Sudburys

What Sudburys does

Sudburys, now operating as Sudburys +MORE, is a professional accounting and advisory firm based in Whangarei, Northland, New Zealand. Founded in 1989, the firm serves ambitious business owners with a horizontal suite of services including accounting, tax advisory, business consulting, and financial planning. The firm operates with a lean team of 18 employees and delivers services through direct client engagement at its local office, relying on word-of-mouth referrals and established SMB relationships as its primary marketing channel.

The firm generates revenue through professional services fees tied to accounting, tax, and consulting engagements, with no publicly disclosed pricing or contract structure. Its go-to-market is sales-led, centered on direct relationships with local SMB clients seeking personalized advisory support for growth and compliance.

In 2026, Sudburys rebranded to Sudburys +MORE and joined the +MORE Group, a nationwide network of locally owned accounting and advisory firms. The affiliation grants the firm access to broader expertise, shared resources, and cross-firm best practices while preserving its local identity, team continuity, and client relationships. The rebrand was accompanied by a new website and brand presence aligned with the +MORE Group umbrella.

Name

Sudburys

Legal name

Sudburys

Website

https://sudburys.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sudburys +MORE is a Whangarei, New Zealand-based accounting and advisory firm founded in 1989, serving ambitious business owners with tax, business consulting, and financial planning services, now operating as part of the +MORE Group nationwide network.

Ownership category

akta.pro rank

Headquarters

HQ city

Whangarei, Northland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Accounting and Advisory Services: Professional accounting and business advisory services provided to ambitious business owners. Revenue is generated through service fees for accounting, tax advisory, and business consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sudburys +MORE provides professional accounting, tax advisory, business consulting, financial planning, and strategic advisory services to ambitious small and medium business owners in Northland, New Zealand. The firm operates as part of the +MORE Group, a nationwide network of locally owned accounting and advisory firms, and delivers its services through direct engagement with clients via its local office.

Product overview

Sudburys +MORE is an accounting and advisory firm that operates as part of the +MORE Group, a nationwide network of locally owned accounting and advisory firms. The company offers accounting and advisory services targeting ambitious business owners. Following the rebrand, the same local team continues to serve clients while gaining additional support, expertise, and resources from the broader +MORE Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Services Professional accounting and bookkeeping services for small and medium business owners in Northland, New Zealand, delivered by a local team backed by the +MORE Group network.
• Tax Advisory Services Tax compliance and advisory services for business owners, including tax planning and filing support.
• Business Consulting Business consulting engagements that help ambitious business owners make strategic decisions and grow their businesses.
• Financial Planning Financial planning services to help business owners manage and plan their business finances.
• Strategic Advisory Services Strategic advisory support for business growth, leveraging the collective expertise of the +MORE Group nationwide network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• +MORE GroupcoreStrategic or Co-development PartnerSudburys has joined the +MORE Group, a nationwide network of locally owned accounting and advisory firms. This partnership provides the firm with additional support, expertise, and resources while maintaining their local identity and client relationships. The network enables knowledge sharing and collaborative growth across member firms.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• KPMG New Zealand: KPMG New Zealand is a Big 4 firm offering audit, tax, and advisory services across industries, including growth and mid-market segments. Its enterprise-wide capabilities and brand strength make it a relevant competitor when Sudburys' clients grow into more complex advisory needs.
• Grant Thornton New Zealand: Grant Thornton New Zealand provides accounting, tax, and advisory services to mid-market and growing businesses across the country. It targets the same ambitious-owner persona as Sudburys but operates nationally with significantly more partners and specialist advisors, making it a key competitor for higher-value advisory mandates.
• Deloitte New Zealand: Deloitte New Zealand is a Big 4 professional services firm providing audit, tax, consulting, and advisory services. It competes with Sudburys primarily for clients whose advisory needs outgrow regional firm capacity, particularly in transformation, M&A, and strategic consulting engagements.
• Nexia New Zealand: Nexia New Zealand is a mid-tier accounting and advisory network serving SMB and mid-market clients with audit, tax, and consulting services. It competes for advisory mandates from ambitious NZ business owners and offers the international reach of the Nexia global network that a single-office firm like Sudburys cannot match.
• Crowe New Zealand: Crowe New Zealand is a mid-tier accounting and advisory firm offering audit, tax, and business advisory services to NZ businesses. It overlaps directly with Sudburys' advisory and compliance offering while operating at greater scale and providing broader international connectivity through the Crowe Global network.
• BDO New Zealand: BDO New Zealand is a mid-tier accounting and advisory network serving SMB and mid-market clients with audit, tax, and advisory services. It competes with Sudburys for the same 'ambitious business owner' segment across New Zealand, but with materially broader geographic coverage, deeper specialist benches, and international reach through the global BDO network.
• Baker Tilly Staples Rodway New Zealand: Baker Tilly Staples Rodway is a NZ-focused mid-tier accounting firm delivering audit, tax, and advisory services to SMB and mid-market clients. Its national footprint, advisory depth, and NZ-only focus make it a closely comparable alternative for the same ambitious-owner client base that Sudburys serves.
• EY New Zealand: EY New Zealand is a Big 4 firm providing assurance, tax, and advisory services, with growing focus on entrepreneurial and mid-market segments. It is a relevant broad incumbent peer that competes for the same ambitious-owner client base as their businesses scale beyond regional firm capacity.
• PwC New Zealand: PwC New Zealand is a Big 4 firm providing audit, tax, and advisory services to large corporates, government, and increasingly to mid-market and growth-stage NZ businesses. Its growing focus on ambitious NZ SMBs makes it a relevant broad incumbent peer, particularly for advisory work beyond Sudburys' local capacity.
• PKF New Zealand: PKF New Zealand is a mid-tier accounting and business advisory network serving SMB and mid-market clients with audit, tax, and advisory services. Its NZ-wide presence and similar mid-market orientation make it a structurally comparable alternative for clients considering Sudburys.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sudburys-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sudburys