What SULLIVAN HOUSE INC does

Sullivan House Inc is a Virginia-incorporated nonprofit operating the Sullivan House Retirement Community, a HUD-subsidized affordable independent living community for seniors aged 62 and older located at 2033 General Booth Blvd in Virginia Beach, Virginia. The community was originally developed in two phases — Phase 1 opened in 2003 and Phase 2 in 2004 — through the combined efforts of the Catholic Diocese of Richmond under Bishop Walter F. Sullivan, a local not-for-profit Board of Directors, and the U.S. Department of Housing and Urban Development, with construction by J.R. Wills and Sons, Inc. The community offers two one-bedroom apartment configurations (a standard ~516 sq ft One Bedroom A and an accessible One Bedroom B), both with full kitchens, private bathrooms, and included utilities (electricity, water, sewer, trash, and WiFi), plus shared amenities such as community rooms, lounges, computer lab, game room, beauty/barber shop, laundry, outdoor patios, fenced dog park, and 24-hour emergency response.

The business model is a nonprofit affordable-housing structure. Revenue consists primarily of monthly residential rent, capped at 30% of each resident's adjusted income, with HUD subsidizing the balance — making the community accessible even to residents with no income. A secondary revenue stream comes from tax-deductible donations processed via PayPal and the AmazonSmile charity program, supporting special programs, resident services, and community improvements. The community is operated under management by Coordinated Services Management, Inc. (CSM Senior Living Management), which transitioned ownership in 2024 to Denise White (President) and Dave Rawlings (Executive Vice President). Go-to-market is direct-to-consumer: prospective residents reach Sullivan House via the website (sullivanhouse.org), phone (757-563-9955), email, Facebook, and on-site tours, with Virginia Relay Partner accessibility (7-1-1) for hearing-impaired prospects. The organization maintains Equal Housing Opportunity certification and a lean team of approximately 10 staff, including a Senior Manager (Claudia McDowney), Assistant Manager (Emily Futrell), Service Coordinator (Donna Doré), Maintenance Supervisor (Timothy Hunt), and Maintenance Assistant (Parker Cole).

Name

SULLIVAN HOUSE INC

Legal name

Sullivan House Retirement Community

Website

https://sullivanhouse.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sullivan House Inc is a Virginia Beach, Virginia nonprofit operating a HUD-subsidized affordable independent living community for seniors 62+ in a single-site, two-phase property managed by CSM Senior Living Management. Revenue derives from income-based residential rent (capped at 30% of adjusted income) and donations, with no enterprise customers and no technology platform.

Ownership category

akta.pro rank

Product category

Senior Independent Living

NAICS

Other Residential Care Facilities (623990)

SIC

Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

Keywords

• Senior independent living
• Affordable housing
• Retirement community
• HUD subsidized housing
• Senior apartments

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rent: Monthly rent payments from residents, with amounts based on individual income levels. HUD subsidizes each individual's rent, making housing affordable even for those with no income. Rent does not exceed 30% of adjusted income.
2. Donations: Tax-deductible donations from the public via PayPal and Amazon Smile program, supporting special programs, resident services, and community improvements. Sullivan House is a nonprofit community.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Sullivan House is a nonprofit independent senior living retirement community in Virginia Beach, Virginia, providing affordable one-bedroom apartment housing for seniors aged 62 and older. Rent is income-based (capped at 30% of adjusted income) and subsidized by HUD, making the community accessible even to residents with no income. The community provides two apartment options plus shared amenities including community room, lounges, computer lab, game room, beauty/barber shop, laundry, fenced dog park, 24-hour emergency response, and a Service Coordinator.

Product overview

Sullivan House is a nonprofit independent senior living retirement community in Virginia Beach, Virginia, providing affordable housing for seniors 62 years and older. The community offers two apartment options (One Bedroom A and One Bedroom B - Accessible), both featuring one-bedroom floor plans with full kitchens, large windows, and private bathrooms. A comprehensive set of community amenities and services supports resident wellness and lifestyle, including common areas, recreational facilities, emergency response systems, and coordination services. Rent is income-based with HUD subsidies, and utilities including electricity, water, sewer, trash removal, and WiFi are included.

Differentiator

Problem solved

Functional benefit

Products and services

• One Bedroom A Apartment
• One Bedroom B - Accessible Apartment A one-bedroom accessible apartment with a full kitchen, large windows, and a private bathroom, designed to accommodate residents with mobility needs, offered as affordable independent living for seniors 62+ in Virginia Beach.
• Community Amenities and Services A bundle of on-site amenities and services including a community room and kitchen, lounges, outdoor patios and gazebo, library, computer lab, game room, complimentary WiFi, beauty parlor/barber shop, laundry facilities, fenced dog park, 24-hour emergency response, and Service Coordinator support for senior residents.

Quantifiable outcome

• Even those with no income can afford to live at Sullivan House
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coordinated Services Management, Inc. (CSM Senior Living Management)coreStrategic or Co-development PartnerCSM Senior Living Management operates Sullivan House. Founded in 1981 by Mary Elyn and Robert McNichols, CSM provides professional management of not-for-profit senior living communities. In 2024, ownership transitioned to Denise White (President) and Dave Rawlings (Executive Vice President). CSM's mission is to improve the lives of seniors and provide access to affordable, safe housing with compassionate, high-quality care.
• U.S. Department of Housing and Urban Development (HUD)coreStrategic or Co-development PartnerHUD provides rental subsidies for eligible residents at Sullivan House. This partnership enables income-based affordable housing, allowing even those with no income to afford residence. Occupancy requires adjusted income within federally established limits for Virginia Beach.
• Amazon SmileminorGTM or Marketing PartnerSullivan House is designated as an AmazonSmile charity, allowing shoppers to support the community when purchasing on Amazon. A percentage of purchases are donated to the community.
• PayPalminorGTM or Marketing PartnerPayPal is used as a donation processing platform for tax-deductible contributions supporting special programs, resident services, and community improvements.
• Virginia Relay PartnerminorOthersVirginia Relay Partner enables hearing-impaired individuals to contact Sullivan House by dialing 7-1-1, ensuring accessibility for all prospective residents.
• Catholic Diocese of RichmondcoreStrategic or Co-development PartnerThe Catholic Diocese of Richmond, under the leadership of The Most Reverend Walter F. Sullivan, was instrumental in the combined efforts that opened Sullivan House Phases 1 (2003) and 2 (2004). The community is nondenominational and serves all persons meeting eligibility criteria regardless of religion.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Presbyterian Senior Living: Faith-based nonprofit operating senior housing across the Mid-Atlantic (PA, MD, VA). Comparable to Sullivan House in its nonprofit, values-driven model and its presence in the same Mid-Atlantic senior housing market.
• The Kendal Corporation: Nonprofit organization providing retirement living communities grounded in faith-based values. Operates mission-driven senior living on a similar nonprofit, community-oversight model to Sullivan House.
• Volunteers of America: National nonprofit with senior housing programs including HUD-subsidized independent living communities. Comparable in nonprofit mission, low-income senior resident profile, and federal-subsidy-driven operating model to Sullivan House.
• National Church Residences: National nonprofit provider of affordable senior housing and services, including HUD-subsidized independent living. Operates a large faith-rooted portfolio across multiple states with a mission and resident profile directly analogous to Sullivan House.

Regional players

• Commonwealth Senior Living: Virginia-headquartered senior living operator with multiple communities across the state offering independent living, assisted living, and memory care. The closest geographic peer competing for the same Virginia-based senior demographic.
• Riverside Health System: Integrated Virginia-based health system offering senior living, rehabilitation, and home health services. Operates in the same Virginia market as Sullivan House and serves an overlapping senior demographic with a broader continuum of services.

Broad incumbents

• Sunrise Senior Living: National senior living operator with hundreds of communities offering assisted living, memory care, and independent living. A broad market-rate incumbent serving the same senior demographic as Sullivan House but in a higher price tier.
• Atria Senior Living: Major national senior living operator with a large portfolio of independent living, assisted living, and memory care communities. Represents a market-rate incumbent competing for the same senior demographic in adjacent price tiers.
• Brookdale Senior Living: Largest senior living operator in the United States, operating a national portfolio of independent living, assisted living, memory care, and skilled nursing. Provides a broad market-rate comparison point for the small-scale, nonprofit, HUD-subsidized Sullivan House model.
• Erickson Senior Living: Large national operator of continuing care retirement communities (CCRCs) with multiple campuses. A broad incumbent in senior living that, unlike Sullivan House, offers a full continuum of care (independent through skilled nursing) on each campus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sullivanhousevb
• LinkedInlinkedin.com/company/sullivan-house-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SULLIVAN HOUSE INC