Studio X Recording

What Studio X Recording does

Studio X Recording is a boutique music recording studio and creative-services hub founded in 2021 by Karina "Xarina" Flonnoy in Oakland, California (Jingletown). The company operates roughly eight to ten engineers — three of whom are women — under the founder's leadership, and positions itself as a community-rooted production house serving independent artists, podcasters, content creators, songwriters, event planners, and music producers.

The studio's core offering is hourly room rental across multiple spaces (Brixx Lounge, Garden Suite, and others), with engineered and unengineered tiers priced from approximately $30 to $70 per hour. Beyond sessions, the company has layered a broad service catalog: remote mixing and mastering, podcast production, music lessons, songwriting, visual production (video and photoshoots), live sound for events, social media management, marketing collateral (flyers and artwork), DJ service packs, a beat store, merchandise, and gift certificates. Technical capability is built on industry-standard DAWs — Pro Tools, Logic Pro, Ableton Live, and FL Studio — augmented by a roughly $20,000 analog hardware rack that is monetized through a dedicated "Analog Hardware Pass" product line.

The business model combines transactional hourly bookings (self-serve online), inside-sales custom packages, tiered monthly residencies ($720–$2,000/month), event-driven revenue (weddings, corporate events), and remote services that extend the addressable market beyond the Bay Area. Community programming — Fireside Chats, Brunch Beats, open mics, and Late-Night Sessions — functions as both marketing and customer acquisition, while premium credentialing (the founder's Grammy nomination) underpins brand differentiation against larger Bay Area facilities and software-only competitors.

Name

Studio X Recording

Legal name

Studio X Recording

Website

https://studioxrecording.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio X Recording is an Oakland-based boutique music studio and creative services hub, founded in 2021 by Grammy-nominated engineer Karina "Xarina" Flonnoy, serving independent artists, podcasters, content creators, songwriters, and event clients with hourly recording, remote mixing and mastering, production, and community programming.

Ownership category

akta.pro rank

Product category

Music Recording Services

NAICS

Other Sound Recording Industries (512290)

akta.pro primary industry

Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

akta.pro secondary industries

Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline) (MPAIAHAK)

Keywords

• Music recording services
• Audio mixing mastering
• Podcast production
• Music studio rental
• Artist development

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Studio Recording Sessions: Hourly rental of recording spaces (Garden Suite and Brixx Lounge) with or without engineer. Primary revenue driver with multiple pricing tiers based on space, engineer inclusion, and time of day.
2. Remote Mixing & Mastering: Remote audio processing services including analog hardware passes and digital mixing/mastering by professional engineers. Charged per stem, per project, or as bundled packages.
3. Visual Production: Music video production, microphone performance videos, and photoshoots delivered by in-house videographer DeAngelo James.
4. Podcast Production: Recording services for podcasts with setup accommodating up to 3 hosts, charged hourly with additional per-host fees.
5. Lessons: Voice lessons, guitar lessons, and Pro Tools training offered one-on-one with professional instructors.
6. Marketing Services: Graphic design for flyers and album artwork, motion graphics for single covers, and artist bio writing services.
7. Live Sound & Events: Concert-grade sound and DJ services for weddings, corporate events, and live showcases, including lighting and instrument backline add-ons.
8. Social Media Services: Consulting sessions, custom content calendars, and comprehensive packages for artists and creatives looking to strengthen their digital presence.
9. Beat Store: Lease and exclusive licenses for production beats, including stems and high-quality audio files.
10. Merchandise & Gift Certificates: Studio X branded merchandise (t-shirts) and gift certificates for recording services.
11. DJ Service Pack: Comprehensive package for artists including audio files, clean edits, acapellas, instrumentals, and DJ-friendly intros/outros.
12. Songwriting: Professional songwriting services with optional exclusive production and flexible publishing arrangements.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Studio X Recording is a music studio and creative hub in Oakland, CA that rents hourly recording space (Garden Suite and Brixx Lounge) and provides professional recording, mixing, mastering, podcast production, visual production, music lessons, songwriting, live sound, and monthly residency services. Beyond the studio, it operates a digital beat store, sells merchandise and gift certificates, and runs a community programming calendar (Fireside Chats, open mics, artist development).

Product overview

Studio X Recording is a music studio and creative hub founded by Karina 'Xarina' Flonnoy in 2021, located in Oakland, CA (Jingletown). The company offers a comprehensive suite of audio production services centered around its Garden Suite and Brixx Lounge recording spaces. Core offerings include recording sessions ($50-$70/hr with engineer, $35/hr without), remote mixing and mastering services (by Karina starting at $80, by Rossy at $250), and podcast production ($60+/hour). Signature services include the Analog Hardware Pass ($50-$60/stem) that prints tracks through a $20,000 hardware rack, DJ Service Packs ($70), and songwriting ($200+). The studio also provides visual production (music videos, photoshoots), marketing services (flyer design, album artwork, motion graphics, artist bios), social media consulting, live sound for events, lessons, and monthly residencies ($720-$2,000/month). The studio employs 8 engineers including 3 women, supporting genres from R&B and hip-hop to pop and country.

Differentiator

Problem solved

Functional benefit

Products and services

• Recording Sessions (Garden Suite & Brixx Lounge) Hourly rental of professional recording studios in Oakland, CA. Garden Suite (upstairs) accommodates 5-8 people with a vocal isolation booth; Brixx Lounge (downstairs) is a production suite accommodating up to 20 people. Pricing ranges from $30-$70/hour with or without engineer.
• Remote Mix + Digital Master by Karina Remote mixing and mastering services delivered by lead engineer Karina, who mixed the Grammy-nominated album 'For Your Consideration.' Includes mixing, mastering, clean edits, and DJ packs. Starting at $80; delivered globally via digital file transfer.
• Remote Mix + Digital Master by Rossy Remote mixing and mastering services by engineer Rossy with 1-2 week turnaround and 3 groups of revisions included. Priced at $250.
• Analog Hardware Pass Remote service that prints home-recorded tracks or stereo busses through a $20,000 physical hardware rack in real-time. Option A (Ultimate Mono Vocal Strip Pass) at $50/stem routes through BAE 1073, Tube-Tech CL 1B, Teletronix LA-2A, and Maag Audio EQ4. Option B (Elite Stereo Bus Glue Pass) at $60/stem routes through SSL BUS+ Compressor. Add-on Perfect-Mix Pass for $15 includes 3 hardware revisions.
• Podcast Production Professional podcast recording and production services accommodating up to 3 hosts with 1 camera angle. Additional hosts charged at $10 each. Starting at $60/hour.
• Visual Production Video and photography services delivered by in-house videographer DeAngelo James, including Single Song Microphone Performance Video ($250, 1 hour shoot, 4K video, 2 free edits), In-House Music Video ($300, 2 hours shoot, point & shoot style, 1000+ sq ft space), and In-House Photoshoot ($100, 30 minutes, 5 edits, white/black backdrop options).
• Marketing Services Design and copywriting services for music artists including Flyer Design ($100), Album Artwork ($150, with up to 2 revision sets), Single Cover Motion Graphic ($80, 30 or 60 second animated loop), and Artist Bio writing ($100, with up to 2 revision sets).
• Social Media Services Social media consulting and content strategy services led by Mami Mia including Social Media Consult (45-minute virtual call at $75/session or $275/4 sessions), Social Media Calendar ($75 each, requires prior consult), and Consult + Calendar Package ($350).
• Live Sound Premium event DJ and audio visual production services for weddings, corporate events, and live artist showcases across the Bay Area. Production add-ons include Elite Lighting, Instrument Backline, and Live Recording.
• Event Space Studio space rental for intimate listening sessions and private events for up to 40 people, used for small gatherings and previewing new music in a professional setting.
• Birthday Parties Custom birthday party packages at the studio that include an engineer, mix & master, and decorations.
• Lessons One-on-one music instruction including voice lessons with Tyler, guitar lessons with Joshua, and Pro Tools training with Karina.
• Monthly Residency Program Subscription-based monthly studio access for engineers, producers, artists, and labels. Four tiers: Studio Residency ($720/month, Garden Suite access), Production Residency (Brixx Lounge access), Camp Residency ($1,000/month, full space), and Flex Residency ($1,000-$2,000/month, upstairs/downstairs/both).
• Songwriting Services Professional songwriting services by Karina (Xarina Flonnoy) from conception to completion, including demo recording. Options include Full Song, Hook, 1 Verse, or 2 Verse. Publishing options include Shared Publishing, Work-For-Hire, or Publishing Splits. Starting at $200.
• DJ Service Pack Package for artists including dirty version, clean edit, acapellas (dirty and clean), instrumentals, and DJ-friendly intros and outros. Priced at $70.
• Beat Store Digital marketplace of catalog beats built by producer friends. Lease license includes mp3 and wav files; exclusive license includes mp3, wav, and stems. Delivered automatically upon purchase.
• Bundles Package deals combining multiple recording services at discounted rates.
• Gift Certificates Holiday gift certificates for recording services, payable in full or 2 monthly installments. Valid for 1 year (365 days) after purchase. Non-refundable. Available in any denomination.
• Studio X Merch Branded merchandise including Studio X t-shirts priced at $30.

Quantifiable outcome

• 12M+ verified streams on Grammy-nominated album
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LANDR: AI-powered online mastering and music production platform. Comparable remote audio processing service to Studio X's remote mixing/mastering, but uses automated rather than human engineers, serving budget-conscious indie artists globally.

Broad incumbents

• Conway Recording Studios: Long-standing LA recording studio serving major-label artists. Comparable core service model (recording, mixing, mastering) at significantly larger scale and broader geographic reach.
• Record Plant: Legendary multi-location recording studio (LA, NYC, Nashville) serving major-label and indie artists. Comparable recording/mixing/mastering model at much larger scale.
• Sound City Studios: Historic LA recording studio (Fleetwood Mac, Nirvana) recently revived as a commercial facility. Comparable premium recording/mixing model with established brand recognition and broader industry reach than Studio X.
• The Village Studios: West LA recording studio with decades of credits (Fleetwood Mac, Rolling Stones). Comparable premium recording and mixing services with broader label relationships.
• Paramount Recording Studios: Established Hollywood recording studio offering premium recording, mixing, and mastering. Comparable core service offering at a higher price point and broader artist tier; not Oakland-based but a major industry benchmark.
• Avatar Studios (Power Station at BerkleeNYC): Historic NYC recording facility offering premium recording, mixing, and mastering. Comparable service model, broader label clientele, and serves as a benchmark for premium-tier studio operations.

Direct peers

• Hyde Street Studios: Iconic San Francisco recording studio serving a wide range of indie and major-label artists. Comparable professional recording, mixing, and mastering service model in the same Bay Area market.
• Different Fur Studios: Oakland-based recording studio with similar indie artist focus, comparable hourly pricing model, and emphasis on serving Bay Area independent musicians. Closest geographic and operational analog to Studio X.
• EngineEars: Online marketplace connecting artists with remote mixing and mastering engineers. Directly comparable to Studio X's remote services (Analog Hardware Pass, remote mix+master) and targets the same indie artist segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studioxrecording
• Instagraminstagram.com/studioxrecording
• TikToktiktok.com/@studioxrecording
• LinkedInlinkedin.com/company/studiox510

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio X Recording