What 株式会社すき家 does

Sukiya Inc. (株式会社すき家) is a Japanese fast-food restaurant chain specializing in gyudon (beef bowls) and related donburi dishes, operating as a wholly-owned subsidiary of Zensho Holdings Co., Ltd. (TSE: 7550), one of Japan's largest restaurant conglomerates. As of March 2025, the company operates 2,621 stores — 1,969 domestic locations across all 47 Japanese prefectures and 652 international locations — making it one of Japan's 'Big Three' gyudon chains alongside Yoshinoya (吉野家) and Matsuya (松屋). Headquartered in Shinagawa, Tokyo, with eight regional branch offices covering Northern Japan, Kanto, Tokyo, Kanagawa, Chubu, Kansai, Chugoku-Shikoku, and Kyushu, Sukiya manages a vertically organized national footprint.

The core product offering centers on gyudon with multiple portion sizes (small, regular, large, super) and an extended menu that includes curry, tuna tekkadon (鉄火丼), unagi-gyu (うな牛), garlic sprout gyudon, ontamago bibimba gyudon, and seasonal limited-time items. Menu prices are all-tax-inclusive and clustered between 240 yen (冷まし汁 cold soup) and 1,280 yen (鉄火たたき丼 tuna tataki tekkadon), positioning Sukiya firmly in the value-oriented daily-meal segment. The company reaches customers through dine-in service at owned and franchised storefronts, its proprietary WEB弁当 (Web Bento) takeout platform, a mobile ordering app on iOS/Android, a Bento Dial phone-ordering line, and third-party delivery aggregator partnerships — a multi-channel stack designed to reduce dependence on any single ordering path.

Revenue mechanics are predominantly transaction-based across in-store, takeout, and delivery orders, supplemented by a recurring-style loyalty mechanic via the SukiPass prepaid discount card (200 yen purchase providing 70 yen off on gyudon, curry, unadon, and unagi-gyu items during promotional windows). Beyond core restaurant operations, Sukiya operates community programs including the キッチンカー (Kitchen Car) mobile kitchen — initially deployed after the 2011 Great East Japan Earthquake for disaster relief — and the 出張こども食堂 (Children's Cafeteria outreach) program, alongside a content platform (Sukiya Health LABO, SUKIYA RADIO) that positions the brand around health education and community connection.

Name

株式会社すき家

Legal name

株式会社すき家

Website

https://sukiya.jp

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sukiya Inc. (株式会社すき家) is a wholly-owned subsidiary of Zensho Holdings (TSE: 7550) and one of Japan's Big Three gyudon chains, operating 2,621 stores (1,969 domestic across all 47 prefectures plus 652 international) that serve affordable gyudon, curry, and donburi meals to mass-market Japanese consumers via dine-in, takeout, delivery, and mobile ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Shinagawa, Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at one of the 2,600+ restaurant locations in Japan and internationally. Customers order at the counter or table and pay in-store.
2. Takeout/Web Ordering: Revenue from takeout orders placed via the Sukiya website (WEB弁当/Takeout) or mobile app. Customers order ahead and pick up at selected locations.
3. Delivery Services: Revenue from delivery orders, including partnerships with major food delivery platforms. Orders placed through delivery services and the Sukiya ordering system.
4. SukiPass Prepaid Card: SukiPass is sold for 200 yen (tax included) and provides a 70 yen discount on eligible items during the promotional period. Customers can purchase up to 3 items per transaction with the pass.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Sukiya operates a Japanese quick-service restaurant chain specializing in gyudon (beef bowls) and related donburi dishes (tuna tekkadon, unadon, eel bowls, curry), offered across dine-in counters, takeout via web/mobile ordering, and delivery. The company sells ready-to-eat meals at transparent unit prices with multiple portion sizes (small, regular, large, super) at over 2,600 locations in Japan and abroad. It also offers a SukiPass prepaid discount card and supporting ordering services (Web Bento, Mobile App, Bento Dial, Delivery).

Product overview

すき家 (Sukiya) is a Japanese fast-food restaurant chain specializing in gyudon (beef bowls) and related donburi dishes, operated by Zensho Holdings. The core product offering centers on the signature gyudon (beef bowl) with various sizes and toppings, complemented by other donburi items including tuna (鉄火丼), eel (うな牛, うなぎ), and curry dishes. The service portfolio includes multiple ordering channels: in-store dining, takeout via Web Bento and Bento Dial phone service, delivery through partner platforms, and mobile app ordering. Value-add programs include Sukipass (discount card), the Sukiya Health LABO educational program, mobile kitchen community outreach via Kitchen Car, children's cafeteria support program, and SUKIYA RADIO content. The company operates primarily as a restaurant chain, with 1,969 domestic and 652 international stores as of March 2025, with no public API or AI-enabled product capabilities identified.

Differentiator

Problem solved

Functional benefit

Brands

• SukiPass (すきぱす): A prepaid discount card sold for 200 yen (tax-inclusive) that provides 70 yen off on selected menu items (gyudon, curry, eel rice bowls, unagi gyudon). Valid for use multiple times during the campaign period and applicable for dine-in and takeout.

Products and services

• Sukiya Gyudon Restaurant (すき家 本体)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ゼンショーグループ (Zensho Group)coreStrategic or Co-development PartnerSukiya is a subsidiary brand of ゼンショー group, one of Japan's largest restaurant conglomerates. As part of the group, Sukiya benefits from shared purchasing power, distribution networks, human resources infrastructure, and group-wide systems and standards. The parent company provides capital, real estate, and operational support across all group brands.
• ゼンショーストアサポートminorStrategic or Co-development PartnerA special subsidiary company of ゼンショー group that handles disability employment. Members from this subsidiary participate in Sukiya's children's cafeteria community events and store operations, contributing to social inclusion initiatives.
• さくらみくら (Sakura Mikura)minorStrategic or Co-development PartnerA convenience store format within the ゼンショー group. During children's cafeteria events, さくらみくら sometimes provides toy gifts and promotional items in collaboration with Sukiya community activities.
• Local Schools and Event OrganizersminorChannel Partner/ Reseller/ DistributorSukiya's kitchen car participates in local events, school activities, and community gatherings organized by various local entities. These partnerships support disaster relief efforts and community engagement activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Saizeriya: Saizeriya is a major casual Italian family restaurant chain in Japan with over 1,000 nationwide locations serving affordable meals. While offering a different cuisine, it competes with Sukiya for value-oriented family dining occasions and late-night traffic.
• McDonald's Japan: McDonald's Japan is the largest QSR chain in Japan by sales, offering burgers and broader menu at counter-service locations. It is comparable to Sukiya as a major counter-service restaurant brand serving similar value-conscious consumers across all 47 prefectures.
• Skylark Holdings: Skylark operates Japan's largest family restaurant chains (Gust, Bamiyan, Jonathan's) serving affordable sit-down meals nationwide. While its service model differs from Sukiya, it competes for the same value-conscious family and casual dining occasions.
• MOS Burger: MOS Burger is a major Japanese burger QSR chain competing in the same affordable quick-meal category as Sukiya. It offers comparable nationwide store coverage and counter-service dining, though with a Japanese-style burger focus rather than rice bowls.
• Kentucky Fried Chicken Japan: KFC Japan is a major QSR chain with extensive nationwide storefront presence and strong Japanese consumer brand recognition. It competes with Sukiya for share of quick casual dining occasions, particularly family meals and value-oriented customers.

Direct peers

• Hotto Motto: Hotto Motto is a Japanese takeaway bento and meal delivery chain also under the Zensyo Holdings umbrella. It overlaps with Sukiya on takeout, delivery, and ready-to-eat Japanese meals, illustrating how the parent group competes across multiple formats.
• Nakau: Nakau is a fast-food rice bowl and curry chain owned by Sukiya's parent Zensyo Holdings. It operates in an adjacent QSR category with overlapping target customers, illustrating the Zensyo group portfolio dynamics and direct competition with other gyudon chains.
• Matsuya Foods: Matsuya is the third member of Japan's 'Big Three' gyudon chains, operating a near-identical beef bowl quick-service restaurant format with nationwide Japan presence. Matsuya competes directly with Sukiya on menu, price points, and 24-hour operations.
• Yoshinoya Holdings: Yoshinoya is the other dominant member of Japan's 'Big Three' gyudon chains alongside Sukiya and Matsuya. Yoshinoya operates a directly comparable counter-service beef bowl restaurant model in Japan and internationally, competing head-to-head on price, speed, and menu.
• Fuji Soba: Fuji Soba is another Zensyo Holdings-owned fast-food chain specializing in soba and Japanese set meals at counter-service locations. It targets an overlapping quick-casual Japanese food customer base with Sukiya, illustrating intra-group portfolio overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• YouTubeyoutube.com/channel/UCBY8JI0A_aikDz381rw0aaA
• Facebookfacebook.com/share.php
• Instagraminstagram.com/sukiya_jp
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%81%99%E3%81%8D%E5%AE%B6

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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