Stretch & Tents

What Stretch & Tents does

Stretch & Tents (legally Stretch Event Productions Ltd.) is a UK-based event production company founded in 2010 by Alex Hoogewerf after he encountered stretch tent technology in South Africa. The company specialises in the hire, sale, and bespoke design of flexible, high-tensile canvas stretch tents used as alternatives to rigid marquees for weddings, corporate events, festivals, and private parties. Its underlying technology combines proprietary seaming systems that guarantee drip-free joins with UK-manufactured CNC-fabricated modular truss structures (125×125mm and 250×125mm box section profiles), premium canvas sourced through long-standing supplier relationships, and in-house 3D/2D rendering for event visualisation. The company also operates the Stretch + Care subsidiary, which provides specialist tent cleaning and maintenance services using a 760kg/600sqm capacity machine.

The business operates on a direct, quote-based sales model with site surveys and design consultations; pricing varies by tent size, site complexity, and hire duration, with a 50% non-refundable deposit and balance due 10 days before installation. Revenue streams include tent hire, full event production (structures, lighting, staging, truss), tent sales to construction/industrial buyers, and recurring maintenance revenue through Stretch + Care. The company serves a fragmented customer mix spanning luxury hospitality (Limewood Hotel, Marble London), large-scale events (Royal International Air Tattoo, Drambuie, University of Surrey), country estate weddings, mid-market pubs (The Regent, Brouge, The Faber Fox), and construction clients, with deployment capability across England, Scotland, and Wales.

The company employs 11-50 people, is headquartered in Kingston Upon Thames, and maintains inventory exceeding 10,000 m² of stretch structures. Marketing is multi-channel: an active blog, SEO for UK hire keywords, social media on Facebook/Instagram/Pinterest, exhibition at industry shows (National Asian Wedding Show), and editorial coverage in wedding media such as Rock My Wedding, Girl Gets Wed, and Boho Weddings. The company is privately held, founder-controlled, with no external institutional investment disclosed. Certifications include CHAS membership and GDPR compliance.

Name

Stretch & Tents

Legal name

Stretch Event Productions Ltd.

Website

https://stretchandtents.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Stretch Tent Event Production and Hire

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Stretch tent hire
• Event structure design
• Modular truss rentals
• Temporary weather protection
• Tent cleaning services

Headquarters

HQ city

London, London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Tent Hire Services: Core revenue stream from hiring stretch tents for events. Pricing varies by tent size, site conditions, installation complexity, and length of hire. Standard hire includes canopy, rigging equipment, professional delivery, installation, and removal. Extras include heating, lighting, flooring, furniture, and decorations.
2. Event Production Services: Full-scale event production including structures, lighting, staging, and truss solutions. Services include custom design, 3D renderings, branded tents, and comprehensive event setups.
3. Tent Sales: Purchase options available for construction tents and stretch tents with optional maintenance/service contracts including installation, uninstallation, cleaning and storage services.
4. Stretch + Care Maintenance: Specialist cleaning and maintenance services for stretch tents, marquees, and event structures. Services include hand wash (£20/hour per person after first hour for delays), machine wash, rapid refresh (3-day turnaround), and repairs. General cleaning processed within 10 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stretch & Tents rents and sells flexible, waterproof stretch tents for weddings, corporate events, festivals, private parties, hospitality venues, and construction or industrial applications. It also provides custom design, truss, lighting, staging, furnishings, cleaning, and repair services, with delivery, installation, and removal handled by its UK operations team.

Product overview

Stretch & Tents operates as a stretch tent event production company offering a portfolio of related products and services. The core offering is stretch tent hire and purchase, available for corporate events, private parties, weddings, and festivals across the UK. Supporting services include custom design and branding capabilities, modular truss structures for fan zones and stage setups, Stretch + Care professional cleaning services, tent repairs, and an extensive furnishings rental catalogue (tables, chairs, flooring, lighting, heating). The company also provides site surveys and 3D renderings as part of its bespoke design service.

Differentiator

Problem solved

Functional benefit

Brands

• Stretch + Care: Specialist tent cleaning and maintenance service for the events industry, offering deep cleaning, repairs, and restoration for stretch tents, marquees, bell tents, sailcloth tents, and other event structures. Also operates Europe's largest specialist tent cleaning machine.

Products and services

• Stretch Tent Hire Rental of stretch tents for weddings, corporate events, festivals, and private parties, with professional delivery, installation, and removal across the United Kingdom.
• Stretch and Construction Tent Sales Purchase options for stretch tents and construction tents for permanent or long-term use, including custom sizing, colors, and corporate branding.
• Bespoke Stretch Tent Design Custom design of stretch-tent structures to specified sizes, colors, and corporate branding requirements, supported by site surveys and 3D or 2D renderings.
• Truss Structures Modular truss systems for LED screens, stage equipment, lighting bars, festival big screens, viewing platforms, and other event infrastructure.
• Stretch + Care Tent Cleaning Specialist cleaning for stretch tents, marquees, A-frame structures, and other temporary event structures, using hand-washing and a 760 kg/600 m² specialist machine-washing process.
• Tent Repair Services Fabric repair services for stretch tents, marquees, sailcloth tents, and bell tents, covering minor tears through significant damage to restore durability and weather resistance.
• Event Furnishings Hire Rental of tables, chairs, benches, lounge seating, dance floors, flooring, festoon and fairy lighting, uplighters, and heating solutions for events.
• Full Event Production Integrated event production covering structures, lighting, staging, truss solutions, custom design, branded tents, and event setup.

Named customers23 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Borrow My GardenminorStrategic or Co-development PartnerContent collaboration featuring Borrow My Garden outdoor event space platform on Stretch & Tents blog. Borrow My Garden is a platform for renting outdoor event spaces including gardens, fields, and woodland for weddings and events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tentstyle: Tentstyle is a UK stretch tent hire specialist offering similar flexible-canvas event structures for weddings and corporate events, directly competing with Stretch & Tents in the same product category and customer base.
• Stretch Tents International: Stretch Tents International manufactures and supplies stretch tent structures to the events industry, overlapping directly with Stretch & Tents' core product category of flexible canvas tents.

Regional players

• Sperry Tents: Sperry Tents is a US-based sailcloth and stretch tent rental specialist serving weddings and events, providing a comparable canvas-tent product model in a different geographic market from Stretch & Tents.

Broad incumbents

• Cap Marquees: Cap Marquees provides marquee hire across the UK with traditional pole and frame marquees, competing for similar wedding and corporate event budgets against stretch tent operators.
• Countrywide Marquees: Countrywide Marquees is a UK marquee hire firm providing traditional event structures for weddings, corporate events, and private parties across the country, serving as a competing delivery model in the same end markets.
• Big Top Group: Big Top Group is a UK events infrastructure provider offering marquees and temporary structures for corporate events, festivals, and large-scale productions, competing for the same enterprise event budgets.
• Mahaffey Event Hire: Mahaffey Event Hire is a UK event rental company supplying marquees, structures, and event infrastructure for corporate and private events, overlapping with Stretch & Tents on tent hire and event production.
• Original Marquee Company: Original Marquee Company is a long-established UK marquee hire operator providing traditional frame and pole marquees for weddings and events, representing a broader incumbent alternative to stretch tents for outdoor events.
• Quoted Marquees: Quoted Marquees is a UK marquee hire company offering traditional marquee solutions for weddings, corporate events, and private functions, serving the same end customers through a different structural format.

Emerging players

• Tribe Tents: Tribe Tents is a UK-based stretch tent hire operator serving weddings and events, emerging as a niche competitor with a similar canvas tent offering to Stretch & Tents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stretchandtents
• Instagraminstagram.com/stretchandtents
• Pinterestpinterest.co.uk/stretchandtents
• LinkedInlinkedin.com/company/stretch-&-tents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stretch & Tents