COLEGIO SUBIRE

What COLEGIO SUBIRE does

COLEGIO SUBIRE, operating as SuBiré Business School, is a private K-12 bilingual educational institution headquartered on an 8-hectare campus at Av. Paseo de Alfaro #1425 in León, Guanajuato, Mexico. The legal operating entity is EDUCAR EMPRENDIENDO, A.C., a Mexican civil association (non-profit), under the umbrella of parent foundation GRUPO EDUCATIVO VHOS, A.C., which also maintains an administrative office in Zapopan, Jalisco. The school serves approximately 101 employees across preschool (preescolar), elementary (primaria), middle school (secundaria), and high school (preparatoria) levels, targeting upper-middle-class Mexican families seeking bilingual, values-based education.

The institution is built around a constructivist educational model with distinct proprietary modules: a Business School program that delivers financial literacy from elementary through high school culminating in student-run enterprises presented at an annual Expo; a Creactive methodology for creative problem-solving and innovation; a Pastoral program for Catholic values formation including daily Bible readings and Mass; and a Sustentabilidad curriculum that runs student ecological companies (Ecokids, Ecobiré, 3R Company). Core technology infrastructure includes the Moodle learning management system, plasma screens and stereo sound in every classroom, internet connectivity, virtual laboratory practices, and a dedicated robotics laboratory equipped with Lego, Bioloid, and NAO robots alongside 3D printers. The school maintains international academic exchange partnerships with Archbishop Carney School (Canada), University of North Texas, Central Quebec School Board, Abbotsford School District, and other global education networks, enabling student exchanges across more than 10 countries.

The revenue model is tuition-based recurring subscription for educational services spanning preschool through high school, including academic, cultural, recreational, and sports activities (semi-olympic pool, rowing, swimming, volleyball, taekwondo). Go-to-market is sales-led and direct: families initiate contact via website inquiry ([email protected]), phone (+52 477 949 62 00), or WhatsApp (47 7272 8702), and admissions are completed on-campus. Word-of-mouth referrals from existing parent and alumni families serve as a key mid-funnel channel, supported by a Twitter presence for top-of-funnel brand awareness. Pricing is not publicly disclosed. The institution has accumulated measurable brand reputation signals including 30 Latin America-level recognitions from College Board in bilingual education exams, a 'Colegio de Alta Calidad Educativa' designation, first place in the National Mathematics Olympiad, and a bronze medal at IMC Thailand 2016.

Name

COLEGIO SUBIRE

Legal name

EDUCAR EMPRENDIENDO, A.C. COLEGIO SUBIRE CAMPUS LEÓN

Website

https://subireleon.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SuBiré Business School is a private K-12 bilingual institution in León, Guanajuato, Mexico, offering preschool through preparatoria with integrated financial literacy, entrepreneurship, robotics, and Catholic values education to local upper-middle-class families.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Language Immersion & Bilingual Schools (EDAJACAI)

Keywords

• Private K-12 education
• Bilingual education services
• Entrepreneurial education programs
• Catholic school education
• Financial literacy curriculum

Headquarters

HQ city

León

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Educational Services: Tuition-based private education services spanning preschool, elementary, middle school, and high school (preparatoria). Includes academic, cultural, recreational, and sports activities. Payment for tuition, school fees, and related educational services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

COLEGIO SUBIRE is a private K-12 educational institution operating in León, Guanajuato, Mexico, offering preschool through high school (preparatoria) education with a constructivist model. The school delivers a bilingual (English-Spanish) curriculum integrated with proprietary programs such as Business School (financial literacy and student-run enterprises), Creactive (creative thinking methodology), Pastoral Education (Catholic values), and Sustentabilidad (environmental education with student eco-enterprises). Support services include free transportation (SubiBús), a Moodle learning platform, sports facilities, international exchange programs, and cultural activities.

Product overview

COLEGIO SUBIRE is an educational institution offering a unified K-12 educational product spanning preescolar (preschool), primaria (elementary), secundaria (middle school), and preparatoria (high school). The core educational offering is structured around four levels that build upon each other. Distinctive add-on modules include Business School for financial and entrepreneurial training (from primary through high school), Creactive for creative thinking and innovation, Pastoral Education for Catholic values formation, and Sustentabilidad for environmental consciousness. The institution also provides supporting services such as SubiBús transportation, MOODLE learning platform, international exchange programs, sports facilities including an Olympic pool, and various cultural activities and camps.

Differentiator

Problem solved

Functional benefit

Brands

• Business School: Entrepreneurial education program teaching financial literacy from elementary to high school, where students create their own companies.
• Creactive
• SubiBús
• SuBiré Coffee

Products and services

• Preescolar (Preschool) Early childhood education program for preschool-aged children featuring a bilingual system, TIC tools, and the Creactive model for developing creativity from an early age.
• Primaria (Primary School) Elementary education from 1st to 6th grade with solid academic instruction, Catholic values formation, entrepreneurial education, and bilingual instruction including Business School financial training.
• Secundaria (Middle School) Secondary education with deeper business and entrepreneurial studies, where students learn about different types of companies, business plans, and company requirements.
• Preparatoria (High School) Upper secondary education preparing students for higher education, with advanced business training including investment strategies, leadership, quality control, and human resources.
• Business School Program A financial and entrepreneurial education program spanning from primary to high school, teaching students from basic monetary system knowledge to creating their own companies, culminating in an annual Expo where student businesses are presented.
• Creactive Methodology An educational model that allows students to think differently, increase confidence, innovate and transform their environment through creativity and practical implementation for entrepreneurial development.
• Pastoral Education Catholic values formation including daily Bible readings, retreats, monthly Mass celebrations, sacrament preparation, charitable campaigns, apostolic groups, and spiritual exercises.
• Sustentabilidad (Sustainability Education) Environmental education incorporated into the curriculum where students develop ecological companies such as Ecokids, Ecobiré, and 3R Company, promoting recycling and eco-friendly practices.
• SubiBús School Transportation Free school transportation service that transports the majority of students daily, reducing cars in the city and increasing student safety.

Quantifiable outcome

• Students exceed academic expectations with 3 points above school zone average and 2 points above national average on Planea test
• +5 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of North Texas (UNT)coreStrategic or Co-development Partner · 1 March 2011Agreement signed in March 2011 with University of North Texas providing sustainability program advisory, future teacher exchange opportunities, and special tuition rates for SuBiré students at the university.
• Archbishop Carney School (ACRSS)coreStrategic or Co-development Partner · 1 December 2010Hermandad agreement signed in December 2010 with Archbishop Carney School to offer international certification of studies for high school students from both institutions. Students from SuBiré visit ACRSS and reciprocal visits are conducted annually.
• Central Quebec School BoardminorOthersInternational exchange partner for student exchanges and extracurricular activities. Located in Canada.
• Abbotsford School DistrictminorOthersInternational academic exchange partner in Canada for student exchanges and activities.
• Canadian RockiesminorOthersInternational exchange partner for educational activities in Canada.
• GLED-Global Education CorpminorOthersGlobal education corporation partner for international student exchanges and activities.
• Distrito 42minorOthersSchool district partner for international academic exchanges in Canada.
• Estudiantes EmbajadoresminorOthersInternational student ambassador exchange program partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Westhill Institute: Private bilingual K-12 school in Mexico City with strong college-prep track record. Comparable to SuBiré as a Mexican premium bilingual K-12 institution focused on international university placement.
• Colegio Alemán Alexander von Humboldt: Bilingual German-Mexican K-12 school in Mexico City with German curriculum and exchange programs. Comparable to SuBiré as a premium Mexican bilingual K-12 institution with international academic partnerships.
• Greengates School: Premium private bilingual K-12 school in Mexico City with British and international curricula. Comparable to SuBiré as a premium Mexican private K-12 bilingual institution targeting upper-middle-class families.
• The American School of Guadalajara (ASG): Private bilingual K-12 school in Guadalajara with U.S.-accredited programs and strong international exchange infrastructure. Directly comparable to SuBiré's bilingual K-12 offering with college-prep and international exchange focus.
• Centro Educativo Asunción: Private bilingual K-12 school in Mexico City with Catholic values and college-prep focus. Directly comparable to SuBiré as a Mexican bilingual K-12 institution with Catholic formation and strong academic outcomes.
• Instituto Cultural de México: Historic private K-12 school in Mexico City with bilingual program and Catholic values. Comparable to SuBiré as a Mexican private K-12 institution with bilingual education and Catholic character.
• Peterson Schools: Multi-campus private bilingual K-12 school in Mexico City with strong academic outcomes. Comparable to SuBiré as a Mexican private K-12 bilingual institution, with broader scale across multiple campuses.
• Liceo Mexicano Japonés: Private bilingual K-12 school in Mexico City with Japanese-Mexican curriculum. Comparable to SuBiré as a Mexican bilingual K-12 institution with international exchange and tricultural development focus.
• Escuela Americana de Guadalajara: Private bilingual K-12 school in Guadalajara with a long-standing American-style college-prep curriculum. Comparable to SuBiré as a Mexican private K-12 institution offering bilingual education with international partnerships and college-prep focus.

Broad incumbents

• American School Foundation (ASF Mexico City): Large established American international K-12 school in Mexico City with multi-decade track record. Comparable to SuBiré as a bilingual K-12 institution, but operates at significantly larger scale and broader international scope, serving as a broader incumbent in the same market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SubireLeon
• LinkedInlinkedin.com/company/colegio-subire

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLEGIO SUBIRE