FHWS - Master Marken- und Medienmanagement - M3ve

Name

FHWS - Master Marken- und Medienmanagement - M3ve

Legal name

Master Marken- und Medienmanagement (M3ve) - Hochschule Würzburg-Schweinfurt (FHWS)

Website

https://studieren-mit-drive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Graduate Management Education

NAICS

Business Schools and Computer and Management Training (6114)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• Brand management education
• Media management program
• Master of arts degree
• Marketing management studies
• Practical business projects

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Higher Education Funding: As a state-funded Bavarian university program, M3ve operates under public financing from the Bavarian state budget. No tuition fees are charged. The program generates revenue through mandatory semester fees of approximately 144 euros per semester, which includes the Semesterticket for public transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The M3ve program is a 3-semester consecutive Master's program in Brand and Media Management at FHWS (Hochschule Würzburg-Schweinfurt), awarding a Master of Arts (M.A.) degree. The curriculum combines theoretical foundations in brand strategy, media management, digital marketing, market research, and leadership with 6 practical projects per semester conducted with companies such as s.Oliver, Bosch Rexroth, Viessmann, Appel, Schamel, and Flyeralarm, plus an annual 4-day 'Markentour' excursion visiting 10-12 companies in Hamburg, Cologne, or Berlin.

Product overview

M3ve is a consecutive Master's program in Brand and Media Management at the Hochschule Würzburg-Schweinfurt (FHWS). The program is a single unified academic degree offering that runs for 3 semesters (90 credit points). It is structured around practical projects, theoretical foundations, and excursions to the business world. The curriculum covers modules including brand and media strategies, marketing, research, digital business models, and leadership. Students complete 6 practical projects per semester with notable companies. The program awards a Master of Arts (M.A.) degree upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• M3ve – Master Marken- und Medienmanagement A 3-semester consecutive Master's program in Brand and Media Management at FHWS (Hochschule Würzburg-Schweinfurt) targeting recent bachelor's graduates with business/marketing background and minimum 20 weeks of practical experience. The program qualifies students for management roles in brand companies, agencies, consultancies, and media companies, culminating in a Master of Arts (M.A.) degree awarded by the university.

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• s.OlivercoreStrategic or Co-development Partner · 1 January 2014Practice partner company for student projects. Students conduct practical projects with s.Oliver as part of the curriculum.
• Bosch RexrothcoreStrategic or Co-development Partner · 1 January 2014Practice partner for student projects including employer branding film concept and storyboard development for the Lohr am Main location.
• ViessmanncoreStrategic or Co-development Partner · 1 January 2014Practice partner company for student projects as part of the M3ve curriculum.
• AppelcoreStrategic or Co-development Partner · 1 January 2014Practice partner for content strategy projects on social media networks with goal of rejuvenating target audience and increasing engagement.
• Schamel (Meerrettich)coreStrategic or Co-development Partner · 1 January 2014Practice partner for social media strategy project including content strategy development and blog management for brand awareness.
• FlyeralarmcoreStrategic or Co-development Partner · 1 January 2014Practice partner company for student projects.
• Vogel Communications GroupminorStrategic or Co-development Partner · 1 January 2014Company visited during excursions. One of the companies students can visit during the annual Markentour.
• Simon-Kucher & PartnersminorStrategic or Co-development Partner · 1 January 2014Strategic consulting firm where program director Prof. Dr. Karsten Kilian worked after his studies under Prof. Dr. Hermann Simon.
• Expertenrat TechnologiemarkenminorStrategic or Co-development Partner · 1 January 2014Expert panel on technology brands founded by Prof. Dr. Kilian together with Prof. Dr. Holger T. Schmidt, Prof. Dr. Carsten Baumgarth, and Jürgen Gietl.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brand Academy Hamburg: Specialized German university dedicated to brand design, brand management, and communication. The most directly comparable niche competitor in the German brand management Master's market, with strong industry connections in Hamburg.
• ISM International School of Management: Private German university with marketing, communication, and brand-related Master's programs across multiple German cities. Comparable as a private competitor targeting similar Bachelor's graduates seeking management-focused Master's degrees.
• Hochschule für Kommunikation und Wirtschaft (HKW): Private German university with media management and brand communication programs. Directly comparable as a niche provider of brand/media higher education targeting similar graduate applicants.
• Macromedia University of Applied Sciences: Private German Hochschule offering Bachelor's and Master's programs in media, management, and brand-related fields across multiple cities. Closest direct competitor for media and brand management applicants, with stronger urban footprint and broader program portfolio.

Broad incumbents

• SRH Hochschule Heidelberg: Large private German university group with multiple marketing, brand, and media management Master's programs across campuses. Comparable as a direct competitor for German-speaking Master's applicants in marketing/brand management, with broader portfolio and stronger commercial orientation than M3ve.
• FOM Hochschule: Germany's largest private university with extensive marketing and management Master's programs delivered in dual/parallel formats. Comparable target audience of working professionals and graduates, but operates at much greater scale and with a fee-based model.
• University of Mannheim - Mannheim Master of Marketing: Public German university offering a quantitative Master of Marketing program. Comparable as a public-sector competitor for the same German Bachelor's graduates interested in marketing-focused Master's degrees, with stronger methodological/quantitative orientation.
• Universität St. Gallen (HSG): Top-tier Swiss university with elite marketing and brand management programs and deep academic credentials in the brand field. Comparable at a much higher prestige tier, frequently drawing top applicants from the same German-speaking applicant pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProfessorKilian
• LinkedInlinkedin.com/company/fhws---master-marken--und-medienmanagement---m3ve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FHWS - Master Marken- und Medienmanagement - M3ve