What Strix Group does

Strix Group B.V. is a private European digital commerce agency headquartered in Utrecht, Netherlands, delivering consultancy, technical implementation and ongoing management of e-commerce platforms for enterprise and upper mid-market clients in Retail, B2B, Fashion and Luxury sectors. The group operates from five offices across the Netherlands (Utrecht, Den Bosch), Germany (Bochum, Frankfurt) and Poland (Krakow), and holds top-tier partner credentials with the major European commerce platforms — Shopify (Plus / Premier), Shopware (Platinum), commercetools, and Adobe Commerce (Bronze), alongside Mirakl, Pimcore and Ergonode. Revenue is generated through professional services fees, project engagements and managed-service retainers sold via a sales-led, enterprise field motion with dedicated account management; pricing is quote-based and not publicly disclosed.

The business has been built and is being actively consolidated through a buy-and-build strategy backed by Dutch private equity firm DELTA Equity Partners, which invested in February 2025 to fund further M&A. The group acquired Dutch agency Sition in March 2025 (a Shopware Gold and Shopify Plus partner serving brands such as Fleurop, Intersport, Ten Cate and Janssen Fritsen) and German Shopify Premier agency Eshop Guide in February 2026 (adding proprietary Shopify apps including Lexware Office and sevdesk Buchhaltung). Together the constituent entities employ over 300 e-commerce specialists. Beyond client delivery, Strix co-founded the Agentic Commerce Alliance in July 2025 alongside Shopware and 14 other firms to shape open standards for AI-driven commerce.

The company's market position was independently validated in 2026 by a debut entry at position 37 in the Computable100 ranking of financially strongest Dutch ICT companies and a double inclusion (Strix and Sition) in the Emerce 100 ranking of the best e-business companies in the Netherlands. Customer concentration is distributed across more than twenty named enterprise logos spanning multiple verticals and European markets, with no disclosed single-anchor dependency.

Name

Strix Group

Legal name

Strix Group B.V.

Website

https://strixgroup.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Strix Group is a European digital commerce agency headquartered in Utrecht, Netherlands, delivering consultancy, implementation and managed services for Shopify, Shopware, Adobe Commerce and commercetools platforms to enterprise and upper mid-market Retail, B2B, Fashion and Luxury clients across the Netherlands, Germany and Poland.

Ownership category

akta.pro rank

Product category

Digital Commerce Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Digital commerce agency
• Ecommerce implementation services
• Shopware enterprise partner
• Shopify plus partner
• Ecommerce platform consulting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Commerce Consulting and Implementation Services: Professional services revenue from consultancy, implementation and running of best-in-class e-commerce platforms for clients. Services include strategy, implementation, optimization and app development. Revenue generated through project fees, retainers, and ongoing managed services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Strix Group is a European digital commerce agency that provides consultancy, implementation, and management services for e-commerce platforms including Shopify, Shopware, Magento/Adobe Commerce, commercetools, Mirakl, Pimcore, and Ergonode. The company serves retail, B2B, fashion, and luxury brand clients across European markets, operating through acquired agency brands Eshop Guide and Sition.

Product overview

Strix Group is a European digital commerce agency operating as a unified service offering rather than a product company. Their core offering is digital commerce consulting, implementation, and management services across e-commerce platforms. They implement and run e-commerce platforms for clients in Retail, B2B, Fashion and Luxury sectors across European markets. Their technology partnerships include Shopify, Shopware (Platinum), Magento/Adobe Commerce (Bronze), commercetools, Mirakl, Pimcore, and Ergonode. Through acquisitions, they have incorporated specialized agencies: Sition (Shopware Gold/Shopify Plus partner) and Eshop Guide (Shopify Premier agency with proprietary Shopify apps including Lexware Office and sevdesk Buchhaltung).

Differentiator

Problem solved

Functional benefit

Brands

• Eshop Guide: Germany-based Shopify Premier agency, one of the first Shopify partners in the DACH region, specializing in Shopify implementation and app development for brands like GIESSWEIN, New Balance, ELHO and Ortlieb
• Sition

Products and services

• Digital Commerce Agency Services

Quantifiable outcome

• Positioned as largest and most experienced Shopware partner in Benelux through Sition acquisition

Named customers20 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ShopwarecoreTechnology or IntegrationShopware Platinum Partner - highest tier partnership level. Strix works extensively with Shopware for e-commerce implementations across European markets.
• ShopifycoreTechnology or IntegrationShopify Plus and Premier Partner. Strix has strong Shopify capabilities, further strengthened through Eshop Guide acquisition. Eshop Guide is one of only six Shopify Premier Partners in Germany.
• commercetoolscoreTechnology or IntegrationTechnology partner for composable commerce implementations.
• Agentic Commerce AlliancecoreStrategic or Co-development PartnerJoint initiative co-founded by Strix alongside Shopware and 14 other companies to shape the future of AI-driven commerce. Focuses on open, interoperable standards for agent-based commerce and ensuring merchant empowerment in the Bot Economy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Global consulting and digital services giant with a sizable commerce practice. Competes with Strix for large enterprise digital transformation mandates but operates at vastly greater scale and breadth.
• Capgemini Invent: Global consulting arm with strong digital commerce and platform engineering capabilities. Competes with Strix for large transformation programs while operating a much broader portfolio.
• Deloitte Digital: Global professional services firm with dedicated digital commerce and customer transformation practices. Overlaps with Strix at the upper end of the enterprise market, particularly in B2B commerce.
• VML (formerly Wunderman Thompson Commerce): Global marketing and commerce agency network with deep enterprise e-commerce implementation heritage. Competes with Strix on multi-market enterprise rollouts and platform-led commerce programs.

Direct peers

• Smile: French digital agency with a dedicated e-commerce and platform practice across Shopify, Salesforce Commerce Cloud, and Adobe Commerce. Comparable European agency scale and multi-platform enterprise delivery model.
• Divante: Polish-headquartered e-commerce agency with Vue Storefront and Shopware capabilities. Direct geographic overlap with Strix's Poland office and similar enterprise retail and B2B client mix across Europe.
• 8mylez: German Shopware-focused digital commerce agency serving DACH retail and B2B clients. Comparable in size and platform specialization, directly overlapping Strix's German Shopware practice.
• Netresearch: Germany-based Shopware Platinum partner and e-commerce implementation specialist. Direct platform overlap (Shopware), German market focus comparable to Strix DE, and similar mid-market to enterprise customer profile.
• Valtech: Global digital commerce and experience agency with strong European presence and certified partnerships across Adobe, Shopify, commercetools, and Sitecore. Overlaps directly with Strix's multi-platform e-commerce implementation value proposition.
• Dept Agency: Amsterdam-headquartered digital agency with comparable European footprint and enterprise client base. Both serve global brands on e-commerce, marketing, and digital transformation, with similar headcount scale and multi-platform service models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/strixgroup
• LinkedInlinkedin.com/company/strixgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strix Group