Sundae Capital Advisors Private Limited

What Sundae Capital Advisors Private Limited does

Sundae Capital Advisors Private Limited is a Delhi-incorporated, privately held boutique merchant bank founded in 2016 (CIN: U65990DL2016PTC305412) that delivers investment banking and valuation services to Indian corporate entities, SMEs, and enterprises. Its service surface spans four pillars: Capital Markets (IPOs, Rights Issues, Follow-on Offerings, Institutional Placements, Buybacks, Open Offers, Delisting, Private Placement), Stock Incentive Plans (ESOPs, RSUs, SARs), Valuation Services for securities and financial assets, and Corporate Advisory (buy-side/sell-side advisory, PE syndication, scheme-of-arrangement and restructuring). The firm is registered with SEBI as a Category I Merchant Banker (INM000012494) and with the IBBI as a Registered Valuer for Securities or Financial Assets (IBBI/RV-E/03/2021/136), and publicly positions itself as the first entity in India to hold both registrations — a configuration that allows securities-related valuation mandates to be executed under a single regulated roof. It is a founder/promoter-owned entity led by NitiN Somani (FCS, CFA, RV-SFA) and Radhika Somani (CA), with Sourabh Garg (FCA, RV-SFA) heading the valuation practice and partners Arvind Mohta and Govind Biyani contributing advisory capacity.

The firm's go-to-market is enterprise field sales — direct, relationship-driven engagement with issuers rather than campaign-based marketing — and it monetizes through transaction fees on capital markets mandates plus professional-services fees on valuation and corporate advisory engagements. Pricing is quote-based and not publicly disclosed. It serves clients across diverse issuer categories including SME IPOs (MV Electrosystems, Quadrant Future Tek, Nukleus Office Solutions), financial services NCD issuances (U GRO Capital, InCred Financial Services, India Shelter Finance), and consumer-sector rights issues (Thangamayil Jewellery). Geographically, it operates from three offices — New Delhi (headquarters at Dwarka), Mumbai (Andheri East), and Bengaluru (Basavanagudi) — covering North, West, and South India. No proprietary technology platform, AI tooling, or app product is disclosed; execution is human-led by a team of qualified professionals.

Commercially, Sundae Capital sits in the niche of mid-market and SME merchant banking where its dual regulatory registration is the principal differentiator against single-license competitors. No external institutional investors, PE/VC backing, parent company, or M&A activity are identified; the firm is wholly promoter-driven and self-funded, with offices rather than subsidiaries. Recent strategic emphasis includes building out an Investor Grievance redressal mechanism, an Investor Charter, a CSR section, and a public Offer Documents repository — infrastructure consistent with a firm preparing to scale issuer-facing volume within India's regulated capital markets ecosystem rather than pivot into new business models.

Name

Sundae Capital Advisors Private Limited

Legal name

Sundae Capital Advisors Private Limited

Website

https://sundaecapital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundae Capital Advisors Private Limited is a SEBI Category I Merchant Banker and IBBI Registered Valuer that delivers IPO, rights issue, debt issuance, ESOP, and M&A advisory plus securities valuation services to Indian corporates, SMEs, and enterprises.

Ownership category

akta.pro rank

Product category

Merchant Banking / Investment Banking

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Equity-Linked Liability Management (Buybacks/Tender Offers/Exchange Offers) (FSACAAAL)

Keywords

• Merchant banking services
• Capital markets advisory
• Securities valuation
• Corporate financial advisory
• IPO advisory services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Merchant Banking Services: Fee-based advisory services for capital markets transactions including IPOs, rights issues, buybacks, open offers, delisting, and M&A. Revenue generated through transaction fees and advisory mandates.
2. Valuation Practice: Valuation services for securities and financial assets. Being registered with both SEBI (as Category I Merchant Banker) and IBBI (as Registered Valuer), they provide valuation services for various regulatory requirements including under SEBI regulations, FEMA, and Income Tax Act.
3. Corporate Advisory: Transaction advisory services for scheme of arrangements and restructuring, general corporate advisory, and private equity syndication for buy-side or sell-side transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sundae Capital Advisors Private Limited is a SEBI-registered Category I Merchant Banker and IBBI-registered Valuer (Securities or Financial Assets) providing investment banking and advisory services to corporate entities, SMEs, and enterprises. Its offerings span capital markets transactions (IPOs, rights issues, buybacks, open offers, delisting, private placements, debt public issues), securities and financial asset valuation, M&A and corporate advisory, and stock incentive plan structuring. As the first Indian entity with dual SEBI and IBBI registration, it provides end-to-end securities valuation and merchant banking mandates under one roof.

Product overview

Sundae Capital offers a unified merchant banking and valuation platform providing investment banking services to corporate entities. The core offerings consist of Capital Markets (equity and debt capital market services including IPOs, Rights Issues, Buybacks, Open Offers, Delisting, and Private Placement), Stock Incentive Plans (ESOPs, RSUs, SARs advisory), Valuation Services (securities and financial assets valuation via dual SEBI-IBBI registration), and Corporate Advisory (transaction advisory, PE syndication, restructuring). All services are delivered by a team of finance professionals combining merchant banking expertise with registered valuer capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Markets Advisory Merchant banking services for accessing equity and debt capital markets, including IPOs, Rights Issues, Institutional Placements, Buybacks, Open Offers, Delisting, Private Placement, and capital restructuring. Targeted at corporate issuers and SMEs seeking to raise capital or execute corporate actions in Indian public markets.
• Stock Incentive Plans Advisory Advisory services for structuring employee stock incentive plans including ESOPs, Employee Share Purchase Plans, Restricted Stock Units (RSUs), and Stock Appreciation Rights (SARs) to align employee ownership with corporate objectives. Targeted at corporate clients designing or revising employee incentive frameworks.
• Valuation Services Independent valuation of securities and financial assets, conducted under dual SEBI Merchant Banker and IBBI Registered Valuer (Securities or Financial Assets) registrations. Covers regulatory valuations under SEBI regulations, FEMA, and Income Tax Act. Targeted at listed and unlisted companies requiring regulator-grade securities valuations and fairness opinions.
• Corporate Advisory General corporate advisory including buy-side and sell-side advisory for private and unlisted public companies, private equity syndication, and transaction advisory for scheme of arrangements and restructuring. Targeted at corporates and private equity participants on M&A and restructuring transactions.
• Corporate Advisory and Transaction Services Transaction advisory services covering structuring, taxation, accounting advisory, and document drafting for corporate transactions. Targeted at corporate clients executing mergers, acquisitions, and other corporate actions.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Axis Capital: SEBI-registered merchant banker and part of the Axis Bank group, active in IPOs, follow-on offerings, and M&A advisory. Directly comparable to Sundae in service mix, serving similar SME and mid-market issuers across India.
• Kotak Mahindra Capital Company: Leading Indian investment bank and SEBI-registered merchant banker handling IPOs, rights issues, buybacks, and M&A. Directly comparable to Sundae's core ECM offering, with substantially larger deal-size capacity and institutional syndication reach.
• JM Financial: Diversified Indian financial group with a strong investment banking division handling IPOs, rights issues, and structured finance. Comparable to Sundae on merchant banking and valuation-adjacent activities, but operating with a much broader financial services platform.
• ICICI Securities: One of India's largest full-service investment banks and a SEBI Cat I Merchant Banker offering IPO advisory, M&A, and ECM services. Highly comparable business model to Sundae Capital's merchant banking practice, but at significantly greater scale and with broader product coverage including retail broking and wealth management.
• SBI Capital Markets: SEBI-registered merchant banker and the investment banking arm of State Bank of India. Comparable to Sundae in merchant banking scope (IPO advisory, rights issues, project finance), with notably deeper balance-sheet-backed capabilities.

Direct peers

• Centrum Capital: Indian financial services group with an investment banking arm handling IPOs, advisory, and PE syndication. Comparable service mix to Sundae's merchant banking and corporate advisory offerings, at a similar mid-market scale.
• Singhi Advisors: Boutique Indian investment bank specializing in M&A advisory and ECM transactions. Comparable boutique-scale positioning to Sundae with similar mid-market deal focus and relationship-driven origination model.
• Motilal Oswal Investment Banking: Mid-to-large Indian investment bank offering ECM, M&A advisory, and equity capital markets services. Closely comparable to Sundae on mid-market IPO and advisory mandates, with stronger distribution via its retail broking franchise.
• Anand Rathi Advisors: Indian advisory firm offering IPO advisory, M&A, PE syndication, and corporate finance. Comparable boutique-like positioning to Sundae, serving similar mid-market and SME issuer clients across India.
• Keynote Financial Services: Smaller Indian merchant banker and SEBI-registered entity focused on SME IPOs and mid-market ECM mandates. Closely comparable scale and client segment to Sundae Capital, including exposure to small-cap IPO and rights issue advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sundae-capital-advisors-private-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundae Capital Advisors Private Limited