Sunnanå Development

What Sunnanå Development does

Sunnanå Utveckling AB is a Skellefteå-based organizational development consultancy founded circa 1984, originating from the Sunnanå Sportklubb football association. The firm (~6 people, including 5 pedagogical staff and 2 mentor-founders) delivers bespoke assignments in leadership development, team building, values and culture work, employee surveys, coaching, employee days, and lectures, using its proprietary Sunnanå Model — a methodology built on Structure, Methodology, and Behaviour frameworks. Clients are primarily regional mid-market companies and public-sector organizations in Norrland, Sweden, with engagements delivered both in-person and remotely.

The company's technology stack is minimal: a WordPress website (sunnana.com) serves as the primary digital presence, and a small online book shop sells authored works by founders and team members. There is no proprietary software platform, no API, and no AI/ML capabilities. Revenue comes almost entirely from fee-for-service consulting engagements, with quotes provided on direct client contact; the book shop is a marginal secondary stream (SEK 100–238 per book).

Go-to-market is sales-led and relationship-based, relying on direct outreach, referrals, and word-of-mouth within the Skellefteå/Norrland region. The company is founder-owned (no external capital, no parent company), with Göran Eklund and Ulf Hallberg now serving as mentors to the active pedagogical team. Repeat engagements (notably with Skellefteå Snickericentral across 2015–2021) and a broad network of collaboration partners (Granges, Skellefteå Kommun, YIT, ABF, SISU Idrottsutbildarna) indicate durable, embedded local relationships.

Name

Sunnanå Development

Legal name

Sunnanå Utveckling AB

Website

https://sunnana.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunnanå Utveckling AB is a six-person Swedish organizational development consultancy in Skellefteå that delivers bespoke leadership, team, culture, and coaching assignments to regional companies and public-sector organizations using its proprietary Sunnanå Model.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), Corporate & Leadership Development (BPACANAA)

Keywords

• Organizational development
• Leadership development
• Team building
• Employee surveys
• Management consulting

Headquarters

HQ city

Skellefteå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Consulting & Professional Services: Revenue is generated through bespoke organisational development assignments, including leadership development, team building, employee surveys, coaching sessions, facilitation, and organisational change processes. Services are tailored per client and delivered both in-person and remotely.
2. Book Sales: The company operates a small online shop selling books authored by founders and team members on topics of development, co-creation, leadership, and learning. Books are priced between SEK 100–238 and ordered via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Sunnanå Development delivers bespoke organizational development consulting grounded in the proprietary Sunnanå Model. Services include organizational development, values and culture work, leadership group development, teamwork training, employee days, coaching conversations, employee surveys, and lectures. Assignments are co-created with each client, delivered in-person across the Norrland/Skellefteå region and remotely elsewhere, and supported by a small online bookshop selling authored books on development and co-creation.

Product overview

Sunnanå Utveckling is a consulting and pedagogy company offering a portfolio of organizational development services built around their core methodology, Sunnanå-modellen. Their service offerings span organizational development, values and culture work, leadership development, teamwork training, employee days, coaching conversations, employee surveys, and lectures. They operate a bookstore selling books on development and co-creation authored by their founders and team members. The company emphasizes a co-creative (medskapande) approach, development competence, trust-building, and dialogue as foundational concepts delivered through customized client assignments.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisationsutveckling (Organizational Development) Change facilitation and co-creation to achieve organizational effects or desired transitions, working simultaneously on Structure, Methodology, and Behaviour. Target buyer: organizations and enterprises.
• Värdegrund och kultur (Values and Culture) Helps organizations create and anchor values and visions, training employees to maintain the value base in daily work and clarifying what it means in everyday operations. Target buyer: organizations and enterprises.
• Ledning (Leadership) Process-oriented leadership group development using a working method applicable in daily life, strengthening teamwork and the ability to function as a leadership group based on the group's mission and organization's values. Target buyer: organizations and enterprises.
• Lagarbete (Teamwork) Training the ability to collaborate, learn, develop, and change. Focuses on how individuals can contribute to themselves and others performing well, thriving, and succeeding together. Target buyer: organizations and enterprises.
• Medarbetardagar (Employee Days) Customized events to create stronger team cohesion, energy, and forward focus through dialogues with everyday relevance covering important questions affecting both work and private life. Target buyer: organizations and enterprises.
• Coachingsamtal (Coaching Conversations) One-on-one coaching for leaders using questions, active listening, feedback, and challenges to support more conscious choices, new solutions, and perspectives to achieve goals. Target buyer: leaders in organizations.
• Medarbetarenkät (Employee Survey)

Quantifiable outcome

• Organisations report improved wellbeing, satisfaction, development, and performance among individuals and teams
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• GrangesminorOthersListed as a collaboration partner on the Sunnanå Development website. Granges is a materials technology company. Nature of partnership not detailed beyond co-branding.
• Skellefteå KommunminorOthersListed as a collaboration partner. The municipal government of Skellefteå appears as a partner, potentially related to public sector service delivery.
• Selbergs EntreprenadminorOthersListed as a collaboration partner. Also appears as a client case study for employee development with 130 employees.
• YITminorOthersListed as a collaboration partner. YIT is a Nordic construction and development company.
• ABFminorOthersListed as a collaboration partner. ABF (Arbetarnas Bildningsförbund) is a Swedish adult education organisation.
• Barncancerfonden NorraminorOthersListed as a collaboration partner. Northern branch of the Swedish Childhood Cancer Fund.
• SISU IdrottsutbildarnaminorOthersListed as a collaboration partner. SISU Idrottsutbildarna is a Swedish sports educational organisation.
• LäsliganminorOthersListed as a collaboration partner. Läsligan is a reading initiative by Skellefteå Municipality libraries.
• Team TUSSminorOthersListed as a collaboration partner. A sports team/organisation in Skellefteå.
• Sunnanå SKminorOthersListed as a collaboration partner. Sunnanå Sports Club is the original founding organisation of Sunnanå Development — the company's origins, ideas, community engagement, and sporting success form the foundation of its methodology.
• FrijominorOthersListed as a collaboration partner. A company in the Skellefteå region.
• InfralogistikminorOthersListed as a collaboration partner. A logistics/infrastructure company.
• Urbaniseringen (Träbranschen Norr)minorOthersListed as a collaboration partner. An urbanisation project run by the wood industry in northern Sweden.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bain & Company: Global management consulting firm with established organizational, change management and leadership practices. Comparable at the broad OD/leadership category level but operates as a generalist strategy consultancy rather than a focused pedagogy firm like Sunnanå.
• Egon Zehnder: Global executive search and leadership advisory firm with deep leadership assessment, team effectiveness and culture work practices. Adjacent to Sunnanå's leadership and team coaching offerings, but positioned at the executive/board end of the market.

Regional players

• Implement Consulting Group: Nordic-headquartered management consulting firm with strong Scandinavian footprint and practices spanning organizational transformation, change management and leadership. Comparable to Sunnanå's OD/leadership offering within the same Nordic geography but with broader scale and project breadth.
• Mercuri Urval: Nordic-origin executive search and leadership advisory firm with practices in talent assessment, leadership development and organizational consulting. Comparable to Sunnanå within the Nordic leadership and organizational consulting space, with deeper enterprise client reach.

Direct peers

• Korn Ferry: Global organizational consulting firm with deep leadership development, talent management and organizational effectiveness practices. Directly comparable to Sunnanå's leadership, teamwork and engagement offerings, but at vastly greater scale and geographic reach.
• Centre for Creative Leadership (CCL): Research-driven leadership development provider offering open-enrollment programs, custom engagements and executive coaching. Comparable to Sunnanå's leadership, coaching and values-based development offerings, anchored in a similarly research-grounded methodology.
• Development Dimensions International (DDI): Leadership and talent development consultancy offering assessment, coaching and organizational development programs. Competes with Sunnanå in the leadership training and engagement survey space with globally-scaled delivery.
• FranklinCovey: Specializes in leadership development, culture change and productivity training built around proprietary methodologies. Closely comparable to Sunnanå's codified Sunnanå Model approach to leadership and organizational development, though operating at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunnan%C3%A5-utveckling

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnanå Development