Studio B

What Studio B does

Studio B (legally Studio B 24 GmbH, doing business as Studio B Agentur für Verpackungsdesign) is an owner-managed packaging design agency based in Hamburg, Germany. Founded in 2024 as the successor to Barutzki Design, the firm operates with a small core team of five employees under managing directors Adriane Grabis and Daniel Barth, focused on serving enterprise consumer goods brands primarily in the food and beverage sector.

The agency offers an integrated suite of professional services spanning packaging design, brand strategy, brand design, corporate design, and point-of-sale design, supplemented by in-house photography (Inhouse-Fotoshooting) and technical print-ready artwork preparation (Reinzeichnung). The technology stack comprises standard creative and web tools — Adobe TypeKit fonts for typography, Google Maps API for location services, and Squarespace CMS for the website. No proprietary platforms, software products, or API/SDK offerings are part of the business. Named client work includes FERRERO, Ottakringer, funny-frisch, ültje, BÄRENMARKE, BRESSO, Langnese Honig, Brunch, ELINAS, and Frucade.

The business model is project-based professional services, with pricing structured around individual brand engagements on a quote basis rather than any publicly disclosed or standardized fee schedule. Customer acquisition is sales-led, relying on direct relationships, referrals, and the agency's portfolio reputation in the German and Austrian CPG packaging space. Projects span major brand relaunches, line extensions, and new product launches. There are no external investors, parent entities, or funding rounds disclosed in the source data.

Name

Studio B

Legal name

Studio B 24 GmbH

Website

https://studio-b-design.de

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio B is an owner-managed packaging design agency in Hamburg, founded in 2024 as successor to Barutzki Design. It serves enterprise food and beverage brands such as FERRERO, Ottakringer, and ültje with packaging, brand, and POS design services on a project basis.

Ownership category

akta.pro rank

Product category

Packaging Design Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Packaging design services
• Brand strategy consulting
• Brand identity design
• Corporate design systems
• Consumer goods branding

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging Design Services: Professional design services for packaging, brand identity, and corporate design projects. Projects range from major brand relaunches to innovative line extensions and new product launches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Studio B is an owner-managed packaging design agency delivering strategic and creative design services for consumer brands. Its offerings span packaging design, brand strategy, brand design, corporate design, and point-of-sale (POS) design, complemented by in-house product photography and print-ready artwork preparation (Reinzeichnung). The agency serves national and international brands primarily in the food and beverage sector, handling major brand relaunches, line extensions, and new product introductions.

Product overview

Studio B is an owner-operated packaging design agency offering a unified suite of brand and packaging design services. The core offering spans Packaging Design, Brand Strategy, Brand Design, Corporate Design, and POS Design, complemented by in-house production services (Inhouse-Fotoshooting and Reinzeichnung) for end-to-end delivery. All services are delivered as professional consulting and creative engagements rather than software products or platform-based offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Packaging Design
• Brand Strategy
• Brand Design
• Corporate Design
• POS Design
• Inhouse-Fotoshooting
• Reinzeichnung

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barutzki DesignfoundationalOthers · 1 January 2024Studio B succeeded Barutzki Design in 2024, taking over the operations and inheriting the experience, expertise, and client relationships from the predecessor firm. The staff's knowledge and the legacy of Barutzki Design form the foundation of Studio B's capabilities and client portfolio.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, identity and packaging design as part of a full-service brand management practice. Larger incumbent competing for similar enterprise mandates.
• Landor & Fitch: Global branding powerhouse offering strategy, brand design and packaging as part of a much broader transformation portfolio. Competes for the largest rebrands but is not a packaging boutique.
• Superunion: International brand and design network with packaging and brand identity capabilities alongside broader brand experience work. Broader-scope incumbent that overlaps with Studio B on premium packaging pitches.

Direct peers

• Bulletproof: International packaging and brand design agency with strong CPG and beverage credentials including similar snack and confectionery brand work. Closely comparable specialty packaging competitor.
• Peter Schmidt Group: Hamburg-based brand design agency with deep roots in German CPG packaging design, serving major consumer brands. Direct geographic and category competitor to Studio B for premium packaging and brand identity work in Germany.
• KMS Team: Munich-based brand consultancy delivering strategy, design and corporate identity for German and international brands. Comparable mid-size German competitor targeting the same enterprise design engagements.
• Meiré und Meiré: Cologne-based brand design agency specializing in packaging, brand identity and communication design for FMCG clients. Directly comparable positioning in German CPG packaging design.
• Pearlfisher: London-based brand and packaging design agency focused on FMCG and consumer brands, with a portfolio spanning snacks, beverages and personal care. Direct specialty competitor for premium packaging design engagements.
• MetaDesign: German-founded brand consulting and design agency (Berlin/Düsseldorf) working across corporate, product and brand design for major international clients. Closely comparable offering and client caliber to Studio B.
• Strichpunkt: Stuttgart-based brand and corporate design agency working across brand strategy, visual identity and packaging for German and European brands. Mid-size direct competitor in the same value tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/studio-b24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio B