Studio X Dance

What Studio X Dance does

Studio X Dance is a privately held, single-location dance studio based in Mississauga, Ontario, Canada, operating from a 5,000 square foot facility equipped with sprung flooring. The studio is directed by Debbie Upwood and employs approximately six staff. It serves a local consumer market spanning ages 2.5 through adult, combining group dance instruction across Tap, Ballet, Jazz, Hip-Hop, Acro, Musical Theatre, and Contemporary with Stott Pilates programming.

The studio's instructional offering is delivered by instructors holding third-party certifications from the Canadian Dance Teachers' Association (CDTA), the Royal Academy of Dance (RAD), and Acrobatic Arts, providing credentialed frameworks across both recreational and competitive student pathways. Operational evidence references performance activity tied to the Oakville Centre and an active Instagram channel used for parent communications and recital promotion.

Studio X Dance's revenue model combines recurring class tuition with ancillary income from birthday-party packages priced at C$425-C$475 plus HST and a newly introduced summer-camp product offered with promotional pricing. Customer segments include recreational and competitive child/teen dancers, adult Pilates clients, and event-driven party hosts. The studio has not raised outside capital and operates as an independent lifestyle business with no disclosed revenue, multi-location footprint, or growth indicators.

Name

Studio X Dance

Legal name

Studio X Dance

Website

https://studioxdance.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio X Dance is a privately held, single-location dance studio in Mississauga, Ontario offering group instruction in Tap, Ballet, Jazz, Hip-Hop, Acro, Musical Theatre, Contemporary, and Stott Pilates for ages 2.5 through adult.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Dance instruction services
• Recreational dance programs
• Competitive dance training
• Pilates classes
• Birthday party packages

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Dance Class Enrollment: Recreational and competitive dance program enrollment fees charged per term. Programs designed for ages 2.5 through adult, with both group recreational and intensive competitive tracks available.
2. Stott Pilates Classes: Private and group Pilates instruction offered as a supplementary service for dancers and general wellness customers, including 'While-You-Wait' classes for parents during their children's dance sessions.
3. Birthday Party Packages: Two-tiered party packages offering studio time, dance instruction, food, and decorations. Package #1 at $425+HST and Package #2 at $475+HST, with $200 non-refundable deposit required at booking.
4. Dancewear and Merchandise: Referral to external dancewear provider (Mirenas Fashions) for dance attire and supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Studio X Dance operates a 5,000 sq ft dance studio in Mississauga, Ontario delivering in-person dance instruction across Tap, Ballet, Jazz, Hip-Hop, Acro, Musical Theatre, and Contemporary for ages 2.5 through adult, including recreational, audition-based competitive, and Stott Pilates programs, alongside birthday party packages and seasonal summer camps.

Product overview

Studio X Dance is a dance studio offering a unified suite of in-person instructional services for children and adults. The core offerings include Recreational Dance Programs (ages 2.5+), Competitive Dance Programs (audition-based), Stott Pilates classes, and Dance Party packages for celebrations. All programs feature certified training through recognized dance associations including the Canadian Dance Teachers Association, Royal Academy of Dance, and Acrobatic Arts. The studio operates from a 5000 square foot facility in Mississauga, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Dance Program

Quantifiable outcome

• Stage exam success with students progressing through CDTA certification levels

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Canadian Dance Teachers Association (CDTA)coreStrategic or Co-development PartnerStudio X Dance offers certified training programs through CDTA. Students can participate in stage exams and receive credentials recognized by this national dance teaching organization. The partnership provides standardized curriculum and assessment for tap, jazz, and other disciplines.
• Royal Academy of Dance (RAD)coreStrategic or Co-development PartnerStudio operates under the direction of the Royal Academy of Dance, offering certified ballet training programs. Students receive training aligned with RAD standards and can pursue RAD examinations for internationally recognized credentials.
• Acrobatic ArtscoreStrategic or Co-development PartnerCertified Acrobatic Arts program offered for acrobatic dance training. The partnership provides standardized acrobatic curriculum and certification for students learning acro techniques.
• PILATES for DANCERS™minorStrategic or Co-development PartnerStudio X Dance offers Pilates programming specifically designed for dancers in partnership with PILATES for DANCERS™. Classes help dancers develop strength, flexibility, and conditioning complementary to dance training.
• Stott Pilates®coreStrategic or Co-development PartnerCertified STOTT PILATES® instructors offer private and group classes at the studio. The partnership provides specialized Pilates instruction for injury recovery, fitness maintenance, and dance conditioning. Instructors are STOTT PILATES® certified.
• Oakville Centre of Performing ArtsminorOthersYear-end dance show venue for Studio X Dance performances. The partnership provides performance space for student showcases and family viewing of dance program成果.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Harbour Dance Centre: Toronto-based multi-discipline dance studio offering recreational and competitive programs across Tap, Ballet, Jazz, Hip-Hop, and Contemporary — directly comparable in curriculum breadth, age range, and studio-based DTC model to Studio X Dance.
• Danceology: Independent dance studio in the Greater Toronto Area offering recreational and competitive programs in multiple disciplines — comparable target customer (families and children) and certification-driven curriculum approach.
• Joy of Dance Centre: Toronto-based dance studio offering recreational and competitive classes for children and adults, with programs across multiple dance styles — closely comparable geographic and operational profile within the Greater Toronto Area.
• City Dance Corps: Toronto dance studio serving recreational and competitive dancers across multiple disciplines from a single large facility — directly comparable business model, target audience (families with children), and program structure.

Emerging players

• Stott Pilates / Merrithew: Toronto-headquartered Pilates education and equipment company providing the Stott Pilates certification that Studio X Dance's instructors hold — relevant comparable for the Pilates instruction offering within the studio's diversified program mix.

Broad incumbents

• Toronto Dance Theatre: Established Toronto dance company offering professional training and performances across modern and contemporary dance — overlaps with Studio X's contemporary discipline but operates at a much larger professional scale.
• Canada's National Ballet School: Toronto-based nationally recognized dance training institution offering RAD-aligned programming and a broader portfolio of full-time, part-time, and recreational programs — comparable instructional discipline but broader scale and different target segment.

Others

• Royal Academy of Dance (RAD): International dance education and certification body under whose direction Studio X Dance operates its ballet program — ecosystem partner and an upstream comparable for credentialed dance education business models.
• Acrobatic Arts: Certification and curriculum provider for acro dance whose program Studio X Dance offers — adjacent ecosystem partner rather than competitor, but a relevant peer for curriculum-driven dance studio positioning.

Regional players

• Decidedly Jazz Danceworks: Calgary-based dance company and school offering jazz and contemporary programming — comparable dance education business model but geographically distinct Western Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studioxdance
• LinkedInlinkedin.com/company/studio-x-dance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio X Dance