Succession Planning Limited

What Succession Planning Limited does

Succession Planning Limited operates a UK business brokerage and advisory platform under the trading name Goringe Brokers (legal entity: Goringe Brokers Ltd). Founded in 2021 and registered in England & Wales (Company Number 14084542), the firm is headquartered in Sulhamstead, England with a headcount of 1-10 employees. The company serves three principal customer segments: UK business owners seeking to exit, entrepreneurs and individuals looking to acquire existing businesses, and senior management teams pursuing management buyouts. Its operating geography is exclusively domestic within the United Kingdom, with no claim of global footprint.

The platform delivers four core service lines: Sell Your Business (full marketing, advisory and brokerage for owners exiting), Businesses For Sale (an acquisition marketplace with due-diligence guidance), Business Advisory (expert consultation for transition planning), and MBO Advisory (consultancy supporting management buyouts). Two supporting services — Business Acquisition Finance and Funding For Growth — complement the core offering by addressing capital needs on both sides of a transaction. Underlying technology is conventional web-based delivery via a WordPress website (goringebrokers.co.uk) that hosts an article library, an embedded YouTube video library of approximately 30 pieces, and a newsletter signup; no proprietary software, API, SDK, or AI tooling is disclosed.

The firm operates a relationship-driven, consultative sales motion. Distribution is built on content marketing (articles, SEO, YouTube videos, email newsletter) and a free no-obligation consultation entry point that funnels prospects into transaction-based engagements. Revenue is generated through two streams: transaction fees or commissions on completed business sales, and professional services fees for advisory and MBO engagements. Pricing is not publicly disclosed. There is no external venture or private equity backing disclosed; the company appears to be independently owned and operated.

Name

Succession Planning Limited

Legal name

Goringe Brokers Ltd

Website

https://succession-planning.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Succession Planning Limited (trading as Goringe Brokers Ltd) is a UK-based business brokerage and advisory firm founded in 2021 that helps business owners sell, supports buyers acquiring businesses, and advises on management buyouts.

Ownership category

akta.pro rank

Headquarters

HQ city

Sulhamstead, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Brokerage and Sales Commission: The company acts as an intermediary in business buying and selling transactions, facilitating connections between buyers and sellers and providing valuation, marketing, negotiations, and closing services. Revenue appears to be generated through transaction-based fees or commissions associated with successful business sales.
2. Advisory and Consultancy Services: Providing business advisory and MBO advisory services to companies and business owners. This includes expert consultation to help companies make informed decisions, improve operations, and plan for ownership transitions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Succession Planning Limited (trading as Goringe Brokers) operates as a UK business brokerage and advisory firm. It provides full-service brokerage for business owners seeking to sell their businesses, including valuation, marketing, negotiation, and closing support. The firm also advises on management buyouts (MBOs), business acquisitions, and broader exit planning, supplemented by business acquisition finance and growth funding support.

Product overview

Goringe Brokers operates as a unified business brokerage and advisory platform offering four interconnected service areas: Sell Your Business (full-service brokerage for business owners exiting), Businesses For Sale (acquisition marketplace), Business Advisory (strategic exit guidance), and MBO Advisory (management buyout facilitation). These services are complemented by Business Acquisition Finance and Funding For Growth supporting services. The company assists business owners through the complete exit process including valuation, marketing, negotiations, and closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell Your Business

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Eddisons Commercial (incorporating BPI): UK-wide corporate finance and business sales advisory serving SMEs through to mid-market, with succession and exit advisory - competes broadly in the same space with a wider portfolio.
• BDO UK Corporate Finance: Big-4-adjacent UK accounting and advisory firm with a corporate finance practice covering M&A, succession planning, and management buyouts - offers overlapping services to a broader client base.
• BizBuySell (US/UK): The largest global online marketplace for businesses for sale, including UK listings - an incumbent platform that competes with Goringe's Businesses For Sale offering and broader seller acquisition channel.

Direct peers

• Pearce & Co Business Brokers: Independent UK business broker specializing in the sale of small and medium-sized owner-operated businesses with valuation and marketing services - directly comparable niche focus.
• Avondale Business Sales: UK M&A advisor specializing in the sale of SMEs and owner-managed businesses with succession planning expertise - directly comparable in target customer and service mix.
• Evolution Capital (UK): UK lower-mid-market M&A advisory firm handling business sales, management buyouts, and succession planning for SMEs - closely comparable boutique competitor in the same customer segment.
• Rightbiz: UK's largest online marketplace for businesses for sale, listing SMBs across sectors - directly overlaps with Goringe's Businesses For Sale service and target buyer/seller audience.
• Hilton-Baird Group: UK business broker and corporate finance advisor focused on SME and mid-market business sales, acquisitions, and funding - directly competes with Goringe in the lower mid-market business brokerage segment.
• Dynamis Ltd: One of the UK's longest-established business sales agencies, focused on brokering sales of small and lower mid-market UK businesses with advisory and valuation services - directly comparable to Goringe Brokers' core sell-side brokerage offering.
• Knightsbury (Knightsbury Business Brokers): UK specialist business broker focused on selling owner-operated and SME businesses with valuation, marketing, and deal management services - closely comparable niche and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/succession-planning-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Succession Planning Limited