What Southern University Lab School does

Southern University Laboratory School (SULS) is a K-12 laboratory school located on the historic campus of Southern University and A&M College in Baton Rouge, Louisiana. Founded circa 1920, the institution serves students from Pre-K through 12th grade in Elementary, Middle, and High School divisions, branded under the motto 'The Few, The Proud, The Lab' with the Jaguar Kitten mascot. The school operates as part of the Southern University System, a state-government entity in Louisiana, and serves both as a primary/secondary educational institution and as a laboratory school for teacher training. Leadership comprises a Director (Herman R. Brister), a Principal (Nadia W. Seals) for the physical campus, a separate Principal (Jalynn Jones) for the Southern University Laboratory Virtual School (SULVS), an Assistant Principal, and specialized Directors for Literacy/Elementary, Accountability, Athletics, and Band.

SULS offers a portfolio of academic and career-technical programs that includes dual enrollment with Southern University, Process Technology and Petroleum Technology certification tracks delivered in partnership with Southern University at Shreveport (SUSLA), a marching band program, athletics, and summer enrichment programs (UREC Academy, M.O.B. Academy, BEAP Retail Ready Course). Core technology infrastructure spans JCampus/EdGear for student information, MyMealTime.com for cafeteria payments, CashNet for tuition billing, Parchment for transcript ordering, Google Classroom/Forms/Calendar for instructional delivery, and Square for the Kitten Store uniform shop.

The school's revenue model is tuition- and fee-based, supplemented by meal program payments (full, reduced, and free tiers priced $0.30–$3.90 per meal), transaction-based document services (transcripts starting at $5.00), and a new STPFCU tuition-loan program offering 12-month financing. GTM motion is sales-led and direct-to-family, relying on admissions tours, community reputation, and the HBCU campus affiliation as primary demand drivers. Auxiliary distribution includes uniform partnerships (School Time Uniforms) and minor ancillary services. Marketing channels center on the institutional website, Instagram, a school mobile app, and email newsletters.

Name

Southern University Lab School

Legal name

Southern University Laboratory School

Website

https://sulabschool.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern University Laboratory School is a K-12 laboratory school on the campus of Southern University and A&M College in Baton Rouge, Louisiana, serving Pre-K through 12th grade students with dual enrollment, career-tech certification, and a parallel virtual school (SULVS), operated as part of the Southern University System.

Ownership category

akta.pro rank

Product category

K-12 Education

NAICS

Elementary and Secondary Schools (6111), Colleges, Universities, and Professional Schools (6113), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Laboratory / Demonstration Schools & Clinical Practice Centers (EDAHAFAN)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Virtual Labs, Remote Labs & Hands-On Practice Tools (EDAFABAH)

Keywords

• K-12 education
• Laboratory school
• College preparatory
• Dual enrollment
• HBCU education

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Tuition-based private school with varying fees by grade level. Families can pay directly or through tuition loan programs.
2. Meal Programs: Breakfast and lunch programs with full price, reduced price, and free tiers. Payments collected via MyMealTime.com.
3. Document Services: Transcript requests, diploma reprints, and other document services available for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern University Lab School provides K-12 laboratory school education (Pre-K through 12th grade) on the campus of Southern University and A&M College in Baton Rouge, Louisiana. The school offers college-preparatory academics with specialized pathways including dual enrollment, Process Technology and Petroleum Technology certification programs, a virtual school (SULVS), and various extracurricular and summer enrichment programs. Families pay tuition and fees directly, with meal programs, transcript services, and Foundation Fellowship scholarships as additional offerings.

Product overview

Southern University Laboratory School is a K-12 laboratory school located on the historic campus of Southern University and A&M College in Baton Rouge, Louisiana. The school offers a comprehensive academic program with divisions for Elementary (Pre-K through 5th grade), Middle School (6th-8th), and High School (9th-12th). The school operates specialized programs including Process Technology and Petroleum Technology (dual enrollment with Southern University Shreveport), a marching band program, and the Foundation Fellowship scholarship. Additional offerings include virtual schooling through SULVS, summer enrichment programs, document services, and uniform sales through the Kitten Store. The school motto is 'The Few, The Proud, The Lab' with the Jaguar Kitten as mascot.

Differentiator

Problem solved

Functional benefit

Brands

• Jaguar Kittens: The mascot name for Southern University Laboratory School students, reflecting school spirit and community identity.
• The Few The Proud The Lab

Products and services

• Process Technology (PTech) Program Career-focused pathway preparing students for high-demand careers in manufacturing, energy, and chemical processing industries. Students can earn Process Technology certification or an Associate's Degree through dual enrollment with Southern University at Shreveport, with classes and labs held on the Baton Rouge campus. Launched in 2023 in partnership with Southern University Shreveport.
• Petroleum Technology Program Technical program offered in partnership with Southern University Shreveport campus, hosted on the Baton Rouge campus. Prepares students for careers in the oil and gas industry and related sectors. Students can earn Petroleum Technology certification or an Associate's Degree.
• Dual Enrollment Program

Quantifiable outcome

• 11 students recognized as ACT PreACT Rising Stars (2025)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• School Time UniformscoreChannel Partner/ Reseller/ Distributor · 19 June 2026New uniform partnership for 2026-2027 school year. School Time Uniforms provides school uniforms with 10% discount in June and 15% off June 22-27 with free shipping. Located at 7745 Jefferson Highway, Baton Rouge, LA 70809.
• Southern UniversitycoreStrategic or Co-development PartnerHost institution for Southern University Lab School campus. Provides dual enrollment courses, process technology programs in partnership with Southern University at Shreveport.
• Southern University at Shreveport (SUSLA)coreStrategic or Co-development PartnerPartners with SULS for Process Technology and Petroleum Technology certification programs. Classes and labs held on Baton Rouge campus.
• UREC AcademyminorStrategic or Co-development PartnerFree summer enrichment programs including Entrepreneurship Institute and Technology & ACT Prep Institute hosted on Southern University campus.
• M.O.B. Academy (Men of Business)minorStrategic or Co-development PartnerSummer program for young men focused on entrepreneurship, financial literacy, and career readiness. Program runs June 1-30, 2026 at SULS.
• The Links, Incorporated – La Capitale (LA) ChapterminorStrategic or Co-development PartnerScholarship opportunity for graduating seniors planning to attend Southern University and A&M College. Application deadline May 8, 2026.
• Imagination LeadsminorStrategic or Co-development PartnerHBCU Summer Tour program for juniors and seniors including campus visits to Alabama and Georgia HBCUs in July 2026.
• Southern University College of BusinessminorStrategic or Co-development PartnerPartner in BEAP (Business & Entrepreneurship Advancement Program) Retail Ready Course, offering retail fundamentals and pitch competition.
• Winrock InternationalminorStrategic or Co-development PartnerPartner in BEAP Retail Ready Course program along with Southern University College of Business and EDA University Center.
• EDA University CenterminorStrategic or Co-development PartnerPartner in BEAP Retail Ready Course program offering entrepreneurship education and pitch competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Southern University and A&M College: The parent host university for the laboratory school. Comparable as the affiliated institution that enables dual enrollment, shared campus identity, and the Process Technology partnership pipeline through SUSLA.

Direct peers

• UCLA Lab School: A K-6 university laboratory school affiliated with UCLA, focused on research-based education and teacher training. Comparable as a university demonstration school operating on a tuition-based model.
• University of Chicago Laboratory Schools: A prestigious university-affiliated K-12 laboratory school founded in 1896. Comparable as a longstanding university laboratory school offering dual enrollment, selective admissions, and a strong brand-driven tuition model.
• University of Illinois Laboratory High School (Uni High): A university-affiliated laboratory high school serving grades 8-12. Comparable as a longstanding university demonstration school with selective admissions, dual enrollment, and a strong brand-driven model.
• Florida A&M University Developmental Research School (FAMU DRS): A K-12 laboratory school affiliated with Florida A&M University, an HBCU. Directly comparable as an HBCU-affiliated demonstration school with dual enrollment and college-readiness programs, serving a similar niche of HBCU-connected families.
• Florida State University School (FSUS): A K-12 laboratory school affiliated with Florida State University. Comparable as a state university laboratory school with a tuition-based model, dual enrollment offerings, and emphasis on college preparation.

Emerging players

• Howard University Middle School of Mathematics and Science: An HBCU-affiliated K-8 school in Washington, D.C. Comparable as an HBCU pipeline school with selective admissions, though it operates at a smaller grade span and serves a different region.

Regional players

• St. Joseph Academy (Baton Rouge): A private Catholic K-12 school in Baton Rouge. Comparable as a local private school alternative competing for tuition-paying families seeking faith-based or college-prep education in the same metro area.
• The Dunham School: A private K-12 school in Baton Rouge, Louisiana with a tuition-based, college-preparatory model. Comparable as a regional competitor offering similar private K-12 educational services to local families.
• Baton Rouge Magnet High School: A selective public magnet high school in Baton Rouge, Louisiana. Comparable as a regional K-12 college-prep alternative that competes for the same Baton Rouge families seeking rigorous academic options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SULSKITTENS
• Instagraminstagram.com/p/DLm-8gnxw1l
• LinkedInlinkedin.com/school/sulskittens

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern University Lab School