Erlebnisregion Südsteiermark

What Erlebnisregion Südsteiermark does

Erlebnisregion Südsteiermark is the regional tourism marketing organization (legally Tourismusverband Südsteiermark) for the southern Styria region of Austria, headquartered at Hauptplatz 40, Deutschlandsberg. It functions as a destination management organization (DMO) under the Styrian Tourism Act, with a 17-person staff and an elected leadership council (Vorsitzender Herbert Germuth, Vorsitzender Stv. Thomas Pichler, Finanzreferent Ernst Kahr). Its mission is to promote the Südsteiermark, Sausaler, and Schilcher wine roads and the Steirische Ölspur as a destination for wine, culinary, outdoor, and cultural tourism to both domestic and international visitors.

The organization operates a unified consumer-facing tourism portal at steiermark.com/de/Suedsteiermark, with functional modules for accommodation search and booking (powered by feratel DESKLINE), an Erlebnisshop for curated experiences, a Tourenportal (maps.suedsteiermark.com via Outdooractive), event listings, and editorial content via the Online Magazin. Supporting infrastructure includes the Blickwechsel-Tour (a flagship six-stage cycling/hiking product connecting eleven observation towers), regional information offices, the Weinmobil Südsteiermark mobility-on-demand service, live webcams, and a B2B partner portal for regional operators. The platform integrates external services for mapping (Google Maps, OpenStreetMap, Basemap), payment processing (Stripe, First Data, Datatrans), video embedding (YouTube, Vimeo, Dailymotion), reviews (TrustYou), and analytics/marketing (Google Analytics, Matomo, Facebook Pixel, TikTok Pixel, Adform).

Revenue is generated through a combination of booking transaction fees, accommodation provider commissions, and recurring B2B service/membership fees, supplemented by statutory funding under the Styrian tourism tax framework. The organization is connected to Steirische Tourismusmarketing GmbH at the state level for coordinated marketing, while operating as an independent regional tourism body. Customer-facing segments include wine and culinary enthusiasts, active outdoor travelers, families and groups, culture and heritage visitors, and business groups seeking seminar venues.

Name

Erlebnisregion Südsteiermark

Legal name

Tourismusverband Südsteiermark

Website

https://suedsteiermark.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Erlebnisregion Südsteiermark is the regional tourism marketing organization (Tourismusverband) for southern Styria, Austria, operating the steiermark.com destination portal. It serves leisure and business visitors with booking, tour planning, and editorial content across wine, culinary, outdoor, and cultural tourism verticals, and serves ~17 staff servicing regional B2B operators.

Ownership category

akta.pro rank

Product category

Regional Destination Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Itinerary Management & Trip Collaboration Apps (THALAMAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Regional destination marketing
• Tourism booking platform
• Wine tourism services
• Outdoor activity routing
• Accommodation reservation system

Headquarters

HQ city

Deutschlandsberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Booking Transaction Fees: Commission revenue from facilitating accommodation bookings and experience reservations through the online booking platform. The feratel DESKLINE system processes bookings with partner hotels and service providers.
2. Accommodation Provider Commissions: Revenue share from accommodation providers listed on the platform, who pay for booking visibility and customer referrals.
3. B2B Services and Membership Fees: Service fees from regional tourism businesses through the B2B service portal, supporting local operators with marketing and booking infrastructure.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Erlebnisregion Südsteiermark operates a unified consumer-facing regional tourism portal (steiermark.com/de/Suedsteiermark) for Southern Styria, Austria, providing comprehensive vacation planning services including accommodation search and booking, activity and experience reservations via the Erlebnisshop, event listings, and informational content on wine roads, culinary offerings, hiking, cycling, culture, and excursion destinations. The portal integrates feratel DESKLINE booking software, a Tourenportal (maps.suedsteiermark.com) for outdoor route planning, and the flagship Blickwechsel-Tour combined cycling-and-hiking product featuring six stages and eleven observation towers along the wine roads.

Product overview

Erlebnisregion Südsteiermark operates a unified consumer-facing tourism portal for the Southern Styria region of Austria. The offering is structured as a single integrated platform — steiermark.com/de/Suedsteiermark — with multiple functional modules serving distinct traveler needs. Core booking capabilities are provided through the Accommodation Search & Booking module (powered by feratel DESKLINE) and the Erlebnisshop (Experience Shop) for reserving curated activities. These are supported by informational modules covering the Wein- & Themenstraßen (Wine & Theme Roads — the Südsteirische, Schilcher, and Sausaler wine roads plus the Steirische Ölspur), Kulinarik & Wein (culinary and wine discovery), Kunst & Kultur (art and cultural heritage), Aktiv in der Natur (outdoor activities including the Blickwechsel-Tour combined cycling/hiking product, hiking, cycling, and e-biking), and Veranstaltungen (events). Supporting infrastructure includes a Tourenportal (Tour Portal, linked to an external mapping platform), the Weinmobil mobility-on-demand service, a Webcams live-streaming section, and the Südsteiermark Online Guide as a digital handbook. The platform integrates external services for mapping (Google Maps, OpenStreetMap, Outdoor Active, Basemap), payment processing (Stripe, First Data Austria, Datatrans), booking management (feratel DESKLINE), video content (YouTube, Vimeo, Dailymotion), analytics and digital marketing (Google Analytics, Matomo, Facebook Pixel, TikTok Analytics, Adform, Pinterest Tag), and weather/review services (ZAMG, TrustYou). The Blickwechsel-Tour is a flagship combined cycling-and-hiking product featuring six stages and eleven panoramic lookout towers along the region's wine roads.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Search & Booking Online accommodation search and booking engine powered by feratel DESKLINE, enabling travelers to find and reserve lodging throughout the Südsteiermark region with filtering options and real-time availability.
• Erlebnisshop (Experience Shop) Online shop for booking curated vacation experiences and activities such as guided wine tours, picnic packages in vineyards, and cultural events in the Südsteiermark region.
• Tourenportal (Tour Portal) Online portal (maps.suedsteiermark.com) for discovering and planning hiking, cycling, and biking routes across the Südsteiermark region, integrated with Outdoor Active for interactive GPS-enabled maps.
• Blickwechsel-Tour A combined cycling and hiking tour product along the Südsteirische, Sausaler, and Schilcher wine roads, featuring six cycling stages and eleven scenic lookout towers, offering panoramic views and connections to local wineries, Buschenschänken, and accommodations.
• Weinmobil Südsteiermark A mobility-on-demand service (operated within the regioMOBIL system) providing transport for wine tourists, enabling visitors to travel between wineries, Buschenschänken, and excursion destinations without a private vehicle.
• Wein- & Themenstraßen (Wine & Theme Roads) Thematic tourism routes including the Südsteirische Weinstraße, Schilcher Weinstraße, Sausaler Weinstraße, and the Steirische Ölspur (pumpkin seed oil trail), covering wine-growing areas and culinary specialties of the region.
• B2B Partner Portal Online portal for regional tourism operators including accommodations, wineries, and experience providers to manage listings, access booking infrastructure, and reach visitors through the steiermark.com platform.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Steirische Tourismusmarketing GmbHcoreStrategic or Co-development PartnerParent organization managing statewide tourism marketing for all of Styria. The Südsteiermark region operates as a constituent region within the broader Steiermark tourism network, with coordinated marketing initiatives and shared digital infrastructure (steiermark.com).
• feratel Media Technologies AGcoreTechnology or IntegrationTechnology provider for the DESKLINE online booking system, which powers accommodation bookings, experience reservations, and prospectus orders for the regional tourism platform.
• Outdooractive GmbH & Co. KGcoreTechnology or IntegrationProvides integrated mapping and tour planning functionality for the tourenportal, enabling GPS-enabled route planning for cycling, hiking, and outdoor activities.
• elements.at New Media Solutions GmbHcoreTechnology or IntegrationWeb agency responsible for web concept, web design, and content management system implementation for steiermark.com and regional tourism portals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Outdooractive: Outdoor routing and tour platform integrated into Südsteiermark's Tourenportal; comparable as a thematic adjacent platform for cycling, hiking and e-bike tour discovery that competes for user attention in outdoor trip planning.
• feratel Media Technologies AG: Core technology vendor providing the DESKLINE booking and content system that powers Südsteiermark's accommodation and experience reservations; a key enabling/infrastructure peer rather than a direct competitor.

Broad incumbents

• Tirol Werbung: The much larger, federally structured tourism marketing organization for Tyrol; relevant benchmark for a scaled Austrian tourism DMO with a fully developed digital booking, content and campaign platform across outdoor, alpine and cultural tourism.
• Österreich Werbung (Austrian National Tourist Office): The national tourism board for Austria that sits above all regional DMOs including Südsteiermark; relevant as the ultimate parent-tier incumbent shaping demand, brand and digital distribution strategy for Austrian regional destinations.
• Kärnten Werbung: State tourism board for Carinthia with a comparable integrated portal combining accommodations, experiences, outdoor activities and events; representative of a broader-incumbent Austrian DMO operating similar modules.
• Salzburg Tourismus: Established Austrian regional tourism board operating a multi-module booking and content platform comparable to steiermark.com; illustrates the scaled, incumbent DMO model Südsteiermark could evolve toward within the Styria network.

Direct peers

• Donau Niederösterreich (Wachau-Nibelungengau-Kremstal): Regional tourism organization marketing the Wachau and surrounding Danube valleys; shares the wine-and-cultural-tourism positioning and integrated booking platform model that competes with Südsteiermark for international visitors.
• Burgenland Tourismus: State-level tourism organization for Burgenland; comparable Austrian wine-region DMO with a parallel focus on cycling, wine routes and culinary experiences, and similar destination-marketing digital infrastructure.
• Tourismusverband Weinviertel: Regional DMO for Austria's largest wine-growing region; highly comparable in its blend of wine tourism, cycling routes and Buschenschänken-style offerings, competing for the same Austrian wine-tourist segment.
• Tourismusverband Oststeiermark: The sister regional tourism association for Eastern Styria, operating under the same Styrian Tourism Act framework and Steirische Tourismusmarketing parent; directly comparable DMO with similar structure, scale and digital platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/suedsteiermark

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erlebnisregion Südsteiermark