LA Times Studios
LA Times Studios is the branded content and multimedia production division of the Los Angeles Times, creating custom video, podcast, article, and event campaigns for Fortune 500 enterprise clients across healthcare, automotive, entertainment, and travel verticals.
- Company typePrivate
- Founded-
- HeadquartersEl Segundo, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What LA Times Studios does
LA Times Studios is the branded content, events, and original content production division of the Los Angeles Times, headquartered in El Segundo, California with 42 employees. The studio operates as a B2B content production business, selling custom multimedia campaigns — including video, podcasts, articles, and live events — directly to enterprise brands through a dedicated client solutions team. Its core product portfolio spans six service lines: branded content, video production, podcast/audio production, article publishing, custom events, and streaming, with award-winning franchises such as Dirty John, The Envelope, Obsession, Crimes of the Times, and The Randall Scandal driving brand equity.
The business model is professional services revenue, generated through production fees, media placement fees, and sponsorship deals with enterprise brand clients across automotive, healthcare, pharmaceutical, financial services, entertainment, hospitality, and travel verticals. Named clients include Pfizer, Toyota, Netflix, Audible, Blue Shield of California, City National Bank, the Ritz-Carlton, Tourism Australia, United Airlines, and Merrill (Bank of America). The go-to-market is enterprise field sales, with the client solutions division pitching integrated, multi-platform campaigns that leverage the LA Times' distribution channels — including latimes.com, the LA Times mobile app and e-newspaper, Apple News, the print edition, and social platforms — to deliver measurable engagement outcomes to advertisers.
The unit is privately held and operates as a division of the Los Angeles Times, which has been owned by Dr. Patrick Soon-Shiong since June 2018. Leadership is led by Anna Magzanyan (President) and includes a bench of EVPs and VPs covering advertiser marketing, client solutions, business development, events, digital sales, and operations. The studio differentiates on the LA Times brand heritage, a multi-format content portfolio, and culturally attuned storytelling capabilities that have produced measurable campaign outcomes for Fortune 500 advertisers.
LA Times Studios firmographics
Firmographics- Name
- LA Times Studios
- Legal name
- LA Times Studios
- Website
- https://studios.latimes.com
- Company type
- Private
- Operating status
- Operating
- Short description
- LA Times Studios is the branded content and multimedia production division of the Los Angeles Times, creating custom video, podcast, article, and event campaigns for Fortune 500 enterprise clients across healthcare, automotive, entertainment, and travel verticals.
- Ownership category
- akta.pro rank
LA Times Studios industry classification
Industry- Product category
- Branded Content Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Sound Recording Industries (5122)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Podcast Networks & Studio Platforms (MPAIADAC), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where LA Times Studios is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA Times Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Branded Content & Sponsored Productions: LA Times Studios creates custom branded content for corporate clients including videos, podcasts, articles, and events. Revenue is generated through production fees and media placement fees for branded campaigns across LA Times digital, print, and event platforms.
- Event Production & Sponsorship: The studio produces large-scale custom events for brands, generating revenue through event production fees, sponsorship deals, and ticket sales. Events range from culinary experiences to red carpet screenings and industry panels.
- Podcast & Audio Content: LA Times Studios produces original podcasts in partnership with entertainment companies and brands, generating revenue through content licensing, sponsorship, and production fees for branded podcast series.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
LA Times Studios product offering
Product offeringCore offering
LA Times Studios is the branded content and original production arm of the Los Angeles Times, producing custom multimedia content for enterprise brand clients. Its offering includes video production, podcast/audio series, branded articles published on latimes.com, custom live events, streaming programming and documentaries. The studio combines editorial expertise with full-service production capabilities to create culturally resonant storytelling campaigns for advertisers and partners.
Product overview
LA Times Studios is a comprehensive media content studio offering a multi-platform portfolio of video production (feature films, docuseries, animations, short docs), podcast/audio production (award-winning fiction and non-fiction series), article publishing (custom branded content on latimes.com), custom events (culinary events, panels, screenings, activations), and streaming content. The organization operates as an integrated creative studio that combines creativity with strategy to deliver branded storytelling solutions, original programming, and custom events for advertising partners and audiences. Core offerings include video production, podcast/audio series, article publishing, branded content creation, custom events, and streaming, supported by specific properties like The Envelope (award season coverage), Dirty John, Crimes of the Times, Festival Of Books, and Food Bowl events.
Differentiator
Problem solved
Functional benefit
Brands
- The Envelope: Award-winning podcast covering awards season (Oscars, Emmys) with live screening events and red carpet coverage.
- Dirty John
- Crimes of the Times
- Festival of Books
- Food Bowl
Products and services
- Branded Content Custom brand storytelling solutions combining creativity with strategy to deliver purposeful content for advertising partners across video, audio, article and event formats.
- Video Production Production of feature-length films, docuseries, custom animations, short documentaries, and branded video content for clients and original programming.
- Podcast and Audio Production Award-winning fiction and non-fiction audio series and podcasts including Obsession, Dirty John, Foretold, Crimes of the Times, The Envelope, Wake Up, Sign Off, Boiling Point, Impact Winter, Headlines From The Times, and The Colorado River.
- Branded Article Publishing Custom branded content articles published on latimes.com featuring text, infographics and custom photography for advertising partners.
- Custom Events Turn-key custom event production for live audiences including culinary events, panels, screenings, and experiential activations for brand clients.
- Streaming Content Streaming content including LA Crimes and the Live + Well digital platform, plus original streaming productions.
- Festival of Books Annual literary festival bringing authors and readers together for panels, signings and cultural programming hosted by the LA Times.
- Food Bowl Food festival celebrating culinary arts with events, tastings and chef collaborations.
- Original Documentaries Original documentary series including The Randall Scandal (Hulu), Fernandomania @ 40, The Colorado River, Hollywood's Finest, and Alice Waters: How To Start A Food Revolution.
Quantifiable outcome
- Toyota campaign achieved 12MM+ impressions
- +4 more outcomes
Companies that use LA Times Studios
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
LA Times Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA Times Studios partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- PfizercorePfizer partnered with LA Times Studios for bilingual animated video series fighting medical misinformation, achieving 3.6MM impressions and 13%+ video completion rate.
- ToyotacoreToyota partnered for branded content campaigns including Toyota Mirai hydrogen fuel cell feature and AAPI entrepreneur video series.
- NetflixcoreNetflix partnered for Night Stalker documentary promotion combining archival coverage with new expert insights.
- AudiblecoreAudible partnered for Impact Winter Season 2 promotional campaign with animated video, building projection, and false newspaper wrap.
- Blue Shield of CaliforniacoreBlue Shield partnered for #HearMe initiative raising awareness of racial and gender bias in medical industry.
- Tourism AustraliacoreTourism Australia partnered for Great Australian Bite culinary campaign featuring Curtis Stone, achieving 289K article views.
- United AirlinescoreUnited Airlines partnered for A State of Adventure campaign promoting Sydney routes with custom booking widget.
- The Ritz-CarltoncoreThe Ritz-Carlton partnered for Golden Getaways campaign showcasing luxury resort upgrades in California and Hawaii.
- The MacallancoreThe Macallan partnered for Envelope Live screening event with female directors panel, achieving 665 RSVPs and 2MM impressions.
- Singapore Airlines / Singapore Tourism BoardcoreSingapore Airlines and Tourism Board partnered for Gaggan USA rooftop pop-up dining experience featuring Chef Gaggan Anand.
- City National BankcoreCity National Bank partnered for Coast to Coast culinary event with L.A. and NYC chefs, generating 180% increase in media impressions.
- Merrill (Bank of America)coreMerrill partnered for AAPI community video series showcasing wealth management success stories.
- ABCcoreABC partnered for Abbott Elementary FYC campaign with custom videos featuring real educators.
- Focus FeaturescoreFocus Features partnered for Obsession podcast promoting thriller 'Greta', achieving 280K+ downloads.
- Bleecker StreetcoreBleecker Street partnered for Sign Off podcast promoting WWIII thriller film, ranking #1 on Chartable for 7 days.
- CBScoreCBS partnered for The Truth About Police Investigations branded article on true crime content.
- HulucoreHulu partnered for branded content promotion of streaming content.
- California AlmondscoreCalifornia Almonds partnered for sustainable farming documentary and article campaign.
- California Milk Advisory BoardcoreCalifornia Milk Advisory partnered for dairy sustainability content campaign.
- TUMIcoreTUMI partnered for holiday travel gift guide, leading to second-year campaign engagement.
- PayPalcorePayPal partnered for Marina Del Rey small business story featuring QR code integration.
- Lee Kum KeecoreLee Kum Kee partnered for AAPI Heritage Month branded video featuring Chef Tue Nguyen.
- WonderycoreWondery partnered for Dirty John podcast production and distribution, which achieved 10MM+ downloads and spawned Bravo TV adaptation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LA Times Studios competitors and assessment
Company assessmentDirect peers
- T Brand Studio: The New York Times' in-house branded content studio producing custom articles, videos, and events for enterprise advertisers. Most direct analog to LA Times Studios in scale, model, and parent-brand structure.
- WSJ BrandStudio: Wall Street Journal's branded content studio producing custom videos, articles, and multimedia for major brands. Closely comparable in B2B content-studio model anchored to a major newspaper brand.
- Atlantic Creative Studios: The Atlantic's branded content arm producing custom storytelling, video, and podcast content for advertisers. Comparable in magazine-to-studio branded content play.
- Washington Post BrandStudio: Washington Post's in-house branded content studio creating custom articles, video, and events for Fortune 500 advertisers. Direct competitor for the same enterprise RFPs.
- Bloomberg Media Studios: Bloomberg's branded content division producing custom video, audio, and editorial content for global brands. Comparable premium-brand content studio structure.
- Condé Nast Creative Studio: Condé Nast's in-house branded content and custom media team producing native content across its magazine portfolio. Closely comparable multi-format, brand-media content studio.
- Vox Creative: Vox Media's branded content studio producing custom videos, podcasts, and articles for advertisers. Directly comparable cross-format branded studio model.
- Insider Studios: Insider's branded content studio producing custom video, articles, and events for enterprise marketers. Similar digital-native branded content studio operating model.
Broad incumbents
- Meredith Corporation Brand Studio: Larger legacy publisher offering branded content across multiple magazine brands. Comparable in operating model but operates at a broader portfolio scale.
Emerging players
- Wondery: Podcast studio and network that LA Times Studios has partnered with for Dirty John. Comparable in podcast production capability and branded-audio monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LA Times Studios social profiles
Digital presenceLA Times Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Times Studios leadership team
Management profileNumber of profiles
Profiles8 records
LA Times Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Times Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Times Studios
What does LA Times Studios do?
LA Times Studios is the branded content and original production arm of the Los Angeles Times, producing custom multimedia content for enterprise brand clients. Its offering includes video production, podcast/audio series, branded articles published on latimes.com, custom live events, streaming programming and documentaries. The studio combines editorial expertise with full-service production capabilities to create culturally resonant storytelling campaigns for advertisers and partners.
Is LA Times Studios a public or private company?
LA Times Studios is a private company. It is classified as corporate owned and is currently operating.
When was LA Times Studios founded?
LA Times Studios was founded in -1.
Where is LA Times Studios based?
LA Times Studios is headquartered in El Segundo, United States, in the North America region.
How does LA Times Studios make money?
Three revenue lines are on record. Branded Content & Sponsored Productions are the primary driver. The others are event Production & Sponsorship and podcast & Audio Content.
Who are LA Times Studios's main competitors?
Direct peers on record are T Brand Studio, WSJ BrandStudio, Atlantic Creative Studios, Washington Post BrandStudio, Bloomberg Media Studios, Condé Nast Creative Studio, Vox Creative and Insider Studios. Meredith Corporation Brand Studio is listed as a broad incumbent. Wondery is listed as an emerging player.
Does LA Times Studios have an API?
No public API is recorded for LA Times Studios.
What industry is LA Times Studios in?
LA Times Studios's product category is Branded Content Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 512 and its SIC code is 7311.