STROM

What STROM does

STROM PRAHA a.s. is a privately held Czech equipment distributor, founded in 1991 and headquartered in Prague, that operates as the exclusive distributor of John Deere agricultural, garden, municipal, and golf equipment for the Czech Republic. The company runs a four-vertical platform spanning agricultural machinery (tractors, combines, forage harvesters, sprayers, balers, loaders), soil and crop management equipment (BEDNAR tillage and seeding, KUHN forage and spreading, PRONAR transport), garden and municipal equipment (John Deere garden tractors, ZTrak mowers, Segway robotic mowers, SABO turf equipment), and sports venue maintenance (golf course and turf equipment). Beyond distribution, STROM provides integrated precision agriculture services through John Deere's AMS/FarmSight ecosystem (AutoTrac guidance, See & Spray computer vision, HarvestLab NIR spectroscopy, JDLink telematics, Expert Alerts predictive maintenance), branded financing (STROM Financial and John Deere Financial in partnership with ČSOB Leasing, UniCredit Leasing, and IMPULS Leasing Austria), a B2B e-commerce platform for parts and tires (b2b.strom.cz), mobile tire service, and a used equipment bazaar.

The company monetizes primarily through one-time new equipment sales across its four verticals, supplemented by recurring spare parts and consumables (hardware sales), authorized service and warranty programs (PowerGard, Expert Check), agro-tire distribution, and financed sales via promotional leasing. Go-to-market is hybrid: direct field sales through 50+ company-owned and authorized dealer locations across the Czech Republic (Agrozet, DAŇHEL AGRO, AGROSERVIS TRADING, plus independent sub-dealers and a warehouse in Ovčáry), combined with B2B e-commerce channels and an annual precision agriculture conference. Customer segments are commercial farming enterprises, garden and residential property owners, municipalities, and golf/sports venues, with product specialists assigned by brand and category. STROM is a stable, mature distribution business whose revenue base is anchored by its exclusive John Deere franchise and an extensive multi-brand equipment portfolio.

Name

STROM

Legal name

STROM PRAHA a.s.

Website

https://strom.cz

Company type

Private

Operating status

Operating

Short description

STROM PRAHA a.s. is the exclusive Czech distributor of John Deere agricultural, garden, municipal, and golf equipment, operating a 50+ location dealer network and distributing complementary brands (BEDNAR, KRAMER, KUHN, PRONAR, SABO, Swardman, Segway) to commercial farmers, municipalities, and sports venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha 9-Vinoř

HQ country

Czechia

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Agricultural & Garden Equipment Sales: Sale of new tractors, harvesters, sprayers, mowers, material handling equipment and accessories across four verticals: agricultural, garden, municipal, and sports venue equipment. Principal brands are John Deere (exclusive Czech distributor), KRAMER, BEDNAR, KUHN, PRONAR, SABO, Swardman, Segway.
2. Spare Parts & Consumables: Replacement parts, filters, oils, blades, and accessories through online B2B catalog (b2b.strom.cz) and STROMSHOP for promotional parts and tires. Wide distribution network ensures rapid availability.
3. Service & Maintenance: Authorized service operations for all represented brands including warranty work, maintenance programs (Expert Check, PowerGard), and mobile tire service (mobilni pneuservis).
4. Agro-Pneumatiky (Agro Tires): One of the largest suppliers of off-road tires in the Czech Republic, trading in Bridgestone, Firestone, Michelin, Kleber, Nokian, Continental, Trelleborg, Mitas, Cultor, BKT, and CAMSO tracks. Operates own modern warehouse in Ovčáry and provides mobile tire service.
5. Financing Services: Branded financing programs STROM Financial (in partnership with IMPULS-Leasing-Austria and ČSOB Leasing) and John Deere Financial (with UniCredit Leasing CZ, ČSOB Leasing, IMPULS Leasing Austria) enabling customer purchases of equipment.
6. Used Equipment (Bazar): Secondary market for used agricultural and garden machinery, including tractors, combines, sprayers, mowers. Listing platform with filterable database and contact-based sales through regional centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

STROM PRAHA a.s. is the exclusive Czech distributor of John Deere agricultural, garden, municipal, and golf equipment, complemented by multi-brand distribution of BEDNAR, KRAMER, KUHN, PRONAR, SABO, Swardman, and Segway. The company sells new equipment, aftermarket parts and tires, authorized service and maintenance, branded financing (STROM Financial, John Deere Financial), and operates a used equipment bazaar, supported by a 50+ location dealer/service network across the Czech Republic.

Product overview

STROM PRAHA a.s. is an exclusive distributor of John Deere agricultural, garden, municipal, and golf technology for the Czech Republic, operating as a multi-brand platform that distributes and supports a comprehensive portfolio of equipment across four main segments: agricultural machinery (tractors, combines, forage harvesters, sprayers, balers, loaders), soil and crop management (BEDNAR tillage, seeding, and residue management; KUHN forage and spreading equipment; PRONAR transport), garden and municipal equipment (John Deere garden tractors, ZTrak mowers, Segway robotic mowers, SABO turf equipment), and sports venue maintenance (golf course equipment, precision mowers). The company supplements its equipment sales with precision agriculture technology (AutoTrac, See & Spray, StarFire, G5 displays, HarvestLab), comprehensive after-sales services (mobile tire service, spare parts B2B e-shop, financing programs), and extensive dealer network coverage across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• STROM FINANCIAL: In-house brand financing solution in cooperation with IMPULS-Leasing-Austria and ČSOB Leasing
• STROM Garance
• STROM B2B
• STROMSHOP

Products and services

• John Deere Agricultural Tractors Full range of agricultural tractors from compact to large field tractors, including 9, 8R, 7R, 6R, 6M, 5M, 5E, and 5G series, with power outputs from 44 kW to 671 kW, sold to commercial farms and agricultural enterprises in the Czech Republic.
• John Deere Combine Harvesters Combine harvesters including the X9 series (up to 100 t/h throughput), S7 series, and T5/T6 series for grain and crop harvesting, targeted at large-scale Czech farming operations.
• John Deere Self-Propelled Forage Harvesters Self-propelled forage harvesters in the 8000 and 9000 series with cutting lengths from 3-25 mm and power outputs up to 970 HP, used by commercial livestock and forage operations.
• John Deere Sprayers Self-propelled and trailed sprayers including the 500R series and M700/M900 series with tank capacities from 2,400 L to 7,500 L for crop protection applications.
• John Deere Round and Square Balers Balers including F441R, F4X0E, V4X1R, V4X1M series and C441R/C451R wrapping balers for hay, straw, and silage baling.
• John Deere Front Loaders Front loaders in M, H, and R series with lifting heights from 3.2 m to 4.5 m for various tractor applications.
• Kramer Material Handling Equipment Wheel loaders, telehandlers, and compact loaders with capacities from 750 kg to 5,500 kg, including electric models KL25-5e and KT144e, distributed for agricultural and material handling use.
• PRONAR Transport Equipment Agricultural trailers, tankers, container carriers, construction dumpers, and animal transport vehicles with payloads up to 23,800 kg, covered by a 36-month warranty from STROM.
• BEDNAR Soil Processing Equipment Swifter pre-seed cultivators, SwifterDisc disc harrows, ATLAS disc harrows, chisel plows, combined plows, compactors, and packers for primary and secondary tillage.
• BEDNAR Strip-Till and Seeding Equipment STRIP MASTER EN row cultivators, ROW-MASTER inter-row cultivators, GIRONA and CORSA seed bars, EFECTA and DIRECTO seeders, and fertilizer application equipment.
• BEDNAR Residue Management Equipment STRIEGEL-PRO field harrows and MULCHER MZ/MM mulchers for post-harvest residue management and grassland maintenance.
• KUHN Forage Equipment Merge Maxx belt rakes, rotary rakes, tedders, mower bars, and hay equipment for forage harvesting.
• KUHN Plows Plows with 3-12 moldboards for primary tillage and plowing operations.
• KUHN Mulchers Mulching machines for shredding crop residues and maintaining vegetation.
• KUHN Fertilizer Spreaders MDS, AXIS, and AXENT fertilizer spreaders with precision application control and EMC technology.
• John Deere Garden Tractors Residential and professional garden tractors in X100, X300, X500, and X900 series with cutting widths from 92-137 cm, targeted at homeowners and property managers.
• John Deere ZTrak Zero-Turn Mowers Zero-turn radius mowers including Z300 and Z500 series plus the Z370R electric model, with cutting widths from 107-122 cm.
• Segway Navimow Robotic Mowers Autonomous robotic lawn mowers including the Navimow and Terranox series for residential, commercial, and sports facility applications.
• SABO Professional Turf Equipment Professional verticutters, aerators, and walk-behind mowers (38-BV and 45-220 models) for turf maintenance in garden and municipal segments.
• Swardman Cylinder Mowers Professional cylinder reel mowers for precision turf cutting on golf courses and sports fields, targeted at discerning residential users and professional groundskeepers.
• John Deere Municipal Equipment Compact tractors, mowing tractors, utility vehicles (Gator XUV series), and professional turf care equipment for municipal applications.
• Golf Course and Sports Venue Equipment Precision turf equipment including fairway mowers, greens mowers, rough mowers, robotic line markers, and golf carts for golf course and sports facility maintenance.
• Agricultural Tires (Agro Pneumatiky) Off-road tires for agricultural, forestry, and municipal equipment from Bridgestone, Firestone, Michelin, Kleber, Nokian, Continental, Trelleborg, Mitas, BKT, and CAMSO track systems, distributed from a central warehouse in Ovčáry with mobile tire service.
• John Deere Precision Agriculture (AMS / FarmSight) Precision agriculture technology package including AutoTrac guidance, AutoSetup, See & Spray, StarFire receivers, G5 displays, HarvestLab 3000, and FarmSight service packages, delivered with John Deere equipment for commercial farming customers.
• STROM Financial and John Deere Financial Financing Programs Branded financing solutions in partnership with IMPULS-Leasing-Austria, ČSOB Leasing, and UniCredit Leasing CZ, enabling customers to acquire agricultural, garden, municipal, and golf equipment through leasing and loan arrangements.
• Used Equipment Bazar Online marketplace for pre-owned agricultural machinery including tractors, combines, sprayers, and material handling equipment, with filterable listings and contact-based sales through regional centers.

Quantifiable outcome

• See & Spray Select reduces herbicide usage by applying spray only where weeds are detected, targeting only weeds on fallow ground
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• John DeerecoreChannel Partner/ Reseller/ DistributorSTROM PRAHA a.s. is the exclusive distributor of John Deere agricultural, garden, municipal, and golf equipment for the Czech Republic. This exclusive distribution relationship covers all four product verticals: agricultural machinery (tractors, combines, sprayers), garden equipment, municipal/public sector equipment, and golf/sports venue turf maintenance equipment. STROM also distributes John Deere Financial branded financing.
• BEDNARcoreChannel Partner/ Reseller/ DistributorSTROM distributes BEDNAR brand soil processing, seeding, residue management, and inter-row cultivation equipment as a key brand alongside John Deere. Products include SWIFTERDISC disk harrows, SWIFTER seedbed preparation, TERRALAND chisel plows, ROW-MASTER inter-row cultivators, FERTI-BOX fertilizer hoppers, and MULCHER residue managers.
• KRAMERcoreChannel Partner/ Reseller/ DistributorSTROM distributes KRAMER material handling equipment including compact loaders, wheel loaders, telehandlers, and electric loaders/manipulators. KRAMER is recognized for its unique fixed-frame construction and German manufacturing quality. STROM offers promotional support up to 200,000 CZK on Kramer telehandlers.
• KUHNcoreChannel Partner/ Reseller/ DistributorSTROM distributes KUHN brand forage harvest equipment, plows, mulchers, and spreaders. Product range includes MERGE MAXX belt mergers, rotary rakes, tedders, mowers, plows, mulchers, and MDS/AXIS/AXENT fertilizer spreaders.
• PRONARcoreChannel Partner/ Reseller/ DistributorSTROM distributes PRONAR transport equipment including tanker trailers, agricultural trailers, container carriers, dump trucks, low-bed trailers, animal transporters, and manure spreaders. STROM offers 36-month warranty on PRONAR products.
• SABOsecondaryChannel Partner/ Reseller/ DistributorSTROM distributes SABO brand professional scarifiers/aerators and hand-held mowers for garden and municipal use. SABO products include the 38-BV and 45-220 professional scarifier models with 38-45 cm working widths.
• SwardmansecondaryChannel Partner/ Reseller/ DistributorSTROM distributes Swardman cylinder mowers (vřetenové sekačky) as a premium garden equipment brand for professional and discerning residential users.
• Segway Robotics (Navimow)secondaryChannel Partner/ Reseller/ DistributorSTROM distributes Segway robotic mowers (Navimow series) for residential and commercial lawn care. New Terranox models (CM120M1E and CM240M1E) are designed for large areas, sports facilities, and municipal green spaces.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• AGROTEC Group a.s. AGROTEC is a Czech-based distributor of agricultural, construction, and municipal equipment that operates as a multi-brand authorized dealer across multiple OEMs in the same Czech territory. It is the closest direct comparator to STROM's exclusive John Deere distribution model, competing for similar farm, municipal, and contractor customers with overlapping brand portfolios.

Broad incumbents

• BayWa AG: BayWa is a large German-headquartered agricultural cooperative that combines farm inputs, agricultural machinery distribution, and energy/agricultural trading across Europe. Its machinery distribution arm operates on a multi-brand authorized dealer model similar to STROM but at far larger scale, making it a broad incumbent comparator for the agricultural equipment distribution business model.
• AGRAVIS Raiffeisen AG: AGRAVIS is a major German agricultural cooperative and full-service partner for farming with a substantial agricultural machinery distribution business covering multiple OEMs in northern and eastern Germany. Comparable to STROM in the multi-brand authorized dealer model, customer base of commercial farms, and provision of parts/service/financing.
• RWZ Rhein-Main eG: RWZ is a German agricultural cooperative with farm inputs, agricultural machinery distribution (including tractor and implement brands), and renewable energy operations. Comparable to STROM as a cooperative-style multi-brand farm equipment distributor serving commercial farms with parts, service, and financing alongside equipment sales.
• Claas KGaA mbH: Claas is one of Europe's largest agricultural machinery OEMs, specializing in combines, forage harvesters, and tractors. While STROM is a distributor (not a manufacturer), Claas's branded dealer network competes with STROM's John Deere network in the same Czech farm customer base, making it a broad incumbent whose dealer strategy directly affects STROM's competitive context.
• AGCO Corporation: AGCO is a global agricultural machinery OEM (Fendt, Massey Ferguson, Valtra, PTx) with European direct dealer and distributor networks. Its Fendt and Massey Ferguson dealer channels compete directly against STROM's John Deere exclusivity for high-horsepower Czech farm customers, making it a key OEM incumbent shaping competitive dynamics.
• CNH Industrial N.V. CNH Industrial owns Case IH, New Holland, and Steyr and operates branded dealer networks across Europe including Czech Republic. STROM's John Deere, BEDNAR, and KUHN distribution directly competes with CNH's Case IH/New Holland dealer channels for the same commercial farm and agricultural contractor customers in Central Europe.
• Kubota Corporation: Kubota is a Japanese agricultural machinery OEM with a growing European presence focused on compact tractors, utility vehicles, and municipal grounds-care equipment. Kubota's municipal and compact tractor offerings directly overlap with STROM's John Deere municipal compact tractor, Gator, and turf maintenance segments, making it an incumbent competitor in those verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpSS92eTYF8fh2MTR-GBUsg
• Facebookfacebook.com/Strom.cz
• Instagraminstagram.com/strompraha

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STROM