LA Times Studios

What LA Times Studios does

LA Times Studios is the branded content, events, and original content production division of the Los Angeles Times, headquartered in El Segundo, California with 42 employees. The studio operates as a B2B content production business, selling custom multimedia campaigns — including video, podcasts, articles, and live events — directly to enterprise brands through a dedicated client solutions team. Its core product portfolio spans six service lines: branded content, video production, podcast/audio production, article publishing, custom events, and streaming, with award-winning franchises such as Dirty John, The Envelope, Obsession, Crimes of the Times, and The Randall Scandal driving brand equity.

The business model is professional services revenue, generated through production fees, media placement fees, and sponsorship deals with enterprise brand clients across automotive, healthcare, pharmaceutical, financial services, entertainment, hospitality, and travel verticals. Named clients include Pfizer, Toyota, Netflix, Audible, Blue Shield of California, City National Bank, the Ritz-Carlton, Tourism Australia, United Airlines, and Merrill (Bank of America). The go-to-market is enterprise field sales, with the client solutions division pitching integrated, multi-platform campaigns that leverage the LA Times' distribution channels — including latimes.com, the LA Times mobile app and e-newspaper, Apple News, the print edition, and social platforms — to deliver measurable engagement outcomes to advertisers.

The unit is privately held and operates as a division of the Los Angeles Times, which has been owned by Dr. Patrick Soon-Shiong since June 2018. Leadership is led by Anna Magzanyan (President) and includes a bench of EVPs and VPs covering advertiser marketing, client solutions, business development, events, digital sales, and operations. The studio differentiates on the LA Times brand heritage, a multi-format content portfolio, and culturally attuned storytelling capabilities that have produced measurable campaign outcomes for Fortune 500 advertisers.

Name

LA Times Studios

Legal name

LA Times Studios

Website

https://studios.latimes.com

Company type

Private

Operating status

Operating

Short description

LA Times Studios is the branded content and multimedia production division of the Los Angeles Times, creating custom video, podcast, article, and event campaigns for Fortune 500 enterprise clients across healthcare, automotive, entertainment, and travel verticals.

Ownership category

akta.pro rank

Product category

Branded Content Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Sound Recording Industries (5122)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Branded content production
• Multimedia content studio
• Custom podcast production
• Brand storytelling services
• Enterprise content marketing

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Branded Content & Sponsored Productions: LA Times Studios creates custom branded content for corporate clients including videos, podcasts, articles, and events. Revenue is generated through production fees and media placement fees for branded campaigns across LA Times digital, print, and event platforms.
2. Event Production & Sponsorship: The studio produces large-scale custom events for brands, generating revenue through event production fees, sponsorship deals, and ticket sales. Events range from culinary experiences to red carpet screenings and industry panels.
3. Podcast & Audio Content: LA Times Studios produces original podcasts in partnership with entertainment companies and brands, generating revenue through content licensing, sponsorship, and production fees for branded podcast series.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LA Times Studios is the branded content and original production arm of the Los Angeles Times, producing custom multimedia content for enterprise brand clients. Its offering includes video production, podcast/audio series, branded articles published on latimes.com, custom live events, streaming programming and documentaries. The studio combines editorial expertise with full-service production capabilities to create culturally resonant storytelling campaigns for advertisers and partners.

Product overview

LA Times Studios is a comprehensive media content studio offering a multi-platform portfolio of video production (feature films, docuseries, animations, short docs), podcast/audio production (award-winning fiction and non-fiction series), article publishing (custom branded content on latimes.com), custom events (culinary events, panels, screenings, activations), and streaming content. The organization operates as an integrated creative studio that combines creativity with strategy to deliver branded storytelling solutions, original programming, and custom events for advertising partners and audiences. Core offerings include video production, podcast/audio series, article publishing, branded content creation, custom events, and streaming, supported by specific properties like The Envelope (award season coverage), Dirty John, Crimes of the Times, Festival Of Books, and Food Bowl events.

Differentiator

Problem solved

Functional benefit

Brands

• The Envelope: Award-winning podcast covering awards season (Oscars, Emmys) with live screening events and red carpet coverage.
• Dirty John
• Crimes of the Times
• Festival of Books
• Food Bowl

Products and services

• Branded Content Custom brand storytelling solutions combining creativity with strategy to deliver purposeful content for advertising partners across video, audio, article and event formats.
• Video Production Production of feature-length films, docuseries, custom animations, short documentaries, and branded video content for clients and original programming.
• Podcast and Audio Production Award-winning fiction and non-fiction audio series and podcasts including Obsession, Dirty John, Foretold, Crimes of the Times, The Envelope, Wake Up, Sign Off, Boiling Point, Impact Winter, Headlines From The Times, and The Colorado River.
• Branded Article Publishing Custom branded content articles published on latimes.com featuring text, infographics and custom photography for advertising partners.
• Custom Events Turn-key custom event production for live audiences including culinary events, panels, screenings, and experiential activations for brand clients.
• Streaming Content Streaming content including LA Crimes and the Live + Well digital platform, plus original streaming productions.
• Festival of Books Annual literary festival bringing authors and readers together for panels, signings and cultural programming hosted by the LA Times.
• Food Bowl Food festival celebrating culinary arts with events, tastings and chef collaborations.
• Original Documentaries Original documentary series including The Randall Scandal (Hulu), Fernandomania @ 40, The Colorado River, Hollywood's Finest, and Alice Waters: How To Start A Food Revolution.

Quantifiable outcome

• Toyota campaign achieved 12MM+ impressions
• +4 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core.

• PfizercoreGTM or Marketing PartnerPfizer partnered with LA Times Studios for bilingual animated video series fighting medical misinformation, achieving 3.6MM impressions and 13%+ video completion rate.
• ToyotacoreGTM or Marketing PartnerToyota partnered for branded content campaigns including Toyota Mirai hydrogen fuel cell feature and AAPI entrepreneur video series.
• NetflixcoreGTM or Marketing PartnerNetflix partnered for Night Stalker documentary promotion combining archival coverage with new expert insights.
• AudiblecoreGTM or Marketing PartnerAudible partnered for Impact Winter Season 2 promotional campaign with animated video, building projection, and false newspaper wrap.
• Blue Shield of CaliforniacoreGTM or Marketing PartnerBlue Shield partnered for #HearMe initiative raising awareness of racial and gender bias in medical industry.
• Tourism AustraliacoreGTM or Marketing PartnerTourism Australia partnered for Great Australian Bite culinary campaign featuring Curtis Stone, achieving 289K article views.
• United AirlinescoreGTM or Marketing PartnerUnited Airlines partnered for A State of Adventure campaign promoting Sydney routes with custom booking widget.
• The Ritz-CarltoncoreGTM or Marketing PartnerThe Ritz-Carlton partnered for Golden Getaways campaign showcasing luxury resort upgrades in California and Hawaii.
• The MacallancoreGTM or Marketing PartnerThe Macallan partnered for Envelope Live screening event with female directors panel, achieving 665 RSVPs and 2MM impressions.
• Singapore Airlines / Singapore Tourism BoardcoreGTM or Marketing PartnerSingapore Airlines and Tourism Board partnered for Gaggan USA rooftop pop-up dining experience featuring Chef Gaggan Anand.
• City National BankcoreGTM or Marketing PartnerCity National Bank partnered for Coast to Coast culinary event with L.A. and NYC chefs, generating 180% increase in media impressions.
• Merrill (Bank of America)coreGTM or Marketing PartnerMerrill partnered for AAPI community video series showcasing wealth management success stories.
• ABCcoreGTM or Marketing PartnerABC partnered for Abbott Elementary FYC campaign with custom videos featuring real educators.
• Focus FeaturescoreGTM or Marketing PartnerFocus Features partnered for Obsession podcast promoting thriller 'Greta', achieving 280K+ downloads.
• Bleecker StreetcoreGTM or Marketing PartnerBleecker Street partnered for Sign Off podcast promoting WWIII thriller film, ranking #1 on Chartable for 7 days.
• CBScoreGTM or Marketing PartnerCBS partnered for The Truth About Police Investigations branded article on true crime content.
• HulucoreGTM or Marketing PartnerHulu partnered for branded content promotion of streaming content.
• California AlmondscoreGTM or Marketing PartnerCalifornia Almonds partnered for sustainable farming documentary and article campaign.
• California Milk Advisory BoardcoreGTM or Marketing PartnerCalifornia Milk Advisory partnered for dairy sustainability content campaign.
• TUMIcoreGTM or Marketing PartnerTUMI partnered for holiday travel gift guide, leading to second-year campaign engagement.
• PayPalcoreGTM or Marketing PartnerPayPal partnered for Marina Del Rey small business story featuring QR code integration.
• Lee Kum KeecoreGTM or Marketing PartnerLee Kum Kee partnered for AAPI Heritage Month branded video featuring Chef Tue Nguyen.
• WonderycoreStrategic or Co-development PartnerWondery partnered for Dirty John podcast production and distribution, which achieved 10MM+ downloads and spawned Bravo TV adaptation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• T Brand Studio: The New York Times' in-house branded content studio producing custom articles, videos, and events for enterprise advertisers. Most direct analog to LA Times Studios in scale, model, and parent-brand structure.
• WSJ BrandStudio: Wall Street Journal's branded content studio producing custom videos, articles, and multimedia for major brands. Closely comparable in B2B content-studio model anchored to a major newspaper brand.
• Atlantic Creative Studios: The Atlantic's branded content arm producing custom storytelling, video, and podcast content for advertisers. Comparable in magazine-to-studio branded content play.
• Washington Post BrandStudio: Washington Post's in-house branded content studio creating custom articles, video, and events for Fortune 500 advertisers. Direct competitor for the same enterprise RFPs.
• Bloomberg Media Studios: Bloomberg's branded content division producing custom video, audio, and editorial content for global brands. Comparable premium-brand content studio structure.
• Condé Nast Creative Studio: Condé Nast's in-house branded content and custom media team producing native content across its magazine portfolio. Closely comparable multi-format, brand-media content studio.
• Vox Creative: Vox Media's branded content studio producing custom videos, podcasts, and articles for advertisers. Directly comparable cross-format branded studio model.
• Insider Studios: Insider's branded content studio producing custom video, articles, and events for enterprise marketers. Similar digital-native branded content studio operating model.

Broad incumbents

• Meredith Corporation Brand Studio: Larger legacy publisher offering branded content across multiple magazine brands. Comparable in operating model but operates at a broader portfolio scale.

Emerging players

• Wondery: Podcast studio and network that LA Times Studios has partnered with for Dirty John. Comparable in podcast production capability and branded-audio monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LATimesStudios
• LinkedInlinkedin.com/company/la-times-studios
• Instagraminstagram.com/latbrandedcontent

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Times Studios