Style Salon & Barber

What Style Salon & Barber does

Style Salon & Barber is a family-owned hair salon and barbershop operating from a single location at 3333 U.S. 9 in Freehold, New Jersey, since 1968. The business provides a broad set of hair services for men, women, and children, including haircuts (women's $40-$55, men's $27, children's from $25), coloring and highlights ($75-$200), keratin treatments ($175-$300), perms ($85), formal styling ($100+), waxing, and beard grooming. It also offers specialized children's services, such as a commemorative first-haircut experience with a certificate and hair keepsake, and accommodates clients with special needs. There is no proprietary technology platform; service delivery is entirely in-person through scheduled appointments and walk-ins, with the website functioning as a marketing and gift-certificate channel rather than a booking or CRM system.

The business is owned and operated by Lori DeFalco, who took over from her father, and currently employs approximately 13 people, including long-tenured stylists such as Roxanne, who joined in 1979 as the first female barber and has served for over 40 years. Pricing is uniformly unit-based and pay-as-you-go, with no subscription, membership, or recurring-contract layer, and there is no external investment, parent company, or disclosed revenue. Marketing is primarily local, relying on a referral program, an Instagram and Facebook social presence, an online photo gallery, and community word-of-mouth built over 55+ years of multi-generational family service. The operating footprint is a single physical storefront serving the Freehold, NJ trade area, with no disclosed plans for additional locations, new product lines, or digital expansion.

Name

Style Salon & Barber

Legal name

Style Salon & Barber

Website

https://stylesalonandbarber.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Style Salon & Barber is a family-owned hair salon and barbershop in Freehold, New Jersey, operating since 1968 from a single location, offering haircuts, color, keratin, and grooming services to men, women, and children in the local community.

Ownership category

akta.pro rank

Product category

Hair Salon and Barbershop Services

NAICS

Barber Shops (812111), Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Classic Barbering (Cuts & Styling) (HSALABAA)

Keywords

• Hair salon services
• Barbershop services
• Hair coloring services
• Men's grooming
• Children's haircuts

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services: One-time service transactions for haircuts, styling, coloring, and other hair services for men, women, and children. Revenue is generated per-service with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Style Salon & Barber is a family-owned hair salon and barbershop operating a single location in Freehold, New Jersey since 1968. The business sells in-person hair care services for men, women, and children, including haircuts, color and highlights, keratin treatments, perms, formal styling, waxing, and beard and grooming services. Revenue is earned on a pay-as-you-go, per-appointment or per-walk-in basis by 13 staff members.

Product overview

Style Salon & Barber is a family-owned hair salon and barbershop operating since 1968 in Freehold, New Jersey. The business operates as a single-location service provider rather than a tech platform, offering a unified portfolio of hair care services across multiple customer segments. The service portfolio includes core offerings for women's, men's, and children's haircuts, supplemented by color services (touch-ups, highlights), keratin treatments, formal styling, perms, waxing, and beard/grooming services. The business also provides specialized services for children including first haircut ceremonies with certificates, and accommodates clients with special needs. All services are delivered at the physical salon location with both appointment and walk-in availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Haircut Professional haircuts for women ranging from basic trims to custom styled cuts, priced from $40 to $55.
• Men's Haircut Traditional and modern men's haircuts including flat tops, fades, and precision cuts, priced at $27.
• Children's Haircut Haircut services for children of all ages, with special accommodations including a first haircut certificate and lock-of-hair keepsake and support for special needs children. Boys from $25, girls age 7 and under $25, girls ages 8-11 from $30 to $40.
• Hair Coloring Services Full range of color services including women's touch-ups from $75, partial highlights from $90, full highlights from $125 to $200, men's hair color at $45, and face-framing foil at $5.
• Keratin Treatments Smoothing treatments to reduce frizz and enhance hair manageability, with Express Keratin at $175 and Regular Keratin at $300.
• Perms Permanent wave treatments to add curls and volume, priced at $85.
• Formal Styling Professional styling for special occasions and formal events, priced from $100 and up.
• Waxing Services Facial hair removal services including eyebrow wax at $10 and lip wax at $7.
• Beard and Facial Hair Services Men's grooming services including beard trim at $6 and goatee trimming from $3 and up.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Clips: Largest U.S. walk-in hair salon franchise with thousands of locations; comparable to Style Salon & Barber as a walk-in haircut provider serving men, women, and children, though operates at vastly greater scale and price point.
• Sport Clips: National men's and boys' haircare franchise with sports-themed experience; comparable to Style Salon & Barber's men's haircut, fade, and beard-trim services, though focuses primarily on the male segment.
• Cost Cutters: Value-priced family hair salon franchise offering cuts and color services for all ages; comparable as a walk-in, multi-generational service provider in the same category.
• Fantastic Sams: Full-service family hair salon franchise offering cuts, color, and styling; comparable hybrid salon model serving men, women, and children.
• Supercuts: National walk-in hair salon chain offering cuts and color for the whole family at value price points; directly comparable business model focused on convenience and walk-in service.

Emerging players

• Hair Club: Hair restoration and styling service provider with a salon-like retail footprint; adjacent peer offering salon-style services with a specialized focus on hair health.

Others

• Ulta Beauty: National beauty retailer with in-store salon services at many locations; adjacent ecosystem participant offering competing salon services and beauty product retail that draws from the same local consumer wallet.

Direct peers

• Roosters Men's Grooming Center: Men's grooming franchise offering haircuts, hot towel shaves, and beard services; directly comparable to Style Salon & Barber's men's haircut and beard-trim offerings.
• Floyd's 99 Barbershop: National barbershop chain offering men's haircuts, fades, and beard services in a stylized environment; comparable to Style Salon & Barber's men's grooming service line.
• Boomerang Barbershop: Men's and women's haircut franchise combining classic barbering with modern salon services; directly comparable hybrid salon-and-barbershop model to Style Salon & Barber.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/style-salon-&-barber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Style Salon & Barber