Stroblhof Active Family Spa Resorts

What Stroblhof Active Family Spa Resorts does

Stroblhof Active Family Spa Resorts is a privately held, family-owned 4-star superior hotel and spa resort operating under STROBLHOF Südtirol GmbH, with the property in continuous operation for approximately 350 years (founded circa 1676). The flagship in St. Leonhard in Passeier, South Tyrol, Italy comprises roughly 100 rooms and luxury suites, five heated pools (including an adults-only Sky Pool and a family pool with a 25-meter water slide), a Sky Sauna, and the two-floor Siguna SPA with nine treatment rooms offering Ayurveda, classic European, and marine-cosmetic treatments. A second property, Stroblhof Lake Garda in Gargnano, operates alongside the flagship with combined-stay packages.

The resort integrates accommodation, wellness, sports, family programming, and dining into a single multi-generational destination. Core family amenities include a Miniclub, Teenie Lounge, on-site riding school (with a 2026 petting zoo), tennis and padel courts, and a new 2026 wave of experiential offerings encompassing a Kids & Teens Funhouse, iWall gesture-controlled gaming, Cyclo Beat interactive cycling, and Chalet Les Ovis farm-apartment lodging. The technology stack is conventional hospitality infrastructure: a multi-language (DE/IT/EN) CMS-driven website by Brandnamic, an in-house booking engine at booking.stroblhof.com, an ADDITIVE-powered voucher e-commerce platform, and Sinch Mailjet for newsletter delivery.

Revenue is generated through room and suite bookings (seasonal packages with ¾ pampering board), spa treatments (e.g., Abhyanga from €94, couple rituals from €170), food and beverage (¾-board, wine bar, vinotheque), activities (riding lessons, tennis/padel, golf), and gift vouchers. The go-to-market is direct-to-consumer across South Tyrol, Italy, and the DACH region, with no disclosed OTA dependency. Primary customer segments are families with children of all ages and couples/adult travelers, supplemented by active outdoor enthusiasts, wellness seekers, and gourmet travelers.

Name

Stroblhof Active Family Spa Resorts

Legal name

STROBLHOF Südtirol GmbH

Website

https://stroblhof.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stroblhof Active Family Spa Resorts is a privately held, family-owned 4-star superior hotel and spa resort in South Tyrol, Italy, with ~100 rooms, five pools, a Siguna SPA, riding school, and family programming, serving families and couples across leisure, wellness, and active-holiday segments via direct online booking.

Ownership category

akta.pro rank

Product category

Family Spa Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Boutique & Lifestyle Resorts (THAGACAO), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Family spa resort
• Wellness hotel
• Ayurveda treatments
• Active holiday programs
• Gourmet half-board dining

Headquarters

HQ city

St. Leonhard in Passeier

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Core revenue from room and suite bookings. The resort operates a 4-star superior hotel with approximately 100 rooms and luxury suites. Pricing is seasonal with various package offers (Pauschalen) including half-board (¾ pampering board) and premium board for children. Direct booking through the hotel's own booking engine is the primary channel.
2. Spa & Wellness Treatments: Revenue from Siguna SPA treatments including Ayurveda massages (Abhyanga from 94 EUR, Shirodhara 99 EUR, combined 195 EUR), classic massages, body treatments, cosmetics, couple rituals, and family wellness packages. Additional revenue from Day Spa access and private spa suite bookings.
3. Food & Beverage: Restaurant dining revenue including the ¾ pampering board (half-board plus), wine & cocktail bar, and vinotheque. Premium family dining options and romantic gourmet experiences are also offered as add-on revenue streams.
4. Activity & Experience Revenue: Additional revenue from paid activities including riding lessons, tennis & padel court access, and potentially golf at nearby Golf Club Passeier.
5. Gift Vouchers: Sale of spa and hotel vouchers through an integrated ADDITIVE voucher software platform, enabling gifting of spa treatments, overnight stays, and experience packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

STROBLHOF Südtirol Active Family SPA Resort operates a 4-star Superior hotel with approximately 100 rooms and luxury suites in St. Leonhard in Passeier (South Tyrol, Italy), plus a second Stroblhof Lake Garda property in Gargnano. The resort sells overnight accommodations bundled with a 3/4 pampering board, the Siguna SPA (nine treatment rooms offering Ayurveda, classic, and Far Eastern wellness therapies), five heated pools, Sky Sauna, and an extensive program of family and adult activities (hiking, cycling, golf, tennis, padel, riding, skiing, Miniclub and Teenie Lounge). Revenue is generated primarily from room-and-package bookings, spa treatments, food and beverage, activity fees, and gift vouchers.

Product overview

STROBLHOF Südtirol Active Family SPA Resort is a 4-star Superior hotel in St. Leonhard in Passeiertal (South Tyrol, Italy) operated by STROBLHOF Südtirol GmbH. The resort operates a multi-module hospitality platform combining accommodation (100 rooms and suites), wellness/spa (Siguna SPA with 5 heated pools, Sky Sauna, 9 treatment rooms), active sports (hiking, cycling, golf, tennis, horseback riding), and dining (¾ gourmet board, wine bar, vinotheque). The portfolio includes family-focused amenities (Miniclub, Teenie Lounge, family pools, Kids Funpark 2026) and specialized offerings such as Ayurveda treatments and Day Spa. Supporting digital infrastructure includes an online booking system, voucher purchasing via ADDITIVE, and newsletter services. The 2026 expansion introduces interactive gaming experiences (iWall, Cyclo Beat), a petting zoo at Stroblhof Ranch, Chalet Les Ovis farm holiday apartments, and expanded family facilities. The resort also operates a second location at Lake Garda.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Accommodation Approximately 100 Wohlfühlzimmer (feel-good rooms) and luxury suites with stylish natural material furnishings, forming the core overnight accommodation for leisure guests.
• Siguna SPA Wellness Treatments Proprietary spa offering spanning two floors with nine treatment rooms, delivering South Tyrolean, classic European, and Far Eastern (Ayurveda) wellness therapies, classic and hot stone massages, body treatments, cosmetics (Thalgo, QMS Medicosmetics), couple rituals, family wellness packages, and kids and teens massages.
• Day Spa Access Day Spa access enabling external visitors to enjoy the Siguna SPA facilities, pool worlds, and wellness services without an overnight hotel booking.
• Gourmet Half-Board Dining (3/4 Pampering Board) 3/4 Verwöhnpension (3/4 pampering board) culinary package featuring Mediterranean and South Tyrolean cuisine made with fresh regional products, plus a Wine & Cocktail Bar, vinotheque, and Gourmet & Romantik packages, also offered as à la carte dining for guests.
• Active Programs (Summer and Winter) Year-round seasonal activity programming including guided hiking, Nordic walking, cycling, mountain biking, golf (Golf Club Passeier), tennis, padel, fishing, horseback riding, and riding lessons in summer, and skiing, winter hiking, cross-country skiing, and tobogganing in winter.
• Stroblhof Ranch Riding Lessons and Pony Rides Hotel-owned riding stable offering horseback riding excursions, riding lessons, pony rides, and a 2026 petting zoo with small farm animals.
• Family Programs (Miniclub and Teenie Lounge) Supervised Miniclub for younger children, Teenie Lounge for teens, family wellness treatments, kids spa offerings, and inclusive children's services, supported by family pools (30°C, 25m waterslide), family restaurant, and on-site activity programming.
• Gym and Fitness Facility On-site gym and fitness facilities, plus guided fitness and wellness courses for hotel guests seeking active wellness experiences.
• Gift Vouchers (Spa, Stay, Experiences) Online gift voucher program selling spa treatments, overnight stays, and experience packages through an ADDITIVE-powered e-commerce platform, supporting gifting occasions and incremental revenue.
• Kids & Teens Funhouse and Indoor Funpark (2026) Expanded indoor funpark for children aged 1-12 with obstacle courses, slides, a toddler safe area, and building blocks, providing supervised play and adventure for younger guests.
• iWall Interactive Gaming Experience (2026) Interactive gaming wall that captures movement, jumps, runs, and gestures in real time without controllers, offering parkour, dance, ski jumping, and relaxation games in multiple difficulty levels and accessible to guests with disabilities.
• Cyclo Beat Interactive Cycling Experience (2026) Award-winning interactive cycling gaming experience that combines movement, music, and real-time gameplay controlled by active pedaling and quick reactions.
• Chalet Les Ovis Farm Holiday Apartments (2026) Five luxurious holiday apartments nestled in nature with a spacious living kitchen, complimentary fitness access, underground parking, e-bike rental, and a Guest Card for public transport, offered as an alternative overnight format alongside the main hotel.
• Padel Court (2026) New padel court for 2-against-2 matches, available to guests for training, friendly competition, or recreational play.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Brandnamic GmbHcoreTechnology or IntegrationBrandnamic provides the Stroblhof's website CMS, marketing technology, and digital strategy. The partnership encompasses website programming, content writing, design, campaign management (online and offline advertising), brand positioning, naming, logos, and claims. Brandnamic's Hotel Apps platform (central marketing cloud) manages guest data segmentation, campaign automation, newsletter delivery, voucher management, and guest correspondence. Brandnamic's logo and credit appear in the website footer and imprint.
• ADDITIVE GmbHcoreTechnology or IntegrationADDITIVE provides integrated software for voucher marketing and hotel email newsletter marketing. Voucher software (additive-gutscheine-hotel) processes voucher purchases with EU/EAA data storage. Newsletter system handles subscription management, delivery via Sinch Mailjet (Paris, France), open/click tracking, and targeted guest communication based on interests, name, birth date, and region.
• Golf Club PasseierminorStrategic or Co-development PartnerNearby golf club featured as a key activity partner on the Stroblhof website under the Active section, with the Stroblhof marketed as a 'Golfhotel Südtirol'. Guests have preferential or direct access to golfing in the Val Passiria/Passeiertal region.
• IAAPA (International Association of Amusement Parks and Attractions)minorOthersCyclo Beat, one of the resort's new interactive gaming installations launching in 2026, was honored by IAAPA for innovation and outstanding play value. This is an award/recognition relationship rather than a commercial partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADLER Spa Resort Thermae: Wellness and family resort in Tuscany (Bagno Vignoni) part of the ADLER group. Competes for the same Italian luxury family-spa traveler but in a different region and with a broader portfolio scale.
• A-ROSA Kitzbühel: Established upscale family-friendly spa resort in the Austrian Alps with broader facilities and a higher room count. Comparable in positioning but in a different country, serving similar DACH premium leisure demand.
• Hotel Castel Fragsburg / Schlosshotels group: South Tyrol luxury wellness and gourmet hotel near Merano, part of a multi-property collection. Competes for upscale couples and wellness guests in the same regional market as Stroblhof.

Regional players

• Lefay Resort & Spa Lago di Garda: Luxury wellness resort on Lake Garda, in the same regional geography as Stroblhof's Lake Garda property. Competes for high-end wellness travelers on the same lake but skews more adult / couples-only.

Direct peers

• Quellenhof Luxury Resort Passeier: 5-star luxury wellness and family resort located in the same Passeiertal valley as Stroblhof, offering a comparable combined wellness + active + family positioning with a larger room count. Most direct competitor in the same micro-market.
• Hotel Quelle Nature Spa Resort: Luxury 5-star family spa resort in South Tyrol (Gsies) with comparable wellness depth, family amenities, and active holiday programs. Direct competitor in the South Tyrol family-spa category.
• Leading Family Hotels & Resorts: Marketing consortium of premium family hotels in the Alpine region; if Stroblhof is a member or comparable property, it benefits (or competes) through collective distribution and quality standards. Operates similar suites, kids' programs, and spa amenities.
• Alpenresort Schwarz: South Tyrol 5-star family hotel resort with extensive spa, multiple pools, kids' programs, and riding stables, mirroring Stroblhof's family + wellness + active mix. Closely comparable in scale and segment.
• Familienhotel Sonnwies: South Tyrol family hotel with full childcare, kids spa, wellness, and gourmet dining. Targets the same family-with-children segment as Stroblhof with similar all-inclusive-style offerings.

Others

• Brandnamic GmbH: Hospitality digital marketing and technology partner of Stroblhof. Not a direct competitor but a relevant ecosystem participant providing the Stroblhof's CMS, booking, and campaign infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stroblhof-active-family-spa-resorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stroblhof Active Family Spa Resorts