Studio Gem Milano

What Studio Gem Milano does

Studio Gem Milano is a dance, ballo (partner dance), and fitness school operating from a 1,500+ square meter multi-room facility in Milan's Porta Romana district (C.so di Porta Vigentina 35), under the legal entity GEOS SSDrl, a Società Sportiva Dilettantistica a r.l. with Stefano Saracchi as legal representative. The studio offers 304 group courses for the 2026/2027 season across five categories — Danza (88), Ballo (55), Fitness (79), Bambini/Ragazzi (56), and Aerial (26) — covering classical, modern, urban, partner, and aerial disciplines, plus private lessons, studio rental, international artist workshops, and vacation studio packages. Core technology is physical infrastructure: specialized equipment (pole dance poles, aerial fabrics, hoops), mirrored dance floors, sound systems, and a self-serve web-based course calendar and booking platform (calendario.studio-gem.it), with no disclosed AI/ML, proprietary software, or API integrations.

Revenue is generated through a mix of recurring and transactional streams: annual or quadrimestral course subscriptions priced €25–€580, €25 trial lessons, private one-on-one lessons and personal-trainer sessions, themed vacation packages (e.g., Abano Terme double-room packages €330–€390/person, Full Pass €180), studio rental to certified external professionals, event/workshop fees, gift cards, and mandatory membership/tessera fees tied to multiple Italian sports promotion bodies (OPES ITALIA, LIBERTAS, CSEN, FIDS, FGI, ENDAS), all of which are CONI-recognized. The go-to-market is direct-to-consumer with multi-channel acquisition: website, Facebook, Instagram, YouTube, TikTok, Telegram, email newsletter, Google Business listing, plus community events and travel programs.

The customer base spans children aged 3 through adults 65+, with primary segments of children/teens (age-subdivided dance, acrobatics, gymnastics) and adult general-public learners (dance, partner dance, fitness, aerial), and secondary segments of couples (including wedding choreography), corporate/welfare clients, and advanced/professional dancers. The business is single-location, owner-operated with 17 employees, no external funding, and ~4.7/5 Google rating across 134 reviews, indicating a mature local operator rather than a scaling venture.

Name

Studio Gem Milano

Legal name

GEOS SSDrl

Website

https://studio-gem.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Gem Milano is a Milan-based dance, partner dance, fitness, and aerial school operating a 1,500+ sqm facility in Porta Romana, offering 300+ courses and private lessons for students aged 3 to 65+ under the legal entity GEOS SSDrl.

Ownership category

akta.pro rank

Product category

Dance and Fitness Education

NAICS

Fitness and Recreational Sports Centers (71394), Fine Arts Schools (61161)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Dance school
• Fitness education
• Partner dancing
• Aerial arts
• Ballroom instruction

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Course Subscriptions: Annual or quadrimestral (4-month) subscription courses covering dance, ballo, fitness, and aerial disciplines. Prices range from €25 to €580 depending on course type and duration.
2. Private Lessons: One-on-one lessons for dance, ballo, fitness, and aerial disciplines. Also includes personal trainer services for fitness and personal dancer services for dance.
3. Studio Rental: Equipped studios available for rental to external instructors, personal trainers, and for events, casting, photo shoots, and private practices.
4. Events and Workshops: International artist workshops, travel study trips in Italy and abroad, and themed vacation studio events (e.g., Abano Terme, Milano Marittima) featuring stages, dancing evenings, and shows.
5. Membership/Tessera: Mandatory membership/tessera required for participation, affiliated with Italian sports promotion bodies (OPES ITALIA, LIBERTAS, CSEN, FIDS, FGI, ENDAS).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Studio Gem Milano is a physical dance, partner dancing (ballo), fitness, and aerial arts school operating from a 1500+ sqm facility in Milan's Porta Romana district. The company offers group courses, private lessons, studio rental, international workshops, vacation events, and wedding choreography for students aged 3 to 65+. It operates under GEOS SSDrl, an amateur sports company affiliated with multiple Italian sports promotion bodies recognized by CONI.

Product overview

Studio Gem Milano operates as a comprehensive dance, fitness, and aerial arts school offering a multi-category course portfolio. The core offering consists of group courses organized into five main categories: Danza (dance styles including classical, modern, urban), Ballo (partner dances including salsa, bachata, tango), Fitness (Pilates, functional training, total body), Aerial (pole dance, fabric, hoop), and Bambini/Ragazzi (children and youth programs). Supporting services include private lessons (lezioni individuali/personal trainer), studio room rental (affitto sale), international workshops with guest artists, study trips in Italy and abroad, and specialized wedding dance choreography. The school occupies over 1500 sqm in Milan's Porta Romana district and serves students aged 3 and older.

Differentiator

Problem solved

Functional benefit

Products and services

• Corsi di Danza (Dance Courses) Group dance courses covering classical, modern, and urban styles including Hip Hop, Reggaeton, Heels, Afro, K-pop, Contemporary, Jazz, and others, organized by age and skill level.
• Corsi di Ballo (Partner Dance Courses) Couple and social dance courses including salsa, bachata, boogie woogie, lindy hop, tango argentino, and other Latin and ballroom styles, designed for rhythm, coordination, and connection.
• Corsi di Fitness (Fitness Courses) Fitness programs including Pilates, Total Body, Functional Training, Tabata, and toning classes led by qualified instructors for all skill levels.
• Corsi Aerial (Aerial Disciplines) Aerial arts instruction including Pole Dance, Aerial Fabrics, and Hoop/Cerchio, combining technique, strength, and creativity with gradual progression for beginners to advanced practitioners.
• Corsi Bambini e Ragazzi (Children and Youth Programs) Age-appropriate dance and movement courses for children ages 3-17, including classical dance, modern dance, Hip Hop, Capoeira, Acrobatics, Break Dance, and aerial disciplines for youth.
• Lezioni Individuali / Personal Trainer One-on-one private instruction in dance, fitness, or aerial disciplines with dedicated teachers, or personal trainer sessions in fully equipped fitness studios.
• Lezioni di Ballo per Sposi (Wedding Dance Lessons) Personalized wedding dance choreography for newlyweds, including options to involve witnesses, friends, and family, with romantic, modern, or energetic performances.
• Affitto Sale (Studio Room Rental) Rental of fully equipped dance and fitness studios for rehearsals, private lessons, castings, photo shoots, and small events, also available to certified personal trainers.
• Eventi e Workshop (Events and Workshops) International artist workshops, study trips in Italy and abroad, and studio vacation events featuring dance, music, and entertainment experiences.
• Gift Card (Regalo Card) Gift cards available for purchase to give dance, fitness, and aerial courses as presents.

Quantifiable outcome

• 4.7/5 average rating on Google based on 134 reviews
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• OPES ITALIAcoreOthersStudio Gem is a sports society affiliated with OPES ITALIA, one of the Italian sports promotion bodies recognized by CONI. This affiliation enables the studio to operate as a registered sports organization and issue valid memberships for competitive and recreational sports activities.
• LIBERTAScoreOthersStudio Gem is affiliated with LIBERTAS, an Italian sports promotion organization recognized by CONI. This partnership allows the studio to participate in official sports promotion activities and issue recognized memberships.
• CSENcoreOthersStudio Gem holds affiliation with CSEN (Centro Sportivo Educativo Nazionale), a CONI-recognized sports promotion body in Italy. This enables the studio to conduct official amateur and competitive sports activities.
• FIDS (Federazione Italiana Danza Sportiva)coreOthersStudio Gem is affiliated with FIDS, the Italian Federation of Sports Dance. This partnership provides safeguarding policies and guidelines for dance activities, and enables participation in official dance competitions.
• FGI (Federazione Ginnastica d'Italia)coreOthersStudio Gem maintains affiliation with FGI, the Italian Gymnastics Federation. This supports the studio's acrobatic and gymnastics-related programs for children and adults.
• ENDAScoreOthersStudio Gem is affiliated with ENDAS, another Italian sports promotion body recognized by CONI. This completes the studio's network of sports promotion organization affiliations for conducting amateur sports activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FitActive Italia: Italian-headquartered fitness chain offering group fitness, personal training, and wellness programs across multiple Italian cities. Comparable to Studio Gem for group fitness, pilates, and recreational programming, though operates at larger scale and with a more gym-centric rather than dance-centric identity.
• Virgin Active Italy: Premium multi-site fitness club chain operating across Italy including Milan, offering group fitness classes, personal training, and wellness amenities. Comparable to Studio Gem as a competing destination for adult recreational fitness and group exercise customers in Milan, though broader in scope and lacking the dance-school focus.
• Wellnext (formerly GetFit): Italian value-segment fitness chain with multiple locations. Competes with Studio Gem on group fitness and recreational programming, particularly for price-sensitive adult customers in Italian urban areas including Milan.
• McFIT Italy: Large low-cost fitness chain with significant Italian presence, providing gym access, group classes, and training at price points well below Studio Gem's premium course subscriptions. Comparable as a competing offering for price-sensitive fitness and recreational sports customers in the same Milan market.
• Fitness First Italy: International premium fitness club brand with Italian locations, offering group exercise, personal training, and wellness services. Overlaps with Studio Gem on adult fitness and group class customers in Milan, particularly the Pilates and functional training segments.
• Anytime Fitness Italy: 24/7 global fitness franchise with Italian franchise locations providing gym access and group classes. Comparable as an alternative fitness and recreational sports destination competing for Studio Gem's adult customer base on convenience and price.

Emerging players

• ClassPass: Global subscription-based fitness aggregator with Italian operations, providing access to multiple studios and fitness offerings under a single membership. Emerging competitive threat to Studio Gem because it can substitute for — or distribute — subscriptions across multiple providers, potentially reducing direct studio loyalty.

Others

• Aterballetto: Italy's leading contemporary dance company, based in Reggio Emilia, with associated training and educational programs. Related to Studio Gem through the Italian dance ecosystem and CONI-aligned dance infrastructure, though focused on professional performance rather than recreational instruction.

Direct peers

• Dancehaus Milano: Milan-based dance studio offering multiple dance styles and movement classes. Direct competitor to Studio Gem for recreational and amateur dance students in the Milan market, sharing the same urban catchment area and overlapping course categories (urban, contemporary, partner dance).
• Stage Door Academy Milano: Dance academy operating in Milan with multi-discipline programs spanning children's, adult, and performance-track students. Direct peer to Studio Gem in the local Milan dance-school market, competing for the same family and adult recreational dance customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@studiogemmilanodanzaballof7522/videos
• Facebookfacebook.com/StudioGemMilano
• Instagraminstagram.com/studiogemmilano
• TikToktiktok.com/@studiogem
• LinkedInlinkedin.com/company/studio-gem-milano

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Gem Milano