Studio Wesseling

What Studio Wesseling does

Studio Wesseling is an Amsterdam-based creative design studio founded in 2016 that delivers bespoke visual identity, campaign, publication, exhibition, and event design. The studio specializes in experimental and impactful design solutions for brands, spaces, and experiences, with a particular concentration of work in Dutch football (jerseys, kits, federations), cultural institutions (museums, galleries, archives), and Dutch municipal and provincial government bodies. Core service categories span brand identity design, visual campaign development, publication and annual report design, physical exhibition and spatial design, sports jersey and kit design (including international collections such as the Umbro Euro 2024 Nations Kit Collection for seven countries), event design, and cultural-sector projects. The studio's underlying capability is design-led creative direction executed by a small team (7 employees) without disclosed proprietary technology, AI tooling, or platform infrastructure - production is craft-based rather than software-based.

The studio's client roster includes prominent Dutch institutions such as KNVB (the Dutch football federation), Teylers Museum (the oldest museum in the Netherlands), Museum Van Loon, Amsterdam Museum, Groninger Museum, Paradiso, Gemeente Amsterdam, Province of North Holland, Stadsarchief Amsterdam, PvdA Amsterdam, and commercial brands including Umbro and Telstar. Engagement terms are project-based with multi-year contracts noted for anchor clients, and pricing is custom-quoted per engagement rather than publicly disclosed. Sub-brands include "Blood in Blood Out," a long-running heraldry/football jersey visualization project originated in 2004, and "Bibo," referenced in site navigation. The studio is privately held with no venture backing, no disclosed founders or management equity, and operates from a single headquarters in Amsterdam's NDSM district (NDSM-plein 145).

Name

Studio Wesseling

Legal name

Studio Wesseling

Website

https://studiowesseling.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Wesseling is an Amsterdam-based creative design studio founded in 2016 that delivers visual identity, campaign, exhibition, publication, and sports jersey design for Dutch football organizations, museums, government bodies, and cultural institutions.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand identity design
• Exhibition design
• Publication design
• Sports jersey design
• Campaign design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based design services delivering custom visual identities, campaigns, publications, exhibitions, and sports-related design work for diverse clients including museums, sports organizations, government, and cultural institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Wesseling is a creative design studio that delivers bespoke visual design solutions across brand identities, campaigns, publications, exhibitions, events, and sports/football-related projects. The studio creates distinctive identities for brands, spaces, and experiences, working with museums, sports federations, government bodies, and cultural institutions on a project basis. Their work combines experimental visual design with heritage-conscious execution.

Product overview

Studio Wesseling is a creative design studio based in Amsterdam that specializes in visual, experimental, and impactful design solutions. The studio crafts distinctive identities for brands, spaces, and experiences, working across indoor and outdoor environments as well as football-related projects. Their portfolio is organized into service categories including brand identity design, campaign design, publication design, exhibition design, sports jersey and kit design, event design, and cultural projects. Clients span cultural institutions (Teylers Museum, Amsterdam Museum, Paradiso), sports federations (KNVB, various football clubs), governmental bodies (Gemeente Amsterdam, various ministries), and commercial brands (Umbro, KLM, Nike).

Differentiator

Problem solved

Functional benefit

Brands

• Blood in Blood Out: An ongoing project on heraldry visualized by combining football jerseys, started in 2004
• Bibo

Products and services

• Brand Identity Design Creation of distinctive visual identities for brands, organizations, and spaces, including logo design, corporate identity systems, and brand guidelines tailored to various organizations.
• Campaign Design Visual campaign solutions for awareness, advocacy, and promotional initiatives across multiple media formats including print, outdoor, and digital.
• Publication Design Design and production of publications including books, magazines, annual reports, catalogues, and commemorative publications for museums and cultural institutions.
• Exhibition Design Complete exhibition design services including visual concept, spatial design, signage, and promotional materials for museums and cultural venues.
• Sports Jersey and Kit Design Design of football jerseys, sports kits, and related merchandise for clubs and sporting federations, including national team collections and corporate identity for sports organizations.
• Event Design Visual identity and design services for events including tournaments, commemorations, and promotional events with complete material suites.
• Cultural Projects Design services for cultural initiatives, museum campaigns, and community-focused projects that explore heritage, identity, and social themes.

Quantifiable outcome

• Long-term relationship with KNVB managing comprehensive identity and communications
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• WeFilmminorStrategic or Co-development PartnerPartnership for Shirtje Ruilen campaign to collect Dutch football shirts for KNVB's 130th anniversary. WeFilm produced video content while Studio Wesseling handled design.
• ROC NoordminorStrategic or Co-development PartnerStudents from ROC Noord assisted with interviews for Trots van de stad project, documenting stories from Amsterdam residents.
• Het Oude AmbachtminorStrategic or Co-development PartnerCollaboration on Johan Cruijff Schaal award trophy design. Het Oude Ambacht created the tin and brass platter for the 22nd edition.
• De StroomminorStrategic or Co-development PartnerDe Stroom produces the Radio Pedis podcast, with Studio Wesseling providing visual identity design for the podcast and community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Verve: Amsterdam creative agency handling brand identity and integrated campaigns for cultural and consumer clients, comparable in approach and category mix to Studio Wesseling.
• KesselsKramer: Amsterdam creative agency with overlapping cultural, brand, and campaign work for institutional and consumer clients, operating at a similar premium-creative positioning.
• Total Design: Dutch heritage design agency offering a similarly broad creative-services mix spanning identity, exhibitions, publications, and communications for large institutional clients.
• Momkai: Amsterdam design and development studio and active implementation partner of Studio Wesseling; comparable in Amsterdam brand-identity and cultural-sector client mix.
• Studio Dumbar: Amsterdam-based graphic design studio with a comparable focus on cultural, public-sector, and enterprise brand-identity work; the most established Dutch design practice operating in Studio Wesseling's niche.
• Thonik: Amsterdam design studio renowned for cultural, public-sector, and museum identity work including political and civic campaigns — directly comparable to Studio Wesseling's PvdA and government portfolio.
• Experimental Jetset: Amsterdam-based conceptual graphic design studio working in identity, exhibition, and experimental print — comparable in scale, aesthetic ambition, and Amsterdam cultural-institution client base.
• De Designpolitie: Amsterdam studio specializing in cultural and political campaign design with PvdA and other civic-sector work; very directly comparable to Studio Wesseling's political and public-sector engagements.
• Studio Louter (formerly Lust): Dutch design studio with cultural, typographic, and identity work that closely mirrors Studio Wesseling's museum, publication, and exhibition design portfolio.

Broad incumbents

• Pentagram: Global designer-led partnership model serving major sports brands and cultural institutions; comparable in operating philosophy and in working with marquee clients, but with vastly greater geographic reach and partner headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-wesseling
• Instagraminstagram.com/studiowesseling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Wesseling