The Streetly Academy

What The Streetly Academy does

The Streetly Academy is a state-funded Academy secondary school in Sutton Coldfield, West Midlands (B74 2EX), serving approximately 1,550 students aged 11-18 across Key Stages 3, 4, and 5 (Sixth Form). It operates under the PRIDE values framework — Personal Excellence, Respect and Friendship, Inspiration, Determination and Courage, and Equality — and provides a broad curriculum anchored on the English Baccalaureate at GCSE, with 22 option subjects, A-Levels, vocational courses, and enrichment programmes including Duke of Edinburgh's Award at all three tiers (Bronze, Silver, Gold), a Combined Cadet Force contingent covering Royal Navy/British Army/RAF activities, and elite Football and Netball Academies for Sixth Form students. Core revenue derives from UK government per-pupil funding under an Academy Funding Agreement; ancillary income is generated through a 1:1 Chromebook purchase/loan scheme, on-site catering, and uniform partnerships with third-party retailers.

The school's technology stack centres on Google Workspace for Education and Chrome OS-based Chromebooks, with operational management delivered through a layered ecosystem: RMUnify for single sign-on, SIMs as the core Student Information Management System, Go4Schools for attendance and assessment tracking, Sleuth for behavioural and exclusions data, SISRA Analytics for assessment analytics, and SCOPAY for parental payments. The Suite4 platform hosts an AI Student Learning Assistant — a text-based, knowledge-retrieval capability using pseudonymised tokens with 180-day encrypted chat retention. Safeguarding infrastructure runs on Smoothwall Monitor, providing 24-hour computer- and human-moderated analysis of Chromebook activity to filter harmful content and detect behavioural concerns. The school holds itself to UK GDPR (EU GDPR 2016/679) and the Data Protection Act 2018 compliance, with formal processes for SEND, medical, and safeguarding data.

The institution is governed by an independent governing body led by Headteacher Mr B Downie, with a tiered Designated Safeguarding structure, a Mental Health Lead, SENDCO, and a designated safeguarding governor. It has no parent company, private equity, or venture capital ownership, and operates as a public-sector educational institution subject to Ofsted inspection, DfE Performance Tables, and Academy Funding Agreement oversight. The school actively publishes policies, annual reports and accounts, a prospectus, and curriculum documentation, and maintains presence across Twitter/X, Facebook, and an email newsletter for community engagement.

Name

The Streetly Academy

Legal name

Streetly Academy

Website

https://streetly.academy

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Streetly Academy is a state-funded 11-18 secondary Academy in Sutton Coldfield, West Midlands, serving ~1,550 students across Key Stages 3-5 with a Google-based 1:1 Chromebook scheme, an AI learning assistant, and enrichment programmes including DofE, CCF, and sports academies.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Secondary education services
• Sixth form education
• Student safeguarding programs
• Extra-curricular activities
• School catering services

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

The Streetly Academy is a state-funded 11-18 secondary school delivering a full Key Stage 3, Key Stage 4, and Sixth Form education to approximately 1,550 students in Sutton Coldfield, West Midlands. Around this core, it sells ancillary paid services including a 1:1 Chromebook scheme, on-site catering, sports academies, and uniform retail. The school also offers extensive enrichment such as the Duke of Edinburgh's Award, Combined Cadet Force, and a SHARP confidential safety reporting system.

Product overview

The Streetly Academy is a 1,550-student 11-18 secondary school offering a comprehensive educational portfolio. The core product is secondary school education across Key Stage 3, Key Stage 4, and Sixth Form, supported by an extensive add-on module ecosystem. These include two sports academies (Football and Netball) for Sixth Form students, the Duke of Edinburgh's Award (Bronze through Gold), Combined Cadet Force (military-themed activities), and a 1:1 Chromebook Program for Year 7 students. The school also provides extensive extra-curricular activities (clubs, sports teams, performing arts), catering services with multiple dining outlets, and safety reporting via the SHARP SYSTEM. Supplementary offerings include Knowledge Organiser booklets for Years 7-8 and on-site sports facilities. The school operates on a 32.5-hour week with five one-hour lessons daily plus Life Curriculum sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary School Education (Years 7-11)
• Sixth Form
• Football Academy
• Netball Academy
• Duke of Edinburgh's Award (DofE)
• Combined Cadet Force (CCF)
• 1:1 Chromebook Programme
• SHARP SYSTEM
• Catering Services
• Sports Facilities

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EddecoreTechnology or IntegrationEdde provides warranty and repair services for school-purchased Chromebooks, arranged through their insurance partner Bastion Insurance Services Ltd and underwritten by Collinson Insurance. Edde operates exclusively in the education sector, focusing on digital learning support for schools with online scheme administration portal and customer service provisions.
• AcercoreOthersAcer 311 Chromebooks (model CBOA311-1H-C7L1) are offered as the recommended Chromebook for the 1:1 scheme, with specifications including Intel N4500 Celeron processor, 4GB RAM, 64GB flash memory, and up to 10 hours battery life.
• SmoothwallcoreTechnology or IntegrationSmoothwall provides filtering and monitoring software for Chromebooks, blocking potentially harmful content and websites. The software operates 24 hours a day with computer and human moderated analysis to detect concerning behaviour for safeguarding purposes.
• RMUnifycoreTechnology or IntegrationRMUnify is used as the single sign-on platform for student and staff authentication, enabling access to school systems and resources.
• Clive MarkminorChannel Partner/ Reseller/ DistributorAuthorised retailer for school branded uniform located at 11-13 Boldmere Rd, Boldmere, Sutton Coldfield, B73 5UY.
• Uniform PlusminorChannel Partner/ Reseller/ DistributorAuthorised retailer for school branded uniform at 935 Walsall Rd, Birmingham, B42 1TN, with online ordering available through their website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bishop Walsh Catholic School: Catholic voluntary-aided secondary school in Sutton Coldfield, directly competing for students in the same immediate catchment area. Comparable size, sixth form provision, and enrichment-led positioning makes it one of Streetly's closest local competitors.
• Barr Beacon School: Secondary school on the Aldridge/Birmingham border, in close geographic proximity to Streetly. Comparable 11-18 offering and demographic, competing for the same Year 7 intake from border-area families.
• The Arthur Terry School: Secondary school in Four Oaks, Sutton Coldfield - the same town as Streetly. Comparable scale and 11-18 offering, drawing from the same affluent Birmingham suburb catchment and competing for the same prospective families at open evenings.
• Shire Oak Academy: Academy secondary school in Walsall operating under the same DfE Academy framework as Streetly. Comparable size and structure, and serves overlapping West Midlands demographics, providing a useful benchmark for academy operating economics.
• Queen Mary's Grammar School: Selective boys' grammar school in Walsall with comparable 11-18 scale and Sixth Form provision. Operates in the same West Midlands labour market and competes for high-attaining students from Streetly's broader catchment.
• Plantsbrook School: Secondary school in Sutton Coldfield serving a similar 11-18 demographic from the same local catchment. Directly comparable in scale, curriculum breadth, and enrichment offer, making it a peer for both enrollment competition and operational benchmarking.
• Aldridge School: Secondary school located in Aldridge, immediately adjacent to Streetly's catchment in the Walsall/West Midlands area. Directly competes for the same Year 7 intake from overlapping Sutton Coldfield/Aldridge families and runs a comparable academy-style comprehensive offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StreetlyAcademy
• Facebookfacebook.com/streetlyacademy
• LinkedInlinkedin.com/school/the-streetly-academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Streetly Academy