What Sundo Homecare GmbH does

Sundo Homecare GmbH is a privately held German wholesale distributor founded in 2011 and headquartered in Isernhagen, Lower Saxony. The company operates as a Großhandelspartner (wholesale partner) for the Sanitätsfachhandel — specialist medical supply retailers that resell to end consumers such as seniors and physically disabled individuals. It distributes a catalog of approximately 900 articles across 300+ pages spanning eight product categories: daily living aids (Im Alltag), body care and hygiene (Körperpflege und Hygiene), sports and fitness (Sport und Fitness), bath and toilet aids (Bad und WC), technical aids (Technische Hilfen), seating and lying (Sitzen und Liegen), and mobility aids (Mobilität), with the recent addition of Mobilis electric mobility scooters.

The company's underlying technology stack is a standard WordPress-based website that hosts downloadable PDF catalogs and an online 3D flipbook version of the catalog, supplemented by social media profiles on Facebook, XING, and LinkedIn. No proprietary software, APIs, AI/ML capabilities, mobile applications, or third-party platform integrations are disclosed. Catalog refreshes follow roughly a two-year cadence, with Katalog 2023/24 released in March 2023 and Katalog 2025/26 released in October 2024. The 2024 catalog also marked the introduction of a new partner brand (Mobilis) for powered mobility products.

The business model is B2B wholesale distribution of physical homecare, rehabilitation, and mobility products sold to specialist medical retailers across Germany, with a stated push to expand the customer base internationally. Pricing is not publicly disclosed; customers request catalogs and quotes through the contact form, and the company positions itself on an attractive price-performance ratio and reliable nationwide delivery. The company has six employees, two managing directors (Oliver Heß and Stephan Heß), no subsidiaries, no disclosed funding, and no parent company.

Name

Sundo Homecare GmbH

Legal name

Sundo Homecare GmbH

Website

https://sundo-homecare.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundo Homecare GmbH is a German wholesale distributor based in Isernhagen that supplies approximately 900 homecare, mobility, and rehabilitation articles to specialist medical supply retailers across Germany and expanding internationally.

Ownership category

akta.pro rank

Product category

Medical Supply Wholesale Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supply wholesale
• Homecare products distribution
• Mobility aids wholesale
• Rehabilitation equipment distribution
• Daily living aids wholesale

Headquarters

HQ city

Isernhagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Wholesale Distribution of Medical/Healthcare Aids: Sundo Homecare generates revenue through wholesale distribution of homecare, rehabilitation, and mobility products to specialist medical supply retailers (Sanitätsfachhandel) across Germany. The company sells products across multiple categories including daily living aids, personal care, mobility equipment, bathroom safety, and therapeutic devices. Revenue is generated through product sales with attractive pricing and reliable delivery service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sundo Homecare GmbH operates as a wholesale distributor (Großhandelspartner) for the German medical supply specialty retail trade (Sanitätsfachhandel). The company provides approximately 900 articles across seven product categories including daily living aids, body care and hygiene, sports and fitness, bath and toilet aids, technical aids, seating and lying products, and mobility aids. Sales are conducted through physical (300+ page) and digital (PDF and 3D flipbook) catalogs, with reliable nationwide delivery across Germany.

Product overview

Sundo Homecare GmbH is a wholesale partner for the Sanitätsfachhandel (German medical supply specialty retail), offering a comprehensive catalog of approximately 900 articles across nine product categories. The portfolio spans daily living aids (Im Alltag), body care and hygiene products (Körperpflege und Hygiene), sports and fitness equipment (Sport und Fitness), bath and toilet aids (Bad und WC), technical assistance devices (Technische Hilfen), seating and positioning products (Sitzen und Liegen), and mobility aids (Mobilität). The core product offering is delivered through their physical and digital product catalogs (Sundo Katalog 2025/26), which serve as the primary sales tool for daily consultation and sales conversations. Recent additions include Mobilis electric mobility scooters, introduced as a new partner brand in their latest catalog, expanding their mobility category with powered solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sundo Katalog 2025/26 (Wholesale Catalog 2025/26) A comprehensive B2B wholesale catalog of approximately 900 homecare, mobility, rehabilitation, and daily living aid articles across seven product categories. Distributed to specialist medical supply retailers (Sanitätsfachhandel) in Germany for resale to elderly and disabled end customers. Available in print (300+ pages) and digital formats (PDF download and online 3D flipbook).
• Mobilis Elektromobile (Mobilis Electric Mobility Scooters) Electric mobility scooters distributed under the Mobilis partner brand, marketed through Sundo's wholesale catalog as a new product line emphasizing comfortable powered mobility. Targeted at specialist medical supply retailers serving end customers with mobility limitations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MobilisminorChannel Partner/ Reseller/ Distributor · 1 October 2024Mobilis is a new partner introduced in the 2025/26 catalog, offering electric mobility scooters (Elektromobile). This partnership expands Sundo's product portfolio in the mobility category, providing customers with comfortable mobility solutions. The partnership represents a product line addition rather than a strategic alliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reha-Team Medizin-Technik: German specialist retailer and wholesaler of DME, rehabilitation, and homecare aids serving Sanitätsfachhandel-like customers. Closest direct competitor in the same niche B2B distribution channel Sundo operates in.
• PARAM GmbH: German wholesale distributor of medical and homecare products to specialist medical supply retailers (Sanitätsfachhandel). Direct channel peer with similar customer base and product categories to Sundo.

Broad incumbents

• Ottobock: Global German leader in prosthetics, orthotics, wheelchairs, and DME products with direct sales to medical supply retailers. Significantly larger scale but operates in the same product categories (mobility, rehabilitation aids) Sundo distributes.
• Meyra Group: German manufacturer and distributor of mobility aids, wheelchairs, and rehabilitation equipment supplying medical retail trade. Sells through the same Sanitätsfachhandel channel with overlapping mobility and daily living product categories.
• Invacare: Global DME and homecare manufacturer (mobility, bath safety, daily living aids) distributing through European medical retail trade. Directly overlaps with the bulk of Sundo's product catalog.
• Stiegelmeyer Group: German manufacturer of hospital beds, care beds, and mobility furniture for care and homecare markets, distributed via medical supply retailers. Adjacent competitor in the sitting/lying and mobility product categories Sundo distributes.
• Drive DeVilbiss Healthcare: Global DME manufacturer (rollators, walking aids, bathroom safety) with German distribution serving medical supply retailers. Competes in many of the same product categories Sundo distributes.
• Sunrise Medical: Global manufacturer of mobility products (wheelchairs, rollators, walking aids) selling through German medical supply trade. Overlaps with Sundo's mobility category and competes for Sanitätsfachhandel shelf space.
• Mediq: Pan-European medical supply wholesaler and homecare provider serving hospitals, pharmacies, and patients across multiple countries. Much larger scale but offers overlapping DME/home health distribution to similar end customers.

Emerging players

• Berollka-Active Rollstuhltechnik: German specialist in active wheelchairs and mobility aids distributing to medical supply retailers in Germany. Smaller niche player with partial overlap on Sundo's mobility product category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Sundo-Homecare-GmbH-214152291935054
• LinkedInlinkedin.com/company/sundo-homecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundo Homecare GmbH