What Strive Physiotherapy & Performance does

Strive Physiotherapy & Performance is a physiotherapist-owned and operated single-location clinic based in Kitchener, Ontario, Canada, founded by Mike Major, MSc (PT), circa 2012. The clinic delivers personalized, one-on-one musculoskeletal care delivered directly by registered physiotherapists without assistants, across a service portfolio that includes general physiotherapy, sports physiotherapy, acupuncture, cupping therapy, massage therapy, manual therapy, and virtual physiotherapy. The practice has served over 7,000 cumulative clients since opening and targets four primary use-case segments: athletes and sports enthusiasts, chronic pain and orthopedic patients, post-surgical rehabilitation, and the general Kitchener-Waterloo population.

The business operates on a fee-for-service professional services model, with extended health insurance coverage as the dominant payer pathway. Virtual physiotherapy is offered as a tax-free, insurer-reimbursable remote channel, providing a digital extension of the in-clinic offering without geographic capex. Operational technology is lightweight: Jane App powers online self-serve booking, while Google Analytics and Google AdWords support digital marketing and remarketing. The clinic's distribution is entirely direct-to-consumer through its physical clinic, phone inquiries, and the website (strivept.ca), with local SEO and content marketing (blog, Facebook, Instagram, YouTube) as the primary patient acquisition channels.

Commercially, Strive is a founder-controlled private practice with no external investors, no parent company, no disclosed funding rounds, no partnerships or alliances, and no acquisitions. The team of approximately 8 includes physiotherapists, a registered massage therapist, a physiotherapy resident (joined October 2025), and administrative staff. Revenue, customer concentration, and unit economics are not publicly disclosed; the absence of multi-site expansion, outside capital, or strategic alliances indicates an intentionally contained, owner-operated operating model rather than a venture- or PE-backed growth trajectory.

Name

Strive Physiotherapy & Performance

Legal name

Strive Physiotherapy & Performance

Website

https://strivept.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Strive Physiotherapy & Performance is a physiotherapist-owned, single-location clinic in Kitchener, Ontario, delivering one-on-one musculoskeletal care including physiotherapy, sports rehab, acupuncture, cupping, massage, and virtual physiotherapy to individual consumers in the Kitchener-Waterloo region.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Manual therapy
• Acupuncture treatment
• Massage therapy

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy treatment sessions including initial assessments, manual therapy, exercise therapy, and follow-up appointments. Services covered by extended health insurance plans. Virtual physiotherapy offered at reduced cost due to tax exemption.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Strive Physiotherapy & Performance is a physiotherapist-owned and operated clinic in Kitchener, Ontario that delivers one-on-one physiotherapy, sports physiotherapy, acupuncture, cupping therapy, massage therapy, manual therapy, and virtual physiotherapy services. Treatments focus on restoring movement and function, relieving pain, and preventing future injury through evidence-based, personalized care plans delivered by registered healthcare professionals.

Product overview

Strive Physiotherapy & Performance is a physiotherapist-owned and operated clinic offering a unified portfolio of healthcare services. The core offerings include physiotherapy, sports physiotherapy, acupuncture, cupping therapy, massage therapy, manual therapy, and virtual physiotherapy. These services are provided through personalized treatment plans delivered by registered healthcare professionals, with a focus on one-on-one care and evidence-based clinical results. The clinic serves clients in Kitchener-Waterloo area and has helped over 7,000 clients since opening.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• Helped over 7,000 clients in Kitchener since opening

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CBI Health: National network of community-based physiotherapy, sports injury, and rehabilitation clinics across Canada. Comparable business model — fee-for-service outpatient physiotherapy — with multiple Kitchener-area locations competing directly for the same patient base.
• Lifemark Health Group: Largest national physiotherapy and rehabilitation provider in Canada, operating hundreds of clinics across all provinces. Directly comparable as a multi-site outpatient PT/sports rehab operator; Strive is a sub-scale single-site analogue in the same Kitchener-Waterloo region.
• pt Health: Canada-wide chain of physiotherapy clinics offering sports injury, manual therapy, and rehabilitation services with insurance billing. Closely comparable service mix and direct-to-consumer outpatient model to Strive, with overlapping geographic reach in Ontario.

Others

• Jane App: Practice management and online booking platform purpose-built for physiotherapy and allied health clinics (Strive's booking system). Not a competitor but a key enabling technology/platform peer for independent PT clinic operations and digital patient experience.
• GoodLife Fitness: Canada's largest fitness club chain with physiotherapy, recovery, and training services integrated into many locations. Comparable as a health/wellness service operator targeting active Canadians, though primarily fitness-oriented with PT as an adjunct offering.

Direct peers

• Athlete's Care: Ontario-based network of sports medicine, physiotherapy, and rehabilitation clinics with multiple Greater Toronto Area and Kitchener-Waterloo locations. Highly comparable as a sports-physiotherapy-focused clinic serving athletes and active individuals with a similar service menu.
• Propel Physiotherapy: Ontario outpatient physiotherapy clinic with a strong sports and active-rehab focus, manual therapy, and exercise-based treatment. Comparable as a small/mid-sized independent PT clinic emphasizing one-on-one care and evidence-based practice.
• Kitchener-Waterloo Physiotherapy: Local independent physiotherapy clinic operating in the Kitchener-Waterloo market with general orthopedic, sports, and post-surgical rehabilitation services. Direct local competitor addressing the same patient segments as Strive.
• Grand River Sports Medicine Centre: Kitchener-based multidisciplinary sports medicine and physiotherapy clinic serving the same Waterloo Region market. Directly competes with Strive for sports injury and orthopedic rehabilitation patients with overlapping service offerings.

Regional players

• PhysioMira Physiotherapy: Independent physiotherapy clinic based in the Waterloo Region offering manual therapy, sports rehab, and acupuncture. Comparable clinic size and service mix, serving a neighbouring geography within the same regional catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIXAN7CDIJWb73iYvS3wqZQ
• Facebookfacebook.com/striveptandperformance
• Instagraminstagram.com/striveptandperf/?hl=en
• LinkedInlinkedin.com/company/strive-physiotherapy-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive Physiotherapy & Performance