What Stromma Finland does

Stromma Finland Oy Ab is a Helsinki-based sightseeing and charter cruise operator that runs guided boat tours, Hop On-Hop Off bus tours, walking tours, and combination tickets across the Helsinki archipelago and city center. The company operates a fleet of vessels including traditional wooden boats (m/s Victoria) and modern boats (m/s Diana, m/s Sofia), alongside City Sightseeing Worldwide-branded double-decker buses, with departures from Senate Square (buses) and Market Square (boats). It also sells the Helsinki Card, a 24h/48h/72h city pass bundling sightseeing tours, museum entries, and public transportation access.

The company sells directly to consumers through its own website (stromma.com/en-fi), physical ticket offices at central Helsinki departure points, and onboard sales, while also distributing through third-party platforms GetYourGuide and Viator. A dedicated group sales team handles private charter cruises to Suomenlinna (UNESCO World Heritage Site), Vallisaari, Vartiosaari, and Old Porvoo, with optional catering from partners including News Catering, Scandinavia Cafe, and Eromanga. Pricing is unit-based, ranging from €8 for attraction tickets to €613 for private city tours, with charter cruises priced at €52-€145 per person. The technology stack is conventional: an EpiServer CMS website with real-time availability booking, Adyen payment processing, mobile/QR ticketing, and local payment integrations (MobilePay, Trustly, Finnish bank payments).

Stromma Finland is a wholly-owned subsidiary of Stromma Group (Strömma Turism & Sjöfart AB), a Swedish tourism conglomerate with roots dating to 1809 and operations across 17 European destinations. The Finnish entity was formally established in December 2012 through the merger of Oy Strömma Helsinki Ab and Helsinki Expert Oy, consolidating predecessors including Sun Lines (founded 1956) and Helsinki Travel Association (founded 1940). The company operates with a lean core team of 7 supplemented by a seasonal workforce (ticket sellers, guides, boat captains, deckhands, bus drivers) hired annually for the May-September operating window, and holds Sustainable Travel Finland, Travelife, and EU Disability Card certifications.

Name

Stromma Finland

Legal name

Stromma Finland Oy Ab

Website

https://stromma.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stromma Finland is a Helsinki-based sightseeing operator running guided boat, bus, and walking tours, the Helsinki Card city pass, and private charter cruises across the archipelago. It serves tourists, corporate groups, and local residents as a subsidiary of Sweden's Stromma Group, with seasonal operations from May to September.

Ownership category

akta.pro rank

Product category

Sightseeing & Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Inland Water Passenger Transportation (483212), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

River Shore Excursions & Onshore Programs (THAEACAG), Theme & Specialty River Cruises (Culinary/Wellness/Music/etc.) (THAEACAL)

Keywords

• Sightseeing tours
• Boat tours
• Bus tours
• City pass
• Charter cruises

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Individual Tour Tickets: Direct sales of tickets for scheduled sightseeing tours including boat tours, bus tours, walking tours, and combination tours. Revenue generated per transaction with prices ranging from €8 (attraction tickets) to €95 (multi-destination tickets).
2. Charter Cruises: Private charter cruise bookings for groups with customizable catering options. Revenue based on per-person pricing (€52-€145) with minimum group sizes. Includes dinner cruises, lunch cruises, and special excursions to islands.
3. Helsinki Card Sales: Sales of Helsinki Card city passes providing access to multiple attractions, tours, and public transport. Sold as 24h, 48h, or 72h passes from €51 per person.
4. Catering Services: Food and beverage services on charter cruises including appetizers, buffet menus, salmon soup, and drinks. Catering partners include News Catering, Scandinavia Cafe, and Eromanga.
5. Group Tour Services: Private guided tours and transport services for groups, including Helsinki City Tour, walking tours, and excursions to destinations like Porvoo and Nuuksio National Park.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Stromma Finland operates scheduled sightseeing tours by boat and bus in Helsinki, including the Beautiful Canal Cruise, Helsinki Highlights City Cruise, Hop On-Hop Off bus tour, and themed dinner/evening cruises. The company also sells the Helsinki Card city pass providing access to attractions, museums, and public transport, and offers private charter cruises to destinations such as Suomenlinna, Vallisaari, Vartiosaari, and Old Porvoo with optional catering.

Product overview

Stromma Finland is a sightseeing and tourism company operating in Helsinki, offering a broad portfolio of guided tours and charter services primarily by boat and bus. Its core products include regular scheduled sightseeing tours (Helsinki Panorama Sightseeing, Helsinki Hop On-Hop Off Bus Tour, Beautiful Canal Cruise, Helsinki Highlights City Cruise, Helsinki Evening Cruise, Helsinki Pizza Cruise, and Walking Tours), the Helsinki Card city pass, and combination bus-and-boat tickets. Charter services encompass private cruises to destinations such as Suomenlinna, Vallisaari, Vartiosaari, and Old Porvoo, with optional catering packages. The company also distributes through third-party agents (GetYourGuide, Viator) and is part of Stromma Group, a multi-destination operator spanning 17 European cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Helsinki Hop On-Hop Off Bus Tour Guided open-top bus sightseeing tour around Helsinki operated with City Sightseeing Worldwide where passengers can hop on and off at any stop as many times as they like within the ticket validity period.
• Helsinki Panorama Sightseeing Guided double-decker bus tour covering the top sights of Helsinki city center, operated as a regular scheduled tour.
• Beautiful Canal Cruise Helsinki Guided archipelago boat sightseeing tour lasting 1.5 hours showcasing the Helsinki archipelago and key sights, priced from €28 per person.
• Helsinki Highlights City Cruise Boat sightseeing tour along the urban shorelines of Helsinki, passing residential areas and famous landmarks, lasting 1.5 hours.
• Helsinki Evening Cruise Relaxing evening boat tour through the Helsinki archipelago lasting 2 hours, passing locals' favorite hangout spots, from €28 per person.
• Helsinki Pizza Cruise Dinner cruise in the Helsinki archipelago featuring pizza, lasting approximately 2 hours, from €45 per person.
• Midsummer Cruises Special summer cruise departing on midsummer evening, operated on vessels m/s Diana, m/s Sofia, and m/s Victoria.
• Helsinki Card City pass valid for 24h/48h/72h offering access to top Helsinki attractions, most popular sightseeing tours, museums, and public transportation, from €51 per person.
• Combination Tours Combined bus and boat sightseeing tickets such as Hop On-Hop Off Bus plus City Highlights Cruise from €50, and the Multi Destination Ticket covering 11 Nordic destinations over 11 days for €95.
• Walking Tours Guided walking tours in Helsinki city center including the Happy Finn self-guided walking tour with quiz format from €11, and guided walking tours with local guides.
• Charter Cruises Private boat charters for events, team kick-offs, and celebrations on the Helsinki archipelago with optional catering, guide services, and customizable itineraries.
• Cruise to Suomenlinna Sea Fortress Private charter cruise to the UNESCO World Heritage Suomenlinna Fortress at €96 per person, including guided walking tour and salmon soup lunch onboard, valid for 30 persons on weekdays.
• Private Cruise & Excursion to Vallisaari Island Charter cruise to Vallisaari Island at €101 per person featuring a 4-hour cruise and guided walking tour, available May through September, valid for 30 persons on weekdays.
• Excursion to Vartiosaari Island Charter cruise and self-guided exploration of Vartiosaari Island at €94 per person with a 4-hour cruise and the 'Tastefully on the Waves' buffet menu, valid for 40 persons on weekdays.
• Private Cruise from Helsinki to Old Porvoo Full-day excursion combining a 3.5-hour charter cruise to historic Porvoo, guided walking tour, buffet lunch, afternoon coffee, and return bus transfer at €145 per person, valid for 50 persons on weekdays.
• Lunch Cruise in Helsinki Two-hour charter cruise in the Helsinki archipelago with traditional Finnish salmon soup served onboard at €52 per person, valid for 40 persons on weekdays.
• Private Guided Tours Private group guided tours including Helsinki City Tour, Guided City Walks, Helsinki & Fazer Experience Visitor Centre, Finnish Wilderness, and Cruise with a Guide.

Quantifiable outcome

• Stromma Finland received 4.3-4.4 star ratings from 182+ reviews on Google for major tours.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerStromma partners with WWF on marine conservation projects including Biohut fish hotels in Copenhagen and Seabin installations in the Baltic Sea. These projects contribute to protecting marine life and creating better harbor environments.
• TravelifecoreStrategic or Co-development PartnerTravelife provides third-party sustainability certification for Stromma Finland. The partnership involves training, certification, and ongoing sustainability development support.
• Visit Finland (Sustainable Travel Finland)coreStrategic or Co-development PartnerVisit Finland awards the Sustainable Travel Finland certificate to qualifying tourism companies. Stromma Finland is part of this national effort to make travel in Finland more sustainable.
• Fryshuset Children of Single MothersminorOthersSince summer 2017, Stromma Sweden offers children of single mothers boat experiences in Stockholm archipelago. This social responsibility project provides enriching experiences for disadvantaged families.
• City Sightseeing WorldwidecoreChannel Partner/ Reseller/ DistributorPartnership for Hop On-Hop Off bus tours. City Sightseeing Worldwide provides the infrastructure and branding for Stromma's bus sightseeing operations in Helsinki.
• GetYourGuideminorChannel Partner/ Reseller/ DistributorThird-party tour booking platform where Stromma tours are listed. Tickets purchased through GetYourGuide are accepted directly without exchange.
• ViatorminorChannel Partner/ Reseller/ DistributorThird-party tour booking platform where Stromma tours are listed. Tickets purchased through Viator are accepted directly without exchange.
• News Catering, Scandinavia Cafe & EromangaminorImplementation/ SI/ Consulting PartnerCatering partners for charter cruises. News Catering, Scandinavia Cafe and Eromanga provide food services on select vessels during the cruise season (May-September).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Viator (Tripadvisor): Tripadvisor-owned tours and activities marketplace where Stromma Finland tickets are listed and accepted without exchange. Acts as a distribution and demand-generation partner for international pre-booked sightseeing in Helsinki.
• GetYourGuide: Global online tour and activity booking platform that distributes Stromma Finland's tickets to international travelers. Functions as a key customer acquisition channel rather than a competitor, but increasingly shapes how tourists discover and book local tours.
• Helsinki Marketing / Visit Helsinki: Official Helsinki city tourism organization promoting the destination to international visitors and packaging attractions, including the Helsinki Card in which Stromma Finland is a partner. Ecosystem participant that shapes demand for Stromma's tour products rather than competing directly.

Direct peers

• Stromma Netherlands: Sister entity of Stromma Group operating the same sightseeing-by-boat-and-bus model in Amsterdam and Utrecht. Closest comparable in product portfolio, pricing structure, and brand execution outside Finland, useful for benchmarking operational maturity and revenue density per city.
• Royal Line Oy: Helsinki-based boat tour operator running archipelago and canal cruises with similar vessel-based sightseeing offerings in Helsinki's coastal waters. Direct competitor to Stromma's Beautiful Canal Cruise and Helsinki Highlights City Cruise products, serving the same tourist customer base from Helsinki waterfront departure points.

Broad incumbents

• City Sightseeing Worldwide: Global franchise-based operator of Hop On-Hop Off bus tours in dozens of cities worldwide. Stromma Finland is a partner/franchisee of City Sightseeing Worldwide for Helsinki bus tours, making it both a competitor (in other cities) and the supplier of the brand infrastructure Stromma uses locally.
• Viking Line: Major Finnish-Swedish cruise ferry operator running passenger services between Helsinki/Stockholm/Tallinn. Competes for tourist leisure spending in the Helsinki region and captures a portion of cruise and archipelago excursion demand with onboard entertainment and destination packages.
• Tallink Silja Line: Estonian-Swedish cruise ferry operator with daily Helsinki–Stockholm and Helsinki–Tallinn services plus onboard tourism experiences. Overlaps with Stromma on Helsinki leisure passenger demand and packages archipelago-adjacent sightseeing into cruise itineraries.
• Hurtigruten Norway (HX Hurtigruten Expeditions): Norwegian coastal and expedition cruise operator with comparable boat-based passenger sightseeing products targeting international tourists in Northern Europe. Comparable in fleet type, sustainability positioning, and customer demographic to Stromma's archipelago charter business.

Regional players

• Strömma Turism & Sjöfart AB (Stromma Group): Swedish parent company and sister operations running comparable boat and bus sightseeing in Stockholm, Gothenburg, Malmö, Uppsala, and other Swedish cities. Operates the same business model, fleet type, and brand in adjacent Nordic markets, making it the closest internal comparable for benchmarking product mix and unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stromma-finland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stromma Finland