Quality Hotel Park

What Quality Hotel Park does

Quality Hotel Park is a hotel property located in Södertälje, Sweden, operating as part of the Strawberry hotel group (formerly Nordic Choice Hotels), one of the largest Nordic hospitality chains with over 250 hotels across 6 countries (Norway, Sweden, Finland, Denmark, Lithuania, and the Faroe Islands). The property operates under the Quality Hotel™ sub-brand, which is positioned for families and leisure travelers with a focus on comfort and dining. As a franchisee within the Choice Hotels International network, Quality Hotel Park shares booking infrastructure and distribution reach with the global chain while maintaining regional brand autonomy.

The company's technology stack centers on a cloud-based hotel management system integrated with the Choice Hotels International booking platform, a proprietary mobile application (Strawberry app for iOS and Android), and mobile key technology developed by ASSA ABLOY using the Seos® platform, enabling digital check-in, room access, and reception communication. The Spenn loyalty program, administered by Spenn Group AS, operates a four-tier structure (Blue, Silver, Gold, Platinum) with points-based earning on room, breakfast, and card spend. The broader group holds 239 Nordic Swan Ecolabel certifications, positioning it on ESG credentials for corporate procurement.

Quality Hotel Park generates revenue through overnight accommodation (with flexible cancellation and member-exclusive rates of 5-15%), food and beverage services, conference and meeting facilities, spa/wellness offerings, and gift cards. Go-to-market is direct-to-consumer via the strawberry.se website and mobile app, with a stated price guarantee, supplemented by corporate account sales for business travelers and the BookaMeeting self-serve conference booking platform. The primary customer segments are leisure travelers (vacations, weekend getaways, family holidays) and business travelers and corporate accounts, with a secondary segment in meeting and event planners utilizing the group's approximately 100,000 conferences arranged annually.

Name

Quality Hotel Park

Legal name

Strawberry Hotels AS

Website

https://strawberry.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Hotel Park is a hotel property in Södertälje, Sweden, operating under the Quality Hotel™ sub-brand within the Strawberry hotel group (250+ hotels across 6 Nordic and Baltic countries). It serves leisure and business travelers with accommodations, F&B, and conference services, supported by the Spenn loyalty program and direct booking platform.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Bed-and-Breakfast Inns (721191)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Suburban Full-Service Hotels (THAGAAAC)

akta.pro secondary industries

Value Inn / No-Frills Hotels (THAGABAL), Conference Retreat Hotels (THAGALAG), Sustainability/Green Certified Conference Hotels (THAGALAN), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodations
• Conference venues
• Spa services
• Restaurant dining
• Loyalty programs

Headquarters

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight accommodation across 250+ hotels in Nordic region. Includes flexible booking options, member rates, and special packages. Cancellation policies vary by rate type.
2. Food & Beverage: Restaurant, bar, and lobby services including breakfast buffets, à la carte dining, and catering. Member restaurant vouchers (35-125 kr/4-13 EUR value) provided with stays at Quality, Clarion and standalone hotels.
3. Conference & Meetings: Meeting rooms and conference facilities with tailored event services. Company reports arranging 100,000 customized conferences annually across Nordic locations.
4. Spa & Wellness Services: Spa treatments, pool access, gym facilities, and wellness experiences at select properties.
5. Strawberry Gift Cards: Digital and physical gift cards redeemable across the hotel portfolio for stays, dining, and spa services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Quality Hotel Park, located in Södertälje, Sweden, is a hotel property operating under the Quality Hotel brand of the Strawberry hotel group (formerly Nordic Choice Hotels). The hotel provides overnight accommodations, conference and meeting facilities, on-site food and beverage outlets, spa services, and participates in the group's guest loyalty program. It operates as part of a multi-brand Nordic hospitality group with franchise affiliation to Choice Hotels International.

Product overview

Quality Hotel Park operates as part of the Strawberry hotel group (formerly Nordic Choice Hotels), one of the largest Nordic hotel chains with over 250 hotels across 6 countries. The company's product portfolio consists of multiple hotel brands including Quality Hotel™, Comfort Hotel™, Clarion Hotel®, Home Hotel, Stopover, and independent hotels under Nordic Hotels & Resorts. Core services include hotel accommodations, conference and meeting facilities, spa and wellness offerings, restaurants and bars, and an experience package program. The digital ecosystem includes the Strawberry App with Mobile Keys (developed with ASSA ABLOY Seos®), the Spenn loyalty program with four membership tiers, and direct booking through website and app with price guarantee. Conference services handle approximately 100,000 tailor-made events annually across the Nordic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodations

Quantifiable outcome

• 239 Swan-certified hotels demonstrating environmental sustainability commitment
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• ASSA ABLOY (Seos Platform)coreTechnology or Integration · 1 January 2018Mobile key technology developed by ASSA ABLOY using Seos platform enabling secure mobile access to hotel rooms, elevators, and facilities. World record achieved in January 2018 with 2000+ rooms unlocked via mobile keys in Stockholm.
• Choice Hotels International, Inc.coreTechnology or IntegrationStrawberry is part of Choice Hotels International, using shared booking system infrastructure. Personal booking information is processed in the USA with CHI as data processor under EU standard contractual clauses for transatlantic data transfers.
• Spenn Group AScoreTechnology or IntegrationSpenn Group AS (org. 932435888) administers the Spenn loyalty currency including account management, currency handling, transaction overview, and balance for each Strawberry member. Spenn Group automatically receives member and purchase transaction data for program administration and personalization.
• Strawberry Mastercard (Nordea/Cardissuer)strategicGTM or Marketing PartnerCo-branded credit card enabling Spenn earning on card transactions and providing additional member benefits. Requires Strawberry membership and subject to separate terms and conditions.
• TripAdvisorminorGTM or Marketing PartnerGuest review and rating platform integrated on hotel pages for social proof and booking confidence.
• GoSportive (Sports Associations)minorGTM or Marketing PartnerSpecial rates and packages for sports teams and associations, offering favorable terms for group travel and team stays.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hilton Worldwide: Global hotel incumbent with growing Nordic presence (Hilton, Curio, DoubleTree). Competes for corporate and conference demand and benchmarks loyalty economics against Strawberry's Spenn program.
• Radisson Hotel Group: Global hotel group with a strong Nordic footprint through Radisson Blu, Radisson RED and Radisson Collection brands. Competes for the same corporate, conference and leisure travelers in the Nordics while offering broader international distribution.
• Marriott International: Global hotel incumbent whose Bonvoy loyalty program and multi-brand portfolio sets the benchmark Strawberry's Spenn program and brand segmentation must compete against for international corporate travelers visiting the Nordics.

Others

• Choice Hotels International: Parent franchise partner providing shared booking infrastructure and global distribution to Strawberry. Comparable as a franchisor/brand operator but not a direct Nordic competitor; included because of the structural relationship.
• Pandox: Nordic hotel property investor and operator with overlapping Nordic geography. Comparable as a counterparty and operating peer in Nordic lodging real estate, though business model is asset-heavy versus Strawberry's franchise-leaning operations.
• Booking Holdings: Global OTA and accommodation platform that competes indirectly as a distribution channel for Nordic hotel demand. Not a hotel operator, but material to Strawberry's direct-vs-OTA booking economics and price-guarantee strategy.

Direct peers

• Scandic Hotels Group: Largest Nordic hotel competitor operating a similarly broad portfolio across Sweden, Norway, Finland and Denmark. Directly comparable in brand segmentation (budget to premium), conference focus, and loyalty program (Scandic Friends) — and is the primary competitor Strawberry benchmarks against in the region.

Regional players

• ProfilHotels: Swedish/Nordic profile hotel chain operating full-service properties in prime Nordic city locations. Direct overlap in Swedish city-center business and conference demand.
• First Hotels: Nordic hotel consortium covering Norway, Sweden, Denmark and other markets with independent and branded properties. Overlaps with Strawberry's footprint in business and leisure segments across Scandinavia.
• Elite Hotels of Sweden: Privately held Swedish hotel chain with full-service and boutique properties concentrated in Sweden. Comparable on country mix and mid-to-upper tier positioning but lacks Strawberry's multi-country Nordic density.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/strawberry
• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/quality-hotel-park
• Instagraminstagram.com/strawberry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Hotel Park