Study in NL
Study in NL is a free, Dutch government-funded information portal operated by Nuffic that guides prospective international students on Dutch higher education, covering programmes, visas, housing, scholarships, and student life via its website, programme database, newsletter, Q&A sessions, and ambassador programme.
- Company typePrivate
- Founded-
- HeadquartersThe Hague, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Study in NL does
Study in NL is a free, government-funded information portal operated by Nuffic, an independent Dutch non-profit organisation headquartered in The Hague at Kortenaerkade 11. It functions as the official starting point for prospective international students evaluating the Netherlands as a study destination, providing structured content on the Dutch higher education system, English-taught programmes, admissions, visas and residence permits (including MVV applications), housing, finances, the NL Scholarship (formerly Holland Scholarship), and student life. The platform is built on a web-based content management system with a newsletter subscription layer that allows topic-level personalisation, a Microsoft Teams-based events capability for live Q&A sessions, and integration of Piwik Pro, Hotjar, and Tableau for behavioural analytics and reporting.
Its core product surface comprises five elements: the Study in NL website (studyinnl.org), the Studyfinder database of English-taught programmes, the Study in NL newsletter, online Q&A sessions hosted on Microsoft Teams, and the Student Ambassador Programme recruiting 15-20 ambassadors annually. A complementary product is information and administration support for the NL Scholarship, a €5,000 first-year award financed by the Dutch Ministry of Education and participating universities. Distribution runs through owned channels (website, Facebook, Instagram with ~32.5k followers, YouTube, email) plus offline touchpoints including education fairs and regional events in Southeast Asia, executed with support from Nuffic's regional office in Jakarta and partners such as NL Knowledge House and WINNER.
Study in NL operates on a non-commercial model: it has no disclosed revenue, charges no fees to users, and is funded by the Dutch government through Nuffic. The team is small (~6 employees) and is embedded within Nuffic's broader internationalisation mandate. Strategic partnerships span Dutch universities (University of Amsterdam, VU Amsterdam, Utrecht, Leiden, Groningen, Radboud) and Dutch Scientific Institutes Abroad (NIA Athens, NIKI Florence, KNIR Rome, NIMAR Morocco), plus research bodies (NWO, KNAW, Academic Transfer, Euraxess). GDPR compliance is maintained, and the platform partially complies with the Dutch Government Digital Accessibility Decree (last revised 7 October 2024).
Study in NL firmographics
Firmographics- Name
- Study in NL
- Legal name
- Nuffic
- Website
- https://studyinnl.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Study in NL is a free, Dutch government-funded information portal operated by Nuffic that guides prospective international students on Dutch higher education, covering programmes, visas, housing, scholarships, and student life via its website, programme database, newsletter, Q&A sessions, and ambassador programme.
- Ownership category
- akta.pro rank
Study in NL industry classification
Industry- Product category
- International Education Information Services
- NAICS
- Educational Support Services (611710), Web Search Portals and All Other Information Services (51929), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Open Courseware & Course Modules (OCW) (EDAGAJAB)
Keywords
Where Study in NL is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Study in NL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Government Funding: Study in NL is funded by the Dutch government through Nuffic, which is an independent, non-profit organisation. As a government-funded initiative, the service is provided free of charge to international students.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Study in NL product offering
Product offeringCore offering
Study in NL is a free, government-backed informational portal operated by Nuffic that provides comprehensive guidance for international students considering higher education in the Netherlands. It delivers content across the Dutch education system, finances, visa and immigration procedures, housing, scholarships, and student life. The platform also runs a student ambassador programme, hosts online Q&A sessions, and maintains the Studyfinder database of English-taught programmes.
Product overview
Study in NL is a unified information platform operated by Nuffic that serves as the official starting point for international students considering the Netherlands as a study destination. The core offering consists of the Study in NL website, which aggregates comprehensive information about Dutch higher education, supplemented by the Studyfinder database of English-taught programmes, the NL Scholarship programme for non-EEA students, the Study in NL Newsletter for ongoing updates, Online Q&A Sessions hosted on Microsoft Teams, and a Student Ambassador Programme that leverages current international students to provide peer guidance. Together, these products form an end-to-end information service guiding prospective students from initial research through arrival and adjustment to life in the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Study in NL Website The primary information portal operated by Nuffic, providing comprehensive guidance for prospective international students about studying in the Netherlands, covering Dutch higher education, finances, housing, visa requirements, and student life.
- Studyfinder Database A comprehensive and transparent searchable database of all English-taught study programmes in the Netherlands, allowing prospective students to filter and find programmes across Dutch higher education institutions.
- Study in NL Newsletter Email newsletter service for prospective international students covering application processes, Dutch teaching style, language learning, housing, scholarships, and social life. Subscribers can set personal topic preferences to receive tailored updates.
- Study in NL Online Q&A Sessions One-hour online meetings hosted on Microsoft Teams featuring expert presentations, student ambassador experiences, and live Q&A covering topics such as pre-departure preparation, healthcare insurance, and student life in the Netherlands.
- NL Scholarship Scholarship programme (formerly Holland Scholarship) for non-EEA international students pursuing bachelor's or master's degrees in the Netherlands, amounting to €5,000 for the first year and financed by the Dutch Ministry of Education and participating universities.
- Student Ambassador Programme Voluntary programme recruiting approximately 15-20 international students annually to share experiences via Instagram takeovers, blogs, webinars, education fairs, and other events to inform prospective students about studying in the Netherlands.
Quantifiable outcome
- Largest number of English-taught programmes in continental Europe
- +1 more outcomes
Companies that use Study in NL
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Study in NL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Study in NL partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Nuffic Regional Offices (Southeast Asia)coreNuffic Regional Offices worldwide provide information on international courses, education programmes and trainings, and organize pre-departure briefings for students preparing to pursue studies in the Netherlands. The Southeast Asia office in Jakarta coordinates collaborative work with Dutch Higher Education institutions in the region.
- Dutch Scientific Institutes Abroad (NWIB)coreSix Dutch universities jointly administer Dutch Scientific Institutes Abroad that act as contact points for students and scholars seeking information about Dutch higher education. Participating universities: University of Amsterdam, VU University of Amsterdam, Utrecht University, Leiden University, University of Groningen, and Radboud University Nijmegen.
- The Netherlands Institute at Athens (NIA)minorRepresents 6 Dutch universities in Greece and informs the Greek public on Dutch academic research and opportunities to study in the Netherlands. Also organizes cultural activities and art presentations in cooperation with other Dutch or Greek institutions.
- Dutch University Institute for Art History in Florence (NIKI)minorPromotes research on Italian art, Dutch and Flemish art and artists in Italy, and artistic exchange between Italy and Northern Europe. Founded in 1958, provides scholars and students with accommodation, research opportunities, and a specialized library.
- Royal Netherlands Institute in Rome (KNIR)minorInteruniversity research and education institute specializing in History, Art history and Archaeology, providing education and research opportunities for students from Dutch universities.
- Netherlands Institute in Morocco (NIMAR)minorSupports, stimulates and facilitates exchanges and cooperation between Morocco and the Netherlands in higher education and scientific research.
- Dutch Higher Education InstitutionscoreStudy in NL collaborates closely with Dutch universities and universities of applied sciences to increase quality and diversity of international students coming to the Netherlands. Institutions participate in the NL Scholarship programme.
- NL Knowledge HousecoreJoint initiative with Dutch higher education institutions focused on promoting Dutch education in Southeast Asia.
- WINNERcoreRegional collaboration program supporting Dutch higher education institutions in Southeast Asia.
- Dutch Research Council (NWO)minorResearch funding organization that Study in NL collaborates with to promote research opportunities for Indonesian students in the Netherlands.
- Royal Netherlands Academy of Arts and Sciences (KNAW)minorAcademy promoting research opportunities that Study in NL highlights for Southeast Asian students interested in research careers.
- Academic TransferminorPlatform for research opportunities in the Netherlands that Study in NL promotes to prospective international students.
- EuraxessminorEuropean initiative supporting researcher mobility that Study in NL references for research opportunities.
- SKGZminorHealthcare insurance information partner for Study in NL's online Q&A sessions, providing expert information about healthcare insurance in the Netherlands for international students.
- NufficcoreStudy in NL is an initiative of Nuffic, a not-for-profit organization funded by the Dutch government that supports internationalisation in higher education, research and professional education in the Netherlands and abroad.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Study in NL competitors and assessment
Company assessmentDirect peers
- EduCanada / Study in Canada: Government of Canada initiative providing information about Canadian study programmes, scholarships, and student life for international prospects. Operates as an official information portal with similar mission and target audience.
- Universities UK International (UUKi): UK universities' collective body promoting British higher education internationally, including outreach campaigns and research on international student recruitment. Comparable advocacy and information role.
- DAAD (German Academic Exchange Service): German government-funded organization promoting international academic exchange and providing information about studying in Germany, including scholarship programmes and programme databases. Closest large-scale European equivalent to Nuffic/Study in NL.
- Study in Sweden: Government-backed (via Swedish Institute) information portal promoting Sweden as a study destination for international students, offering similar functionality including programme search, scholarship information, and student stories. Directly comparable in mission, structure, and operating model.
- Study in Denmark: Official Danish government-backed portal promoting Denmark as a study destination with programme listings, scholarship information, and student testimonials. Direct peer operating the same destination-marketing model.
- Study Australia: Australian Government initiative providing international students with information about Australian education, institutions, and visa requirements. Direct functional peer in destination-country student recruitment.
Broad incumbents
- IDP Education: Global education services company including IELTS testing, student placement, and Hotcourses Abroad programme search. Major commercial incumbent in the international student recruitment space with overlapping audience.
- QS Top Universities (Quacquarelli Symonds): Global higher education rankings and information platform with significant reach among prospective international students. Broader commercial incumbent providing programme search and ranking services.
- British Council (Study UK campaign): UK's international organization for cultural relations and educational opportunities, including a substantial Study UK programme promoting British higher education to international students. Larger scope and resources than Study in NL.
Emerging players
- Study.eu: Commercial pan-European study search platform aggregating English-taught programmes across European universities. Competes with Studyfinder but from a multi-country commercial angle rather than single-country official mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Study in NL social profiles
Digital presenceStudy in NL compliance and trust
Trust signalCompliance2 records
Study in NL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Study in NL leadership team
Management profileNumber of profiles
Study in NL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Study in NL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Study in NL
What does Study in NL do?
Study in NL is a free, government-backed informational portal operated by Nuffic that provides comprehensive guidance for international students considering higher education in the Netherlands. It delivers content across the Dutch education system, finances, visa and immigration procedures, housing, scholarships, and student life. The platform also runs a student ambassador programme, hosts online Q&A sessions, and maintains the Studyfinder database of English-taught programmes.
Is Study in NL a public or private company?
Study in NL is a private company. It is classified as state government owned and is currently operating.
When was Study in NL founded?
Study in NL was founded in -1. It employs 1 to 10 people.
Where is Study in NL based?
Study in NL is headquartered in The Hague, Netherlands, in the Europe region.
How does Study in NL make money?
One revenue line is on record: government Funding.
Who are Study in NL's main competitors?
Direct peers on record are EduCanada / Study in Canada, Universities UK International (UUKi), DAAD (German Academic Exchange Service), Study in Sweden, Study in Denmark and Study Australia. Broad incumbents are IDP Education, QS Top Universities (Quacquarelli Symonds) and British Council (Study UK campaign). Study.eu is listed as an emerging player.
Does Study in NL have an API?
No public API is recorded for Study in NL.
What industry is Study in NL in?
Study in NL's product category is International Education Information Services. Its primary akta.pro industry code is EDAGAJAB, Open Courseware & Course Modules (OCW). Its NAICS code is 611710 and its SIC code is 8200.