Street Racket

What Street Racket does

Street Racket GmbH is a Swiss physical education and movement concept company founded in 2015 by Marcel and Rahel Straub, headquartered in Bäretswil, Zurich. The core product is a proprietary court-and-rule system in which three squares are drawn on any flat surface with chalk or tape, played under two defining rules — no downplay (no smashing) and no volley (ball must bounce before being returned) — that produce long rallies and enable inclusive play across ages, abilities, and skill levels. Around this physical core the company has built a multi-format offering: durable wooden rackets and balls sold through an online shop; four court variants (single, cross, wall, XL) and over 1,000 documented game forms; a dual online curriculum (Games & Motor Skills, Active Learning) with 450+ activity videos delivered via a Kajabi-hosted subscription platform; a self-paced online coach certification (€99.50); and an iOS/Android companion app.

The business model is a hybrid of hardware sales, paid in-person workshops (CHF 185–595 for schools, sports clubs, and corporate clients), recurring digital curriculum subscriptions (€9/month, €90/year individual, €399/year school license), one-time certification fees, licensee royalties, an affiliate program paying up to 50% commission, and a tiered donor program (Bronze $100, Silver $500, Gold $3,000). Distribution combines direct e-commerce and self-serve digital sales with a global licensee partner network covering Europe, North America, Asia, Africa, and Oceania, complemented by humanitarian and academic partnerships (ICRC, ICF Cambodia, Howest University, multiple Swiss health and education institutions). The company claims presence in 80+ countries, 2,400+ active schools, and 150,000+ daily players. It is privately held, bootstrapped, and operates with a 7-person team under founder-ownership.

Revenue mechanics rely on monetizing a low-infrastructure concept through multiple small-ticket channels rather than large enterprise contracts, with licensee partners responsible for most regional commercial activity outside Switzerland. Customer segments span schools (primary segment), sports clubs, corporate health buyers, inclusion/integration organizations, families, and individual teachers or coaches. No external institutional funding, parent company, or public listing is indicated; the legal entity is Street Racket GmbH, governed under Zurich, Switzerland.

Name

Street Racket

Legal name

Street Racket GmbH

Website

https://streetracket.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Street Racket GmbH is a Swiss founder-owned company that commercializes a chalk-drawn court racket sport concept across 80+ countries, serving schools, sports clubs, corporate clients, and inclusion programs through equipment, in-person workshops, digital curriculum subscriptions, and a global licensee partner network.

Ownership category

akta.pro rank

Product category

Physical Education Movement Services

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (71394), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Physical education movement
• Racket sport concept
• Inclusive playground games
• Active learning curriculum
• School PE workshops

Headquarters

HQ city

Bäretswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Equipment Sales: Street Racket sells rackets, balls, court marking equipment, and apparel through its online shop. Products include 2-player sets, school sets (24 rackets, 24 balls, chalk), and teaching materials. The equipment is designed to be affordable, durable, and accessible for anyone.
2. Live Workshops: The company sells in-person workshop services for schools (CHF 185-495+), sports clubs (CHF 295), and corporate health programs (CHF 595). Workshops include instructor-led training, materials, and equipment loans.
3. Online Curriculum Subscriptions: Annual and monthly subscriptions to digital lesson plans, activity videos, and teaching ideas. Individual monthly access at €9, annual at €90, and school licenses at €399 for teams of 10+ teachers. Includes Games & Motor Skills and Active Learning curricula.
4. Coach Certification: Online video certification course for €99.50 one-time payment. Includes official Street Racket Coach Certificate and 1-year access to English lesson plans.
5. Licensee Partnerships: Regional licensees pay licensing fees to use Street Racket commercially in their territory. Licensees can buy equipment at partner prices, receive 50% affiliate commissions on online course sales, and access branding and content materials.
6. Donor Program: Donation program with three tiers: Bronze (100 USD), Silver (500 USD), Gold (3,000 USD). Donations support international projects and include merchandise benefits. Donors receive reports on project outcomes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Street Racket sells an infrastructure-free physical education and movement concept built on courts drawn on the ground with chalk and two proprietary rules (no downplay, no volley). It monetizes this concept through physical equipment (rackets, balls, court marking sets), an online curriculum subscription (Games & Motor Skills and Active Learning with 450+ activity videos), in-person teacher/coaching workshops, an online coach certification course, and a regional licensee program that grants commercial rights to partners.

Product overview

Street Racket is a Swiss integrative and inclusive movement and education concept offering a physical activity system that requires no infrastructure. The product portfolio consists of three core pillars: (1) Physical equipment including rackets, balls, and court marking materials available through their online shop; (2) Digital subscription products including dual online curricula (Games & Motor Skills + Active Learning), online coach certification, and mobile app access; and (3) In-person services including school workshops, sports club workshops, corporate health workshops, and project week packages. Additional revenue streams include a Licensed Partner Program (franchise model), Affiliate Program (commission-based), and Donor's Club (donation tiers). The concept spans 80+ countries with operations in 2,400+ active schools and serves 150,000+ daily players.

Differentiator

Problem solved

Functional benefit

Products and services

• Street Racket Equipment and Sets Physical equipment for playing Street Racket, including wooden rackets, specialized balls, chalk for drawing courts, and complete bundles (2-player sets and school sets with 24 rackets, 24 balls, and chalk). Designed for durability, affordability, and accessibility across all ages. Sold globally via the Street Racket online shop.
• Street Racket Court Configurations Standardized court configurations consisting of three squares drawn on any flat surface, with the middle square replacing a net. Variants include single court, cross court, wall court, and XL court, scaling to available space and group size.
• Online Curriculum: Games and Motor Skills
• Online Curriculum: Active Learning Subscription-based digital lesson plan teaching academic content (math, language, science) through movement, with 100+ videos and game-based learning ideas. Packaged jointly with the Games & Motor Skills curriculum under the same monthly, annual, or school-wide subscription.
• Online Coach Certification Self-paced video-based certification course teaching the Street Racket method, core principles, and implementation. Includes official Street Racket Coach Certificate and 1-year access to both English lesson plans. Priced at EUR 99.50 one-time.
• School Teacher Workshops (Level 1 and Level 2) In-person hands-on professional development workshops for teachers. Level 1 (CHF 495, 90 minutes) introduces the concept, philosophy, core rules, and versatile games for class time, recess, and movement breaks. Level 2 focuses on Active Learning, integrating math, language, and science content through movement. Includes materials and loan equipment.
• Sports Club Workshop In-person workshop for sports clubs and associations introducing Street Racket as a training supplement. Includes in-depth concept introduction and selected game forms tailored to club needs. Priced at CHF 295.
• Corporate Health Workshop 90-minute live workshop for corporate health promotion without infrastructure. Includes concept introduction, various play forms, course setup guidance, course summary, and rental materials. Priced at CHF 595.
• School License (Curriculum) Annual school-wide subscription for the entire teaching team. Standard setup includes 10 teacher accounts with access to both Games & Motor Skills and Active Learning lesson plans, 400+ activity videos, and regularly updated content. Priced at EUR 399 annually.
• Licensed Partner Program Franchise-style licensee program granting regional commercial rights to offer workshops, sell equipment, and promote Street Racket online products. Licensees buy equipment at partner prices, earn 50% affiliate commissions on online course sales, and access branding and content materials from Swiss HQ.

Quantifiable outcome

• 150,000+ players engaged daily across 80+ countries
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerStreet Racket collaborates with the ICRC on social responsibility and integration projects. The company conducts projects in developing countries and supports inclusion initiatives, with ICRC being a key partner for humanitarian programs.
• ICF Cambodia (Inclusive Child & Family Campus)coreStrategic or Co-development PartnerPartnership with ICF Campus in Siem Reap, Cambodia. The campus offers activities for children and the community, with Street Racket integrated into their programming. Some teachers received Street Racket training to use in partnering schools.
• Street Racket EuropeflagshipOEM/ Whitelabel/ Licensing PartnerOfficial licensee partner for Europe, operating streetracketeurope.com. Commercial rights to promote and implement Street Racket across European markets.
• Street Racket GermanycoreOEM/ Whitelabel/ Licensing PartnerRegional licensee for Germany, including Street Racket Mitteldeutschland and Street Racket Südwest. Offers workshops, equipment sales, and corporate programs.
• Street Racket FrancecoreOEM/ Whitelabel/ Licensing PartnerRegional licensee for France and Belgium, operating streetracketfrance.com. Partner: Vincent Burgers.
• Street Racket Singapore/AsiacoreOEM/ Whitelabel/ Licensing PartnerRegional licensee for Singapore and Asia, operating streetracket.asia.
• Street Racket USAcoreOEM/ Whitelabel/ Licensing PartnerRegional licensee for USA, operating streetracket.co. Partner: Rene Lewicki.
• DOM Sports (Canada)coreOEM/ Whitelabel/ Licensing PartnerRegional licensee for Canada, specializing in sports distribution.
• Bamwoo Infinity (Cambodia)coreOEM/ Whitelabel/ Licensing PartnerRegional licensee for Cambodia, operating bamwooinfinity.com. Partner: Lukas Koch.
• Street Racket New ZealandminorOEM/ Whitelabel/ Licensing PartnerRegional licensee for New Zealand, operated by Brian Barnett.
• Sport Evo (Slovenia)minorOEM/ Whitelabel/ Licensing PartnerRegional licensee for Slovenia.
• GFTA (Slovenia)minorOEM/ Whitelabel/ Licensing PartnerRegional licensee for Slovenia, partner Gregor Ficko.
• Egoli Squash (South Africa)minorOEM/ Whitelabel/ Licensing PartnerRegional licensee for South Africa, operated by Glenn Lazarus.
• Howest University (Belgium)coreStrategic or Co-development PartnerPartnership with Sport Innovatie Campus at Howest University in Bruges, Belgium. Academic collaboration for sports innovation and research.
• Swiss Organizations (Various)coreStrategic or Co-development PartnerPartnerships with Swiss organizations including Basel-Stadt Sport, Lifetime Health, Vitaswiss, ORS Service, University Hospital Zurich (USZ), Tennis Escapade, and Street Racket Ostschweiz. Activities span health promotion, rehabilitation, and sports education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• OpenPhysEd: OpenPhysEd is a free, open-source PE curriculum and content resource widely used by PE teachers. It competes indirectly with Street Racket's curriculum subscription as a free alternative in the school adoption funnel.
• PLT4M: PLT4M delivers digital PE curriculum and content to middle and high schools. It overlaps with Street Racket's online curriculum and school license subscription tier in the K-12 segment.
• Crossnet: Crossnet invented a four-way volleyball game and sells it through retail and direct-to-consumer channels. It is an emerging player in the 'invented sport' category with a similar grassroots commercial model.

Direct peers

• SPARK PE: SPARK provides evidence-based physical education curriculum programs for schools. It is a direct peer in the school PE curriculum subscription and digital content category overlapping with Street Racket's online curriculum.
• Spikeball: Spikeball created a new backyard/grassroots racquet-style sport and scaled it globally through retail, sports clubs, and professional leagues. It is the closest analog to Street Racket's model of invention, equipment sales, and content/community-driven adoption.
• CATCH (Coordinated Approach to Child Health): CATCH provides school-based health and PE curriculum programs to K-8 schools globally. It is a direct competitor in the institutional PE curriculum market and shares Street Racket's mission-driven positioning.
• Gopher Sport: Gopher Sport is a major U.S. seller of physical education equipment, curriculum, and resources to schools. It competes directly with Street Racket for school PE budgets and curriculum adoption in the institutional channel.

Regional players

• Sport-Thieme: Sport-Thieme is a leading European school and club sports equipment retailer. It is a regional peer to Street Racket's equipment business in Germany and the DACH region, where Street Racket has its strongest licensee presence.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer with strong PE and racquet sports product lines. While not a direct competitor, it is an incumbent for the equipment retail portion of Street Racket's business.
• Sportime / School Specialty: School Specialty (parent of Sportime) is the largest U.S. distributor of school physical education supplies and curriculum. It is a broad incumbent that competes with Street Racket for school PE procurement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/street-racket

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Racket