Study Melbourne

What Study Melbourne does

Study Melbourne is a Victorian Government initiative operating under the State Government of Victoria to promote Victoria, Australia as a premier international education destination and to support international students studying in the state. The organization serves approximately 259,000 international students from over 175 countries enrolled at Victorian institutions in 2025, alongside the broader education provider ecosystem comprising 10 universities, 12 TAFEs, and over 400 private providers. Study Melbourne does not generate commercial revenue; it is funded through the state government budget as a publicly owned promotional and support program.

The initiative operates a multi-channel platform centered on the Study Melbourne Hub, a physical facility at 17 Hardware Lane in Melbourne CBD offering free study spaces, Wi-Fi, workshops, events, and one-on-one support. Digital infrastructure includes the Study Melbourne Course Finder tool for searching and comparing courses across Victorian education institutions, alongside content portals covering visas, accommodation, employment rights, health and wellbeing, and legal advice. Dedicated programs include the Ambassador Program, Work Ready Program (free employment consultations), Tax Help Centre, International Student Lounge in Geelong, and sponsorship of entrepreneurial programs including StartSpace and Future Founders.

Distribution is executed through the Global Education Network (GEN) with offices in key international markets, partnerships with Victorian education institutions, education agents offshore, and an annual International Student Careers Fair connecting students with employers such as Bupa, L'Oréal, Marriott Hotels, and the AFL. The organization employs approximately 65 staff, runs the Victorian International Education Awards annually, and participates in major industry conferences including AIEC. Service delivery spans Melbourne and nine regional Victorian cities including Ballarat, Bendigo, Geelong, and Warrnambool.

Name

Study Melbourne

Legal name

State Government of Victoria

Website

https://studymelbourne.vic.gov.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Study Melbourne is a Victorian Government initiative promoting Victoria as an international study destination and supporting approximately 259,000 students from 175+ countries through a physical Hub, course-finder platform, and dedicated programs for employment, taxation, and entrepreneurship.

Ownership category

akta.pro rank

Product category

International Education Support Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Advocacy & Case Management / Navigational Support (EDAIAKAI)

akta.pro secondary industries

Learning Commons & Study Space Operations (Quiet Study, Group Rooms, Reservations) (EDAEAGAH), Study Abroad Program Management & Administration (for Institutions) (EDAIAAAJ)

Keywords

• International student support
• Government education services
• Study destination promotion
• International education sector
• Student hub services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Government Initiative - No Commercial Revenue: Study Melbourne is a Victorian Government initiative funded by the state government. It does not generate commercial revenue but rather operates as a promotional and support service for the international education sector in Victoria, Australia.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Study Melbourne is a Victorian Government initiative that supports international students studying and living in Victoria through free services including a physical Hub with study spaces, Wi-Fi, and advice; the Study Melbourne Course Finder tool; employment consultation programs; tax help; and entrepreneurship programs. It also promotes Victoria as a study destination globally through the Global Education Network and supports Victorian education providers (universities, TAFEs, private providers) in accessing offshore markets.

Product overview

Study Melbourne is a Victorian Government initiative portal serving international students and the international education sector. The core offering consists of the Study Melbourne Hub (a dedicated physical/digital support space), the Course Finder tool (course search and comparison), and various support programs including the Ambassador Program, Work Ready Program, Tax Help Centre, and International Student Lounge Geelong. Additional offerings include the Victorian International Education Awards, annual Careers Fair, and startup support programs. The platform promotes Victoria's education providers while delivering student services across Melbourne and nine regional Victorian cities.

Differentiator

Problem solved

Functional benefit

Brands

• Study Melbourne Hub: A dedicated space for tertiary international students living in Victoria, where they can study, access free services and advice, attend events and meet other students.
• Study Melbourne Ambassador Program
• Victorian International Education Awards
• Work Ready Program
• Study Melbourne International Student Careers Fair
• Future Founders Program

Products and services

• Study Melbourne Hub A dedicated physical and digital space for tertiary international students living in Victoria, providing study spaces, free Wi-Fi, tea and coffee, support services, events, and opportunities to meet other students.
• Study Melbourne Course Finder An online search and comparison tool enabling students to explore and filter courses offered by Victorian education institutions including universities, TAFEs, and private providers.
• Study Melbourne Ambassador Program A leadership program recruiting international students as ambassadors to represent and promote Study Melbourne and Victoria as a study destination.
• Work Ready Program Free employment consultation service helping international students navigate the job market, understand work rights, and find part-time employment while studying.
• Tax Help Centre at Study Melbourne Hub Free tax return assistance service for international students with a Tax File Number earning A$70,000 or less during the financial year.
• Victorian International Education Awards Annual awards celebrating Victoria's most outstanding international students and supporting the state's international education sector.
• Study Melbourne International Student Careers Fair Annual careers fair connecting international students with top employers including Bupa, L'Oréal, Marriott Hotels, and the AFL, as well as industry experts and professional bodies.
• International Student Lounge Geelong A dedicated inclusive drop-in space for post-secondary international students in Geelong providing activities, information sessions, and community connection.

Quantifiable outcome

• 259,000 international student enrolments attracted to Victoria in 2025
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• BupaminorGTM or Marketing Partner · 24 March 2026Employer participant at the 3rd Study Melbourne International Student Careers Fair 2026, connecting with over 1,300 international students.
• L'OréalminorGTM or Marketing Partner · 24 March 2026Employer participant at the 3rd Study Melbourne International Student Careers Fair 2026.
• Marriott HotelsminorGTM or Marketing Partner · 24 March 2026Employer participant at the 3rd Study Melbourne International Student Careers Fair 2026.
• AFL (Australian Football League)minorGTM or Marketing Partner · 24 March 2026Employer participant at the 3rd Study Melbourne International Student Careers Fair 2026.
• International Education Advisory CouncilcoreStrategic or Co-development PartnerThe International Education Advisory Council advises on issues and policies in Victoria's international education sector, providing strategic advice for a more competitive sector. It consists of industry leaders and stakeholders.
• Global Education Network (GEN)coreStrategic or Co-development PartnerWith key offices around the globe, the GEN network promotes Melbourne, Victoria as a study destination, provides market intelligence, and supports education institutions in accessing new opportunities.
• LaunchViccoreStrategic or Co-development PartnerVictoria's startup agency - a government-backed initiative dedicated to growing global-ready entrepreneurial talent. Study Melbourne sponsors programs that develop entrepreneurial and practical career skills for international students.
• StartSpace (State Library Victoria)coreStrategic or Co-development PartnerStudy Melbourne sponsors five teams of international student founders to participate in the StartSpace Business Fundamentals Program - an 8-week, in-person program designed for early-stage startup and SME founders.
• Melbourne ConnectcoreStrategic or Co-development PartnerAn innovation precinct connecting startups with researchers, students and industry leaders for collaboration and growth. Offers networking opportunities for entrepreneurial-minded students.
• Startup VictoriaminorStrategic or Co-development PartnerA central community and resource hub for Victoria's startups, offering networking events, pitch nights and resources for budding entrepreneurs including international students.
• Ideas Quarter (State Library Victoria)minorStrategic or Co-development PartnerVictoria's first public resource centre for emerging entrepreneurs.
• Victorian Education Institutions (10 universities, 12 TAFEs, 400+ private providers)coreStrategic or Co-development PartnerPartnership with Victoria's education provider ecosystem including universities, TAFEs, and private providers to deliver education services and promote Victoria as a study destination.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAAD (German Academic Exchange Service): German government's international academic cooperation agency. Comparable as a publicly funded body that promotes Germany as a study destination and supports international student mobility.
• Nuffic: Dutch organisation for internationalisation in education, promoting the Netherlands as a study destination. Comparable as a publicly supported entity managing international student promotion and policy support.
• Campus France: French national agency promoting higher education in France and welcoming international students. Comparable as a national government-promoted student support and destination marketing body.
• British Council: UK's international organisation for cultural relations and educational opportunities. Comparable as a government-backed entity promoting the UK as a study destination and supporting international student experience globally.
• Education New Zealand (ENZ): New Zealand Government Crown entity responsible for promoting New Zealand's international education. Comparable as a national-level government body promoting international study, but operates at country rather than state scale.

Direct peers

• Study Adelaide: South Australian government-backed initiative promoting Adelaide as an international study destination. Comparable in scope and structure — destination promotion, student services, and provider partnerships — competing directly for international enrolments.
• Study Queensland: Queensland Government initiative promoting Queensland to international students. Same mandate, structure, and target audience as Study Melbourne — competing for the same pool of international enrolments within Australia.
• Study Perth: Western Australian student promotion body, jointly funded by the state government and member institutions. Comparable function as a destination-promotion and student-support organisation at the state level.
• Study NSW: NSW Government initiative promoting New South Wales as an international study destination. Directly comparable as a state-level Australian government body running student support, destination marketing, and provider engagement for inbound international students.

Others

• Australian Government — Department of Education (International Education): Federal Australian department setting national policy on international education, including visa and provider frameworks within which Study Melbourne operates. Not a direct competitor but a structural enabler and policy counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/studymelbourne
• Facebookfacebook.com/StudyMelbourneVIC
• LinkedInlinkedin.com/company/studymelbourne
• Instagraminstagram.com/StudyMelbourne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Study Melbourne