STUDIO SHOO
STUDIO SHOO is a boutique interior design studio founded in 2017 by architect Shushana Khachatrian, specializing in hospitality projects — hotels, restaurants, and retail — for clients including Accor, Marriott, and Mövenpick, with offices in Yerevan and Milan.
- Company typePrivate
- Founded2017
- HeadquartersYerevan, Armenia
- Headcount—
- GTM typeB2B
- OfferingServices
What STUDIO SHOO does
STUDIO SHOO is a boutique interior design studio founded in 2017 by architect Shushana Khachatrian, headquartered in Yerevan, Armenia, with a secondary office in Milan, Italy. The studio specializes in hospitality interior design, delivering projects across hotels, restaurants, and retail environments for a client base that includes global hotel operators Accor (Pullman, ibis brands), Marriott (Courtyard), and Mövenpick, alongside independent restaurant and retail clients. With a team of approximately 7 employees, the studio operates on a project-based professional services model, where revenue is generated through design fees tied to individual hospitality engagements rather than disclosed recurring contracts or retainers.
The studio's portfolio has been recognized through multiple industry awards in 2024–2025, including the FRAME AWARDS 2025, Archilovers Best Projects 2025, Designverse 2025, and The 4 Future Awards 2024, which collectively function as brand and reputational assets in the boutique hospitality design segment. Geographic delivery extends beyond the Yerevan/Milan base into additional CIS markets (Russia and Georgia) via ibis hotel projects, suggesting the studio leverages a distributed project-execution model rather than purely local engagement.
In 2024–2025, STUDIO SHOO began extending beyond pure design services. It entered a production partnership with CANATE for the TUFF Pencil Cabinet — a manufactured product line — and launched a branded merchandise collection (SHOO Charms, Stickers, Tote bags). These moves represent an early effort to diversify revenue away from the lumpy, project-based hospitality design model and to monetize the brand equity accumulated through award-winning hotel and restaurant work, though they remain incremental relative to the core design services business.
STUDIO SHOO firmographics
Firmographics- Name
- STUDIO SHOO
- Legal name
- STUDIO SHOO
- Website
- https://studioshoo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- STUDIO SHOO is a boutique interior design studio founded in 2017 by architect Shushana Khachatrian, specializing in hospitality projects — hotels, restaurants, and retail — for clients including Accor, Marriott, and Mövenpick, with offices in Yerevan and Milan.
- Ownership category
- akta.pro rank
Where STUDIO SHOO is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices2 records
Markets served
STUDIO SHOO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Interior Design Services: Project-based professional services for hospitality interior design, including concept development, documentation, author drawings, equipment specification, and supervision. Revenue generated through custom design project fees tailored to client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
STUDIO SHOO product offering
Product offeringCore offering
STUDIO SHOO is a B2B interior design studio that provides end-to-end design services for hotels, restaurants, retail environments, and public interiors worldwide. The studio's deliverable includes concept design, detailed documentation, author's drawings, equipment specification, and on-site supervision, supplemented by custom furniture and lighting design. It also produces limited bespoke product pieces such as The TUFF Pencil Cabinet and The Woman's Chair.
Product overview
STUDIO SHOO is an interior design studio founded in 2017 by architect Shushana Khachatrian. The company offers a unified suite of services centered on interior design for hotels, restaurants, retail, architecture, and furniture. Their core offering is comprehensive interior design services encompassing concept design, detailed documentation, author's drawings, and project supervision. Beyond services, the studio produces custom furniture pieces (The TUFF Pencil Cabinet, The Woman's Chair) and branded merchandise (SHOO charms, stickers, tote bags, anniversary books). The company has completed numerous projects internationally for clients including Accor, Marriott International, and Mövenpick.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design for hotels, restaurants, retail spaces, and public interiors worldwide, delivered for enterprise hospitality and retail clients. Services span concept design, detailed documentation, author's drawings, equipment specification, and on-site supervision under the studio's four-step process.
- Architecture Services Architectural design services delivered as part of the studio's interior and spatial design projects for hospitality, restaurant, and retail clients.
- Furniture & Lighting Design Custom furniture design and lighting solutions, including bespoke pieces crafted by local artisans and named product designs such as The TUFF Pencil Cabinet and The Woman's Chair.
- The TUFF Pencil Cabinet Mobile pencil cabinet designed by Shushana Khachatrian, made from Armenian tuff stone with wheels for easy movement, produced by production partner CANATE.
- The Woman's Chair Artistic furniture piece exploring the relationship between women and modern society's structures, designed by Shushana Khachatrian and exhibited in Milan, Italy.
Companies that use STUDIO SHOO
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
STUDIO SHOO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STUDIO SHOO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CANATEminorProduction partner for the TUFF Pencil Cabinet furniture piece. CANATE manufactured the product designed by Studio Shoo's founder Shushana Khachatrian.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
STUDIO SHOO competitors and assessment
Company assessmentDirect peers
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury and upscale hotel design. Closely comparable to STUDIO SHOO in serving major hotel operators (Accor, Marriott, Mövenpick-class brands) on guest rooms, lobbies, and F&B interiors across multiple properties.
- Yabu Pushelberg: Boutique-to-mid-sized interior design studio focused on luxury hospitality, residential, and retail projects worldwide. Highly comparable in offering culturally-driven, narrative-led design to enterprise hospitality and F&B clients.
- Studio Munge: Toronto-based interior design studio specializing in hotels, restaurants, and bars with a strong storytelling and locally-inspired design language. Directly comparable segment overlap (hotels & F&B) and creative approach.
- AvroKO: Hospitality-focused design firm known for narrative-driven restaurants, bars, and hotels. Highly comparable in F&B and boutique-hotel design philosophy and target client base (restaurant groups, hotel operators).
- Stonehill & Taylor: Boutique interior design firm with significant hospitality and restaurant portfolio. Comparable in serving branded hotels and F&B operators with a creative-led approach at similar studio scale.
Broad incumbents
- Rockwell Group: Large, established cross-disciplinary design firm with significant hospitality, restaurant, and entertainment interior work. Comparable in serving hotel operators and restaurant groups, but with significantly broader scope and scale.
- Wimberly Interiors: Major hospitality interior design practice within WATG, serving global hotel chains and resorts. Comparable in targeting enterprise hospitality operators, but with materially larger scale and broader geographic footprint.
- Wilson Associates: Established global hospitality interior design firm serving luxury and lifestyle hotel brands. Comparable in hotel and resort interior design for enterprise operators, but at significantly larger scale.
Emerging players
- Piet Boon: Dutch design studio with signature interiors for hospitality, residential, and product design. Comparable in operating as a boutique design studio with both interior services and proprietary furniture/product extensions.
- Clive Wilkinson Architects: Boutique architecture and interior design firm with notable hospitality, workplace, and cultural-space projects. Comparable as a small-to-mid sized studio serving enterprise clients across hospitality and F&B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
STUDIO SHOO social profiles
Digital presenceSTUDIO SHOO financial estimates
Financial estimateRevenue estimate
Valuation estimate
STUDIO SHOO leadership team
Management profileNumber of profiles
Profiles11 records
STUDIO SHOO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STUDIO SHOO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STUDIO SHOO
What does STUDIO SHOO do?
STUDIO SHOO is a B2B interior design studio that provides end-to-end design services for hotels, restaurants, retail environments, and public interiors worldwide. The studio's deliverable includes concept design, detailed documentation, author's drawings, equipment specification, and on-site supervision, supplemented by custom furniture and lighting design. It also produces limited bespoke product pieces such as The TUFF Pencil Cabinet and The Woman's Chair.
Is STUDIO SHOO a public or private company?
STUDIO SHOO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STUDIO SHOO founded?
STUDIO SHOO was founded in 2017.
Where is STUDIO SHOO based?
STUDIO SHOO is headquartered in Yerevan, Armenia, in the Asia region.
How does STUDIO SHOO make money?
One revenue line is on record: interior Design Services.
Who are STUDIO SHOO's main competitors?
Direct peers on record are Hirsch Bedner Associates (HBA), Yabu Pushelberg, Studio Munge, AvroKO and Stonehill & Taylor. Broad incumbents are Rockwell Group, Wimberly Interiors and Wilson Associates. Emerging players are Piet Boon and Clive Wilkinson Architects.
Does STUDIO SHOO have an API?
No public API is recorded for STUDIO SHOO.