Grupo Suhai

What Grupo Suhai does

Grupo Suhai is the operating entity behind Suhai, a Brazilian pop-rock solo artist and band project founded in the early 2020s and anchored by a debut studio album released in 2022. The act produces original pop-rock music that blends pop with light rock influences, delivered through a catalog of four albums ('Amor é Amor' 2022, 'Suhai - Ao Vivo' 2023 at Teatro Gazeta, 'Disco Voador' 2024, 'Ao Vivo no Planetário' 2025) plus singles and supported by a roster of approximately nine musicians with credentials spanning Midas Music, Midas Academy, Orquestra Popular Stagium, and major Brazilian acts such as Inimigos da HP, KLB, and Bruno & Marrone.

The business operates on three revenue streams: live performance fees from festivals, theaters, and private/corporate events (booked directly via WhatsApp); streaming royalties from Spotify (260K monthly listeners), YouTube, and other platforms; and one-time album and single sales. Distribution is split between global digital streaming for recorded music and a domestic Brazilian live circuit dominated by co-billings with legacy rock bands (Titãs, Paralamas do Sucesso, Jota Quest, Roupa Nova, Ira!, Biquíni, Raimundos) and appearances at major national festivals including Somos Rock 89FM, Londrina Rock, Orbital Rock Campinas, and Joy Rock. Go-to-market is event-driven, with promotional leverage from 500K+ combined social media followers and direct inbound booking via WhatsApp for enterprise clients (promoters and venues).

The company is headquartered in Brazil, operates as a private entity with no public ticker, has no disclosed funding rounds, no parent company, and no M&A activity. Production infrastructure is closely tied to the Midas Music / Midas Academy ecosystem under Rick Bonadio's direction, where several band members hold Sócio-Diretor and Diretor Artístico roles, providing studio, A&R, and talent-development leverage that would be atypical for an independent artist of this scale.

Name

Grupo Suhai

Legal name

Suhai

Website

https://suhai.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Suhai is the operating entity behind Suhai, a Brazilian pop-rock artist and band that performs original music at national festivals, theaters, and private events, monetizing through live-show fees, streaming royalties, and album sales with a Brazilian audience of 260K monthly Spotify listeners and 500K+ social followers.

Ownership category

akta.pro rank

Product category

Live Music Performance

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)

Keywords

• Live music performance
• Brazilian pop rock
• Music album production
• Concert booking services
• Music streaming distribution

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Performance Revenue: Primary revenue stream from concerts at festivals, theaters, and private events. The artist performs both solo shows and collaborative shows with other Brazilian rock artists, commanding premium booking fees for established venues and festivals.
2. Music Streaming: Revenue from Spotify, YouTube, and other digital platforms through streaming royalties. The artist has achieved significant streaming milestones with 260,000 monthly listeners on Spotify.
3. Album and Single Sales: Revenue from album releases including 'Amor é Amor' (2022 debut), 'Ao Vivo no Teatro Gazeta' (2023), 'Disco Voador' (2024), and 'Ao Vivo no Planetário' (2025).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Suhai operates as a Brazilian pop-rock musical act that produces, releases, and performs original music. The core offerings consist of studio and live albums (Amor é Amor, Suhai - Ao Vivo, Disco Voador, Ao Vivo no Planetário), released singles, and ticketed live concert performances delivered at Brazilian music festivals, theaters, and private/corporate events. The act combines original pop-rock composition with live show bookings distributed through direct WhatsApp contact, streaming platforms, and third-party ticketing.

Product overview

Suhai is a Brazilian pop-rock artist and band offering a portfolio of music products centered on the artist Suhai. The core offering consists of studio and live albums including 'Amor é Amor' (2022 debut), 'Suhai - Ao Vivo' (2023 Teatro Gazeta recording), 'Disco Voador' (2024 pop-rock album), and 'Ao Vivo no Planetário' (2025 live recording at Planetário do Ibirapuera). The portfolio also includes individual singles and live concert performances. The products are distributed through streaming platforms and ticketed live shows at major Brazilian venues and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Amor é Amor
• Suhai - Ao Vivo
• Disco Voador
• Ao Vivo no Planetário
• Singles (Acelera, Incondicional, 1000 Motivos)
• Live performance and show booking services

Quantifiable outcome

• 260,000 monthly listeners on Spotify
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered major and minor.

• Seu JorgemajorStrategic or Co-development Partner · 9 May 2026Upcoming performance with Seu Jorge, a highly respected Brazilian singer-songwriter and actor known internationally for his Portuguese-language reggae and bossa nova interpretations.
• CPM 22 and Marcelo FalcãominorStrategic or Co-development Partner · 27 February 2026Suhai performed with CPM 22 and Marcelo Falcão (ex-Oba Oba) in a collaborative concert event.
• Charles Edward FestivalminorStrategic or Co-development Partner · 7 December 2025Suhai performed with Alex Band and Rockphonic at the Charles Edward Festival, a bar and event venue hosting rock music events.
• Fábio Jr.minorStrategic or Co-development Partner · 5 December 2025Cross-genre collaborative performance with Fábio Jr., a veteran Brazilian pop/rock artist, representing artistic versatility.
• Natal Solidário Santo AndréminorStrategic or Co-development Partner · 30 November 2025Charitable Christmas solidarity event in Santo André featuring collaboration with Biquíni, supporting community social causes.
• Londrina Rock FestivalmajorStrategic or Co-development Partner · 15 November 2025Suhai performed at Londrina Rock Festival alongside Jota Quest, Frejat, Biquini, and Nando Reis, representing collaboration with major names in Brazilian rock at a significant regional festival.
• Orbital Rock CampinasmajorStrategic or Co-development Partner · 19 October 2025Suhai performed at Orbital Rock Campinas festival, a major rock music event in the Campinas region of São Paulo state.
• Samuel Rosa and Dado Villa-LobosmajorStrategic or Co-development Partner · 17 October 2025Collaborative performance with legendary Skank members Samuel Rosa and Dado Villa-Lobos, representing a high-profile artistic collaboration with Brazilian rock icons.
• IRA! and BiquínimajorStrategic or Co-development Partner · 11 October 2025Collaborative show with IRA! and Biquíni Cavadão, two respected Brazilian rock bands, at a major concert event.
• Somos Rock 89FM FestivalmajorStrategic or Co-development Partner · 27 September 2025Suhai performed at the Somos Rock festival organized by radio station 89FM, featuring alongside Raimundos, Nano Reis, IRA!, Paulo Ricardo, Pato Fu, Nenhum de Nós, Ultraje à Rigor, and Tihuana. This represents a key partnership with one of Brazil's most influential rock radio stations.
• Roupa NovamajorStrategic or Co-development Partner · 12 September 2025Suhai performed with Roupa Nova, an iconic Brazilian rock band, at multiple venues including Juventus stadium and Aramaçan, representing significant artistic collaboration.
• Titãs and Paralamas do SucessomajorStrategic or Co-development Partner · 6 September 2025Suhai performed alongside Titãs and Paralamas do Sucesso, two of Brazil's most iconic and longstanding rock bands, at a major concert event.
• Jota QuestmajorStrategic or Co-development Partner · 9 August 2025Collaborative performance with Jota Quest, one of Brazil's most successful contemporary rock/pop bands, at a theater or festival venue.
• Joy Rock FestivalmajorStrategic or Co-development Partner · 3 May 2025Suhai performed at Joy Rock Festival alongside Samuel Rosa, CPM 22, and Biquíni, a significant rock festival partnership.
• TihuanaminorStrategic or Co-development Partner · 11 April 2025Collaborative performance with Tihuana, a Brazilian ska/punk rock band, representing cross-genre artistic collaboration.
• Amigos da InclusãominorStrategic or Co-development Partner · 26 March 2025Social impact concert event supporting the 'Amigos da Inclusão' charity/inclusion initiative, demonstrating community engagement beyond commercial performances.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• CPM 22: Established Brazilian rock band with national festival presence; Suhai has co-headlined with them (CPM 22 + Marcelo Falcão, 2026). Operates at a larger scale but in the same pop-rock festival category.
• Ira!: Iconic Brazilian rock band with multi-decade catalog and recurring festival headlining slots. Direct comparator as a Brazilian rock festival headliner; Suhai has co-performed with them at major festivals.
• Tihuana: Brazilian ska/punk rock band with national festival presence. Comparable as a touring Brazilian rock act in similar venue/festival tiers; Suhai has performed alongside them.
• Biquíni Cavadão: Established Brazilian rock band frequently co-headlining with Suhai at festivals like Londrina Rock and Natal Solidário Santo André. Comparable pop-rock festival-tier positioning.

Direct peers

• Kell Smith: Brazilian pop-rock artist developed within the Midas Music/Rick Bonadio ecosystem, with similar streaming scale and mid-tier festival positioning. Direct stylistic and structural comparator to Suhai.
• Manu Gavassi: Brazilian pop/rock singer with comparable streaming reach and festival-circuit visibility; also a Midas Music production alumnus. Serves a similar demographic and booking profile as Suhai.
• Vitor Kley: Brazilian pop-rock solo artist with comparable festival-circuit presence and similar streaming scale. Overlaps with Suhai through the Midas Music production ecosystem (Fernando Prado/André Primo have produced both).
• Di Ferrero (NX Zero): Frontman of NX Zero with an active solo Brazilian pop-rock career. Comparable as a singer-frontman format on the festival circuit and overlapping audience.

Emerging players

• Jão: Brazilian pop/rock solo artist with strong streaming metrics and arena/festival presence. Comparable in genre and audience overlap, though at a larger current scale.
• Duda Beat: Brazilian pop/MPB solo artist with strong streaming metrics and festival-circuit presence. Comparable streaming-scale and demographic, with some overlap in pop-leaning rock bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@suhaimusic
• Instagraminstagram.com/suhaimusic
• LinkedInlinkedin.com/company/grupo-suhai

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Suhai