Jewelry company "Style"

What Jewelry company "Style" does

Ювелирная фирма «Стиль» (Jewelry Firm "Style") is a privately held Belarusian jewelry manufacturer headquartered at ul. Syabrovskaya 51"A in Brest, Brest Region. The firm operates as a private production unitary enterprise (ChPUP), registered under No. 290720519 and licensed by the Ministry of Finance of Belarus (license No. 02200/0064617) for activities involving precious metals and stones. Founded in 2008 by Vadim Kachan, who has worked as a jeweler and designer since 1992, the company employs approximately 8 people and produces gold jewelry (375°, 585°, 750° purity) and silver jewelry (925° purity), including rings, earrings, pendants, crosses, wedding rings, bracelets, chains, signets, and themed collections branded ROCKstyle (biker/rock culture) and KIDSstyle (children).

Production is in-house using lost-wax vacuum casting at 1,050°C for gold and 990°C for silver, hand-carved wax prototypes, manual stone setting, ultrasonic cleaning, and gold-plating services (585° coating on silver). The firm generates revenue through one-time sales of catalog items, bespoke custom-design work (with free 3D sketches and cost calculations), corporate badges and representative gifts in precious metals, and professional jewelry repair services (chain soldering, ring repair, silver whitening/refinishing, and toll-processing of unsold inventory). Go-to-market combines direct-to-consumer e-commerce via stylegold.by with wholesale distribution to retail jewelry stores across all major Belarusian cities (Minsk, Brest, Gomel, Vitebsk, Mogilev, Grodno), using specialized secure delivery at the firm's expense. Customer segments include mass-market individual consumers (primary), Belarusian corporate clients procuring branded badges and executive gifts (secondary), and professional jewelers using the firm's free online Ring and Chain calculators. The firm gained international recognition in December 2019 when Vadim Kachan created the world's smallest diamond ring (2mm diameter, 0.01g), with coverage in The Jewellery Cut, Luxurious Magazine (UK), Collection Pan-Arab Luxury Magazine, and the Russian State Assay Office.

Name

Jewelry company "Style"

Legal name

ChPUP «Jewelry Firm «Style» (ЧПУП «Ювелирная фирма «Стиль»)

Website

https://stylegold.by

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Ювелирная фирма «Стиль» is a Brest-based Belarusian jewelry manufacturer producing gold and silver jewelry in-house and selling via its e-commerce site and wholesale distribution to retail jewelry stores across Belarus, serving individual consumers, corporate clients, and professional jewelers.

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Gold jewelry manufacturing
• Silver jewelry retail
• Custom jewelry design
• Wedding rings production
• Corporate badges gifts

Headquarters

HQ city

Брест (Brest)

HQ country

Belarus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gold Jewelry Sales: Production and sale of gold jewelry (375, 585, 750 purity) including rings, earrings, pendants, crosses, bracelets, chains, signets, and wedding rings. Both catalog items and custom designs.
2. Silver Jewelry Sales: Production and sale of silver jewelry (925 purity) including rings, earrings, bracelets, pendants, chains, and souvenirs. Includes themed collections like ROCKstyle (biker/rock culture) and KIDSstyle.
3. Custom/Exclusive Jewelry: Bespoke jewelry creation from customer designs. Process involves in-person consultation, free 3D sketches, weight and cost calculations before order commitment.
4. Corporate Badges and Symbols: Production of corporate badges and official symbols from precious metals. Custom designs with company logos, family monograms, commemorative badges.
5. Corporate/Representative Gifts: Luxury corporate gifts in gold and silver including lapel pins, tie clips with monograms, company logo pendants, and unique executive gifts.
6. Jewelry Repair Services: Professional repair services including chain soldering, bracelet restoration, ring repair, silver whitening/refinishing. Also offers toll-processing of unsold inventory into popular items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ювелирная фирма «Стиль» manufactures and sells its own gold and silver jewelry — including wedding rings, children's jewelry, rock/biker lines, and silver bracelets with charms — and offers custom design, jewelry repair, corporate badges, and representative gifts/souvenirs. The firm produces in-house using vacuum casting and 3D wax modeling, then distributes both directly to consumers via its website and wholesale to other jewelry retailers.

Product overview

Jewelry company 'Style' is a Belarusian jewelry manufacturer offering a comprehensive portfolio of gold and silver jewelry products. The core offerings consist of two main catalogs: Gold Jewelry Catalog (featuring rings, earrings, pendants, wedding rings, piercing, bracelets, chains, and men's signet rings) and Silver Jewelry Catalog (including rings, earrings, bracelets with charms, pendants, chains, bracelets, and souvenirs). The company also operates specialized sub-brands including KIDSstyle (children's jewelry) and ROCKstyle (biker/rock musician jewelry). Beyond standard collections, Style offers exclusive custom design services for corporate badges, representative gifts, and bespoke jewelry created from customer drawings. The company provides professional jewelry repair services and proprietary calculator tools (Ring Calculator and Chain Calculator) for jewelers to estimate material weights and dimensions. All products use gold 375°, 585°, and 750° or silver 925° purity standards.

Differentiator

Problem solved

Functional benefit

Brands

• ROCKstyle: Silver jewelry collection for bikers and rock musicians featuring rings, chains, bracelets, skull-themed pieces
• KIDSstyle

Products and services

• Gold Jewelry Catalog Full catalog of own-manufactured gold jewelry including rings, earrings, pendants, and chains, sold to individual consumers via the company website and to wholesale buyers. Spans mass-market to mid-market price points.
• Silver Jewelry Catalog Own-manufactured silver jewelry including bracelets, pendants, chains, and silver bracelets with charms (e.g., Pandora-style compatibility), sold to consumers and wholesale buyers.
• Wedding Rings Gold and silver wedding/engagement rings manufactured in-house, offered as a dedicated sub-line within the gold and silver catalogs for couples and individual buyers.
• Children's Jewelry (KIDSstyle) Sub-brand of smaller-sized gold and silver jewelry (e.g., children's earrings starting at 67.8 BYN) targeted at parents buying for children.
• Rock/Biker Jewelry (ROCKstyle) Sub-brand of silver rock/biker-style jewelry for consumers seeking alternative, heavier designs.
• Silver Bracelets with Charms Charm-compatible silver bracelets sold as a dedicated product line within the silver jewelry catalog.
• Corporate Badges Manufactured corporate, club, and sports badges/insignia for businesses and organizations needing branded items in small to medium batches.
• Representative Gifts and Souvenirs Custom-made representative gifts and souvenirs such as keychains and commemorative coins, produced for corporate clients.
• Custom Design Jewelry Bespoke jewelry design and production service where customers order individually designed pieces executed through in-house 3D modeling and vacuum casting.
• Jewelry Repair Services Repair and restoration services for jewelry items, offered as an after-sales/standalone service to consumers.

Quantifiable outcome

• Zero dissatisfied customers in custom/exclusive design orders
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• ОАО «Минский завод колёсных тягачей»minorOthersCorporate client for production of badges and official symbols from precious metals. One of several corporate customers for corporate branding items.
• НТЦ «ЛЭМТ» БелОМОminorOthersCorporate client for production of badges and official symbols. Part of the Belarusian optics and electronics industry.
• Группа компаний «СТиМ»minorOthersCorporate client for badges and official symbols from precious metals. Construction/infrastructure sector company.
• ООО «Трансконсалт Брест»minorOthersCorporate client for badges and official symbols. Consulting company based in Brest.
• ООО «РЕСПЕКТ-ПЛАСТИК»minorOthersCorporate client for badges and official symbols. Manufacturing company.
• БЕЛТАminorOthersBelarusian national news agency that reported on Vadim Kachan's world's smallest diamond ring creation in 2020.
• Телеканал Беларусь-2minorOthersBelarusian TV channel that produced a story about the world's smallest diamond ring in the 'Morning Espresso' program.
• Телеканал Беларусь-4minorOthersBelarusian TV channel that covered the world's smallest diamond ring story in their news segment.
• Российская государственная пробирная палата при Министерстве финансов РФminorOthersRussian State Assay Office published information about the world's smallest diamond ring on their official website, lending credibility to the achievement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stylegold

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewelry company "Style"