Sunrise Hotels

What Sunrise Hotels does

Sunrise Hotels Ltd is a privately held Cypriot hospitality group headquartered in Protaras, Cyprus, founded in 1981 and operating a portfolio of six hotel properties under the Sunrise brand: Sunrise Emerald (luxury beachfront), Sunrise Pearl Hotel & Spa (flagship), Sunrise Jade (adults-only), Sunrise Beach, Sunrise Oasis Hotel & Waterpark (all-inclusive family), and Sunrise Gardens. The group targets leisure travelers — primarily European tourists seeking Mediterranean beach holidays — split between couples, families, and adults-only guests, with sub-brands for spa (Pearl Spa, Jade Spa) and a cross-property dining program (DINE OUT) spanning nine specialty restaurants covering Greek, Italian, Pan-Asian, Brazilian, American, and seafood cuisines. The group employs 222 people across the portfolio. WEDDINGS AND CONFERENCE SERVICES at Sunrise Beach accommodate up to 350 delegates.

The business is run on a standard hospitality technology stack: Webhotelier for online reservations, Oracle Hotel Management System for property operations, and Elemis products for spa treatments. No proprietary technology or AI/ML capabilities are disclosed. Distribution is hybrid: direct consumer booking through individual reserve-online.net subdomains for each hotel, a central reservations line, plus third-party channels including tour operators such as TUI Group and OTAs. The company actively incentivizes direct bookings (e.g., free Larnaca Airport transfers for 7+ night stays in 2026). Pricing is not publicly disclosed and varies by property, room category, season, and package; revenue streams include accommodation, food and beverage, all-inclusive packages (Oasis), spa, water sports, entertainment, Kids Club, and event hosting.

Recent strategic activity has centered on portfolio renewal: the 2024 renovation of Sunrise Beach and the 2025 launch of Sunrise Emerald expanded capacity at the premium end of the market. The group holds multiple 2024 hospitality awards (TUI Global Hotel Awards Top 100, Tripadvisor, BA Holidays, Travelife Gold) across multiple properties, supporting brand equity in a competitive Mediterranean resort segment. Ownership is concentrated within the founding entity; no venture, private equity, or public-market investment is indicated.

Name

Sunrise Hotels

Legal name

Sunrise Hotels Ltd

Website

https://sunrise.com.cy

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Hotels Ltd is a privately held Cypriot hospitality group operating six hotels in Protaras, Cyprus — Emerald, Pearl, Jade, Beach, Oasis, and Gardens — serving European leisure travelers with rooms, all-inclusive packages, spa, and cross-property dining.

Ownership category

akta.pro rank

Product category

Resort Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAKAG

Beach & Island All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

SECONDARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Beachfront resort hotels
• All-inclusive accommodation
• Spa wellness services
• Wedding conference venues
• Mediterranean holiday packages

Headquarters

HQ city

Protaras

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Primary revenue from hotel room bookings across six properties. Offers various room categories from standard rooms to luxury suites, with different view types (sea view, garden view, pool view).
2. Food & Beverage: Revenue from 9+ restaurants and multiple bars across properties. The Dine Out concept allows guests to dine at specialty restaurants. Includes international buffet, à la carte dining, and bar services.
3. All-Inclusive Packages: Sunrise Oasis Hotel & Waterpark offers premium all-inclusive packages that bundle accommodation, meals, snacks, and beverages for a comprehensive holiday experience.
4. Spa & Wellness: Revenue from Pearl Spa and Jade Spa services including professional Elemis treatments, massages, facials, and wellness therapies.
5. Additional Services: Water sports, entertainment programs, Kids Club activities, conference/event hosting, and wedding services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sunrise Hotels operates a portfolio of six distinct hotel properties in Protaras, Cyprus, providing beachfront accommodation, all-inclusive packages, multiple dining venues, spa and wellness services, and event hosting. The collection ranges from adults-only luxury (Jade) and flagship spa hotels (Pearl) to family-friendly all-inclusive resorts with waterparks (Oasis), catering primarily to international tourists visiting Cyprus.

Product overview

Sunrise Hotels operates a portfolio of six distinct hotel properties in Protaras, Cyprus, ranging from beachside luxury to premium all-inclusive family resorts. The collection includes Sunrise Emerald (luxury beachfront), Sunrise Pearl Hotel & Spa (flagship with world-class spa), Sunrise Jade Hotel (adults-only), Sunrise Beach Hotel (coastal elegance), Sunrise Oasis Hotel & Waterpark (family-focused all-inclusive), and Sunrise Gardens Hotel (contemporary aparthotel). Supporting services include Pearl Spa and Jade Spa wellness facilities, the DINE OUT dining program spanning multiple specialty restaurants, waterpark and family entertainment at Oasis, and wedding/conference venue services. All properties offer access to various restaurants, pools, and leisure activities within the group.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrise Emerald: Beachside luxury resort on golden sandy beach with Mediterranean views, located 3 km from Protaras center. Premium all-inclusive retreat with Pan-Asian rooftop restaurant, Mediterranean dining, Italian restaurant, and multiple pool facilities.
• Sunrise Jade
• Sunrise Pearl Hotel & Spa
• Sunrise Beach Hotel
• Sunrise Gardens Hotel
• Sunrise Oasis Hotel & Waterpark
• Pearl Spa
• Jade Spa
• DINE OUT

Products and services

• Sunrise Emerald Hotel Beachside luxury resort offering premium all-inclusive experiences on a golden sandy beach with Mediterranean views, located 3 km from Protaras. Features four restaurants, three bars, spa services, and multiple pool facilities.
• Sunrise Pearl Hotel & Spa Flagship seaside luxury hotel with world-class Pearl Spa, five swimming pools, eight restaurants serving international and local cuisines, and family-friendly facilities including Kids Club.
• Sunrise Jade Hotel Adults-only seafront hotel with sophisticated ambiance featuring infinity pool with sea views, Jade Spa, and multiple restaurants including Ginger Asian Fusion and Patisserie Amelie.
• Sunrise Beach Hotel Newly renovated seaside hotel with contemporary elegance, featuring four swimming pools, eight restaurants, waterfront location with beach access, and dedicated wedding and conference venues.
• Sunrise Oasis Hotel & Waterpark Premium all-inclusive family resort featuring extensive waterpark with slides, lagoon pool, adults-only pool, five restaurants, and family-oriented entertainment.
• Sunrise Gardens Hotel Contemporary aparthotel with refurbished rooms and suites, centrally located 200m from Fig Tree Bay, featuring two pools, family-friendly accommodation, and access to DINE OUT restaurant experiences.
• Wedding & Conference Services Beachside wedding ceremonies and corporate event hosting with dedicated venues including Panorama Terrace, Levanda Deck, and Helios Conference Hall accommodating up to 350 delegates.

Quantifiable outcome

• Multiple hotel properties certified with Travelife Gold sustainability certification
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and major.

• WebhoteliercoreTechnology or IntegrationOnline reservations system provider. Processes hotel bookings made through the company's website reservation system.
• OraclecoreTechnology or IntegrationHotel Management System provider. Manages property operations, reservations, guest data, and hotel administration functions.
• ElemiscoreTechnology or IntegrationLuxury skincare and spa treatment brand. Professional Elemis products and treatments used at Pearl Spa and Jade Spa wellness facilities.
• TUI GroupmajorChannel Partner/ Reseller/ DistributorMajor international tour operator and travel company. Distributes Sunrise Hotels through package holiday sales. Evidenced by TUI Global Hotel Awards 2024 recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Louis Hotels: Long-established Cyprus hotel group with multiple properties across Protaras, Ayia Napa, and other Cypriot resorts. Highly comparable in scale, location, and customer mix to Sunrise's six-property Cyprus portfolio.
• Atlantica Hotels & Resorts: Cyprus-based multi-property hotel group operating beachfront resorts across Cyprus and Greece. Directly comparable to Sunrise as a similarly sized, locally anchored hospitality group with a multi-brand portfolio serving European tourists in Mediterranean beach destinations.
• Tsokkos Hotels: Major Cypriot hotel group with a large portfolio of beachfront resorts in Ayia Napa and Protaras. Competes directly with Sunrise for the same European package-holiday and family/couples segments in eastern Cyprus.
• Amavi Hotels: Cyprus-based four-star hotel group operating in Paphos and other coastal locations. Direct competitor in the Mediterranean couples/family beach segment with comparable room counts and amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunrisehotelsprotaras
• Instagraminstagram.com/sunrisehotelsprotaras
• LinkedInlinkedin.com/company/sunrise-hotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Hotels