Audi Stuttgart GmbH

What Audi Stuttgart GmbH does

Audi Stuttgart GmbH is an authorized Audi retail and service partner operating three dealership locations in the Stuttgart metropolitan area — Feuerbach, Vaihingen, and Böblingen — supplemented by a Gebrauchtwagen :plus used-car center. The company is a subsidiary of VGRD Gruppe and employs approximately 64 staff across these sites. Core activities encompass new-vehicle sales, certified pre-owned sales, authorized service and repair, parts and accessories, and dedicated fleet management via the VGRD Fleet Stuttgart operation.

The business serves a mix of private retail buyers, small and mid-sized businesses, and corporate fleet clients, with a partnership providing access to roughly 30,000 member companies of the Deutscher Mittelstands-Bund (DMB). The product portfolio covers Audi's full range, with increasing emphasis on e-tron electric and plug-in hybrid models supported by access to Audi's pan-European charging infrastructure across 28 countries. The dealership has secured consecutive Audi Top Service Partner designations for 2025 and 2026, validating service-quality performance against manufacturer benchmarks.

Revenue is generated through vehicle gross margin, manufacturer incentives, service labor, parts markup, and fleet management fees. Distribution occurs through the physical retail footprint plus digital channels including an online configurator, online appointment booking, and active social-media presence. As a privately held GmbH, financial metrics are not publicly disclosed, so revenue and growth are triangulated only against headcount, location count, OEM benchmarks, and visible strategic moves.

Name

Audi Stuttgart GmbH

Legal name

Audi Stuttgart GmbH

Website

https://stuttgart-audi.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized Audi dealership operating three retail and service locations plus a used-car center in Stuttgart, Germany under VGRD Gruppe, serving private, SMB, and corporate fleet customers with new/used vehicles, service, parts, and e-mobility offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Audi vehicles including petrol, diesel, hybrid, and fully electric models. Revenue generated from direct vehicle transactions with private and business customers
2. Used Vehicle Sales: Sale of pre-owned Audi vehicles through the Gebrauchtwagen :plus Zentrum location
3. Aftersales Service & Repairs: Workshop services including maintenance, repairs, inspections, and parts replacement using genuine Audi parts. Includes 24-hour service drop-off capability
4. Parts & Accessories Sales: Sale of genuine Audi original accessories including roof boxes, floor mats, interior organization products, and care products
5. Leasing Facilitation: Facilitation of vehicle leasing through Audi Leasing (Volkswagen Leasing GmbH), offering both commercial and private leasing options
6. Fleet Management Services: Specialized services for corporate fleet customers through VGRD Fleet Stuttgart, including vehicle procurement and management

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Audi Stuttgart GmbH operates as an authorized Audi Zentrum dealership across three locations in the Stuttgart metropolitan region (Feuerbach, Vaihingen, Böblingen). The company sells new and certified pre-owned Audi vehicles, provides full after-sales service including maintenance and repairs using genuine Audi parts, sells original Audi accessories, and facilitates leasing and corporate fleet management.

Product overview

Audi Stuttgart GmbH is an authorized Audi dealership (Audi Zentrum) operating as a multi-location dealer network across Feuerbach, Vaihingen, and Böblingen in the Stuttgart region. The company offers a comprehensive automotive portfolio centered on the complete Audi model lineup including new vehicles (Q7 SUV, Q6 SUV e-tron, A6 e-tron, e-tron GT, S/RS performance models, A5/A6 Avant, A6 allroad), certified pre-owned vehicles, and full after-sales services. The product ecosystem integrates the myAudi App connected car platform enabling remote vehicle control and status monitoring, complemented by Audi Connect services for navigation and emergency calling. After-sales offerings include maintenance and repair services, 24-hour vehicle drop-off facilities, Audi CarCheck inspections, air conditioning cleaning, original Audi accessories (interior organization, roof boxes, summer care products), and value-added services (vehicle trade-in, insurance, extended warranties, rental vehicles). Corporate fleet services and favorable company car taxation programs round out the portfolio for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi Q7 SUV
• Audi Q6 SUV e-tron

Quantifiable outcome

• All three locations awarded Audi Top Service Partner 2026 by AUDI AG

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AUDI AGcoreStrategic or Co-development PartnerAuthorized Audi Zentrum (Audi Center) franchise partner representing the Audi brand. Receives direct manufacturer support, access to latest models, technical training, marketing support, and warranty services. Operates under Audi brand standards and guidelines.
• VGRD GruppecoreStrategic or Co-development PartnerParent company (Gesellschaft der VGRD Gruppe). Provides corporate infrastructure, shared services, and strategic direction across multiple automotive dealership operations in the region.
• Deutscher Mittelstands-Bund e.V. (DMB)minorGTM or Marketing PartnerPartnership providing special leasing offers exclusively for DMB member companies. DMB is an independent business association representing small and medium enterprises with approximately 30,000 member companies.
• Audi Leasing (Volkswagen Leasing GmbH)coreChannel Partner/ Reseller/ DistributorFinancial services partner providing vehicle leasing products to dealership customers. Offers commercial and private leasing with various terms and mileage options.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• AutoScout24 GmbH: Germany's largest online vehicle marketplace used by Audi Stuttgart to surface used inventory and capture leads. Ecosystem partner rather than a direct competitor; influences how customer purchasing journeys begin.
• mobile.de GmbH: Major German online used vehicle marketplace. Audi Stuttgart uses it for inventory distribution; alters how end customers discover and price vehicles versus walking into a dealership.

Direct peers

• Mercedes-Benz Niederlassung Stuttgart: Direct manufacturer-owned Mercedes-Benz dealership in Stuttgart, offering comparable premium vehicle sales, certified pre-owned, and aftersales services. Competes for the same premium Stuttgart customer.
• BMW Niederlassung Stuttgart: Direct manufacturer-owned BMW dealership in Stuttgart providing the same new/used vehicle sales and service model. Premium-badged competitor with overlapping customer base.
• Porsche Zentrum Stuttgart: Authorized Porsche dealer in the Stuttgart region offering premium new and used vehicle sales plus workshop services. Competes directly for affluent Stuttgart buyers in the premium/luxury segment.
• Autohaus Brass GmbH & Co. KG (Audi Stuttgart competitor): Another authorized Audi dealer serving the Stuttgart metropolitan area with new and used vehicle sales, service, and parts. Direct competitor for Audi customers in the same geographic footprint.
• Volkswagen Zentrum Stuttgart (VGRD Gruppe sister brand): Sister brand dealer under the same VGRD Gruppe parent umbrella, offering analogous VW dealership services in the Stuttgart region. Operates under the same group ownership and shared back office.

Broad incumbents

• Audi AG (Manufacturer): Audi's manufacturer entity controls vehicle allocation, brand standards, and increasingly the agency/direct sales model. While not a peer in the strict sense, Audi AG's strategic decisions directly determine Audi Stuttgart's economics and operating model.

Regional players

• List + Lohr GmbH (Audi Frankfurt): Authorized Audi dealer in the Frankfurt/Rhine-Main region operating under a similar multi-location franchised model. Comparable in operational structure but serves a different geography.
• Autohaus Stemmler GmbH (Audi partner): Audi authorized dealer in a different German region with similar multi-service franchise operations. Useful comparator for dealership economics, OEM relationships, and service operations outside Stuttgart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audi-stuttgart-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Stuttgart GmbH