Street Art Ink

What Street Art Ink does

Street Art Ink, founded in 2022 by Edel Tobin and headquartered in Waterford, Ireland, is a privately held, founder-led community arts company operating across three service pillars: large-scale commissioned murals and street art installations, street art skills workshops, and guided walking tours of Waterford City. The company serves schools, youth groups, festivals, community organizations, corporate clients (e.g., Sanofi, EverVault), healthcare facilities, and local councils (Waterford, Kilkenny, Tipperary), with named customers spanning education, pharmaceuticals, technology, healthcare, and government. Its Floating Voices sub-brand extends the offering into an eco-educational programme anchored by an 18-meter zero-emissions barge in development with Prolines Naval Architecture, alongside intergenerational arts programming and a new festival on the Waterford quays.

The company operates no proprietary software platform; its core "technology" is creative production using spray paint, eco-friendly water-based paints, and stencil methodologies, combined with a planned zero-emissions barge (electric engines, solar panels, wind turbines, rooftop wetland garden). Distribution runs through an e-commerce website (booking tours from €15, selling apparel at €20–€25, prints, postcards, and the founder's book), direct sales to councils and corporates, and on-site delivery at festivals such as Cruinniú na nÓg and Altogether Now. The team is small (approximately 5 people including founder Edel Tobin, workshop coordinator MJ Jacob, naval architect Rob McConnell, harbourmaster Johnny Codd, and multiple tour guides), and the business is funded through commissioned work, tour/merchandise revenue, government grants (Creative Ireland, Creative Waterford, Community Foundation Ireland), and a Kickstarter campaign that did not reach its €200,000 goal.

Name

Street Art Ink

Legal name

Street Art Ink

Website

https://streetartink.ie

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Art Ink is a Waterford-based, founder-led community arts company delivering commissioned murals, street art workshops, and guided walking tours across Ireland, serving schools, councils, corporates, and tourists, with the Floating Voices eco-barge programme as its newest initiative.

Ownership category

akta.pro rank

Product category

Public Art Services

NAICS

Art Dealers (459920)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

akta.pro secondary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Mural art commissions
• Street art workshops
• Cultural walking tours
• Public art installations
• Community arts education

Headquarters

HQ city

Slievekeale, County Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mural Art Commissions: Large-scale commissioned mural and street art for public spaces, schools, businesses, and community organizations. Revenue earned per project based on scope, scale, and complexity.
2. Street Art Workshops: Street art and graffiti skills workshops for schools, festivals, community groups, and corporate clients. Customized programs designed per client requirements with pricing based on group size and duration.
3. Guided Tours: Walking tours of Waterford City including Maritime Tours, Cultural Quarter Tours, and Old Town Art Tours. Tickets sold through e-commerce platform starting from €15.
4. Merchandise Sales: Sale of branded merchandise including t-shirts (€25), tote bags (€20), art prints, postcards (€15), and founder Edel Tobin's book 'Not Just a Brick in the Wall' (€25).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Street Art Ink delivers large-scale commissioned mural and street art installations, street art skills workshops covering spray and stencil techniques for schools, festivals, community groups and businesses, and guided walking tours of Waterford City covering maritime heritage and street art. The portfolio also includes the Floating Voices eco-educational programme (intergenerational arts workshops plus a zero-emissions barge in development), and an online shop selling branded merchandise, prints, postcards and a published book.

Product overview

Street Art Ink is a community-focused arts organization offering three interconnected service pillars: large-scale commissioned mural and street art installations, street art skills workshops (spray and stencil techniques) for schools, festivals, community groups and businesses, and guided walking tours of Waterford City covering maritime heritage and street art. The portfolio also includes the Floating Voices eco-educational programme featuring a zero-emissions barge project in development, intergenerational arts workshops, and a merchandise shop selling branded apparel, prints, postcards and publications. The company operates primarily in Waterford, Ireland, while delivering projects nationally across Ireland and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Floating Voices: An eco-educational barge programme where artists and scientists work with local communities on climate action and environmental awareness through workshops, talks, installations, and residencies. Ireland's first zero-emissions barge initiative.

Products and services

• Mural Art Commissions Large-scale commissioned mural and street art installations delivered across Ireland and internationally for councils, schools, businesses, healthcare, and community organisations. Includes concept development, community consultation, and professional painting. Notable commissions include the 160-meter Ferrybank Greenway mural for Kilkenny County Council and Creative Ireland, and three large-scale murals in Thurles for Tipperary County Council.
• Street Art Workshops Graffiti and street art skills workshops for schools, festivals, community events, and businesses covering spray and stencil techniques, mural design using professional software, and hands-on painting sessions. Pricing is quote-based on group size, duration, and customisation; some free workshops offered at national events like Cruinniú na nÓg.
• Walking Tours of Waterford Guided walking tours of Waterford City offered in three variants: Maritime Tours (Clock Tower to Peoples Park), Cultural Quarter Tours, and Old Town Art Tours. Led by professional guides including Kateryna, Ciarán, Aoibh, Ashkan, Simon, and Caoimhe. Priced from €15 per person, minimum 2 people, 48-hour advance booking required.
• Floating Voices Eco Barge Programme Eco-educational barge programme in which artists and scientists work with communities on climate action and environmental awareness through maritime themed workshops, guided and AV tours, and artist residency programmes. Centred on an 18-meter zero-carbon emissions eco barge (electric engines, solar panels, wind turbines, roof garden, compostable toilets) developed with Prolines Naval Architecture.
• Street Art Merchandise Branded merchandise including art t-shirts (€25), tote bags (€20), prints, postcards (€15), and Edel Tobin's book 'Not Just a Brick in the Wall' (€25), featuring designs by artists such as Curtis Hylton, Danleo, and Lost Optics.
• Not Just a Brick in the Wall (Book) Edel Tobin's self-published debut book 'Not Just a Brick in the Wall', priced at €25, documenting the journey of creating Waterford's largest outdoor art gallery and the Floating Voices project.
• Floating Voices Barge Print Limited edition rhizograph print featuring the Floating Voices barge blueprint and 3D render of the completed vessel. Available in A5, A4, and A3 sizes. Supports the Floating Voices project.
• Floating Voices T-Shirts 100% cotton t-shirts featuring a blueprint design of the Floating Voices barge. Available in white and blue, limited edition. All profits go to RNLI and the Floating Voices barge build fund. Priced at €25.
• Maritime Postcards A6 postcards portraying key maritime landmarks in Waterford City with photography by local artist Mad Jessie. Celebrating the city's maritime history and heritage. Priced at €15.

Quantifiable outcome

• 16 large-scale mural artworks completed across Ireland in 2023
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prolines Naval ArchitecturecoreStrategic or Co-development Partner · 1 January 2025Collaboration with Waterford-based naval architect Rob McConnell to design and build the 18-meter Floating Voices eco barge. Prolines Naval Architecture is developing the vessel to achieve zero carbon emissions through electric engines, solar panels, wind turbines, and sustainable design.
• Waterford City HarbourmastercoreStrategic or Co-development PartnerHarbourmaster Johnny Codd provides council support and has secured the Quays in Waterford as the barge's home location. Partnership enables the Floating Voices eco barge program with municipal backing.
• Creative IrelandcoreOthersGovernment program providing funding for Floating Voices Intergenerational Programme and various mural commissions including the Ferrybank Greenway 160-meter mural.
• Creative WaterfordcoreOthersLocal creative funding program co-funding Floating Voices intergenerational arts program alongside Creative Ireland and Waterford Council.
• Community Foundation IrelandcoreOthersProvided funding for the intergenerational arts programme launch in 2023, supporting Floating Voices initiative bringing together younger and older generations through collaborative art projects.
• Waterford City and County CouncilcoreOthersLocal government partner providing funding, support, and venue access for Floating Voices programming and hosting the Waterford Digital Awards.
• Cartoon SaloonminorStrategic or Co-development PartnerPartnership around Wolfwalkers theme for primary school workshops in Kilkenny, connecting the animation studio's IP with street art education programs.
• Kilkenny County CouncilcoreOthersCommissioned the 160-meter mural on Ferrybank Greenway in partnership with Creative Ireland. Multiple mural commissions including Stoneyford community center.
• Tipperary County CouncilcoreOthersCommissioned Street Art Ink to deliver and curate 3 large-scale mural pieces in Thurles in 2022, with additional commissions following initial installations.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Regional players

• St+art India Foundation: India-based street art foundation that commissions large-scale public murals and runs community/educational programs. Comparable mural-and-education dual mission, but operating primarily in India rather than Ireland.
• Pat Liddy's Walking Tours: Dublin-based operator of cultural and historical walking tours. Closest Irish comparable to Street Art Ink's Waterford walking-tour pillar, with overlapping tour-guide economics and cultural-tourism customer segment.

Others

• Waterford Walls: The Waterford-based street art festival that Edel Tobin led for 8 years before founding Street Art Ink in 2022. Same geographic base, same mural focus, and same artist ecosystem — Street Art Ink is effectively its commercial successor.
• Cartoon Saloon: Kilkenny-based animation studio that Street Art Ink has partnered with on Wolfwalkers-themed school workshops. Comparable as a creative-IP-driven Irish SME in the south-east region, though operating in animation rather than public art.

Direct peers

• Global Street Art: UK-based public art agency that brokers large-scale mural commissions between artists, property owners, brands, and councils. Closely comparable business model to Street Art Ink's commissioned mural pillar, with similar council/corporate client mix and artist network.
• Justkids: US public art curation agency that delivers large-scale mural commissions for brands, cities, and cultural institutions. Comparable in commissioning model, brand- and council-led client base, and artist network management.
• Burning Candy: London-based street art collective producing large-scale murals and running community workshops. Comparable in combining commissioned public art with hands-on spray/stencil education for schools and community groups.

Emerging players

• The Big Draw: UK-based charity running community drawing and visual-arts events and festivals. Comparable as a facilitator of participatory visual-arts workshops for schools, families, and community groups, though with broader art forms than Street Art Ink's street-art focus.
• Dublin Street Art Tours: Irish tour operators offering street-art-themed walking experiences in Dublin. Comparable consumer-facing street-art tour product, but operating in a different (larger) city and as a tourism operator rather than the originating mural curator.

Broad incumbents

• Meow Wolf: US immersive art company operating large-scale, artist-driven art experiences and exhibitions. Overlaps with Street Art Ink's community-led, public-facing art mission but at vastly greater scale, with a ticketed-experience business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/StreetArtInk
• YouTubeyoutube.com/@StreetArtInk-rb7lz
• Facebookfacebook.com/streetartink.ie
• LinkedInlinkedin.com/company/street-art-ink
• Instagraminstagram.com/streetartink.ie
• TikToktiktok.com/@streetartink.ie?

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Art Ink