Sustainable Travel & Tourism Africa

What Sustainable Travel & Tourism Africa does

Sustainable Travel & Tourism Africa is a Nairobi, Kenya-based organization operating in the sustainable travel and tourism sector, with a presence dating to 2013. The firm maintains a public web presence at sttakenya.org using a .org domain, which—combined with its name and the absence of any disclosed commercial pricing, funding rounds, or investor information—is consistent with a non-profit, industry association, or membership-based body rather than a venture-backed commercial enterprise.

The organization operates with a very small team of 9 employees and has no documented products, services, technology stack, proprietary platforms, or distribution channels in the available data. The website content could not be retrieved (the source page returned only a loader/verification stub), so specific programmatic offerings, certification programs, advocacy activities, or member services cannot be confirmed. No management team, geographic markets served, partnerships, awards, or certifications are documented in the source material.

Its business model is therefore not directly observable from the input. The .org domain, mission-aligned naming, and lean headcount suggest funding via grants, donations, membership dues, or program-specific support from development partners, governments, or tourism authorities, rather than transactional commercial revenue. No pricing models, GTM motions, customer segments, or revenue mechanics are disclosed.

Name

Sustainable Travel & Tourism Africa

Website

https://sttakenya.org

Company type

Private

Headcount range

1–10 employees

Short description

Sustainable Travel & Tourism Africa is a small Nairobi, Kenya-based non-profit/industry organization, founded in 2013 with 9 staff, operating under a .org domain to advance sustainable travel and tourism practices across Africa.

Ownership category

akta.pro rank

Product category

Sustainable Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAANAA

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAAANAL

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAAANAN

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Sustainable Tourism Solutions (Eco-friendly Accommodations, Carbon Offset Programs)

SECONDARYTHAJAIAD

Eco-Tours & Sustainable Nature Travel

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

Keywords

• Sustainable tourism
• Responsible travel
• Eco tourism Africa
• Tourism certification
• Community tourism

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Based on available firmographics, Sustainable Travel & Tourism Africa is a small Nairobi-based organization founded in 2013 that operates within the sustainable travel and tourism sector in Africa. No specific products, services, or programs are evidenced in the source data — the organization's public website (sttakenya.org) resolves only to a loading/verification page and no service catalog is provided.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Green Destinations: Foundation managing sustainable destination certification programs. Comparable as a sustainable-tourism standards and certification organization that rates destinations and operators against sustainability criteria.
• Fair Trade Tourism: South Africa-based sustainable tourism certification and standards body. Closely comparable as a regional sustainable-tourism certifier with an African footprint and member-based operating model.
• Ecotourism Kenya: Kenyan sustainable tourism certification and rating body. Overlaps directly with STTA's Nairobi base and mission to certify and promote eco-friendly tourism operations in Kenya.
• The Long Run: Global membership community for sustainable nature-based tourism destinations. Comparable as a sustainability-focused, membership-based organization working with lodges, reserves, and communities in nature tourism.
• African Travel and Tourism Association (ATTA - Africa): Pan-African travel and tourism industry association promoting responsible tourism. Directly comparable as an African-focused tourism industry body with a sustainability and capacity-building mandate.
• Global Sustainable Tourism Council (GSTC): International body that sets and manages global standards for sustainable travel and tourism. Most directly comparable as an industry/standards organization with a similar sustainability mandate, but operating at a much larger global scale.

Regional players

• Wilderness Safaris: Africa-focused high-end safari operator with a strong sustainability and community-impact program. Comparable as a sustainability-mission-aligned African tourism operator, though commercial rather than association-based.

Emerging players

• Responsible Travel: Marketplace and advocacy platform focused on responsible and sustainable holidays. Comparable in promoting and distributing vetted sustainable travel experiences, though operating as a commercial booking platform rather than a standards body.

Broad incumbents

• Travelife: International sustainability certification and training system for tourism businesses. Comparable in delivering sustainability training, certification, and advisory to tour operators and accommodations.
• Adventure Travel Trade Association (ATTA): Global trade association serving the adventure and sustainable travel industry. Comparable as a membership-based industry body, though broader in scope (adventure travel globally) and headquartered outside Africa.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/sustainable-travel-tourism-agenda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Travel & Tourism Africa