Quality Hotel The Weaver

What Quality Hotel The Weaver does

Quality Hotel The Weaver is an individual hotel property located in Krokslätt, Gothenburg (Västra Götaland, Sweden), operating under the Quality Hotel sub-brand within the Strawberry hotel group (formerly Nordic Choice Hotels). Strawberry Hotels AS, headquartered in Oslo, Norway, is the primary operating entity; the property benefits from group-wide systems including the strawberry.se direct booking platform, the Strawberry mobile app (iOS/Android), and the Spenn loyalty program administered by Spenn Group AS. The Quality Hotel sub-brand targets families and travelers seeking comfortable, community-oriented stays with strong food & beverage offerings, positioned as a mid-range offering alongside the group's premium (Clarion), budget (Comfort), boutique-inclusive (Home Hotel), and transit (Stopover) brands.

The property operates within a technology stack anchored by the Strawberry app, which integrates mobile keys (Bluetooth-based contactless room access via the ASSA ABLOY Seos platform), digital check-in/out, booking, payment (including Swish via Adyen N.V.), and Spenn loyalty management. Back-of-house infrastructure includes Choice Hotels International's booking platform for cross-border distribution and Google Analytics for web traffic analysis. Strawberry holds registered wordmarks for all sub-brands and the Spenn points currency, and 239 of the group's hotels carry the Nordic Swan Ecolabel for environmental performance.

The business model is multi-stream: room revenue across flexible and non-refundable rate plans, food & beverage (restaurants, bars, breakfast), spa and wellness at select properties, and conference/meeting services (Strawberry organizes 100,000 tailored conferences annually across the portfolio). Distribution is anchored by direct channels (strawberry.se, mobile app) with a best-price guarantee to discourage OTA leakage, supplemented by a dedicated corporate sales team for enterprise rate agreements and sports/association partnerships. The co-branded Strawberry Mastercard and partner offers extend the ecosystem into financial services and affiliate revenue, while the tiered Spenn loyalty program (Blue/Silver/Gold/Platinum) drives repeat engagement. Customer segments span leisure travelers, corporate/business clients, meeting and event planners, and loyalty members, with no disclosed enterprise anchor dependency.

Name

Quality Hotel The Weaver

Legal name

Strawberry Hotels AS

Website

https://strawberry.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Hotel The Weaver is a mid-range hotel property in Gothenburg, Sweden, operating under the Quality Hotel brand within Strawberry's portfolio of 250+ hotels across six Nordic countries. It serves leisure and corporate travelers using Strawberry's direct booking platform, mobile app, and Spenn loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Loyalty program services
• Conference meeting services
• Nordic hospitality
• Spa wellness services

Headquarters

HQ city

Krokslätt, Västra Götaland

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: Core revenue from hotel room bookings across Quality Hotel, Clarion Hotel, Comfort Hotel, and Home Hotel brands. Includes direct bookings, corporate contracts, and group bookings. Rooms available with various rate types including flexible and non-refundable options.
2. Food & Beverage: Revenue from hotel restaurants, bars, lobby lounges, and in-room dining. Includes breakfast service, lunch packages, dinner packages, and bar sales. Restaurant coupons provided to loyalty members as part of benefits.
3. Spa & Wellness Services: Revenue from spa treatments, pool access, fitness facilities, and wellness experiences at properties with spa amenities.
4. Conference & Meeting Services: Revenue from conference facilities, meeting rooms, and event spaces. Strawberry organizes 100,000 tailored conferences and meetings annually.
5. Loyalty Program Partnerships: Revenue from co-branded credit card (Strawberry Mastercard), partner offers, and affiliate commissions through the Strawberry loyalty ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Quality Hotel The Weaver is a hotel property under the Quality Hotel brand, part of the Strawberry hotel group operating across the Nordic region. The property offers mid-range accommodations, on-site dining, conference and meeting facilities, and access to the Strawberry loyalty (Spenn) program. Guests can book directly via strawberry.se or the mobile app, with mobile key check-in available via the ASSA ABLOY Seos platform.

Product overview

Strawberry (formerly Nordic Choice Hotels) operates a multi-brand hotel portfolio with over 250 hotels across 6 countries. The core products include five hotel sub-brands (Quality Hotel, Comfort Hotel, Clarion Hotel, Home Hotel, Stopover) plus the Strawberry App for digital guest experiences and the Spenn loyalty program. Quality Hotel specifically targets families and travelers seeking comfortable stays with good food and community focus. Additional services include conference/meeting facilities, spa/wellness, and restaurant/bar offerings. The digital ecosystem is anchored by the proprietary mobile app enabling mobile keys (via ASSA ABLOY Seos), digital check-in/out, booking, and loyalty management.

Differentiator

Problem solved

Functional benefit

Brands

• Quality Hotel: Family-friendly hotel brand within Strawberry, focusing on comfort, good food and memorable stays.

Products and services

• Quality Hotel Accommodations Mid-range hotel rooms targeting families and travelers seeking comfortable stays with good food, offered across more than 250 Strawberry properties in the Nordic region.
• Restaurant & Bar Services On-site restaurants and bars providing breakfast, lunch, dinner, and bar service for hotel guests and walk-ins at Strawberry properties.
• Conference & Meeting Services Customized conference facilities, meeting rooms, and event spaces with AV equipment and catering for corporate gatherings across Nordic properties.
• Spa & Wellness Services Spa treatments, pool access, and fitness/wellness facilities available at select Strawberry properties for guest relaxation.
• Strawberry Mobile App Mobile application for iOS and Android enabling hotel booking, digital check-in/out, mobile key room access via ASSA ABLOY Seos, Spenn loyalty management, and direct communication with hotel reception.
• Spenn Loyalty Program Four-tier membership program (Blue, Silver, Gold, Platinum) offering earning and redemption of Spenn points across all Strawberry hotels, with tier-based benefits including room upgrades, late checkout, and restaurant vouchers.
• Strawberry Mastercard Co-branded Credit Card Co-branded credit card offering additional Spenn earning benefits for frequent travelers, requiring Strawberry membership to apply.

Quantifiable outcome

• Earn 3 Spenn per 10 kr/1 EUR spent on qualifying purchases
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• ASSA ABLOYcoreTechnology or IntegrationTechnology partnership for mobile key solutions using ASSA ABLOY's Seos platform. Enables guests to use smartphones to unlock hotel room doors and activate elevators. Mobile Keys feature available at many Strawberry properties.
• Spenn Group AScoreTechnology or IntegrationAccount administrator for Spenn loyalty points system. Manages account, currency handling, transaction overview, and balance for individual Strawberry members. Provides automatic access to member information and purchase transactions for program administration.
• Choice Hotels InternationalcoreTechnology or IntegrationStrawberry is part of Choice Hotels International network. Uses the same booking system as Choice, with personal booking information processed in the USA with CHI as data processor. Provides global distribution and loyalty program integration.
• Strawberry Mastercard (Issuing Bank Partner)majorGTM or Marketing PartnerCo-branded credit card partnership offering combined hotel loyalty and financial services benefits. Requires Strawberry membership to apply. Special rules and terms apply for cardholders.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Radisson Hotel Group: Radisson operates a substantial portfolio of full-service and premium hotels in the Nordics (notably in Stockholm, Copenhagen, and Oslo) and competes head-on with Strawberry's Clarion and Quality brands for both business and leisure travelers.
• First Hotels: First Hotels is a Nordic hotel collection of independent and branded properties serving the same business and leisure traveler segments as Strawberry across Sweden, Norway, and Denmark.
• ProfilHotels: ProfilHotels operates full-service and boutique properties across Sweden and the Nordics, competing with Strawberry's Quality and Clarion brands in the mid-to-upper tier, especially in regional Swedish cities.
• Comwell Hotels: Comwell is a Danish hotel chain with a strong conference and meeting focus, closely overlapping with Strawberry's MICE positioning in Denmark and southern Sweden.
• Elite Hotels of Sweden: Elite Hotels is a Swedish full-service hotel chain with a strong domestic footprint (especially in Stockholm and Gothenburg) and competes directly with Quality Hotel properties for both leisure and corporate demand.
• Thon Hotels: Thon is one of Norway's largest hotel chains with properties across the Nordics, competing directly with Strawberry on price, location, and corporate accounts in Norway, Sweden, and beyond.
• Scandic Hotels Group: Scandic is the largest Nordic full-service hotel operator with a comparable multi-brand, multi-country portfolio and similar direct-booking and loyalty focus. It is Strawberry's most direct competitor across the same geographies and customer segments.

Broad incumbents

• Choice Hotels International: Choice Hotels International is the US franchisor under whose network Strawberry operates, providing global distribution and back-end systems. It is a parent/partner rather than a direct competitor, but its scale in hospitality tech and loyalty shapes Strawberry's competitive context.

Others

• Pandox: Pandox is a major Nordic hotel property owner and operator that owns and leases many of the buildings Strawberry and its competitors operate in, making it a key counterparty and indirect comparable on hotel real estate economics.

Peers

• Best Western Hotels & Resorts:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strawberryuniverse
• Facebookfacebook.com/strawberryhotels
• LinkedInlinkedin.com/company/quality-hotel-the-weaver
• Instagraminstagram.com/strawberry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Hotel The Weaver