Studio Beauté

What Studio Beauté does

Studio Beauté is a custom embroidery studio and direct-to-consumer apparel retailer based in Nogent sur Marne, France, operating as a sole proprietorship under founder Adley Salabi. The company's core offering is personalized embroidery services, encompassing design consultation, motif digitization (converting JPEG/PNG/SVG files or photographs into machine-compatible embroidery files), textile sourcing from a catalog of blank garments, and production execution on either new or pre-owned textiles. A secondary sub-brand, Double Seins, functions as an experimentation laboratory and cause-marketing vehicle that donates a portion of profits to breast cancer awareness associations and sells ready-made embroidered apparel through the company's Squarespace-powered e-commerce boutique.

The business is structured around three revenue streams: custom embroidery services priced per unit with tiered volume discounts and one-time technical digitization fees (€30-40 per motif), ready-made embroidered apparel sold through the online boutique (e.g., €30 branded tees), and blank textile sales (€10-€25 per garment). Pricing for embroidery services scales by motif size (0-8cm, 8-12cm, 12-21cm) and quantity (1-5 through 50+ units requiring custom quotes). The go-to-market is purely direct-to-consumer, relying on the studiobeaute.org website, Instagram presence, and email-based project consultations, with all production centralized in the founder's workshop in Île-de-France.

Customer segments include individual consumers seeking personalized gifts or clothing revitalization, event organizers and small companies needing custom branded apparel for occasions such as sports matches, school trips, and corporate events, and aspiring fashion entrepreneurs supported from concept through production. The business is entirely dependent on a single founder-operator, with no disclosed external funding, no additional staff, and operations confined to the French domestic market.

Name

Studio Beauté

Legal name

Studio Beauté

Website

https://studiobeaute.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Beauté is a sole-proprietor custom embroidery studio in Nogent sur Marne, France, offering personalized textile embroidery, design digitization, and ready-made apparel to individual consumers, event organizers, and small businesses in France.

Ownership category

akta.pro rank

Product category

Custom Embroidery Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Custom embroidery services
• Textile personalization
• Embroidered apparel
• Design digitization
• Garment customization

Headquarters

HQ city

Nogent sur Marne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Embroidery Services: Bespoke embroidery on customer-provided or purchased textiles, priced by motif size and quantity. Includes lettering and custom motif embroidery with one-time technical digitization fees.
2. Ready-Made Embroidered Apparel: Pre-designed embroidered clothing sold directly through their e-commerce boutique, including branded collections like Double Seins and event-themed tees.
3. Blank Textile Sales: Sale of blank garments (t-shirts, sweatshirts, hoodies, polos, shirts) that can be customized with embroidery, priced per unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Studio Beauté is a custom embroidery studio that personalizes textiles for individuals, event organizers, companies, and aspiring clothing brands. Services include lettering and motif embroidery, design digitization (including from photos), textile selection from a catalog of blank garments, and embroidery execution on new or pre-owned textiles. The studio also sells ready-made embroidered apparel under the Double Seins sub-brand and offers a stand-alone visual digitization service for customers who own their own embroidery machines.

Product overview

Studio Beauté operates as a custom embroidery studio offering personalized textile services. The core product is custom embroidery (Broderie personnalisée) encompassing design digitization, branding development, and clothing brand creation. The company also runs Double Seins, a sub-brand that donates profits to breast cancer associations. The product portfolio includes blank textiles available for customization: t-shirts (€10-€12), polos (€16-€18), shirts (€20-€22), sweatshirts (€20-€24), fleece (€25), and pre-embroidered finished products like Ready To Rave Bestie and Habibi Let's Dance t-shirts (€30 each). Services include lettering and motif embroidery with pricing based on size and quantity, visual digitization for embroidery machine compatibility, and digital strategy consulting.

Differentiator

Problem solved

Functional benefit

Brands

• Double Seins: A breast cancer awareness clothing brand created as an experimentation laboratory by Studio Beauté. Donates a portion of its profits to cancer associations. Offers simple clothing with a clean logo, suitable for all seasons.

Products and services

• Custom Embroidery Services (Broderie personnalisée) Primary service offering custom embroidery on textiles, including digitization of designs, branding development, and clothing brand creation. Services cover lettering, motif embroidery, and technical file conversion for embroidery machines, available for new or pre-owned garments.
• Double Seins Sub-brand of Studio Beauté and experimentation laboratory, offering simple embroidered clothing with a clean logo and frequent variations, suitable for all seasons. Donates a portion of profits to breast cancer associations.
• Ready To Rave Bestie - Tee Shirt Rouge Red embroidered t-shirt featuring the 'Ready To Rave Bestie' design, priced at €30. Part of a collection designed for festive evenings and group events.
• Habibi Let's Dance! - Tee Shirt Noir Black embroidered t-shirt featuring the 'Habibi, Let's Dance' design, priced at €30. Designed for festive occasions with friends.
• Blank T-Shirts, Polos & Shirts (Tee-Shirts, Polos & Chemises) Catalog of blank textiles available for customization, including round-neck t-shirts (€10), long-sleeve t-shirts (€12), V-neck t-shirts (€10), classic polos (€16), long-sleeve polos (€18), casual shirts (€22), suit shirts (€22), and short-sleeve shirts (€20).
• Blank Sweatshirts & Fleece (Sweats & Polaires) Catalog of blank sweatshirts and fleece available for customization, including hooded sweatshirts (€22), basic sweatshirts (€20), zip-up sweatshirts (€20), zip-up hooded sweatshirts (€23), bicolor sweatshirts (€22), bicolor hooded sweatshirts (€24), zip-up fleece (€25), and bicolor zip-up fleece.
• Blank Jackets & Coats (Vestes & Manteaux) Blank jackets and coats available for customization with embroidery, offered as part of the textile catalog for bespoke projects.
• Visual Digitization Service (Numérisation de visuels)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Contrado: Online custom apparel and textile printing platform offering custom embroidery and all-over-print services to individuals and businesses globally; directly comparable as a digital-first custom embroidery/printing destination serving similar individual and SMB customers.
• Zazzle: Online marketplace for custom-designed products including embroidered apparel and accessories; directly comparable as a customizable apparel and gift platform targeting individuals and small businesses.
• Spreadshirt: European-based custom apparel platform offering embroidery, printing and appliqué on t-shirts, polos and sweatshirts with no minimum order; directly competes with Studio Beauté in the low-volume, custom-embroidery apparel segment.
• Teezily: European print-on-demand and custom apparel platform offering embroidered and printed clothing to creators; comparable in providing low-volume custom apparel customization with similar target customers.
• Printful: Print-on-demand and custom apparel platform offering embroidery services to creators and small brands; comparable in offering end-to-end customization (design upload, digitization, production, fulfillment) for low-volume custom apparel orders.

Broad incumbents

• Etsy (custom embroidery sellers): Global marketplace hosting thousands of independent embroidery shops offering personalized apparel; serves as both a competitor and an aggregation channel for small embroidery micro-studios similar to Studio Beauté.
• Vistaprint: Large-scale custom printing and embroidery services provider serving SMBs with branded apparel and promotional products; operates at much higher volume and broader scope than Studio Beauté but competes in the same custom-event-apparel category.

Others

• Bonprix: European fashion retailer with in-house custom embroidery/personalization services on selected apparel lines; adjacent comparable as a larger player offering personalization at retail scale in France/Europe.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/studiobeaute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Beauté