Sundara Inn & Spa

What Sundara Inn & Spa does

Sundara Inn & Spa, operating as Sundara Spa, LLC, is an adult-only (18+) destination spa resort on an 80-acre property at 920 Canyon Road in Wisconsin Dells, Wisconsin. The company was founded in 2003 and employs 43 people, operating the resort through a direct-to-consumer model with no third-party distribution partners. Its offerings combine overnight accommodations (suites and villas such as the Vanya Reserve and Woodland Retreat options), a comprehensive spa menu across facials, massages, cryotherapy, energy and scalp therapies, body and bath treatments, prenatal services, and nail care, plus hydrothermal water amenities centered on the Cambrian Oasis sanctuary and an outdoor infinity pool. On-site amenities include Nava Restaurant with chef-prepared organic cuisine, daily wellness programming (yoga, meditation, guided hikes, cooking demonstrations), a fitness studio, a 2.5-mile private hiking trail, and the adjacent 18-hole Wild Rock Golf Club championship course built around a former quarry.

Sundara monetizes through six primary revenue streams: overnight accommodations (with a one-night deposit required and minimum length-of-stay rules on weekends and holidays), individual spa services and treatments (carrying a mandatory 20% service charge), food and beverage at Nava Restaurant (also with a 20% service charge), retail through the Sundara Signature boutique (skin, body, hair care, apparel, and luxury bedding with no returns accepted), the Wellness Passport annual membership program offering amenity passes and service vouchers valid Monday through Thursday, and golf bookings at Wild Rock. Day guests access the property by paying a $45 plus tax day usage fee plus a minimum of two spa services on Saturdays, Sundays, and peak dates. The company has built sustained brand equity through consecutive Condé Nast Traveler, USA Today, Travel + Leisure, Oprah Daily, and Forbes recognition, and positions itself on adult-only tranquility, eco-conscious operations, organic locally-sourced cuisine, and a proprietary Purifying Bath Ritual using Cambrian sand excavated on-site.

Name

Sundara Inn & Spa

Legal name

Sundara Spa, LLC

Website

https://sundaraspa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundara Inn & Spa is an adult-only destination spa resort on 80 acres in Wisconsin Dells, Wisconsin, offering luxury overnight accommodations, spa treatments, on-site dining at Nava Restaurant, hydrothermal water amenities, and an adjoining championship golf course to wellness-focused leisure travelers in the U.S.

Ownership category

akta.pro rank

Product category

Destination Spa Resort

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Luxury Wellness & Spa Resorts (THAGACAG), Wellness & Spa All-Inclusive Resorts (THAGAKAE), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Destination spa resort
• Luxury spa treatments
• Wellness retreat accommodations
• Hydrothermal water amenities
• Organic wellness cuisine

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Overnight Accommodations: Revenue from suite, villa, and room bookings for overnight guests. Rates vary by accommodation type and season, with holiday rates applicable. A deposit equivalent to one night's stay is required at reservation. Minimum length-of-stay requirements apply to most weekends and holidays.
2. Spa Services and Treatments: Revenue from individual spa treatments including massages, facials, body treatments, hydrotherapy, energy therapies, bath treatments, nail services, and specialty treatments like Cryo and salt therapy. A mandatory 20% service charge is added to all spa services. Day guests pay a usage fee plus minimum service requirements.
3. Food and Beverage (Nava Restaurant): Revenue from on-site dining at Nava Restaurant, featuring chef-prepared cuisine for breakfast, lunch, and dinner. A mandatory 20% service charge is added to food and beverage purchases. Dining available for both day and overnight guests.
4. Retail Products (Spa Boutique): Revenue from sale of Sundara signature skin, body, and hair care products, apparel, gifts, and luxury bedding including robes, featherbeds, comforters, and pillows. All sales are final with no returns accepted.
5. Wellness Passport Membership: Membership program offering amenity passes and spa service vouchers for recurring visitors. Wellness passports are valid Monday through Thursday and expire annually.
6. Golf (Wild Rock Golf Club): Revenue from the adjoining 18-hole championship golf course, built around a former quarry. Tee times available through front desk reservations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sundara Inn & Spa operates an adult-only destination spa resort on an 80-acre property in Wisconsin Dells, Wisconsin. The company sells overnight accommodations in suites and villas, an extensive menu of spa treatments (facials, massages, cryotherapy, energy therapies, body treatments, bath treatments, nail services, salt therapy, and prenatal services), hydrothermal water amenities, daily wellness activities, on-site dining at Nava Restaurant, and a signature retail boutique. Day guests may access amenities with reserved spa services, and recurring visitors may purchase a Wellness Passport membership.

Product overview

Sundara Inn & Spa is a destination spa resort offering an integrated wellness experience combining spa treatments, luxury accommodations, fine dining, and fitness amenities across an 80-acre property in Wisconsin Dells. The core offerings include over a dozen spa treatment categories (facials, massages, cryotherapy, body treatments), overnight accommodations (suites and villas), on-site dining at Nava restaurant, thermal water amenities (infinity pool, hot soaks, Cambrian Oasis), and daily wellness activities. The resort also features an adjacent 18-hole championship golf course (Wild Rock Golf Club), a signature product boutique, and a Wellness Passport membership program for repeat visitors. The spa operates with a 40,000 square foot facility expansion dedicated to well-being, and day guests can purchase amenity access passes ($45/day) when booking spa services.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa Treatments A comprehensive range of spa services including rejuvenating facials, relaxing massages, cryotherapy treatments, energy therapies, body treatments, scalp therapies, bath treatments, prenatal/mother-to-be services, nail services, and salt treatment therapy for adult guests seeking wellness and relaxation.
• Overnight Accommodations (Suites and Villas) Luxury overnight accommodations including suites and private villas with fireplaces, featuring the Vanya Reserve and woodland retreat options for overnight guests, with seasonal and holiday pricing and minimum length-of-stay requirements.
• Day Usage Amenity Access Day spa experience with a $45 day usage fee plus tax granting access to thermal pools, purifying bath ritual, relaxation rooms, fitness studio, wellness activities, and spa amenities for guests who have reserved spa services, with minimum 2 services required on Saturdays, Sundays, and peak dates.
• Nava Restaurant Full-service on-site restaurant offering chef-prepared cuisine for breakfast, lunch, and dinner, featuring organic cuisine with a sophisticated wine list and specialty drink offerings, available to both day and overnight guests with a mandatory 20% service charge.
• Wellness Activities Daily wellness programming including guided meditation, water yoga, yoga, cooking demonstrations, smoothie classes, mixology, guided hikes, and seasonal activities, included for overnight guests and available with day access.
• Wild Rock Golf Club

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dells Mobility ScootersminorOthersRecommended third-party mobility equipment rental provider for guests with mobility needs. Provides premium mobility solutions including scooters and wheelchairs with convenient delivery and pickup service to Wisconsin Dells visitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cal-a-Vie Health Spa: Adult-only destination spa in Vista, California offering overnight suites, comprehensive spa and wellness programming, and fitness facilities. Comparable boutique luxury spa resort with a similar small-scale, high-touch service model.
• The Lodge at Woodloch: Adult-only destination spa resort in Hawley, Pennsylvania offering overnight accommodations, extensive spa treatments, hydrotherapy facilities, and wellness programming. Closest U.S. peer in terms of adult-only positioning, hydrotherapy-led product, and Northeast/Midwest drive-market clientele.
• Mii amo (Enchantment Resort): Adult-only destination spa within Enchantment Resort in Sedona, Arizona offering immersive wellness retreats, spa treatments, and Native American–inspired programming. Comparable boutique destination spa with similar adult-only, immersive-wellness positioning.
• Lake Austin Spa Resort: Adult-only destination spa resort in Austin, Texas offering overnight accommodations, spa treatments, wellness programming, and healthy cuisine on a lakefront property. Highly comparable single-location destination spa with similar pricing model and target customer.
• Castle Hot Springs: Boutique wellness resort in Morristown, Arizona offering spa services, hot mineral springs, and farm-to-table dining in an adult-oriented natural setting. Comparable high-end, location-anchored destination resort with signature on-site wellness features.
• Red Mountain Resort: Adult-focused destination spa resort in Ivins, Utah offering all-inclusive wellness packages with daily spa treatments, fitness classes, healthy cuisine, and outdoor activities. Comparable single-property wellness resort with similar bundling and adult-only positioning.

Emerging players

• CIVANA Wellness Resort: Wellness-focused resort in Carefree, Arizona offering daily wellness programming, spa treatments, healthy dining, and fitness facilities with a more accessible price point. Emerging competitor in the experiential-wellness category targeting a similar but slightly broader demographic.

Broad incumbents

• Canyon Ranch: Pioneering destination spa and wellness brand with multiple U.S. properties (Lenox, MA and Tucson, AZ) offering integrated spa, fitness, nutrition, and medical-wellness programming. Broader incumbent in the destination spa category, but with a wider portfolio and more clinical wellness orientation.
• Miraval Resorts: Multi-property destination spa and wellness resort operator (Arizona, Texas, Berkshires) offering experiences that combine spa, mindfulness, fitness, and culinary programming. Larger incumbent with similar experiential-wellness positioning and broader geographic footprint.
• Boulders Resort & Spa: Large luxury resort in Carefree, Arizona featuring a destination spa, golf courses, multiple dining venues, and villa accommodations. Broader incumbent with overlapping spa and wellness offerings but operating at a larger, more resort-scale footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sundara-inn-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundara Inn & Spa