Studio Verve Pilates

What Studio Verve Pilates does

Studio Verve Pilates is a woman-owned, bootstrapped boutique Pilates studio founded by Melissa Murray in August 2010 and operating from a single physical location at 4545 N 36th Street Suite 113 in Phoenix, Arizona (Arcadia/Biltmore area), serving the Phoenix/Scottsdale/Paradise Valley metro. The studio delivers in-person classical Pilates instruction grounded in Joseph Pilates' original methodology, elevated with a modern nurturing teaching approach, across small group classes (capped at 10 or fewer participants), one-on-one private training at four instructor tiers (Apprentice through Master), and semi-private duets/trios, with over 50 weekly class slots spanning Form, Verve, Strength, Flow, Restore, Classic Tower, and Mat/TRX hybrid formats.

The business operates a direct-to-consumer, physical-retail model monetized through monthly and annual membership subscriptions ($199-$299/mo at various access tiers), single classes and 10-packs ($35-$45 effective per class), private training sessions priced $39-$100 by instructor level, and 500+ hour Pilates Method Alliance-eligible Teacher Training Programs (Mat, Reformer, Comprehensive). All booking, scheduling, membership management, and e-commerce are handled through the Momence platform with iOS/Android mobile apps, and customer acquisition is driven by introductory specials ($39 private intro, $69 two-week unlimited) reserved for local Arizona residents, supplemented by an SEO content library and Instagram, Facebook, and YouTube organic presence.

The studio employs approximately seven people, including owner Melissa Murray and instructors Lauren and David, all certified through PMA-aligned 450+ hour training programs with combined industry experience exceeding 100 years; the team also delivers the teacher training curriculum. The studio's infrastructure consists of premium Reformers, Towers, chairs, ladder barrels, cadillacs, and TRX equipment in a natural-light studio environment, with no disclosed institutional funding, partnerships, patents, or technology IP beyond the Momence integration.

Name

Studio Verve Pilates

Legal name

Studio Verve Pilates

Website

https://studiovervepilates.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Verve Pilates is a woman-owned boutique classical Pilates studio in Phoenix, Arizona, offering small group classes (capped at 10), private training across four instructor tiers, and a PMA-eligible 500+ hour teacher training program for Phoenix-area consumers and aspiring instructors.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Small Group Pilates Classes: Recurring membership-based revenue from small group class enrollments. Memberships range from $199-299/month for various access levels, and single sessions/packages available at $45 per class. This is the primary revenue stream.
2. Private Pilates Training: One-on-one personalized training sessions at various instructor levels (Apprentice through Master), ranging from $65-$100 per session. Also includes duet and trio semi-private options at $50-$80 per person. Booked by appointment only.
3. Teacher Training Programs: Comprehensive 500+ hour Pilates certification programs for aspiring instructors. Revenue generated from program tuition fees. Includes Mat Pilates, Reformer Pilates, and Comprehensive training tracks.
4. New Client Specials: Introductory offerings for new local AZ residents including $39 Private Introductory Session and $69 Two Week Unlimited trial. These serve as customer acquisition mechanisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Studio Verve Pilates is a boutique in-person Pilates studio delivering Classical Pilates instruction through small group classes (capped at 10 participants), one-on-one private training at four instructor tiers, semi-private duet/trio sessions, and a 500+ hour PMA-eligible Teacher Training Program. Instruction is delivered at a single Phoenix, Arizona studio using Reformer, Tower, Mat, and TRX equipment grounded in Joseph Pilates' original methodology.

Product overview

Studio Verve Pilates is a boutique Pilates studio offering a unified service portfolio centered around in-studio Pilates instruction. The core offerings consist of Small Group Classes (six distinct formats: Form, Strength, Classic Tower, Verve, Restore, and Flow) and Private Training (one-on-one and duet/trio sessions at four instructor tiers: Apprentice, Junior, Senior, and Master). The studio also operates a comprehensive Teacher Training Program delivering 500+ hours of Pilates Method Alliance-eligible certification across Mat, Reformer, and Full Comprehensive tracks. Supporting the core services are New Client Specials (introductory pricing for local Arizona residents), Membership Plans (monthly/annual subscriptions), and Class Packages (single sessions and 10-packs). All scheduling, booking, and membership management is handled through the Momence platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Pilates Classes In-studio Classical Pilates group classes capped at 10 or fewer participants, combining the feel of personal training with small-group energy. Multiple formats are offered (Form, Strength, Classic Tower, Verve, Restore, Flow, and hybrid formats) using Reformer, Tower, Mat, and TRX equipment to serve varying fitness levels and goals.
• Private Pilates Training One-on-one Classical Pilates sessions customized to client goals, pace, and fitness level, available at four instructor experience tiers (Apprentice through Master) ranging from $65 to $100 per single session. Recommended for beginners, rehabilitation clients, and those seeking specialties or mastery-level work.
• Pilates Teacher Training Program 500+ hour comprehensive Pilates certification program covering Mat, Reformer, Chair, Ladder Barrel, Tower, Cadillac, anatomy, client assessment, and practical exams, delivered through weekend intensives. Meets Pilates Method Alliance (PMA) certification eligibility requirements and prepares trainees to sit for the PMA certification exam.
• New Client Specials Promotional introductory offerings for new local full-time Arizona residents, including a $39 Private Introductory Session and a $69 Two-Week Unlimited Small Group Class Trial, designed as customer acquisition vehicles.
• Membership Plans Recurring monthly and annual subscription plans for small group classes, including 10x/month ($199–$229/mo) and Unlimited ($249–$299/mo) tiers with annual or monthly billing cadences, account hold/freeze privileges, and retail discounts.
• Class Packages Pay-as-you-go class packs including single sessions ($45) and 10-session packs ($350, with a 3-month expiration) for clients not on subscription plans.
• Semi-Private Training (Duets and Trios) Semi-private Pilates sessions for 2–3 participants booked by appointment, with per-person pricing that varies by instructor level ($50–$80 per session) and discounted 10-packs available.

Quantifiable outcome

• 14+ years of continuous operation demonstrating studio viability and community trust
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@studiovervepilatesphoenix9365
• Facebookfacebook.com/studiovervepilates
• Instagraminstagram.com/studiovervepilates
• LinkedInlinkedin.com/company/studio-verve-pilates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Verve Pilates