祥源茶业股份有限公司

What 祥源茶业股份有限公司 does

祥源茶业股份有限公司 (Xiangyuan Tea Co., Ltd.) is a vertically integrated Chinese tea producer headquartered in Hefei, Anhui Province, and a member company of publicly listed Zhejiang Xiangyuan Wenlv (600576.SH). Founded in 2012 under the Xiangyuan Holding Group, the company pioneered China's "small production area" (小产区) tea concept in 2012 and operates a 2+3 category matrix covering two primary consumption teas (Keemun black tea, Wuyi rock tea) and three post-fermented teas (Pu-erh, Fujian white tea, Keemun Anji tea). Operations span ~10,000 mu of owned and cooperative tea gardens, a fully automated Keemun black tea demonstration factory in Qimen County (Anhui), and a 500-ton annual-capacity premium Pu-erh processing center in Yiwu (Yunnan), the latter generating approximately RMB 200 million in annual production value.

The business model combines direct-to-consumer channels (proprietary Tmall and JD flagship stores, English-language site), ~500 authorized offline channel partners across China, enterprise custom service (minimum one-box orders for corporate gifting and welfare programs), and tea-culture tourism anchored by the National 4A-rated Qimen Black Tea Cultural Exposition Park, which has hosted hundreds of thousands of visitors. Distribution is supported by 15 provincial/municipal-level intangible cultural heritage inheritors, including first-batch Master Tea Makers, and a strategic partnership with Anhui Agricultural University through a joint Qimen Black Tea Research Center and postdoctoral workstation. Revenue is generated across unit-priced product tiers from RMB 99/can daily consumption teas to RMB 9,800/box premium gift offerings, with franchise and franchise-support fees providing a recurring revenue layer.

Customer segments include quality-driven consumers seeking origin-verified tea, the corporate gifting market, aged-tea collectors, tea-culture tourism visitors, and franchisees operating the specialty retail network. Recent strategic priorities include the October 2024 launch of the Anji factory to formalize export-oriented Anji black tea operations, the 2026 RCEP partnership with Malaysia's Long Bean Tea Terminal targeting ASEAN markets, and continued recognition as a National High-Tech Enterprise (2014, 2018, 2021, 2025) and National Knowledge Property Advantage Enterprise (2019, 2022).

Name

祥源茶业股份有限公司

Legal name

祥源茶业有限责任公司

Website

https://sunrivertea.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Xiangyuan Tea Co., Ltd. is a vertically integrated Chinese tea producer and listed-company subsidiary operating a Keemun black, Pu-erh, Wuyi rock, white, and Anji black tea portfolio via ~500 retail partners, e-commerce, enterprise custom gifting, and a National 4A-rated tea-culture tourism park.

Ownership category

akta.pro rank

Product category

Premium Chinese Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Premium Chinese tea
• Keemun black tea
• Pu-erh tea
• Tea manufacturing
• Tea retail

Headquarters

HQ city

合肥

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 茶叶产品零售销售: 以'祥源茶'品牌系列茶叶产品为核心收入来源，包括祁门红茶、武夷岩茶、普洱茶、福建白茶、祁门安茶等多品类产品，通过天猫旗舰店、京东商城及线下专营店进行零售
2. 加盟专营店授权与管理服务: 通过招商加盟模式发展全国专营店网络，为加盟商提供培训、设计、装修补贴、物料支持、推广支持等综合服务，形成加盟管理收入
3. 茶文化旅游体验: 依托祥源·祁红产业文化博览园（国家4A级旅游景区）开展茶文化旅游、研学旅游、茶旅线路等体验式消费，年接待数十万游客
4. 茶叶定制服务: 根据客户需求提供专属定制服务（一盒起订），自有工厂保证定制周期快、品质可控，满足企业定制和个性化消费需求

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

祥源茶业 (Xiangyuan Tea) manufactures, processes, and retails premium Chinese tea under the "Xiangyuan Tea" (祥源茶) brand. Its portfolio covers Keemun black tea (祁门红茶), Wuyi rock tea (武夷岩茶), Pu-erh tea (普洱茶), Fujian white tea (福建白茶), and Keemun Anji tea (祁门安茶), sold through 500+ authorized channel partners nationwide, Tmall/JD flagship stores, and franchise specialty stores. The company also operates tea-culture tourism experiences at its Qihong Industrial Cultural Expo Park (a national 4A scenic area).

Differentiator

Problem solved

Functional benefit

Brands

• 祥源祁门红茶: Keemun black tea (祁门红茶) product line, including 传祁 series, festival series, specialty series, and self-drinking series.
• 祥源普洱茶
• 祥源白茶
• 祁门安茶
• 武夷岩茶

Products and services

• 祥源祁门红茶 (Xiangyuan Keemun Black Tea) A flagship line of Keemun black tea (祁门红茶) products, including 传祁1915 series, festival gift sets, and self-drinking SKUs, sourced from the company's Qimen, Anhui production base.
• 祥源普洱茶 (Xiangyuan Pu-erh Tea) Premium Pu-erh tea sourced from the Yiwu tea region and other famous tea mountains in Yunnan, including raw (生茶), ripe (熟茶), and ancient tree (古树) series, produced at the Xishuangbanna Yiwu processing center.
• 祥源白茶 (Xiangyuan White Tea) Fujian white tea products including white silver needle (白毫银针), white peony (白牡丹), longevity eyebrow (寿眉), and aged white tea (老白茶) series, produced by Fujian Xiangyuan White Tea Co., Ltd.
• 祁门安茶 (Keemun Anji Tea) Keemun Anji black tea (祁门安茶) product line including daily-drinking SKUs (such as 祁门安口粮茶 at 99 yuan/can), premium gift sets, and aged Anji tea products, with export focus to Malaysia and Southeast Asia.
• 武夷岩茶 (Wuyi Rock Tea) Wuyi rock tea series (武夷岩茶) including Da Hong Pao (大红袍) and Rou Gui (肉桂) varieties.
• 祁红文化产业博览园 Tea-Culture Tourism Experience Immersive tea-culture tourism experiences at the Qihong Industrial Cultural Expo Park, a national 4A scenic area integrating the Qimen Hong production factory, intangible heritage tea-making craft center, Qimen Hong Museum, and tea gardens; also includes study tours and tea-trip itineraries.
• 茶叶定制服务 (Custom Tea Gift Service) Bespoke tea customization service (one-box minimum order) for enterprise clients, covering corporate gifts, business gifting, employee welfare, and personalized consumption needs, with fast turnaround backed by the company's own factories.

Quantifiable outcome

• 覆盖全国约500个授权渠道合作伙伴，渠道网络北至黑龙江、南至海南
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered 重要 and 核心.

• LONG BEAN TEA TERMINAL（马来西亚长豆茶业）重要Channel Partner/ Reseller/ Distributor · 28 May 2026祥源祁门安茶与马来西亚长豆茶业就祁门安茶贸易合作正式签约，计划在未来三年内达成千万级贸易合作，借助RCEP政策红利推动安茶稳定出口马来西亚及东盟市场
• 博士后工作站合作机构核心Strategic or Co-development Partner · 8 March 2024祥源茶业博士后工作站入站签约仪式举行，与高校联合培养博士后研究人员，开展茶叶产业技术研发
• 安徽农业大学（安茶合作）核心Strategic or Co-development Partner · 8 August 2023正式签约携手安农大谱安茶合作新章，在安茶加工及贮藏过程中风味变迁、安茶健康功效挖掘等方面开展产学研合作
• 杭州湖畔居茶楼重要Strategic or Co-development Partner · 11 October 2018杭州湖畔居茶楼与祥源茶业股份战略合作协议签约仪式在祥源祁红文化产业博览园举行，湖畔居二十周年纪念茶选用祥源易武普洱茶
• 安徽农业大学茶与食品科技学院核心Strategic or Co-development Partner · 29 November 2012祥源茶与安徽农业大学茶与食品科技学院（全国一流茶学专业所在）建立战略合作伙伴关系，联合设立'祁门红茶研究中心'，共同组建'茶学专业产学研实践基地'，开展茶树生物学与资源利用国家重点实验室合作，拥有祁红行业博士后工作站，是安徽省产学研示范企业

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bama Tea (八马茶业): China's leading multi-category premium tea brand, now listed on the Shenzhen exchange. Closest direct competitor to Xiangyuan in offering a full multi-category premium tea portfolio (oolong, black, Pu-erh, white, green) through a national chain of dedicated retail stores and加盟 partners.
• Zhuyeqing (竹叶青茶): Sichuan-based premium green tea brand with national chain-store distribution and similar premium positioning. Comparable as a single-origin-anchored premium Chinese tea brand with a strong regional terroir story.
• Xiaoguancha (小罐茶): Modern premium Chinese tea brand built on standardized single-罐 packaging and design-led brand marketing. Comparable as a contemporary premium Chinese tea brand competing for the same upper-middle class consumer, though with a different packaging and category story.
• Tenfu Tea (天福茗茶): The largest specialty tea retail chain in Greater China, HK-listed. Direct comparable in multi-category tea and national retail footprint, though with a heavier café-style store model and broader Oolong/green tea focus.
• Lancang Ancient Tea (澜沧古茶): HK-listed Pu-erh specialist with origin-anchored古树 (ancient tree) sourcing. Closely comparable to Xiangyuan's Yiwu Pu-erh franchise in product positioning, premium pricing, and tea-mountain narrative.
• Dayi / Taetea (大益茶业): Dominant Pu-erh specialist with a deeply entrenched distribution and auction ecosystem. Directly comparable to Xiangyuan's Yiwu Pu-erh franchise and benchmark for premium Pu-erh pricing power in China.

Regional players

• Chensheng Hao (陈升号): Yunnan-based Pu-erh producer with an integrated tea-garden-to-cup model and strong brand recognition among collectors. Comparable to Xiangyuan Yiwu on origin-anchored Pu-erh production and on the aged-vintage / tea-tourism crossover.
• Xieyuda (谢裕大茶叶): Anhui-based heritage tea brand specializing in Keemun (祁门红茶) — directly comparable in product category to Xiangyuan's flagship Keemun line. Primarily a regional player with national ambitions, providing a head-to-head on Qimen black tea within and beyond Anhui.

Broad incumbents

• China Tea Co. (中国茶叶股份有限公司): State-owned enterprise and one of the largest integrated tea companies in China, with broad multi-category coverage across all major tea types. Comparable as a full-portfolio Chinese tea incumbent, though distribution and brand positioning skew more mass-market than Xiangyuan's premium '小产区' niche.

Others

• Hunan Tea Group / 湘茶 (Hunan Tea Industry): Provincial-level integrated tea group. Comparable as a state-affiliated, multi-category Chinese tea producer with broad channel presence; not a direct competitor but a useful comparable on production-scale benchmarks and B2B supply.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%A5%A5%E6%BA%90%E8%8C%B6%E4%B8%9A%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 祥源茶业股份有限公司