business and leisure markets.
• Radisson Hotel Group: A global hotel group with a meaningful Nordic presence through Radisson Blu, Radisson Collection and Park Inn brands, competing head-on with Clarion in the premium full-service and conference segment across Scandinavian capital cities.

Others

• Choice Hotels International: Strawberry's US-listed parent company and franchisor; shares booking and distribution infrastructure with Strawberry and operates its own mid-scale brands in North America, relevant as the parent/strategic counterparty and shared-loyalty partner.
• Pandox AB: A Swedish-listed hotel property investor and operator focused on Nordic hotel real estate, comparable to Strawberry's underlying asset base and operating model; competes for hotel acquisitions and management contracts in the same markets.

Broad incumbents

• Marriott International: The world's largest hotel company operates premium and luxury brands (Marriott, Sheraton, Westin) in key Nordic cities, offering comparable full-service accommodations and large loyalty programs (Marriott Bonvoy) to overlapping corporate and leisure demand.
• Hilton Worldwide: A leading global hotel chain with full-service and conference properties in Nordic capitals, serving similar business travelers and event planners with comparable Hilton Honors loyalty mechanics as Strawberry's Spenn program.
• InterContinental Hotels Group (IHG): Global hotel group operating Holiday Inn, Crowne Plaza and InterContinental brands with Nordic presence in business and conference segments that overlap with Clarion Hotel's premium positioning.

Emerging players

• Airbnb: A leading alternative accommodation platform capturing Nordic leisure and family travel demand, particularly overlapping with Strawberry's Quality and Home Hotel segments for longer leisure stays and unique destination experiences.

Regional players

• Elite Hotels of Sweden: A Swedish family-owned full-service hotel chain operating across Sweden and selected Nordic cities, directly comparable to Strawberry's Clarion and Quality brands in the Swedish corporate and leisure travel market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/clarion-hotel-sundsvall
• Instagraminstagram.com/strawberry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarion Hotel® Sundsvall