Tel Aviv University's Student Union

What Tel Aviv University's Student Union does

Tel Aviv University's Student Union (אגודת הסטודנטים והסטודנטיים אוניברסיטת תל אביב) is a non-profit student association registered under Israeli law and founded in 1983, serving as the official representative body for approximately 30,000 undergraduate and graduate students at Tel Aviv University. The organization is funded primarily through mandatory annual welfare fees (352 ILS per student for academic year 2023, CPI-indexed), of which 78% accrues to the union and 22% to the Dean of Students office. Approximately 29 administrative staff support the operation, with governance provided by 75 elected student council representatives distributed across all faculties (Engineering, Sciences, Humanities, Social Sciences, Medicine, Law, Management, Arts).

The union operates a multi-product service platform that spans academic support, welfare, retail, and financial services. Core and sub-products include BID-IT (a course scheduling tool), ExperTAU (soft skills workshops), Extra (subsidized tutoring and exam prep), Miflat/Hamivtana (study spaces), Legal Services (free attorney consultations and disciplinary representation), Financial Consultation (tax refund assistance), an Exam Bank, a Course Summaries repository, a Private Tutors database, Translation services, a Union Shop (lab coats, calculators, safety glasses), the Green Campus sustainability initiative, a dedicated Iron Swords conflict support page, and a co-branded TAU Credit Card with MAX. The technology backbone is a Wix-hosted website portal (student.co.il) with multiple Wix subdomains and integrations to partner platforms; no mobile app, API, or proprietary AI stack is in evidence.

The business model is a hybrid of mandatory membership dues, pay-as-you-go service fees (tutoring, translations, retail), and partnership/refund revenue from co-branded financial products (MAX credit card, Discount Bank student accounts). Distribution is omnichannel: a physical service center in the Mitchel building, per-faculty academic advisors, department representatives, and digital channels across Instagram, Facebook, TikTok, LinkedIn, Spotify, WhatsApp, and email. The union is not a commercial enterprise in the conventional sense; it is a quasi-governmental student welfare organization with no external funding rounds, no subsidiaries, and no equity instrument.

Name

Tel Aviv University's Student Union

Legal name

אגודת הסטודנטים והסטודנטיות אוניברסיטת תל אביב

Website

https://student.co.il

Company type

Private

Operating status

Operating

Short description

Tel Aviv University's Student Union is a non-profit association that serves as the official representative body for approximately 30,000 students at Tel Aviv University, delivering academic support, legal and financial counseling, cultural programs, and welfare services funded primarily through mandated student welfare fees.

Ownership category

akta.pro rank

Product category

Student Union Services

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Student welfare services
• Academic support services
• Student representation
• Campus community services
• Educational support programs

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Welfare Fees (דמי רווחה): Primary funding source: one-time annual payment from students. 78% allocated to the student union, 22% to the Dean of Students. Amount for academic year 2023 was 352₪.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tel Aviv University's Student Union is a non-profit students' association representing approximately 30,000 students at Tel Aviv University, delivering a bundled membership of academic support (BID-IT scheduling tool, Extra tutoring, exam banks, private tutor database), welfare services (legal and financial consultation, housing assistance, Iron Swords support), cultural/development programs (ExperTAU workshops, sports teams, clubs), and a discounted union shop. The union also issues a co-branded TAU credit card with MAX that functions as both student ID and payment card.

Product overview

Tel Aviv University's Student Union operates a student-facing portal with multiple service modules including academic support services (BID-IT scheduling tool, tutoring programs, exam banks), welfare services (housing, legal/financial consultation), cultural programs (ExperTAU workshops, sports, clubs), and a union shop. The core offering is the student union website serving approximately 30,000 students with services for academic rights, welfare benefits, student representation, and campus community support. Major sub-products include BID-IT for course registration, ExperTAU for enrichment workshops, Extra for tutoring, Miflat for study spaces, and the TAU Credit Card co-branded financial product.

Differentiator

Problem solved

Functional benefit

Brands

• ExperTAU: Enrichment workshops program run in collaboration with the Entrepreneurship Center and Career Development Center at the university
• אקסטרא
• Miftat (מפלט)
• Hamivna (המבחנה)

Products and services

• BID-IT (ביד איט) Scheduling assistant tool for building optimal course timetables at Tel Aviv University. Allows students to add courses, view course profiles, and generate optimal schedules based on preferences.
• Extra (אקסטרא) Supplementary academic courses providing tutoring, study guides, exam prep marathons, private tutoring, personal development, career development, and graduate school preparation courses at subsidized prices. Operated in partnership with the Extra academic assistance unit.
• ExperTAU (אקספרטאו) Enrichment workshops program run jointly with the Career Development Center and Entrepreneurship Center at Tel Aviv University. Offers soft skills workshops including public speaking, LinkedIn optimization, and independence skills training.
• Miflat & HaMivtana (מפלט והמבחנה) Student study space located near the northern lounge in Mitchell Building. Offers kitchen facilities, lecture room, four large group study rooms, and bookable study rooms during exam periods.
• Legal Services (שירותים משפטיים) Provides free initial legal consultation through an experienced attorney (workplace issues, personal status, rental contracts), student advocates for disciplinary court representation, and an association auditor for oversight. Available to welfare fee-paying members.
• Financial Consultation (ייעוץ פיננסי) Tax refund assistance for employed students, provided free of charge by the union's finance manager for welfare fee payers.
• Private Tutors Database (מורים פרטיים) Database of distinguished students and alumni offering private tutoring services in various subjects, filtered by faculty and subject. Pricing ranges from 80-250 ILS per hour depending on subject (Chemistry 250 ILS, Law 200 ILS, Mathematics 150 ILS, Psychology/Economics 130 ILS, Political Science 100 ILS).
• Translation Services (שירותי תרגום) Brokered translation services between students and translators at controlled prices of 25 shekels per 250 words.
• Course Summaries & Drive Repository (מאגר דרייבים) Faculty-organized repository of course summaries, past exams, and study materials accessible by department, available across all faculties.
• Exam Bank (בנק בחינות) Repository of past exams available for practice before exam periods, accessible to welfare fee payers.
• Iron Swords Support Page (חרבות ברזל) Special support page for students affected by the Iron Swords conflict, providing academic adjustments, mental health resources, and emergency assistance.
• TAU Credit Card (כרטיס אשראי טאו) Co-branded credit card with MAX International Credit Services that serves as both student ID and credit card, offering up to 25% parking discounts, 5% discount at campus pub, and local business promotions.
• Union Shop (חנות האגודה) Retail service offering discounted equipment including lab coats (45-47 ILS), shower keys for cyclists (7-15 ILS), safety glasses (21 ILS), Nespresso cups (74-89 ILS), calculators (71.5-182 ILS), and parking passes.
• Green Campus (קמפוס ירוק) Sustainability initiative focusing on recycling, urban agriculture, waste prevention, sustainable consumption, and environmental responsibility on the Tel Aviv University campus.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Discount Bank (בנק דיסקונט)minorGTM or Marketing PartnerPartnership for student bank account offerings. Discount Bank offers student bank account promotions through the union website banners.
• MAX (Max International Credit Services)coreGTM or Marketing PartnerJoint issuance of TAU credit card that serves as both student ID and credit card. MAX provides the credit card infrastructure while the union promotes the co-branded card with benefits including up to 25% parking discounts and 5% discount at campus pub.
• TivlotCVminorStrategic or Co-development PartnerPartnership for resume building services - the union offers free CV building assistance with tips from recruitment experts for welfare fee payers.
• Attorney Ran ShovalcoreImplementation/ SI/ Consulting PartnerLegal advisor providing free initial legal consultations to welfare fee-paying members. Handles workplace issues, personal status matters, and rental contracts.
• IntelminorGTM or Marketing PartnerMentioned as a company whose new employees receive similar training programs to those offered through ExperTAU workshops.
• MicrosoftminorGTM or Marketing PartnerMentioned as a company whose new employees receive similar training programs to those offered through ExperTAU workshops.
• IBMminorGTM or Marketing PartnerMentioned as a company whose new employees receive similar training programs to those offered through ExperTAU workshops.
• Extra (Akstara)coreStrategic or Co-development PartnerPartnership with Extra academic assistance unit providing subsidized courses, study materials, marathon study sessions, private tutoring, personal development, career development, and advanced degree preparation courses for welfare fee-paying students.
• Elita MusicminorGTM or Marketing PartnerEvent partner for music events and performances, promoted through union website.
• TAU Sports CenterminorGTM or Marketing PartnerPartnership for sports activities and discounts on sports center memberships for students.
• Egoz Farm (חוות עגל)minorGTM or Marketing PartnerProvides camping equipment rentals for students.
• Dean of Students (דקאנט הסטודנטים)coreStrategic or Co-development PartnerReceives 22% of welfare fees for student support services including psychological services, scholarships, dormitory assistance, and student support programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hebrew University of Jerusalem Student Union: The student union at Hebrew University, another leading Israeli research university, offering a directly comparable portfolio of academic support, welfare services, clubs, and student representation funded through welfare fees.
• Technion Student Union: Student union at the Technion – Israel Institute of Technology, structurally and operationally similar to TAU's union in serving STEM-focused students with academic support, welfare, and representation services.
• Ben-Gurion University of the Negev Student Union: Student union at Ben-Gurion University, comparable Israeli university setting with parallel welfare fee funding model, club coordination, and student welfare services.
• University of Haifa Student Union: Student union serving the University of Haifa, a peer Israeli university with analogous student representation, welfare, and academic support functions funded through student fees.
• Bar-Ilan University Student Union: Student union at Bar-Ilan University, another large Israeli university with a comparable mandate for academic rights advocacy, welfare services, and student club coordination.
• Reichman University Student Union: Student union at Reichman University (IDC Herzliya), a private Israeli higher education institution with similar academic support, welfare, and club programming funded through student fees.
• Open University of Israel Student Union: Student union at Israel's Open University, providing peer comparison for non-traditional/distance-learning student representation models, though with a different student profile.

Broad incumbents

• National Union of Israeli Students: The umbrella national federation of Israeli university student unions, providing cross-university coordination, advocacy, and policy representation—relevant as a sector-level peer and counterparty in national student policy.
• NUS (National Union of Students, UK): UK national student union federation, broadly analogous in mission to coordinate student welfare, representation, and services, offering an international comparable peer for governance and federation models.

Others

• UJA-Federation of New York (Student Services): While not a direct student union, UJA-Federation operates related student welfare and community-support programming relevant to understanding broader student welfare ecosystems and funding mechanisms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@aguda_tau
• Facebookfacebook.com/TAstudents
• LinkedInlinkedin.com/company/student-union-tel-aviv-university
• Instagraminstagram.com/aguda_tau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tel Aviv University's Student Union