What Struikroven does

Stichting Struikroven is a Dutch non-profit foundation (ANBI status, headquartered in Elst, Utrecht) that organizes plant rescue operations, branded as Struikroofacties, at sites scheduled for demolition, renovation, or new construction. Founded as a neighborhood initiative in Eindhoven in 2017 and incorporated as a national foundation in 2020, the organization employs approximately 38 staff and coordinates a network of ~50 trained local Struikrovers covering all 12 Dutch provinces. The core service is event-driven: at the request of an institutional client, a local Struikrover assesses the site, mobilizes neighborhood residents, and runs a community event (typically September through April) during which mature plants and shrubs are excavated and redistributed to attendees' gardens, balconies, public spaces, or temporary storage gardens (Roverstuinen). Complementary service modules include site assessments (Struikroofscan), multi-stakeholder partnership agreements (Roverspacten), the Struikroven Academy (training new local coordinators), and in-company training (Incompany Opleidingen) for strategic partners.

The business model blends commissioned professional services with non-profit revenue streams. The primary income source is B2B/B2G commissioned work from housing corporations (Mitros, Woonin, Ymere, Intermaris, Mooiland, Wonion, Woongroen), construction and real estate developers (Heijmans, BAM, New Horizon), and municipalities (Gemeente Amsterdam, Gemeente Rotterdam, Gemeente Purmerend). Secondary revenue includes Academy participant fees, annual contributions from local Struikrovers, foundation grants and government subsidies, and individual/corporate donations facilitated through The Social Handshake salary donation program. Pricing is project-negotiated and not publicly disclosed; multi-year contracts are typical. Distribution is direct through provincial coordinators and via strategic partners ERA Contour, Donker Groep, and MeerBomen.Nu (Urgenda) who integrate Struikroven into their own client engagements.

The organization positions itself as a movement with a stated 2033 dissolution goal: making plant rescue a standard component of every demolition, renovation, and new-build project in the Netherlands, embedded in municipal procurement and construction permitting. Technology is operations-focused rather than software-driven; the core capability is the codified methodology and community-mobilization playbook, supported by a Squarespace website, an Eomail5 newsletter integration, and active social channels. The Struikroven® brand is a registered trademark. The organization has begun international expansion, with a first Belgian action conducted in Houthalen-Helchteren in December 2025 in partnership with UHasselt and Regionaal Landschap Lage Kempen.

Name

Struikroven

Legal name

Stichting Struikroven

Website

https://struikroven.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Struikroven is a Dutch non-profit foundation that organizes community plant rescue events (Struikroofacties) at demolition and construction sites, mobilizing residents to relocate mature greenery. It serves housing corporations, developers, and municipalities across all 12 Dutch provinces via ~50 local coordinators.

Ownership category

akta.pro rank

Product category

Environmental & Circular Construction Services

NAICS

Landscaping Services (561730), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Tree Preservation & Construction Site Tree Protection (HSAIADAL)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Community Foundations (BPAGAKAB), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Plant rescue services
• Circular construction services
• Community green mobilization
• Urban biodiversity services
• Sustainable demolition services

Headquarters

HQ city

Elst (Utrecht)

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Struikroofacties (commissioned plant rescue operations): Struikroven is hired by organizations (housing corporations, project developers, municipalities, demolition companies) to organize plant rescue operations. This is the primary revenue stream. The organization also conducts 'Struikroofscans' (site assessments) and develops 'Roverspacten' (partnership agreements) as part of its commissioned work.
2. Struikroven Academy: Revenue from participant fees for the Struikroven Academy, which trains new people to become Struikrovers. The Academy disseminates the organization's methodology and worldview, and trained individuals can organize rescue operations in their own regions.
3. Funds and subsidies: Struikroven receives funding from foundations and government subsidies to support its mission-driven activities.
4. Donations (individual and corporate): Individual donations and corporate contributions, facilitated via The Social Handshake salary donation program. Struikroven holds ANBI (Algemeen Nut Beogende Instelling) status, making donations tax-deductible for Dutch donors.
5. Annual contributions from local Struikrovers: Local Struikrovers pay an annual fee to be part of the national organization and use the Struikroven brand and methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Struikroven organizes Struikroofacties—coordinated community events in which residents collectively rescue mature plants and shrubs from demolition, renovation, or new-construction sites and relocate them to their own gardens, balconies, public spaces, or temporary Roverstuinen storage gardens. The foundation is hired by housing corporations, project developers, municipalities, and demolition companies to plan, assess, and execute these operations through a network of approximately 50 trained local Struikrovers active across all twelve Dutch provinces. Supporting offerings include site assessments (Struikroofscan), formal partnership agreements (Roverspacten), the Struikroven Academy training program, and in-company training for partners.

Product overview

Struikroven offers a unified service centered around plant rescue actions (Struikroofacties) during demolition, renovation, and new construction projects. The core offering is complemented by assessment services (Struikroofscan), formal agreements (Roverspacten), and the Struikroven Academy for training local plant rescuers. Additional support includes Roverstuinen for temporary plant storage and in-company training programs for strategic partners. The organization operates through a network of approximately 50 local Struikrovers who coordinate community-driven plant rescue events throughout the Netherlands, with revenues from these activities reinvested into the mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Struikroofacties (Plant Rescue Actions) Core commissioned service: a coordinated community event in which residents collaboratively dig up and relocate mature plants and shrubs from demolition, renovation, or new-build sites before construction destroys them, giving the plants a second life in residents' gardens, balconies, public spaces, or temporary Roverstuinen. Delivered to organizations (housing corporations, project developers, municipalities, demolition companies) via a network of ~50 local Struikrovers.
• Struikroven Academy

Quantifiable outcome

• Hundreds of plants rescued per action; large events attract 80-100+ participants and rescue plants from dozens of properties.
• +2 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ERA ContourcoreStrategic or Co-development PartnerERA Contour is a strategic partner of Struikroven. The partnership aligns with ERA Contour's mission to create happy residents living in strong neighborhoods. During vulnerable moments of demolition and renovation that impact residents and neighbors, Struikroven provides a positive boost to neighborhood greening and social cohesion. ERA Contour's Lauren Bruijning explains the added value of the strategic partnership in a video on the Struikroven website.
• Donker GroepcoreStrategic or Co-development PartnerDonker Groep, recognized as the 'Duurzaamste Hovenier in het Openbaar Groen' (Most Sustainable Gardener in Public Green Space), joined as a strategic partner of Struikroven starting 2024. The partnership aims to connect humans and nature by deploying existing green in a circular and social way across the Netherlands. Donker Groep's expertise in advisory, design, construction, and maintenance of (public) green space will be applied through Struikroven. Elwin de Vink explains the partnership in a video.
• MeerBomen.Nu (Urgenda)coreStrategic or Co-development PartnerMeerBomen.Nu, an initiative of Urgenda, is an important collaboration partner. MeerBomen.Nu rescues trees and shrubs from places where they cannot grow, often in rural areas, giving them a second chance. Struikroven does the same in demolition areas and urban environments, making the two organizations perfect complements. Marga Witteman of Urgenda explains in a video why Urgenda became a strategic partner and how the two organizations complement each other.
• The Social HandshakeminorGTM or Marketing PartnerStruikroven partnered with The Social Handshake to offer a salary donation program (LoonGift). Through this service, employees can donate to Struikroven directly from their salary with tax advantages. Employers can choose to match or supplement employee donations. The Social Handshake manages the entire salary donation process for organizations.
• The Green Mile AmsterdamminorStrategic or Co-development PartnerThe Green Mile Amsterdam initiated the Struikroofactie at Weteringplantsoen in Amsterdam in collaboration with Struikroven, De Hoodlab Foundation, and PLYGRND.city. The partnership demonstrates Struikroven's role as a facilitator for local green initiatives.
• UHasselt (University of Hasselt)minorStrategic or Co-development PartnerUHasselt (Hasselt University) collaborated with Struikroven and Regionaal Landschap Lage Kempen for the first Belgian Struikroofactie in Houthalen-Helchteren (December 2025). The partnership enabled the cross-border pilot, with the university involved in the organizational coordination.
• Regionaal Landschap Lage KempenminorStrategic or Co-development PartnerRegionaal Landschap Lage Kempen partnered with Struikroven and UHasselt for the first Belgian Struikroofactie in Houthalen-Helchteren, contributing local environmental expertise and network.
• De HER (Rotterdam Circular Resource Center)minorStrategic or Co-development PartnerDe HER (Circulair Centrum De HER) is Rotterdam's circular resource center where reuse, education, creativity, and entrepreneurship come together. Struikroven partnered with De HER to redistribute surplus plants from a Hoek van Holland Struikroofactie to Rotterdammers via a plant distribution event at the De HER facility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• LandschappenNL: Umbrella organization of 12 provincial landscape foundations across the Netherlands. Shares the regional/provincial network structure that mirrors Struikroven's local-Struikrover coverage model and engages similar ANBI donor pools for landscape preservation.
• Natuurmonumenten: The largest nature conservation organization in the Netherlands, managing nature reserves across the country. Different scope (wilderness areas vs. urban demolition sites), but aligned mission in biodiversity protection and significant ANBI-registered non-profit donor base.
• Urgenda: Dutch climate-action organization that runs the MeerBomen.Nu initiative. Strategic partner of Struikroven via MeerBomen.Nu; broader climate mission but a key ecosystem actor that lends credibility, policy reach, and donor-network access to Struikroven's mission.
• Trees for All: Dutch non-profit foundation that plants trees domestically and internationally to combat deforestation and CO2 emissions. Different model (new planting vs. rescue), but adjacent mission in green conservation, donor funding, and ANBI-registered non-profit structure.
• Stichting Natuur & Milieu: Major Dutch environmental advocacy non-profit focused on sustainability, climate policy, and biodiversity. Adjacent mission and shared policy-advocacy channels; complementary to Struikroven's example-motion approach for embedding circular green in municipal policy.
• IVN Natuureducatie: Dutch nature and environmental education association with local chapters across the Netherlands. Comparable community-activator structure and ANBI non-profit status; potential overlap in volunteer mobilization and neighborhood engagement for green initiatives.
• De Groene Stad: Dutch consultancy advising municipalities and developers on urban greening, biodiversity, and climate adaptation in the built environment. Thematic overlap with Struikroven's urban green-rescue proposition and shared municipal client base.

Regional players

• The Conservation Volunteers: UK-based charity organizing community environmental volunteering, including tree planting, conservation, and green-space improvement. Comparable community-mobilization service model and non-profit structure, but operates primarily in the UK rather than the Netherlands.

Emerging players

• Donker Groep: Recognized as the 'Most Sustainable Gardener in Public Green Space' in the Netherlands and a strategic partner of Struikroven since 2024. Provides advisory, design, construction, and maintenance of public green space; a credible potential competitor or internalizer of plant-rescue services for the same municipal clients.

Direct peers

• MeerBomen.Nu (Urgenda): Urgenda initiative that rescues trees and shrubs from rural areas where they cannot grow and gives them a second chance. Operates the same community-mobilization rescue methodology as Struikroven but in a rural context; active strategic partner of Struikroven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/struikroven
• Facebookfacebook.com/struikroven
• LinkedInlinkedin.com/company/struikroven

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Struikroven