What Studio Graft does

Studio Graft (legal entity: Studio Graft Ltd.) is a privately held, UK-based digital agency operating since 2017 from Leeds, with a team of 8 employees. The firm delivers immersive digital experiences for luxury, lifestyle and e-commerce brands, organized around three integrated service lines: Design & Build, Content & Film, and Strategy. Its Design & Build capability is centered on leading commerce platforms — Shopify Plus, Magento 2 and WooCommerce — and includes greenfield builds, rebuilds and migrations (e.g., Savoir Beds WooCommerce-to-Shopify Plus, Ottolenghi Magento 2-to-Shopify Plus, Christys' Magento 2-to-Shopify, Trunk Clothiers and LOFT Shopify Plus rebuilds). The Content & Film line provides in-house film and stills production used for brand storytelling, seasonal lookbooks and product launches (e.g., Carl Friedrik x Sony, Iceland, Shackleton, AERA, Victorinox). The Strategy layer couples data-driven insight with creative execution to position brands for high-net-worth audiences.

Studio Graft is sales-led and direct-to-client, with no marketplace or reseller distribution. Pricing is not publicly disclosed; engagements are scoped per project and billed under multi-year contract cadences. The website features a 'ballpark' estimator that returns a live estimate, timeline and relevant case-study references to initiate sales conversations. Marketing is portfolio- and content-led through the website, Instagram and LinkedIn, supplemented by thought-leadership articles on luxury brand strategy.

The agency is bootstrapped and founder-owned, with no disclosed funding, parent company, or M&A history. Its client roster is heavily concentrated in UK and international luxury — Breitling, Sony, Ottolenghi, Crockett & Jones, Mackintosh, Carl Friedrik, Trunk Clothiers, Shackleton, Snow Peak, Savoir Beds, Sabina Savage, Cordings, Victorinox, Christys', AERA, LOFT, Iceland — and in February 2025 Studio Graft joined Walpole British Luxury, the trade body representing British luxury brands, formalizing its positioning in the sector.

Name

Studio Graft

Legal name

Studio Graft Ltd.

Website

https://studiograft.com

Company type

Private

Operating status

Operating

Short description

Studio Graft is a UK-based boutique digital agency (8 employees, est. 2017) that designs, builds and produces content for luxury, lifestyle and e-commerce brands on Shopify Plus, Magento 2 and WooCommerce. It serves enterprise clients including Breitling, Sony, Ottolenghi, Savoir Beds and Carl Friedrik.

Ownership category

akta.pro rank

Product category

Digital Agency Services for Luxury E-commerce

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital agency services
• Luxury brand marketing
• Ecommerce platform development
• Shopify plus development
• Content film production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Agency Services: Studio Graft generates revenue through bespoke digital agency services including design, development, content creation, and strategy for luxury and lifestyle brands. Revenue is generated through project-based engagements with custom scoping based on client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Graft is a UK-based boutique digital agency that designs, builds, and migrates e-commerce stores on Shopify Plus, Magento 2, and WooCommerce for luxury, lifestyle, and e-commerce brands, while producing in-house film and stills content and providing data-driven strategy. The agency's integrated offering pairs technical platform development with creative content production and strategic consulting to help premium brands engage high-net-worth audiences.

Product overview

Studio Graft is a digital agency offering a unified suite of services centered around three core offerings: Design & Build (e-commerce development and platform migrations), Content & Film (visual content production), and Strategy (data-driven marketing consulting). The three service lines work together as an integrated offering, pairing insight with creative execution to serve luxury, lifestyle, and e-commerce brands seeking to engage high-net-worth audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Build Digital design and development service covering e-commerce platform builds, migrations, and rebuilds on Shopify Plus, Magento 2, WooCommerce, and other leading platforms. Includes examples such as WooCommerce to Shopify Plus migration for Savoir Beds, Magento 2 to Shopify Plus migration for Ottolenghi, and Shopify Plus rebuilds for Trunk Clothiers and LOFT. Targeted at luxury, lifestyle, and e-commerce brands seeking sophisticated storefront experiences.
• Content & Film
• Strategy

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Audio-TechnicaminorOthersLuxury audio equipment brand featured in Studio Graft's client portfolio. Nature of partnership appears to be standard agency-client relationship for digital services.
• BreitlingcoreOthersSwiss luxury watch brand for whom Studio Graft has produced content creation work including stills and film content.
• SonycoreStrategic or Co-development PartnerFeatured in notable Carl Friedrik x Sony collaboration project, demonstrating Studio Graft's capability in handling major brand partnerships and co-marketing initiatives.
• OttolenghicoreOthersPremium food and lifestyle brand for whom Studio Graft executed Magento 2 to Shopify Plus migration.
• Savoir BedscoreOthersLuxury bed manufacturer for whom Studio Graft managed WooCommerce to Shopify Plus migration.
• Crockett & JonescoreOthersHeritage British shoemaker featured in client portfolio with seasonal campaign content including SS25 collection.
• MackintoshcoreOthersLuxury outerwear brand for whom Studio Graft created seasonal lookbook designs.
• ShackletonminorOthersLuxury outdoor/wilderness brand for whom Studio Graft produced film and stills content.
• Snow PeakminorOthersJapanese premium outdoor brand featured in client portfolio.
• Trunk ClothierscoreOthersLuxury fashion retailer for whom Studio Graft executed Shopify Plus rebuild and expansion.
• Carl FriedrikcoreOthersLuxury leather goods brand featured in notable collaboration project with Sony.
• Sabina SavageminorOthersLuxury fashion illustrator/brand for whom Studio Graft managed WooCommerce to Shopify migration.
• VictorinoxminorOthersSwiss luxury刀具/工具品牌 for whom Studio Graft produced film and stills content.
• Walpole British LuxurycoreStrategic or Co-development PartnerStudio Graft joined Walpole British Luxury in February 2025, gaining membership to the trade organization representing British luxury brands. This partnership provides industry networking and association with premium positioning.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Floor London: The Floor is a London-based digital agency focused on luxury fashion and lifestyle brands. It is directly comparable to Studio Graft because of overlapping client profiles (luxury/fashion), e-commerce platform expertise (Shopify Plus), and integrated content production services.
• Bureau Direct: Bureau Direct is a UK boutique agency specialising in Shopify Plus builds for premium and luxury brands. It is directly comparable to Studio Graft because both are small UK teams offering design, build, and content for luxury e-commerce clients.
• Made by Shape: Made by Shape is a UK-based Shopify Plus agency serving premium fashion and lifestyle brands. It is directly comparable to Studio Graft because of similar boutique size, Shopify Plus migration focus, and luxury/elevated-brand client portfolio.
• B-Reel: B-Reel is a creative digital agency producing immersive brand experiences, films, and interactive content for premium and luxury brands. Comparable to Studio Graft because of overlapping luxury clients, integrated film/content production, and immersive brand experience focus.

Regional players

• Pixel Nordic: Pixel Nordic is a European agency serving premium fashion and lifestyle brands with e-commerce builds and content production. Comparable to Studio Graft in vertical focus (luxury/premium) and integrated offering, though its geographic centre of gravity is continental Europe rather than the UK.

Broad incumbents

• Dept: Dept is a large global digital agency offering end-to-end creative, technology, and data services across industries including luxury and lifestyle. Comparable to Studio Graft because of overlapping luxury e-commerce and brand experience work, but operates at significantly greater scale.
• R/GA: R/GA is a global digital agency with a long-standing luxury and lifestyle practice spanning e-commerce, brand experience, and content. Comparable to Studio Graft because both serve luxury brands with immersive digital work, though R/GA operates at far greater scale and broader scope.
• AKQA: AKQA is a global design and innovation agency serving luxury, fashion, and lifestyle brands. Comparable to Studio Graft in luxury digital experience and brand storytelling, though it competes from a much larger full-service platform.
• Huge: Huge is a global digital experience agency with a strong luxury and retail practice, including e-commerce builds and brand experiences. Comparable to Studio Graft in luxury client focus and immersive digital capabilities, though at enterprise scale.

Emerging players

• Resn: Resn is a boutique creative technology studio known for premium immersive web experiences and luxury brand work. Comparable to Studio Graft because of similar boutique size, luxury client profile, and specialisation in elevated digital experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studiograft
• Instagraminstagram.com/studiograft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Graft